Organización para la Excelencia de la Salud

What Organización para la Excelencia de la Salud does

Organización para la Excelencia de la Salud (OES) is a private non-profit organization founded in 1991 in Bogotá, Colombia, that operates as a neutral convening platform for healthcare quality improvement. The organization delivers three technical lines — Atención Humanizada Centrada en el Paciente (AHCP), the Colombian Mandatory Quality Assurance System (SOGC), and Clinical Performance — through a diversified portfolio including open enrollment courses, corporate training, specialized workshops, bootcamp series, publications, and its annual International Forum (Foro Internacional OES). Its member ecosystem comprises 56-60 institutions spanning hospitals, insurers, universities, foundations, government entities, and industry players across Colombia's healthcare sector.

OES's revenue model is multi-stream: open training fees (COP $208,800 to $1,972,000 per program), customized corporate training, technical assistance and consulting, publication sales (COP $20,000-$65,000 per book), and annual forum attendance fees. Distribution combines a self-serve WooCommerce-based e-commerce platform for individual courses, a dedicated direct sales team for enterprise training, and a Moodle-based virtual campus (campusvirtualoes.com) for asynchronous and synchronous program delivery. The annual International Forum, drawing up to 1,000 participants, and 12 regional forums on humanized care (since 2017) serve as flagship community-building and demand-generation events.

The organization maintains strategic partnerships with ISQua (International Society for Quality in Health Care), Planetree ALC, the Institute for Healthcare Improvement (IHI), Hospital Israelita Albert Einstein (Brazil), and IECS (Argentina), which provide international credibility and content co-development. Twelve OES member hospitals appear in the Newsweek World's Best Hospitals 2025 ranking, and Colombia leads Latin America with 11 hospitals in the Latam Best Hospitals 2024 listing. OES holds Special Tax Regime (Régimen Tributario Especial) status under Decree 2150 and is governed by a 9-member Board of Directors. The organization operates with 11-50 employees and no disclosed parent company or external funding.

Name

Organización para la Excelencia de la Salud

Legal name

Organización para la Excelencia de la Salud

Website

https://oes.org.co

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Organización para la Excelencia de la Salud (OES) is a Colombian non-profit founded in 1991 that delivers healthcare quality improvement training, consulting, and an annual forum to a 56-60 member ecosystem of hospitals, insurers, universities, and government entities across Colombia.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Open Training (Formación Abierta): Revenue from publicly available courses, diplomas, and bootcamp programs delivered virtually. Programs include introductory courses (COP $778,000), PAMEC programs (COP $324,800), short courses (COP $208,800), and diplomas (COP $1,972,000), all with VAT included. Programs are sold directly through the website shopping cart and are available to any healthcare professional or institution.
2. Corporate Training (Formación Corporativa): Customized seminars and workshops sold to healthcare organizations. Programs include TeamSTEPPS implementation, accreditation self-assessment workshops, clinical practice guideline adoption seminars, and humanized care training. Sold directly to institutional buyers with tailored content.
3. Publications and Books: OES publishes specialized books on quality, auditing, patient safety, finance, and healthcare management. Publications are sold through an online store with national shipping. Titles include guides on accreditation, adverse events analysis, patient-centered care, and safe medication.
4. International Forum (Foro Internacional OES): Annual international forum generating revenue through participant attendance fees. The forum convenes up to 1,000 healthcare professionals and executives annually and serves as a key community and knowledge-sharing platform. Forums are held in alliance with international partners.
5. Technical Assistance and Consulting: Technical advisory services provided to healthcare institutions for quality improvement, clinical performance, and accreditation support. OES generates revenue through project-based consulting engagements with member and non-member organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Organización para la Excelencia de la Salud (OES) is a non-profit organization that provides healthcare quality training, consulting, and knowledge dissemination services in Colombia. It operates three technical lines — Atención Humanizada Centrada en el Paciente (AHCP), the Colombian Mandatory Quality Assurance System (SOGC), and Clinical Performance — delivered through open enrollment courses, corporate training programs, technical consulting, specialized publications, and the annual International Forum.

Product overview

Organización para la Excelencia de la Salud (OES) is a private non-profit organization founded in 1991 that offers a portfolio of healthcare quality training and consulting services. The organization operates three main technical lines: (1) Atención Humanizada Centrada en el Paciente (AHCP) focused on person-centered care transformation, (2) Sistema Obligatorio de Garantía de Calidad Colombiano (SOGC) addressing mandatory Colombian healthcare quality standards, and (3) Desempeño Clínico supporting clinical performance improvement. These technical lines are delivered through multiple product formats including open enrollment courses and diplomados, corporate training programs, intensive bootcamp series (CICP - Cuidados Integrales Centrados en la Persona), specialized workshops on topics like PAMEC and clinical practice guidelines, and OES-branded publications on healthcare quality and patient safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Formación Abierta (Open Enrollment Training) Open enrollment educational offerings including courses, diplomas, and bootcamp programs on topics such as patient-centered care, quality improvement, and healthcare management, sold through the OES website shopping cart and available to any healthcare professional or institution.
• Formación Corporativa (Corporate Training) Customized corporate training programs for healthcare organizations including seminars, workshops, and implementation support for TeamSTEPPS, clinical practice guidelines, accreditation self-assessment, and quality improvement methodologies.
• Libros OES (OES Publications) Specialized books and guides on healthcare quality, auditing, patient safety, finance, and healthcare management, authored by domain experts and sold through the OES online bookstore with national shipping.
• Foro Internacional OES (Annual International Forum) Annual ticketed international conference convening up to 1,000 healthcare executives, administrators, and clinicians, held in partnership with international allies including Fundación Santa Fe de Bogotá, Planetree, and ISQua.
• Technical Assistance and Consulting Technical advisory services for healthcare institutions covering quality improvement, clinical performance, and accreditation support, delivered through project-based consulting engagements with member and non-member organizations.
• Atención Humanizada Centrada en el Paciente (AHCP) Technical Line Technical line focused on transforming healthcare services through person-centered care, emphasizing patient experience, family involvement, and organizational culture change toward humanized healthcare delivery, with materials co-developed with Planetree ALC.
• Sistema Obligatorio de Garantía de Calidad Colombiano (SOGC) Technical Line Technical line addressing Colombia's mandatory healthcare quality assurance system (SOGC) components including Habilitation, Accreditation, Quality Audit (PAMEC), and User Information Systems, with training programs, workshops, and implementation support.
• Desempeño Clínico (Clinical Performance) Technical Line Technical line supporting healthcare organizations to transform clinical processes through evidence-based care models, health outcome management, and clinical governance frameworks, including the CICP (Comprehensive Person-Centered Care) bootcamp series.

Quantifiable outcome

• 12 OES member institutions ranked in Newsweek World's Best Hospitals 2025, with Fundación Valle del Lili ranked #1 in Colombia and #1 in Latin America
• +4 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor, core and major.

• Bristol-Myers Squibb de Colombia S.A.minorGTM or Marketing Partner · 21 December 2023Bristol-Myers Squibb de Colombia S.A. supported the certification process of Instituto de Cancerología Las Américas AUNA as a Center of Excellence in Lung Cancer by Fundación ECO, in collaboration with OES. BMS provided backing for the quality certification initiative.
• ISQua (International Society for Quality in Health Care)coreStrategic or Co-development PartnerOES is an official member of ISQua, the global body for healthcare quality. This membership provides OES with access to international standards, best practices, and a global network of quality-focused healthcare organizations. ISQua accreditation is considered the gold standard for healthcare quality certification worldwide.
• Planetree ALCcoreStrategic or Co-development PartnerOES collaborates with Planetree ALC (Latin America and Caribbean) to develop and deliver the AHCP (Atención Humanizada Centrada en el Paciente / Humanized Person-Centered Care) model. OES has translated, adapted, and disseminated Planetree's person-centered care framework in Colombia, including co-developing AHCP resources, documents, guides, and training programs. OES hosts Planetree webinars and has organized the 1st Encounter of Person-Centered Care.
• Fundación Santa Fe de BogotácoreStrategic or Co-development PartnerFundación Santa Fe de Bogotá has been a long-standing alliance partner with OES for the annual International Forum since 2016. The foundation provides strategic support and co-branding for the flagship healthcare quality event, contributing to its prestige and reach across Latin America.
• Institute for Healthcare Improvement (IHI)majorStrategic or Co-development PartnerIHI collaborated with OES and the Center for Hospital Management on the 21st International Forum in 2012, which also included the 1st Latin American Encounter on Quality and Patient Safety. IHI contributed international expertise in quality improvement methodologies.
• Hospital Israelita Albert EinsteinmajorStrategic or Co-development PartnerHospital Israelita Albert Einstein (Brazil) partnered with OES for the 27th International Forum in 2018, bringing international best practices in healthcare quality and excellence to the Colombian forum.
• ISQua (International Society for Quality in Health Care)majorStrategic or Co-development PartnerISQua co-sponsored the 25th International Forum OES 2016 (1st Latin American Forum ISQua) and the 28th Forum in 2019 (4th Latin American Forum ISQua), elevating the international scope and credibility of OES's annual forum.
• Ministerio de las Tecnologías de la Información y las Comunicaciones (Ministerio TIC)minorOthersOES is a signatory of the Telework Pact (Pacto por el Teletrabajo) of Colombia's Ministry of ICT, demonstrating commitment to remote work practices and digital transformation in operations.
• Secretaría Distrital de Salud de BogotámajorStrategic or Co-development PartnerOES collaborated with the Bogotá District Health Secretariat and Fundación Santa Fe de Bogotá to develop the 'Guide for the Implementation of Humanized Person-Centered Care (AHCP)', providing step-by-step implementation guidance with a ready-to-use toolkit for institutions.
• Instituto de Efectividad Clínica y Sanitaria (IECS)majorStrategic or Co-development PartnerIECS collaborated with OES on the Bootcamp Series for Comprehensive Person-Centered Care, bringing international clinical effectiveness expertise to the training program. IECS contributes expert trainers and methodology to the bootcamp curriculum.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Accreditation Canada: Established healthcare accreditation and quality program provider with international operations. Competes with OES-aligned providers seeking independent quality certification outside Colombia's SOGC framework.
• International Society for Quality in Health Care (ISQua): Global membership body for healthcare quality that OES belongs to and co-sponsors forums with. ISQua sets international accreditation standards and provides a broader umbrella of quality programming relevant to OES's mission.
• Joint Commission International: The dominant international healthcare accreditation body, offering hospital accreditation and quality programs across LatAm. Competes with OES-adjacent accreditation training and is referenced by OES-aligned hospitals pursuing international recognition.

Regional players

• ICONTE: Colombian standards and certification body that OES works with (an OES external advisor is from ICONTEC). ICONTEC develops national standards that overlap with OES's accreditation training curriculum in Colombia.
• Fundación ECO: Colombian foundation focused on oncology quality and Centers of Excellence certification, which OES has collaborated with to certify oncology centers. Comparable as a Colombian non-profit operating in healthcare quality through training and certification.

Direct peers

• Healthcare Quality Improvement Partnership (HQIP): UK-based organization that promotes quality improvement in healthcare through programs, training and clinical audits. Comparable to OES as a national quality-focused training and improvement body in a single health system context.
• Institute for Healthcare Improvement (IHI): US-based non-profit focused on healthcare quality improvement and patient safety, offering training, programs and conferences globally. IHI collaborated with OES on the 21st International Forum and shares a similar mission of advancing healthcare quality through education and convening.
• National Association for Healthcare Quality (NAHQ): US-based professional association offering healthcare quality credentials (CPHQ), training and member services. Closely comparable to OES in operating model (membership association + training + publications) for a specific national market.
• Planetree International: Global non-profit that develops the Person-Centered Care certification and methodology that OES has adapted as AHCP. Direct methodology partner of OES and the closest comparable in terms of person-centered care training and certification.

Others

• ACHC (Asociación Colombiana de Hospitales y Clínicas): Colombian hospital and clinic trade association that is itself an OES member. Operates an adjacent but distinct role in sector representation and is included as a non-competing peer given the membership relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oesvirtual
• YouTubeyoutube.com/user/cghvirtual
• Facebookfacebook.com/organizacionparalaexcelenciadelasalud
• LinkedInlinkedin.com/company/organización-para-la-excelencia-de-la-salud
• Instagraminstagram.com/oesvirtual

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Organización para la Excelencia de la Salud