KSBY TV

What KSBY TV does

KSBY TV is an NBC-affiliated local broadcast television station serving California's Central Coast, including San Luis Obispo and Santa Barbara counties. Founded in 1953 and headquartered at 1772 Calle Joaquin in San Luis Obispo, the station produces daily local newscasts, weather coverage, sports content, and community programming. It is owned and operated by The E.W. Scripps Company (NASDAQ: SSP), one of the oldest media companies in the United States, which provides corporate technology infrastructure, advertising sales, and news content syndication through Scripps News Group. The station maintains news bureaus across San Luis Obispo, Santa Maria, Paso Robles, and Santa Barbara South Coast.

The station operates a multi-platform distribution business consisting of over-the-air broadcast television, the ksbby.com news website, mobile applications for iOS and Android (including the KSBY Microclimate Weather App), live streaming, email-based breaking news alerts, and active social media channels on Facebook, Instagram, X, and YouTube. Content production is anchored in hyperlocal coverage of the Central Coast, with specialized programming franchises such as Fire Watch (wildfire coverage in partnership with CAL FIRE SLO), Launch Tracker (Vandenberg Space Force Base activities), America 250 (U.S. semiquincentennial content), and community-oriented segments including In Your Community, Positively Central Coast, HealthBreak by Dignity Health, and 6 Things to Do.

KSBY generates revenue primarily through traditional broadcast television advertising, including commercial airtime, sponsored content segments, and brand partnerships. Viewer content is freely accessible across all platforms — there is no subscription or paywall for news consumption. The customer base comprises Central Coast residents (viewers) on the demand side and local advertisers (healthcare systems, nonprofits, government agencies, and local businesses) on the supply side. Revenue is not disclosed at the station level, and operations depend materially on carriage agreements with pay-TV distributors such as DirecTV.

Name

KSBY TV

Legal name

Scripps Broadcasting Holdings, LLC

Website

https://ksby.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

KSBY TV is an NBC-affiliated local broadcast television station serving California's Central Coast (San Luis Obispo and Santa Barbara counties), operating a multi-platform media business across broadcast, web, mobile apps, and social channels under E.W. Scripps Company ownership.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Local news broadcasting
• Television journalism
• Weather forecasting
• Breaking news coverage
• Community content

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Sponsorship: Traditional broadcast television advertising model generating revenue through commercial airtime, sponsored content segments, and brand partnerships. The station features sponsored sections like HealthBreak by Dignity Health and brand spotlight content.

Distribution channels4 records

Marketing channels7 records

Core offering

KSBY TV is a local NBC-affiliated broadcast television station that produces and distributes local news, weather forecasts, sports coverage, and community content for California's Central Coast region. The station operates a multi-platform media offering including over-the-air television broadcasts, a comprehensive news website, mobile applications including the Microclimate Weather App, live streaming, video on demand, and breaking news alert services. Revenue is generated through advertising and sponsored content sold to local businesses and organizations seeking access to the Central Coast audience.

Product overview

KSBY TV is an NBC affiliate local news station serving California's Central Coast (San Luis Obispo and Santa Barbara counties). The station operates a unified media platform consisting of broadcast television newscasts, a comprehensive news website, and mobile applications. The core offering is local news broadcasting with integrated digital products including the KSBY News Website, KSBY Microclimate Weather App, live streaming video content, and breaking news alert services. The station is owned by The E.W. Scripps Company and operates from San Luis Obispo, California.

Differentiator

Problem solved

Functional benefit

Brands

• KSBY Microclimate Weather App: Mobile weather application providing localized forecasts for the Central Coast region.

Products and services

• KSBY News Website KSBY's primary news website serving California's Central Coast, providing local, national, and world news coverage with video content, weather forecasts, and community features for residents of San Luis Obispo and Santa Barbara counties.
• KSBY Microclimate Weather App Mobile weather application providing localized forecasts, radar imagery, hourly and daily forecasts for the Central Coast region, targeting residents who need weather information specific to the area's diverse microclimates.
• Live Newscasts Live broadcast television news programming including morning shows, evening newscasts, and breaking news coverage distributed via over-the-air NBC affiliate broadcast and live streaming through the website and mobile apps.
• Video News Content On-demand video news segments, feature stories, and broadcast recordings available through the KSBY website and YouTube channel for viewers who want to watch news clips on demand.
• Breaking News Alerts Email and push notification-based alert system delivering breaking news, severe weather warnings, and emergency updates to subscribers in the Central Coast coverage area.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• E.W. Scripps CompanycoreOthersKSBY TV is owned and operated by The E.W. Scripps Company, a major American broadcasting company. Scripps provides corporate support including technology infrastructure, advertising sales, news content syndication through Scripps News Group, and operational resources including EEO compliance support.

Scale indicators1 record

Expansion highlights6 records

Emerging players

• San Luis Obispo Tribune: The SLO Tribune (Lee Enterprises/mcclatchy-affiliated) is the dominant local newspaper in KSBY's core market. It covers similar hyperlocal news, weather, and civic stories and competes for local advertiser attention in the same DMA, though on a print and text-first digital platform rather than broadcast.

Broad incumbents

• Tegna station properties: Tegna operates a large portfolio of network-affiliated local TV stations across the U.S. It shares the same business model (network affiliate + local news + advertising) and competes for corporate advertising spend against Scripps, with no direct California Central Coast station overlap.
• NBC Owned Station KNTV (Bay Area): KNTV is the NBC-owned station serving the larger San Francisco Bay Area, sharing the same NBC network affiliation as KSBY. While geographically distinct, it operates the same network content playbook and comparable multi-platform distribution strategy.
• The E.W. Scripps Company (other station properties): Scripps owns and operates more than 60 local TV stations nationally. Other Scripps stations (e.g., WCPO, WXYZ, KMGH) share the same corporate infrastructure, content syndication, and operating model, making them broad incumbents comparable in operations if not in market.
• Sinclair Broadcast Group station properties: Sinclair is the largest U.S. local broadcast group owner. Its portfolio of more than 190 stations competes with Scripps at the corporate level and shares local advertiser pools in overlapping California markets, making it a broad incumbent comparable on scale and model.

Direct peers

• KCOY-TV / KKFX-CA: KCOY is the local CBS/FOX affiliate serving Santa Maria and San Luis Obispo. It operates in the same DMA with overlapping bureaus and competes for the same pool of regional advertisers and audiences.
• KEYT-TV (NewsChannel 3): KEYT is the local ABC/CBS affiliate serving Santa Barbara and San Luis Obispo counties. It is the most directly comparable local broadcast competitor in KSBY's DMA, competing for the same viewers, advertisers, and breaking news stories across the Central Coast.

Regional players

• KION-TV (CBS Central Coast): KION is the CBS affiliate serving the Salinas/Monterey market just north of KSBY's DMA. It is a network-affiliated local station with a comparable operating model but only partial geographic overlap with KSBY's Central Coast footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ksby
• YouTubeyoutube.com/channel/UChIlR_Uhv1366IAxT1ORbTA
• Facebookfacebook.com/ksbynews
• Instagraminstagram.com/ksbynews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KSBY TV