mediascale
Mediascale is a Munich-based full-service media agency and subsidiary of Mediaplus Gruppe within Serviceplan Group, employing 100+ specialists to deliver data-driven media strategy, programmatic buying, performance marketing, and commerce media to enterprise and mid-market brand clients across Germany and Europe.
- Company typePrivate
- Founded2000
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What mediascale does
Mediascale is a Munich-based, full-service media agency operating as a wholly-owned subsidiary of Mediaplus Gruppe within the Serviceplan Group, Germany's largest independent and partner-managed media agency network. Founded in 2000 and headquartered in Munich with a secondary office in Cologne, the firm employs 100+ Media, Data, and Content specialists and serves enterprise and mid-market brand clients including ADAC, JACK WOLFSKIN, MOTATOS, and Em-eukal (Dr. C. SOLDAN).
The company's offering is structured around eight integrated service modules: Media Strategy & Innovation, Media Planning & Buying, Media Research & Insights, Advertising Technologies, Commerce & Retail Media, Performance Marketing, Programmatic Advertising, and Social Media & Influencer Marketing. The underlying operating model combines data-driven planning, programmatic execution, and performance optimization, delivered within Serviceplan Group's broader Creativity + Media + Technology ecosystem that spans 25 Houses of Communication and roughly 2,500 media experts globally.
Commercially, Mediascale generates revenue through fee-based consulting, retainers, project fees, and commission-based media buying across digital, print, broadcast, and out-of-home channels. Pricing is quote-based with annual retainer structures, and go-to-market is sales-led, leveraging direct enterprise relationships, referrals within Serviceplan Group, and the parent's global network. No public pricing, revenue figures, or external funding rounds are disclosed; the company operates as a private subsidiary with no independent capital structure.
mediascale firmographics
Firmographics- Name
- mediascale
- Legal name
- Mediascale
- Website
- https://mediascale.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mediascale is a Munich-based full-service media agency and subsidiary of Mediaplus Gruppe within Serviceplan Group, employing 100+ specialists to deliver data-driven media strategy, programmatic buying, performance marketing, and commerce media to enterprise and mid-market brand clients across Germany and Europe.
- Ownership category
- akta.pro rank
mediascale industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Media & Audience Measurement Analytics (BPAHALAO)
Keywords
Where mediascale is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
mediascale business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Media Consulting & Planning Services: Fee-based consulting and strategic planning services for media investments, including media strategy development, campaign planning, and ongoing optimization support. Revenue is generated through retainers, project fees, and performance-based pricing depending on client engagement scope.
- Media Buying & Implementation: Commission and fee-based media buying services across digital, print, broadcast, and out-of-home channels. Revenue is earned through media rebates, negotiated fees, and service charges on media spend managed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
mediascale product offering
Product offeringCore offering
Mediascale is a full-service media agency that plans, buys, and optimizes advertising and communications campaigns for enterprise and mid-market brand clients. It delivers integrated media strategy, planning, and buying across digital, print, broadcast, and out-of-home channels, alongside programmatic, performance, retail media, social/influencer, and advertising technology services. Operations are run from Munich and Cologne as part of Mediaplus Gruppe within the Serviceplan Group, with delivery supported by the group's 25 Houses of Communication and 2,500+ specialists.
Product overview
Mediascale is a media agency and subsidiary of the Mediaplus Group (part of Serviceplan Group), providing integrated communication solutions that combine creativity, media, and technology. The agency offers a portfolio of eight core service modules: Media Strategy & Innovation, Media Planning & Buying, Media Research & Insights, Advertising Technologies, Commerce & Retail Media, Performance Marketing, Programmatic Advertising, and Social Media & Influencer Marketing. These services are delivered through a holistic, integrated approach across the entire value chain, supporting brands through data-driven, evidence-based optimization and transparent campaign management.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Strategy & Innovation Strategic consulting and innovation services for media planning, helping enterprise brands navigate the complex media landscape with holistic approaches and integrated positioning.
- Media Planning & Buying Comprehensive media planning and buying services across digital, print, broadcast, and out-of-home channels, designed to maximize campaign effectiveness and reach for brand clients.
- Media Research & Insights Data-driven research and insights services that inform media strategies with evidence-based decision making for advertising and communications campaigns.
- Advertising Technologies Ad tech solutions and technology platforms supporting campaign delivery, integration, and optimization across digital advertising channels.
- Commerce & Retail Media Retail media network solutions and e-commerce optimization services connecting brands with consumers at the point of purchase.
- Performance Marketing Performance-driven marketing services focused on measurable results, ROI optimization, and transparent, data-based campaign management for results-oriented advertisers.
- Programmatic Advertising Automated, data-driven programmatic advertising services for efficient media buying and real-time campaign optimization across digital channels.
- Social Media & Influencer Marketing Social media strategy and influencer marketing services to build brand awareness and engagement on digital platforms for brand clients.
Quantifiable outcome
- Kununu workplace rating of 4.2 points (higher than industry average of 3.5)
Companies that use mediascale
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
mediascale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
mediascale partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mediaplus GruppecoreParent company and subsidiary relationship. Mediascale operates as a subsidiary of Mediaplus Gruppe, which is part of Serviceplan Group. This structural integration provides Mediascale with access to the broader group's resources, expertise across creativity, media and technology, and global office network spanning 25+ locations.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
mediascale competitors and assessment
Company assessmentEmerging players
- Hearts & Science (Omnicom): Omnicom-owned data-driven media agency built around analytics and audience-based buying. Comparable to Mediascale's Performance Marketing and Media Research & Insights capabilities, focused on outcome-based buying.
Broad incumbents
- OMD Worldwide (Omnicom): Global media agency network within Omnicom, offering media planning, buying, programmatic and analytics comparable to Mediascale's full-service media offering. Direct competitor for enterprise and brand clients.
- Zenith (Publicis Groupe): Publicis-owned global media agency network providing media planning, buying, and performance services. Competes with Mediascale for enterprise brand mandates across European markets.
- GroupM (WPP): World's largest media investment group with WPP-owned media agencies (Mindshare, Wavemaker, Essence, MediaCom). Direct competitor for enterprise media planning and buying globally; competes with Mediascale on multinational pitches.
- PHD Media (Omnicom): Global media planning and buying agency within Omnicom with comparable service portfolio to Mediascale; competes for similar data-driven enterprise and performance mandates.
- Dentsu Media (Dentsu): Global media agency network under Dentsu International offering media planning, buying, programmatic, and CX services. Comparable scale and breadth of services to Mediascale, competing for enterprise accounts.
- Wavemaker (WPP/GroupM): GroupM agency focused on growth, media, and commerce with strong programmatic and commerce media credentials. Direct overlap with Mediascale's performance marketing and commerce/retail media offerings.
- Havas Media (Havas): Integrated media arm of Havas Creative Group, offering media planning/buying across digital, programmatic, and commerce media—direct overlap with Mediascale's Commerce & Retail Media capabilities.
Regional players
- Ströer (Digital & Out-of-Home Media): Germany-headquartered digital multi-channel and DOOH marketer operating its own media inventory and offering integrated media services. Comparable DACH-based competitor with overlapping media buying and digital advertising capabilities.
Direct peers
- Mediaplus Gruppe: Direct parent and operational sibling within Serviceplan Group; operates as a full-service independent media agency across Europe. Direct overlap on media strategy, planning, buying, programmatic, and performance services across the same customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
mediascale social profiles
Digital presencemediascale financial estimates
Financial estimateRevenue estimate
Valuation estimate
mediascale leadership team
Management profileNumber of profiles
mediascale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mediascale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mediascale
What does mediascale do?
Mediascale is a full-service media agency that plans, buys, and optimizes advertising and communications campaigns for enterprise and mid-market brand clients. It delivers integrated media strategy, planning, and buying across digital, print, broadcast, and out-of-home channels, alongside programmatic, performance, retail media, social/influencer, and advertising technology services. Operations are run from Munich and Cologne as part of Mediaplus Gruppe within the Serviceplan Group, with delivery supported by the group's 25 Houses of Communication and 2,500+ specialists.
Is mediascale a public or private company?
mediascale is a private company. It is classified as corporate owned and is currently operating.
When was mediascale founded?
mediascale was founded in 2000. It employs 11 to 50 people.
Where is mediascale based?
mediascale is headquartered in Munich, Germany, in the Europe region.
How does mediascale make money?
Two revenue lines are on record. Media Consulting & Planning Services are the primary driver. The others are media Buying & Implementation.
Who are mediascale's main competitors?
Hearts & Science (Omnicom) is listed as an emerging player. Broad incumbents are OMD Worldwide (Omnicom), Zenith (Publicis Groupe), GroupM (WPP), PHD Media (Omnicom), Dentsu Media (Dentsu), Wavemaker (WPP/GroupM) and Havas Media (Havas). Ströer (Digital & Out-of-Home Media) is listed as a regional player. Mediaplus Gruppe is listed as a direct peer.
Does mediascale have an API?
No public API is recorded for mediascale.
What industry is mediascale in?
mediascale's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7311.