Musical Theatre Southwest

Name

Musical Theatre Southwest

Legal name

Musical Theatre Southwest

Website

https://www.mtsabq.org/

Company type

Private

Founded year

1959

Operating status

Operating

Short description

Musical Theatre Southwest is a non-profit commnunity-based musical theatre.

Ownership category

akta.pro rank

Product category

Community Musical Theatre

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

akta.pro secondary industries

Regional & Repertory Theatre Companies (MPAGABAB), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Community musical theatre
• Live theatre productions
• Theatre arts education
• Performance venue rentals
• Season ticket subscriptions

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Revenue from main stage productions and season subscriptions. Tickets sold through OnTheStage platform.
2. Donations and Memberships: Tax-deductible contributions as a 501(c)(3) nonprofit. Offers Ovation Seating Club and Supporting Cast donor programs.
3. Facility Rentals: Rents out performance space for events through rental inquiry forms.
4. Education Programs: Registration fees for Theatre Arts Collective classes including acting, voice, choreography, and audition preparation courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Musical Theatre Southwest is a non-profit 501(c)(3) community musical theatre that produces full-scale Broadway-style main stage productions and more intimate Black Box performances, supported by an Education Division (Theatre Arts Collective Classes and Summer Youth Camps), season subscriptions, venue rentals, and tax-deductible donor programs. The organization sells tickets through the OnTheStage platform and operates from The Center for Theatre facility in Albuquerque, New Mexico.

Product overview

Musical Theatre Southwest operates as a non-profit 501(c)(3) community theatre organization offering a dual-venue theatrical portfolio centered on Main Stage Productions (large-scale Broadway-style musicals) and a Black Box Season (intimate productions). The organization supports its core theatrical offerings with an Education Division (Theatre Arts Collective Classes and summer youth camps), an AMIGOS volunteer program for Front of House operations, season ticket subscriptions, donation programs (Ovation Seating Club, Supporting Cast), and venue rentals. The company sells tickets through OnTheStage and accepts donations via Donorbox, utilizing Cognito Forms for registrations and SignUpGenius for volunteer scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Stage Productions Full-scale Broadway-style musical theatre productions presented at the organization's performance venue, featuring professional direction, music direction, choreography, and full cast performances for community audiences in Albuquerque.
• Black Box Season Smaller-scale productions staged in the Black Box performance space within The Center for Theatre, offering more intimate theatrical experiences and opportunities for experimental works.
• Theatre Arts Collective Classes Structured educational classes including Beginning Acting, Intermediate Acting, Acting Method Study, How to Read Music, Voice for Actors, Open Choreography, Creative Drama, Improv, Show Production, Vocal Audition Prep, Marketing Seminar, and Alexander Technique for youth and adults.
• Summer Youth Camps Seasonal educational programs for young performers to develop skills in acting, singing, dancing, and production during summer months.
• Season Subscriptions (Flex Passes) Season ticket packages (Flex Passes) offering access to all main stage productions throughout the season, sold through the OnTheStage ticketing platform.
• Venue Rentals Rental of MTS performance and rehearsal spaces to outside groups and organizations for their own events and productions, scheduled via rental inquiry forms.

Quantifiable outcome

• Nearly 60 years of entertaining audiences in New Mexico
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hispano Chamber of CommercecoreGTM or Marketing PartnerMTS joined the Hispano Chamber of Commerce in 2023 as part of their commitment to diversity, equity, inclusion and accessibility. This partnership supports community outreach and visibility around Albuquerque.
• City of AlbuquerquecoreGTM or Marketing PartnerMunicipal partner and sponsor of Musical Theatre Southwest. The City of Albuquerque logo appears on the website as a supporting sponsor.
• Sandia CasinominorChannel Partner/ Reseller/ DistributorSandia Casino hosts MTS volunteers for Front of House sign-ups at their concert venue.
• Route 66 CasinominorChannel Partner/ Reseller/ DistributorRoute 66 Casino Theatre has hosted MTS performances and volunteers.
• African American Performing Arts Center (AAPAC)coreChannel Partner/ Reseller/ DistributorMTS partnered with AAPAC for productions including Dreamgirls in 2020 and continues to perform there. AAPAC served as the venue during COVID and recovery period.
• Popejoy HallcoreChannel Partner/ Reseller/ DistributorMajor performance venue in Albuquerque where ACLOA/MTS performed from 1968-2003 and again split seasons with Hiland complex starting 1996.
• La Compañia Teatro de AlburquerqueminorStrategic or Co-development PartnerACLOA collaborated with La Compañia Teatro de Alburquerque to produce an original bilingual musical '...And Now Miguel' in 1997 at Hiland and KiMo Theatres.

Scale indicators6 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• Albuquerque Little Theatre: Albuquerque's other major community theatre, producing plays and musicals for the same regional market. Most directly comparable peer — operates in the same city, same nonprofit community-theatre model, and competes for overlapping patrons and volunteers.
• TheatreSquared: A professional regional theatre company in Fayetteville, Arkansas producing a season of plays and musicals in a similar mid-size market. Comparable in operating model (nonprofit, community-supported, education programs) and product breadth (mainstage + intimate space).
• Arkansas Repertory Theatre: Nonprofit regional theatre in Little Rock, Arkansas producing Broadway-scale musicals and plays. Comparable in mission, regional scope, and dependence on ticket revenue, donations, and education programming.
• Beef & Boards Dinner Theatre: A professional dinner theatre producing Broadway-style musicals with combined meal service. Comparable product offering (musicals performed for live audiences) though with a different commercial dining integration.
• Riverside Theatre: Iowa City-based nonprofit producing Broadway-style musicals in a similar mid-size regional market. Operates with comparable structure: nonprofit, season subscriptions, education outreach, and community-focused programming.
• Penobscot Theatre Company: Maine's premier regional theatre producing musicals and plays in Bangor. Comparable in being a regional, nonprofit professional theatre with educational programming and subscription-based ticketing.
• Laguna Playhouse: Southern California nonprofit producing Broadway musicals and plays for a regional audience. Comparable scale and operating model: nonprofit, season programming, education, and donor-supported ticketed productions.
• Surflight Theatre: New Jersey community theatre producing Broadway-style musicals in a regional beach market. Comparable in being a community-driven musical theatre with educational programming and nonprofit funding structure.
• North Shore Music Theatre: Massachusetts-based nonprofit producing Broadway-scale musicals in a regional market. Comparable scale, product (musical theatre productions), and operating model (nonprofit with subscriptions, education, and community engagement).

Broad incumbents

• La MaMa Experimental Theatre Club: A larger, established nonprofit performing arts organization producing experimental theatre. While broader in mission than MTS, comparable in nonprofit community-driven model, education programming, and dependence on donations and grants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MusicalTSW
• Facebookfacebook.com/musicaltheatresw
• Instagraminstagram.com/musicaltheatresw
• TikToktiktok.com/@musicaltheatresw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musical Theatre Southwest