Musical Theatre Southwest
Musical Theatre Southwest is a non-profit commnunity-based musical theatre.
- Company typePrivate
- Founded1959
- HeadquartersAlbuquerque, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Musical Theatre Southwest firmographics
Firmographics- Name
- Musical Theatre Southwest
- Legal name
- Musical Theatre Southwest
- Website
- https://www.mtsabq.org/
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Short description
- Musical Theatre Southwest is a non-profit commnunity-based musical theatre.
- Ownership category
- akta.pro rank
Musical Theatre Southwest industry classification
Industry- Product category
- Community Musical Theatre
- NAICS
- Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)
- akta.pro secondary industries
- Regional & Repertory Theatre Companies (MPAGABAB), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Musical Theatre Southwest is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Musical Theatre Southwest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Ticket Sales: Revenue from main stage productions and season subscriptions. Tickets sold through OnTheStage platform.
- Donations and Memberships: Tax-deductible contributions as a 501(c)(3) nonprofit. Offers Ovation Seating Club and Supporting Cast donor programs.
- Facility Rentals: Rents out performance space for events through rental inquiry forms.
- Education Programs: Registration fees for Theatre Arts Collective classes including acting, voice, choreography, and audition preparation courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Education classes range from $30 to $200 depending on duration and type |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Musical Theatre Southwest product offering
Product offeringCore offering
Musical Theatre Southwest is a non-profit 501(c)(3) community musical theatre that produces full-scale Broadway-style main stage productions and more intimate Black Box performances, supported by an Education Division (Theatre Arts Collective Classes and Summer Youth Camps), season subscriptions, venue rentals, and tax-deductible donor programs. The organization sells tickets through the OnTheStage platform and operates from The Center for Theatre facility in Albuquerque, New Mexico.
Product overview
Musical Theatre Southwest operates as a non-profit 501(c)(3) community theatre organization offering a dual-venue theatrical portfolio centered on Main Stage Productions (large-scale Broadway-style musicals) and a Black Box Season (intimate productions). The organization supports its core theatrical offerings with an Education Division (Theatre Arts Collective Classes and summer youth camps), an AMIGOS volunteer program for Front of House operations, season ticket subscriptions, donation programs (Ovation Seating Club, Supporting Cast), and venue rentals. The company sells tickets through OnTheStage and accepts donations via Donorbox, utilizing Cognito Forms for registrations and SignUpGenius for volunteer scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- Main Stage Productions Full-scale Broadway-style musical theatre productions presented at the organization's performance venue, featuring professional direction, music direction, choreography, and full cast performances for community audiences in Albuquerque.
- Black Box Season Smaller-scale productions staged in the Black Box performance space within The Center for Theatre, offering more intimate theatrical experiences and opportunities for experimental works.
- Theatre Arts Collective Classes Structured educational classes including Beginning Acting, Intermediate Acting, Acting Method Study, How to Read Music, Voice for Actors, Open Choreography, Creative Drama, Improv, Show Production, Vocal Audition Prep, Marketing Seminar, and Alexander Technique for youth and adults.
- Summer Youth Camps Seasonal educational programs for young performers to develop skills in acting, singing, dancing, and production during summer months.
- Season Subscriptions (Flex Passes) Season ticket packages (Flex Passes) offering access to all main stage productions throughout the season, sold through the OnTheStage ticketing platform.
- Venue Rentals Rental of MTS performance and rehearsal spaces to outside groups and organizations for their own events and productions, scheduled via rental inquiry forms.
Quantifiable outcome
- Nearly 60 years of entertaining audiences in New Mexico
- +3 more outcomes
Companies that use Musical Theatre Southwest
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Musical Theatre Southwest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Musical Theatre Southwest partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Hispano Chamber of CommercecoreMTS joined the Hispano Chamber of Commerce in 2023 as part of their commitment to diversity, equity, inclusion and accessibility. This partnership supports community outreach and visibility around Albuquerque.
- City of AlbuquerquecoreMunicipal partner and sponsor of Musical Theatre Southwest. The City of Albuquerque logo appears on the website as a supporting sponsor.
- Sandia CasinominorSandia Casino hosts MTS volunteers for Front of House sign-ups at their concert venue.
- Route 66 CasinominorRoute 66 Casino Theatre has hosted MTS performances and volunteers.
- African American Performing Arts Center (AAPAC)coreMTS partnered with AAPAC for productions including Dreamgirls in 2020 and continues to perform there. AAPAC served as the venue during COVID and recovery period.
- Popejoy HallcoreMajor performance venue in Albuquerque where ACLOA/MTS performed from 1968-2003 and again split seasons with Hiland complex starting 1996.
- La Compañia Teatro de AlburquerqueminorACLOA collaborated with La Compañia Teatro de Alburquerque to produce an original bilingual musical '...And Now Miguel' in 1997 at Hiland and KiMo Theatres.
Scale indicators6 records
Recent moves15 records
Expansion highlights5 records
Musical Theatre Southwest competitors and assessment
Company assessmentDirect peers
- Albuquerque Little Theatre: Albuquerque's other major community theatre, producing plays and musicals for the same regional market. Most directly comparable peer — operates in the same city, same nonprofit community-theatre model, and competes for overlapping patrons and volunteers.
- TheatreSquared: A professional regional theatre company in Fayetteville, Arkansas producing a season of plays and musicals in a similar mid-size market. Comparable in operating model (nonprofit, community-supported, education programs) and product breadth (mainstage + intimate space).
- Arkansas Repertory Theatre: Nonprofit regional theatre in Little Rock, Arkansas producing Broadway-scale musicals and plays. Comparable in mission, regional scope, and dependence on ticket revenue, donations, and education programming.
- Beef & Boards Dinner Theatre: A professional dinner theatre producing Broadway-style musicals with combined meal service. Comparable product offering (musicals performed for live audiences) though with a different commercial dining integration.
- Riverside Theatre: Iowa City-based nonprofit producing Broadway-style musicals in a similar mid-size regional market. Operates with comparable structure: nonprofit, season subscriptions, education outreach, and community-focused programming.
- Penobscot Theatre Company: Maine's premier regional theatre producing musicals and plays in Bangor. Comparable in being a regional, nonprofit professional theatre with educational programming and subscription-based ticketing.
- Laguna Playhouse: Southern California nonprofit producing Broadway musicals and plays for a regional audience. Comparable scale and operating model: nonprofit, season programming, education, and donor-supported ticketed productions.
- Surflight Theatre: New Jersey community theatre producing Broadway-style musicals in a regional beach market. Comparable in being a community-driven musical theatre with educational programming and nonprofit funding structure.
- North Shore Music Theatre: Massachusetts-based nonprofit producing Broadway-scale musicals in a regional market. Comparable scale, product (musical theatre productions), and operating model (nonprofit with subscriptions, education, and community engagement).
Broad incumbents
- La MaMa Experimental Theatre Club: A larger, established nonprofit performing arts organization producing experimental theatre. While broader in mission than MTS, comparable in nonprofit community-driven model, education programming, and dependence on donations and grants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Musical Theatre Southwest social profiles
Digital presenceMusical Theatre Southwest compliance and trust
Trust signalCompliance1 record
Musical Theatre Southwest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Musical Theatre Southwest leadership team
Management profileNumber of profiles
Profiles12 records
Musical Theatre Southwest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Musical Theatre Southwest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Musical Theatre Southwest
What does Musical Theatre Southwest do?
Musical Theatre Southwest is a non-profit 501(c)(3) community musical theatre that produces full-scale Broadway-style main stage productions and more intimate Black Box performances, supported by an Education Division (Theatre Arts Collective Classes and Summer Youth Camps), season subscriptions, venue rentals, and tax-deductible donor programs. The organization sells tickets through the OnTheStage platform and operates from The Center for Theatre facility in Albuquerque, New Mexico.
Is Musical Theatre Southwest a public or private company?
Musical Theatre Southwest is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Musical Theatre Southwest founded?
Musical Theatre Southwest was founded in 1959.
Where is Musical Theatre Southwest based?
Musical Theatre Southwest is headquartered in Albuquerque, United States, in the North America region.
How does Musical Theatre Southwest make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Memberships, facility Rentals and education Programs.
Who are Musical Theatre Southwest's main competitors?
Direct peers on record are Albuquerque Little Theatre, TheatreSquared, Arkansas Repertory Theatre, Beef & Boards Dinner Theatre, Riverside Theatre, Penobscot Theatre Company, Laguna Playhouse, Surflight Theatre and North Shore Music Theatre. La MaMa Experimental Theatre Club is listed as a broad incumbent.
Does Musical Theatre Southwest have an API?
No public API is recorded for Musical Theatre Southwest.
What industry is Musical Theatre Southwest in?
Musical Theatre Southwest's product category is Community Musical Theatre. Its primary akta.pro industry code is MPAGABAG, Musical Theatre (Non-Broadway/Fringe), with a secondary code of MPAGABAB, Regional & Repertory Theatre Companies. Its NAICS code is 711110 and its SIC code is 7990.