Senar MS

What Senar MS does

Senar MS (Serviço Nacional de Aprendizagem Rural – Administração Regional de Mato Grosso do Sul) is the Mato Grosso do Sul regional arm of the Brazilian SENAR system, a "Sistema S" institution dedicated to vocational training and technical assistance for rural workers and agricultural producers. Headquartered at Rua Marcino dos Santos 401 in Campo Grande, MS, the organization operates as a non-profit entity within the Sistema Famasul structure, under the national umbrella of CNA Brasil (Confederação da Agricultura e Pecuária do Brasil). It serves small, medium, and large rural producers, rural workers, and farming families across all 79 municipalities of Mato Grosso do Sul, with a secondary pipeline program for university students in agriculture and veterinary medicine through the Academia de Talentos initiative.

The organization's core offering is a multi-modal rural professional training platform delivered through three principal channels: in-person and on-farm courses, field-based technical and management assistance via the ATeG (Assistência Técnica e Gerencial) program, and distance learning through the EAD platform at ead.senarms.org.br. Curriculum spans 16 agricultural production chains — including beef cattle, dairy, grains, sugarcane, poultry, swine, aquaculture, horticulture, fruit, beekeeping, sheep, horses, flowers, planted forests, and social promotion — alongside specialized programs in precision agriculture, drone operation, animal health and sanitary education, rural youth apprenticeship (Senar Jovem Aprendiz Rural), the Agrinho MS school program, and digital inclusion. The technology stack is not publicly disclosed; the EAD platform is a standard LMS, and no proprietary AI/ML systems are indicated.

Senar MS does not generate revenue from direct customer fees. As a Sistema S institution, it is funded through mandatory rural sector contributions (arrecadação) collected under Brazilian agricultural legislation, supplemented by public-sector allocations routed through the SENAR national system. Its go-to-market is community-led and institutionally embedded: the organization reaches rural producers through the affiliated network of rural unions (sindicatos rurais), the Famasul federation, ATeG field technicians deployed on farms, and a presence on Facebook, Instagram, LinkedIn, and X. Key institutional partnerships include Famasul (parent coordination), CNA Brasil (national oversight), Aprosoja MS (soybean producers), IAGRO, CRMV/MS, SFA/MS, SEMADESC, and Imasul for regulatory and environmental cooperation.

Name

Senar MS

Legal name

Serviço Nacional de Aprendizagem Rural - AR/MS (SENAR-AR/MS)

Website

https://senarms.org.br

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Senar MS is a non-profit rural vocational training and technical assistance institution serving agricultural producers, rural workers, and university students across all 79 municipalities of Mato Grosso do Sul, Brazil, funded by mandatory rural sector contributions under the national SENAR system.

Ownership category

akta.pro rank

Product category

Rural Vocational Training and Technical Assistance

NAICS

Technical and Trade Schools (61151), Technical and Trade Schools (6115), Other Technical and Trade Schools (611519), Educational Support Services (61171), Farm Management Services (115116), Support Activities for Crop Production (11511)

SIC

Services-Educational Services (8200), Agricultural Services (700), Farm Machinery & Equipment (3523)

akta.pro industry

PRIMARYEDAOAOAN

Agribusiness, Farm Management & Compliance

Education/Vocational, Technical & Trade Education/Agriculture, Horticulture & Skilled Trades

SECONDARYEDAOAOAF

Crop, Soil & Agronomy Technician Training

Education/Vocational, Technical & Trade Education/Agriculture, Horticulture & Skilled Trades

SECONDARYEDAOAOAI

Agricultural Mechanics, Equipment Operation & Maintenance

Education/Vocational, Technical & Trade Education/Agriculture, Horticulture & Skilled Trades

SECONDARYAFACABAL

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Crop Consulting & Agronomy Services (Soil Health, Nutrient Planning, Yield Consulting)

SECONDARYAFACABAH

Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Crop Consulting & Agronomy Services (Soil Health, Nutrient Planning, Yield Consulting)

Keywords

• Rural vocational training
• Agricultural technical assistance
• Professional formation
• Rural workforce development
• Distance learning EAD

Headquarters

HQ city

Campo Grande

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Public Training Services: Senar MS is a public service institution (Sistema S) that provides vocational training and technical assistance to rural workers and agricultural producers. Revenue comes from mandatory rural sector contributions and government funding rather than direct service fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Senar MS delivers vocational training, technical assistance, and continuing education programs to rural workers and producers across Mato Grosso do Sul, operating as the regional arm of SENAR within the Sistema S network under CNA Brasil and Famasul. Core offerings include on-farm technical and managerial assistance (ATeG), Formação Profissional Rural courses, the Academia de Talentos talent academy, the Agrinho MS educational program, and a distance-learning EAD platform serving the state's agricultural workforce.

Product overview

SENAR MS is a rural professional training organization operating as part of the SENAR system under Sistema Famasul in Mato Grosso do Sul, Brazil. The organization offers a unified training and technical assistance platform centered on rural professional development, providing face-to-face courses, EAD distance learning, and the ATeG (Technical Assistance and Management) program. The portfolio includes specialized training across 16 agricultural production chains (beef cattle, dairy, grains, poultry, swine, aquaculture, etc.), the Academia de Talentos talent development program, animal health education programs, and various special initiatives like Agrinho MS, Rural Entrepreneur, and Women in Field. Educational content is distributed through product-specific catalogs and the EAD platform.

Differentiator

Problem solved

Functional benefit

Brands

• Academia de Talentos: A program offering university students strategic agribusiness training to prepare them as future technicians and instructors of Senar/MS.
• Senar Jovem Aprendiz Rural
• Agrinho MS
• ATeG (Assistência Técnica e Gerencial)
• EAD Senar MS
• Programa de Educação Sanitária e Saúde Animal
• Agricultura de Precisão

Products and services

• ATeG (Assistência Técnica e Gerencial) On-farm technical and managerial assistance program delivered through scheduled field visits by trained técnicos de campo to rural producers in Mato Grosso do Sul, focused on productivity, sustainability, and management practices.
• Formação Profissional Rural Standardized SENAR vocational training courses covering agricultural, livestock, agribusiness, and rural-management competencies, delivered in Mato Grosso do Sul to rural workers, producers, and young learners.
• Academia de Talentos Talent-development track within SENAR's suite of programs aimed at qualifying rural workers and young people for higher-skill roles in agriculture and livestock, delivered in Mato Grosso do Sul.
• Agrinho MS Social-educational program for K-12 schools in Mato Grosso do Sul providing didactic materials, teacher training, and student activities on citizenship, sustainability, and rural themes.
• EAD Senar MS Distance-learning platform operated by Senar MS that delivers SENAR vocational and continuing education courses online to rural learners across Mato Grosso do Sul.
• Aprendizagem Rural Apprenticeship program pairing rural employers in Mato Grosso do Sul with young apprentices, combining classroom learning with on-the-job training under SENAR's national methodology.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Case IHminorStrategic or Co-development Partner · 19 March 2026Case IH, an agricultural machinery brand, partnered with Senar of Rio Grande do Sul to open a Rural Professional Training Center in Hulha Negra, Brazil. The center provides over 7,000 annual certifications in agricultural machinery operation with dedicated space for Case IH machines and technologies. Note: This specific partnership is with Senar-RS, not Senar-MS.
• Famasul (Federação da Agricultura e Pecuária de MS)coreStrategic or Co-development PartnerFamasul is the parent organization of Senar MS within the Sistema S network. Senar MS operates as part of the Sistema Famasul structure, sharing resources, infrastructure, and strategic direction with the state agricultural federation.
• CNA Brasil (Confederação da Agricultura e Pecuária do Brasil)coreStrategic or Co-development PartnerNational parent organization overseeing Senar institutions across all Brazilian states. Provides strategic direction, national programs, and coordination for rural professional training initiatives.
• Aprosoja MSminorStrategic or Co-development PartnerAssociation of soybean producers in Mato Grosso do Sul. Partner in agricultural chain programs and joint initiatives for grain sector development.
• IAGRO (Instituto de Defesa Sanitária Animal de MS)coreStrategic or Co-development PartnerState agricultural defense institute. Senar MS works in technical cooperation with IAGRO on the Sanitary Education and Animal Health program, disseminating information about animal health regulations and disease prevention.
• CRMV/MS (Conselho Regional de Medicina Veterinária de MS)minorStrategic or Co-development PartnerRegional council of veterinary medicine. Cooperates with Senar MS on technical training and certification programs involving animal health and veterinary services.
• SFA/MS (Superintendência Federal de Agricultura em MS)coreStrategic or Co-development PartnerFederal agricultural superintendency in MS. Cooperates on agricultural defense policies, animal health programs, and federal regulatory compliance training.
• SEMADESC/MSminorStrategic or Co-development PartnerState environment and sustainable development secretariat. Through Famasul, Senar MS participates in the State Program for Dam, Pond and Reservoir Regularization, guiding rural producers on environmental compliance.
• Imasul (Instituto de Meio Ambiente de MS)minorStrategic or Co-development PartnerState environmental institute. Operational partner in the Dam Regularization Program, managing the SIRIEMA system for environmental and water resource information.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Embrapa (Empresa Brasileira de Pesquisa Agropecuária): Brazilian public agricultural research corporation that overlaps with Senar MS on technology-transfer and producer training, particularly in precision agriculture and sustainable practices.
• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas): Fellow Sistema S entity focused on small-business support including rural entrepreneurs; comparable as a peer Sistema S institution that delivers training, technical assistance, and capacity-building to Brazilian producers and entrepreneurs.
• SENAI (Serviço Nacional de Aprendizagem Industrial): Companion Sistema S entity focused on industrial vocational training; structurally analogous as a publicly funded training institution with regional administrations, ETEC-style programs, and an EAD platform.
• SENAR (Serviço Nacional de Aprendizagem Rural) - Nacional: National parent organization that defines strategy and programs executed by Senar MS; directly comparable as the apex of the same Sistema S rural training network.
• SENAC (Serviço Nacional de Aprendizagem Comercial): Sistema S counterpart delivering vocational education in commerce and services; comparable as a sister publicly funded training provider with regional arms, technical school offerings, and an EAD channel.

Direct peers

• SENAR-SP (Administração Regional de São Paulo): Sister SENAR state administration serving São Paulo; operates the same ATeG, EAD, and production-chain training model as Senar MS, making it the most directly comparable peer in scale and structure.
• SENAR-MG (Administração Regional de Minas Gerais): Sister SENAR state administration for Minas Gerais; runs parallel vocational training and technical assistance programs for rural producers using the same SENAR system framework.
• SENAR-RS (Administração Regional do Rio Grande do Sul): Sister SENAR state administration for Rio Grande do Sul and the partner in the Case IH Rural Professional Training Center; operates the same training and certification model as Senar MS.
• ETEC (Escolas Técnicas do Centro Paula Souza): Technical education network that already co-delivers technical courses with Senar MS via etec.senar.org.br; comparable as a publicly funded technical school channel that issues vocational credentials to Brazilian students.

Regional players

• FAEG/SENAR-GO (Federação da Agricultura e Pecuária de Goiás): Goias state agricultural federation and SENAR administration; comparable as a regional peer offering rural training, ATeG-style technical assistance, and producer services in a single Brazilian state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sistemafamasul
• YouTubeyoutube.com/playlist?list=PLHXXZZu7Z7YjyXTReWEstu-ODW0A_owI5
• Facebookfacebook.com/sistemafamasul
• LinkedInlinkedin.com/company/senar-ms
• Instagraminstagram.com/sistemafamasul

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senar MS