Integra Agency

What Integra Agency does

Integra Agency (legal name Integra Agencies Ltd.) is a privately held, founder-owned lighting manufacturer's representative agency headquartered in Winnipeg, Manitoba, Canada, founded in 1995 by principal Glenn Komishon. The firm represents multiple lighting manufacturers including Acclaim Lighting and Cooper Lighting, and provides three core professional services: lighting layout design, lighting calculations, and a complete end-to-end lighting service covering specification through ordering support. Its technical offering spans commercial, industrial, architectural, decorative, outdoor, institutional, vandal-resistant, wet-location, emergency, and lighting controls categories, supported by a multi-disciplinary team of outside sales, inside sales, design consultants, lighting designers, specifiers, and a quotations department.

The agency earns revenue primarily through commissions on sales it facilitates between its represented manufacturers and downstream buyers, with no public pricing or transaction fee schedule. Its go-to-market is B2B and sales-led, operating regionally across Manitoba and North Western Ontario through two channels: direct specification sales to architects, engineers, and contractors via the outside sales team, and indirect sales through electrical distributors and wholesalers. The firm complements its core distribution role with educational content delivery, including manufacturer-partnered CEU webinars, a content blog, and a refreshed company website launched in 2020.

In March 2025 the company relocated to a larger facility at 1555 Dublin Ave, Unit 4&5, Winnipeg, and publicly highlighted a new team and new leadership additions, indicating an investment cycle focused on capacity and personnel rather than on technology platform or geographic expansion beyond the existing regional footprint. The company has no disclosed subsidiaries, no external funding, no acquisitions, and no public financial reporting.

Name

Integra Agency

Legal name

Integra Agencies Ltd.

Website

https://integraagencyltd.mb.ca

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Integra Agency is a Winnipeg-based, founder-owned lighting manufacturer's representative founded in 1995 that delivers lighting layouts, lighting calculations, and complete specification services to architects, contractors, and distributors across Manitoba and North Western Ontario on a commission basis.

Ownership category

akta.pro rank

Product category

Commercial Lighting Distribution Services

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

akta.pro secondary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

Keywords

• Lighting agency services
• Manufacturer representative lighting
• Commercial lighting solutions
• Lighting layout design
• Lighting calculation services

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer's Representative Commission: As a lighting agency representing multiple lighting manufacturers, Integra earns commissions on sales facilitated through their specification, design consultation, and sales efforts to contractors, architects, and builders.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Integra Agency is a manufacturer's representative lighting agency that provides professional Lighting Layouts (design planning for optimal fixture placement), Lighting Calculations (illumination level and energy efficiency verification), and a Complete Lighting Service covering projects from specification through ordering. The agency represents multiple leading lighting brands and supplies solutions across commercial, industrial, architectural, decorative, outdoor, institutional, vandal-resistant, wet-location, emergency, and lighting controls applications to specifiers, contractors, architects, and electrical distributors in Manitoba and North Western Ontario.

Product overview

Integra Agency is a lighting agency serving Manitoba and North Western Ontario for over 25 years. The company operates as a multi-brand lighting distributor offering professional services including lighting layouts, lighting calculations, and complete lighting service solutions. They represent multiple lighting manufacturers and brands including Acclaim Lighting and Cooper Lighting. Their product portfolio covers commercial, industrial, architectural, decorative, outdoor, institutional, vandal resistant, wet locations, emergency lighting, and lighting controls applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Layouts Professional lighting layout design service that helps customers plan and optimize lighting fixture placement for any project type, including commercial, industrial, architectural, and outdoor applications. Targeted at specifiers, contractors, architects, and builders.
• Lighting Calculations Lighting calculation service to verify proper illumination levels and energy efficiency for projects. Used by specifiers, contractors, and architects to ensure lighting designs meet required standards.
• Complete Lighting Service End-to-end lighting solutions covering the full project lifecycle from specification and design through to ordering and support, offered to commercial, industrial, architectural, and institutional project buyers.
• Lighting Controls Solutions Lighting control systems including wireless DMX control solutions (such as the Acclaim Aria Wireless DMX control system and UDM W wireless conversion products) for managing and automating lighting in commercial, architectural, and outdoor applications.
• Commercial and Industrial Lighting Supply Supply of commercial and industrial lighting fixtures for offices, retail spaces, warehouses, and manufacturing facilities, sourced from multiple represented lighting manufacturers and sold to contractors, builders, and specifiers.
• Specialty Lighting Supply (Emergency, Vandal-Resistant, Wet-Location) Specialty lighting fixtures including emergency lighting systems, vandal-resistant fixtures, and wet-location luminaires for institutional, outdoor, and security applications requiring code compliance and durability.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Acclaim LightingcoreStrategic or Co-development Partner · 1 April 2020Acclaim Lighting is a manufacturer partner. Integra hosted a webinar with Product Manager Michael Giardina and West Coast Regional Sales Manager John Thobe to educate customers on Acclaim's Aria Wireless DMX control system and UDM W wireless conversion products.
• Cooper LightingcoreStrategic or Co-development Partner · 1 April 2020Cooper Lighting is a manufacturer partner. Integra promoted Cooper Lighting's online CEU webinars including Product Minutes, product and application training, controls training, and general education sessions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Acuity Brands: Large publicly-listed North American lighting and lighting-controls company (Acuity, Lithonia, Holophane, etc.). Overlaps with the product categories Integra represents via its rep partners; in some projects, customers choose Acuity direct, which is the structural competition every rep agency faces.
• Leviton: Manufacturer of lighting controls, dimmers, and building-automation devices. Adjacent to Integra's lighting controls product category and to the broader 'Complete Lighting Service' value proposition; represents both an indirect competitive threat and a potential rep partnership target.
• Eaton (Cooper Lighting Solutions): Lighting division of Eaton that owns Cooper Lighting — one of Integra's documented manufacturer partners. As an Eaton portfolio company, Cooper can absorb, restructure, or terminate rep agreements, which directly affects Integra's commission revenue.
• Signify: Global lighting manufacturer (Philips Lighting portfolio including Color Kinetics and Interact). Competes with Integra's represented brands and could at any time restructure go-to-market toward direct sales, online, or fewer rep partners in given territories.
• Hubbell Lighting: Diversified lighting manufacturer (Columbia, Prescolite, Dual-Lite, Litecontrol) operating across commercial, industrial, outdoor, and emergency categories that map directly onto Integra's served segments. Represents another manufacturer-tier competitor/supplier dynamic.
• Current Lighting Solutions: Lighting and controls company formed from GE's commercial lighting business. Competes across the same fixture and controls categories that Integra's rep partners sell, and represents the type of consolidating manufacturer that could rationalize rep coverage.

Direct peers

• Stan Deutsch Associates: Long-established US-based lighting manufacturer's representative agency that represents multiple lighting brands and provides design and specification support — the same core business model (multi-brand lighting rep with design services) that Integra operates in Canada. Most directly comparable peer in the agency/rep category.
• Reflex Lighting Group: Regional lighting representative/distributor serving designers and contractors with multiple brand representations and project support services. Comparable to Integra in the rep-agency go-to-market, multi-brand portfolio, and specifier-focused value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integra Agency