Schenk Italian Wineries
- Company typePrivate
- Founded1952
- HeadquartersOra, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Schenk Italian Wineries firmographics
Firmographics- Name
- Schenk Italian Wineries
- Legal name
- Schenk Italia S.p.A.
- Website
- https://schenkitalia.it
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Schenk Italian Wineries industry classification
Industry- Product category
- Italian Wine Production
- NAICS
- Wineries (31213), Grape Vineyards (111332), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)
Keywords
Where Schenk Italian Wineries is headquartered
LocationHeadquarters
- HQ city
- Ora
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Schenk Italian Wineries business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Production and Sales: Core revenue from producing and selling a comprehensive portfolio of Italian wines across multiple appellations (DOCG, DOC, IGT), including sparkling wines (Prosecco, Classic Method), still wines (red, white, rosé), and premium reserve wines. Distributed through direct retail (Wine Point, e-shop Vineria43) and the international Schenk Group commercial network.
- Zero Alcohol Wine Products: Revenue from the zero-alcohol (0.0%) wine line under brands including Bacio della Luna (Sparkling White/Rosé 0.0%), Masso Antico (Rosso/Bianco Zero Alcohol), and Rivani (Sparkling Rosé/White Zero Alcol, Spritz Zero Alcohol), targeting consumers seeking alcohol-free alternatives.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Schenk Italian Wineries product offering
Product offeringCore offering
Schenk Italian Wineries (Schenk Italia S.p.A.) is a multi-estate Italian wine producer that cultivates vineyards, produces, and sells a comprehensive portfolio of Italian wines. Operations span four wholly-owned estates — Cantine di Ora (Alto Adige), Bacio della Luna (Prosecco Valdobbiadene), Lunadoro (Tuscany), and Masso Antico (Puglia) — and a portfolio of regional and branded wine selections covering DOCG, DOC, and IGT appellations, including sparkling, still, and zero-alcohol wines. Distribution occurs via a direct-to-consumer Wine Point, the Vineria43 e-commerce platform, and the parent Schenk Group's international B2B commercial network.
Product overview
Schenk Italian Wineries is a multi-estate Italian wine producer founded in 1952, part of the Schenk Group established in 1893. The company operates as a portfolio of four distinct estates (Cantine di Ora in Alto Adige, Bacio della Luna in Prosecco Valdobbiadene, Lunadoro in Tuscany, and Masso Antico in Puglia) plus five regional wine brand selections (Il Casato, Amicale, Casali del Barone, Corte del Golfo, Gergenti) and five additional wine brands (Rivani, Menestrello, Boccantino, Cavatina Premium, Brunilde di Menzione). The portfolio also includes a Zero Alcohol line and is sold through the company's own e-commerce platform (Vineria43) and Wine Point retail location. The company employs traditional winemaking methods including the Classic Method and Charmat method for sparkling wines, with sustainability practices in viticulture and cellar operations.
Differentiator
Problem solved
Functional benefit
Brands
- Il Casato: Regional selection featuring wines from Trentino including Pinot Grigio, Sauvignon Blanc, and Teroldego from the Adige Valley.
- Amicale
- Casali del Barone
- Corte del Golfo
- Gergenti
- Cavatina Premium
- Brunilde di Menzione
- Boccantino
- Rivani
- Menestrello
Products and services
- Cantine di Ora (Estate) Estate winery located in Ora, Alto Adige, producing fine and elegant wines from the finest grapes of the region, including sparkling wines made with the Classic Method.
- Bacio della Luna (Estate) Estate winery in Vidor specializing in Prosecco Superiore Conegliano Valdobbiadene DOCG sparkling wines, with 25 hectares of vineyards in the UNESCO Prosecco Hills.
- Masso Antico (Estate) Estate in Cellino San Marco, Puglia, producing red, white, and organic wines with contemporary character made according to the ancient Apulian winemaking tradition.
- Lunadoro (Estate) Estate in Valiano di Montepulciano, Tuscany, producing artisanal wines that embody the excellence of Vino Nobile di Montepulciano DOCG.
- Il Casato (Wine Brand) Regional selection featuring wines from the Adige Valley, including Pinot Grigio Valdadige DOC, Sauvignon Blanc Friuli DOC, Pinot Grigio Rosé delle Venezie DOC, and Teroldego Vigneti delle Dolomiti IGT.
- Amicale (Wine Brand) High-end production from the Veronese land featuring Bianco Veneto IGT, Rosso Veneto IGT, Pinot Grigio delle Venezie Rosé DOC, and Corvina Verona IGT Edizione Limitata.
- Casali del Barone (Wine Brand) Regional selection from Piedmont including Barbaresco DOCG, Barolo DOCG, Barbera d'Asti Superiore DOCG, Barbera Piemonte DOC, Gavi DOCG, and Nebbiolo Langhe DOC.
- Corte del Golfo (Wine Brand) Regional selection from Campania and Lazio featuring Greco di Tufo DOCG, Falanghina Campania IGT, and Coda di Volpe Campania IGT.
- Gergenti (Wine Brand)
Quantifiable outcome
- 5 generations of family winemaking heritage in Italy since 1952
- +2 more outcomes
Companies that use Schenk Italian Wineries
Customer profileSegments3 records
Ideal customer profiles3 records
Schenk Italian Wineries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Schenk Italian Wineries partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Schenk Group (Gruppo Schenk)coreSchenk Italian Wineries is a subsidiary of the Schenk Group, a multinational wine company founded by Charles Schenk in 1893 in Rolle, Switzerland. The group operates production wineries in Switzerland, France, Italy, and Spain, with commercial networks in Germany, Belgium, the United Kingdom, and the United States. All entities maintain the same quality standards. The fourth and fifth generations of the Schenk family oversee all operations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Schenk Italian Wineries competitors and assessment
Company assessmentDirect peers
- Gruppo Italiano Vini (GIV): The largest Italian wine group by volume, controlling 16 wineries across multiple DOCs/DOCGs with a comprehensive regional brand portfolio; directly comparable in business model (multi-estate, multi-region Italian wine production and distribution) and breadth of appellation coverage.
- Masi Agricola: Listed Veneto-based producer specializing in Amarone and Valpolicella, with strong Prosecco and international presence; comparable as a heritage Italian wine producer with similar Veneto focus, family stewardship, and emphasis on appassimento/traditional winemaking that Schenk's Brunilde di Menzione and Amicale also employ.
- Banfi (Castello Banfi): Premium Italian producer based in Montalcino (Brunello) with multi-region Tuscan and Piemontese estates and US distribution; comparable as a family-rooted multi-estate DOCG producer that competes directly with Schenk Italia's Lunadoro (Vino Nobile di Montepulciano) and Casali del Barone (Barolo/Barbaresco).
- Marchesi Antinori: One of the most prominent Italian wine dynasties, operating multiple premium estates across Tuscany and other regions with international distribution; comparable in generational family stewardship, multi-estate premium portfolio, and DOCG-led production (Lunadoro's Vino Nobile di Montepulciano competes in adjacent spaces).
- Zonin 1821: Italy's largest privately held wine producer, operating seven estates across multiple regions (including Prosecco, Veneto, Tuscany, Puglia, Sicily) and an international distribution footprint; highly comparable to Schenk Italia as a multi-regional, family-owned Italian producer with similar geographic spread and B2B go-to-market.
- Casa Vinicola Botter: Italian family-owned producer and major exporter with estates in Puglia, Veneto, and Sicily producing Prosecco, Primitivo, and regional brands for European and overseas markets; comparable in family ownership, multi-estate model, and export-led GTM.
- Cantine Riunite & Civ: A large Italian cooperative producer dominant in Prosecco, still wines, and mainstreams regional brands via mass retail and export channels; closely comparable to Schenk Italia's mid-tier Prosecco and regional IGT portfolio and reliance on private-label and value-channel wholesale.
- Farnese Vini: Abruzzo-based producer and large international exporter with a multi-regional Italian portfolio including Puglia, Sicily, and Veneto; directly comparable as a mid-sized family/private Italian wine producer that competes with Schenk Italia in mainstreams Prosecco, Primitivo, and regional IGT categories through export-led distribution.
- Santa Margherita (Gruppo Vinicolo Santa Margherita): Multi-estate Italian wine group spanning Alto Adige, Trentino, Veneto, Tuscany, and Sicily with strong Prosecco and Pinot Grigio positions; comparable in multi-region estate strategy and similar overlap with Schenk Italia's Cantine di Ora (Alto Adige) and Bacio della Luna (Prosecco).
Emerging players
- La Marca (Zonin Prosecco brand): Prosecco-focused brand owned by Zonin 1821 with strong US distribution; overlapping with Schenk Italia's Bacio della Luna and Menestrello Prosecco Superiore lines as a directly competing Conegliano Valdobbiadene Prosecco producer targeting US on-premise and off-premise channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Schenk Italian Wineries social profiles
Digital presenceSchenk Italian Wineries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schenk Italian Wineries leadership team
Management profileNumber of profiles
Schenk Italian Wineries subsidiaries and ownership
Company hierarchySubsidiaries4 records
Schenk Italian Wineries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schenk Italian Wineries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schenk Italian Wineries
What does Schenk Italian Wineries do?
Schenk Italian Wineries (Schenk Italia S.p.A.) is a multi-estate Italian wine producer that cultivates vineyards, produces, and sells a comprehensive portfolio of Italian wines. Operations span four wholly-owned estates — Cantine di Ora (Alto Adige), Bacio della Luna (Prosecco Valdobbiadene), Lunadoro (Tuscany), and Masso Antico (Puglia) — and a portfolio of regional and branded wine selections covering DOCG, DOC, and IGT appellations, including sparkling, still, and zero-alcohol wines. Distribution occurs via a direct-to-consumer Wine Point, the Vineria43 e-commerce platform, and the parent Schenk Group's international B2B commercial network.
Is Schenk Italian Wineries a public or private company?
Schenk Italian Wineries is a private company. It is classified as family owned and is currently operating.
When was Schenk Italian Wineries founded?
Schenk Italian Wineries was founded in 1952. It employs 51 to 100 people.
Where is Schenk Italian Wineries based?
Schenk Italian Wineries is headquartered in Ora, Italy, in the Europe region.
How does Schenk Italian Wineries make money?
Two revenue lines are on record. Wine Production and Sales are the primary driver. The others are zero Alcohol Wine Products.
Who are Schenk Italian Wineries's main competitors?
Direct peers on record are Gruppo Italiano Vini (GIV), Masi Agricola, Banfi (Castello Banfi), Marchesi Antinori, Zonin 1821, Casa Vinicola Botter, Cantine Riunite & Civ, Farnese Vini and Santa Margherita (Gruppo Vinicolo Santa Margherita). La Marca (Zonin Prosecco brand) is listed as an emerging player.
Does Schenk Italian Wineries have an API?
No public API is recorded for Schenk Italian Wineries.
What industry is Schenk Italian Wineries in?
Schenk Italian Wineries's product category is Italian Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 2080.