spiritanimal

What spiritanimal does

Spirit Animal is an India-based direct-to-consumer e-commerce brand specializing exclusively in plus-size activewear and athleisure for women. The catalog spans sports bras, tops, leggings, shorts, pants, joggers, dresses, swimwear, loungewear, and a dedicated winter collection, with product designs and sizing explicitly engineered for curvier body types. The brand positions itself around body positivity and the lack of stylish, well-fitting athletic wear for plus-size women in the Indian market, with a defined use case spanning gym, running, yoga, hiking, lounging, and casual social occasions.

The entire storefront is built and operated on Shopify, with no proprietary technology disclosed, no mobile app, no third-party marketplace presence, and no international shipping footprint indicated. Distribution is strictly single-channel: customers browse and purchase independently through spiritanimal.in, with support handled via WhatsApp and email. Marketing relies on the website itself, promotional discount codes (SWEAT10 for first-time buyers), volume-based bundle offers (BUY 2 GET ₹150 OFF, BUY 3 GET ₹300 OFF), and seasonal sales (Black Friday, Festive Flash Sale, Clearance Sale up to 67% off). A value sub-brand, "The 999 Store," offers products under ₹1,000 to address more price-sensitive buyers.

The business model is straightforward transactional one-time-purchase e-commerce with no subscription, loyalty, or membership component disclosed. Unit prices range from approximately ₹599 to ₹3,479, implying an average order value in the ₹1,500–₹2,000 range. No funding rounds, headcount, revenue figures, founder identities, or ownership structure are disclosed in the available source material, limiting financial and governance visibility. The brand operates as a privately held, single-geography (India) DTC retailer with no disclosed institutional backing.

Name

spiritanimal

Legal name

Spirit Animal

Website

https://spiritanimal.in

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Spirit Animal is an India-based direct-to-consumer e-commerce brand selling plus-size activewear, athleisure, swimwear, and loungewear exclusively for women through its Shopify-hosted website spiritanimal.in.

Ownership category

akta.pro rank

Product category

Plus-Size Activewear and Athleisure

NAICS

Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Plus size activewear
• Women athleisure wear
• Plus size swimwear
• Plus size loungewear
• Direct to consumer apparel

Headquarters

HQ city

Tughlakabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Spirit Animal generates revenue through direct-to-consumer e-commerce sales of plus-size activewear and athleisure clothing. Customers purchase individual products at listed prices, with occasional promotional discounts and bundle offers. Revenue is transactional and one-time per purchase, with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Spirit Animal designs and sells plus-size activewear, athleisure, swimwear, loungewear, and winterwear specifically for women, offering sports bras, leggings, tops, bottoms, dresses, and coordinated bundles. The company retails exclusively through its own Shopify-powered direct-to-consumer e-commerce website (spiritanimal.in) targeting the Indian market.

Product overview

Spirit Animal is a plus-size activewear e-commerce brand for women in India. The company operates as a Shopify-hosted online store offering a comprehensive range of plus-size activewear and athleisure clothing. The product portfolio centers on core categories including Plus Size Swimwear (swim leggings, swim dresses, one-piece swimwear), Plus Size Loungewear, Plus Size Winter Collection (jackets, hoodies, long sleeve tops), Plus Size Activewear and Athleisure, Plus Size Sports Bra, Plus Size Tops (graphic tees, active tees, tank tops), Plus Size Bottoms (leggings, capri, pants, joggers, shorts, skorts), Plus Size Leggings and Tights, Plus Size Pants and Joggers, and Plus Size Dresses. The brand also offers a value-focused sub-brand called The 999 Store with products under ₹1000, and Bundles for coordinated outfit savings. All products are specifically designed and sized for plus-size women to ensure proper fit and comfort during physical activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Plus Size Activewear and Athleisure

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationSpirit Animal's e-commerce website is powered by Shopify, a leading e-commerce platform provider. Shopify provides the technical infrastructure for the online store, including product listings, shopping cart functionality, checkout processing, and order management.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zivame: One of India's largest women's intimates and activewear DTC brands. Comparable because it sells women's apparel (including sports bras and activewear) to similar Indian consumers through its own e-commerce storefront.
• Clovia: Indian women's intimates and activewear DTC brand. Comparable for the same reason as Zivame — overlapping women's apparel categories, Indian customer base, and direct-to-consumer online model.
• Bwitch: Indian women's activewear and athleisure brand. Comparable target customer (Indian women), product category (activewear, leggings, sports bras), and DTC operating model.
• Enamor: India-focused women's intimate apparel and activewear brand. Overlaps with Spirit Animal on women's apparel, sports bras, and Indian-market DTC distribution.
• Shebird: Indian DTC brand offering plus-size women's clothing including activewear and loungewear. Spirit Animal's closest comparable: same plus-size-women customer, same DTC model, same Indian market focus.

Others

• Myntra: India's largest fashion marketplace. Relevant as a potential distribution channel for Spirit Animal's category (plus-size women's apparel), and as a reference point for Indian apparel e-commerce scale and competition.

Broad incumbents

• Aurelia (TCNS Clothing): Established Indian women's apparel brand from TCNS Clothing Co. Overlaps on women's apparel and Indian market, but operates a much broader (ethnic + western) assortment and is not plus-size specialized.
• Adidas India: Global athletic apparel leader with growing Indian footprint. Comparable on activewear product category and Indian consumer base; broad incumbent rather than niche plus-size specialist.
• W for Woman (TCNS): TCNS's western-wear brand for Indian women. Comparable on women's apparel and Indian market, but as a broader-incumbent fashion brand rather than a niche activewear specialist.
• Nike India: Global athletic apparel leader with an Indian retail and e-commerce presence. Overlaps on activewear and Indian consumer market, but is a broad incumbent across the full size spectrum rather than a plus-size specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spiritanimal-india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about spiritanimal