Hult Center

What Hult Center does

Hult Center for Healthy Living is a Peoria, Illinois-based 501(c)(3) non-profit founded in 1990 that delivers health education programming to Pre-K through 12th grade audiences and provides oncology wellness support across Central Illinois. Its core service is standards-aligned, evidence-based curriculum delivery covering mental health, substance abuse prevention, sexual and reproductive health, and chronic disease prevention, supplemented by interactive physical exhibits such as the MEGA BRAIN and dental models. Content is sourced or adapted through partnerships with Stanford Medicine, the University of Michigan Adolescent Health Initiative, CATCH, and Generation Rx, with notable programs including the WELL Program (Type 2 diabetes prevention for at-risk youth) and the SOS Survivors of Suicide Support Group delivered with the Beau Grant Foundation.

The organization's business model is a hybrid of fee-for-service programming, philanthropic giving, and event-based fundraising. Pricing is volume-based at $7 per student for daytime sessions, $5 per parent, and $10 per participant for evening/weekend sessions, with a 20-participant minimum per event. Operating support is drawn from Illinois Department of Public Health grants, Heart of Illinois United Way allocations, Carle Health Center for Philanthropy contributions, and community events such as Whitney's Walk. Operations are delivered by a small paid staff of 11-50 employees augmented by 282 volunteers contributing 4,193 hours, and the footprint now extends beyond Central Illinois through virtual programming and downloadable toolkits.

Operationally, the Center competes on curriculum credibility and embedded school-district relationships rather than on technology differentiation. The model depends on continued grant funding, sustained volunteer engagement, and renewal of school-district contracts tied to Illinois State Board of Education health education standards. No proprietary technology platform, AI capabilities, or in-house research function is indicated in the available data; technical differentiation rests on the licensing and adaptation of nationally validated curricula and on the operational know-how required to deliver in-classroom programming at scale.

Name

Hult Center

Legal name

Hult Center for Healthy Living

Website

https://hulthealthy.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Hult Center for Healthy Living is a Peoria, Illinois non-profit founded in 1990 delivering standards-aligned Pre-K-12 health education, youth wellness coaching, and community health events across Central Illinois with virtual nationwide reach.

Ownership category

akta.pro rank

Product category

Community Health Education Services

NAICS

Child and Youth Services (62411), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Health, Prevention & Health Education (BPAGACAC)

akta.pro secondary industries

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Health Promotion, Prevention & Wellness Education (EDALAFAF), Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Youth health education
• Substance abuse prevention
• Suicide prevention training
• Wellness coaching programs
• Community health services

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program Fees: Fees charged for educational programs delivered to schools and community groups. Daytime programs charge $7 per student, $5 per parent, with free admission for teachers. Evening/weekend programs cost $10 per person. Minimum 20 paid participants required per program.
2. Event-based Fundraising: Annual events like Whitney's Walk for Suicide Prevention raise funds through participant registrations and sponsorships
3. Donations and Grants: Relies heavily on donor support, sponsorships, and grant funding from organizations like Carle Health Center for Philanthropy and Illinois Department of Public Health

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hult Center for Healthy Living is a nonprofit organization that delivers comprehensive Pre-K through 12th grade health education programs covering general health, nutrition, reproductive health, mental health, adolescent health, and substance abuse prevention. Programs are delivered on-site at interactive teaching theaters in Peoria, through outreach to schools and community organizations across Central Illinois, and via virtual learning. Specialized offerings include the WELL Program (a 12-session youth health coaching program for adolescents ages 8-17 at risk for Type 2 Diabetes) and Whitney's Walk for Suicide Prevention & Awareness.

Product overview

Hult Center for Healthy Living is a non-profit organization providing comprehensive health education and wellness services for all ages. The core offering consists of Pre-K through 12th grade health education programs covering six main subject areas: General Health, Sexual & Reproductive Health, Mental Health, Adolescent Health, Substance Abuse Prevention, and Nutrition Education. Programs are delivered through on-site interactive teaching theaters, outreach at schools and organizations throughout Central Illinois, and virtual learning. The WELL Program provides specialized youth health coaching for Type 2 diabetes prevention, pairing adolescents ages 8-17 with wellness coaches for 12-session regiments. Community programming includes Whitney's Walk for Suicide Prevention & Awareness and free meditation sessions. Resource toolkits supplement the programs on mental health, nutrition, substance use, reproductive health, and child development.

Differentiator

Problem solved

Functional benefit

Brands

• WELL Program: Wellness Education & Lifestyle Learning - a health coaching program for youth and adolescents between ages 8-17 at risk for developing Type 2 Diabetes

Products and services

• Health Education Programs (Pre-K through 12th Grade)

Quantifiable outcome

• 282 volunteers contributed 4,193 hours of service

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Heart of Illinois United WaycoreGTM or Marketing PartnerStrategic partner providing volunteer coordination through the United Way volunteer portal. Hult Center volunteers are recruited and managed through this partnership, and the organization appears as a featured nonprofit partner on the Heart of Illinois United Way website.
• Beau Grant FoundationcoreStrategic or Co-development PartnerCollaborative partner organizing the monthly SOS Survivors of Suicide Support Group held at Hult Center. The foundation provides support services for suicide loss survivors with meetings on the first Wednesday of each month.
• Stanford MedicineminorStrategic or Co-development PartnerAdapted curriculum from Stanford Medicine's Cannabis/Marijuana Awareness & Prevention Toolkit and Tobacco Prevention Toolkit for educational programs on substance abuse prevention.
• University of Michigan Adolescent Health InitiativeminorStrategic or Co-development PartnerTraining programs for medical providers utilize evidence-based practices from the University of Michigan's Adolescent Health Initiative to promote quality care for youth.
• CATCH CurriculumminorStrategic or Co-development PartnerCatchy Lifestyles nutrition education program utilizes the evidence-based CATCH (Coordinated Approach to Child Health) curriculum for exploring nutrients and healthy behaviors.
• Generation RxminorStrategic or Co-development PartnerGeneration Rx curriculum adapted for prescription drug education programs teaching students about prescription drug impacts, dangers of abuse, and opioid awareness.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National 4-H Council: National 4-H is a youth development nonprofit offering health, nutrition, and wellness programming in schools and communities, similar to Hult Center's K-12 health education and youth engagement model. Comparable target audience, delivery mechanism, and reliance on donor/grant funding.
• EVERFI: EVERFI provides K-12 digital health, wellness, and SEL curricula to schools nationwide, including substance abuse prevention, mental health, and nutrition. It directly competes with Hult Center's Pre-K–12 health education offerings, especially through the virtual/self-serve channel that EVERFI has scaled.

Regional players

• Cook Children's Health Care System: Cook Children's is a pediatric health system that operates community health education and prevention programs for youth in the Fort Worth region. Comparable in mission and delivery model, but operates in a different geographic market than Hult Center's Central Illinois base.

Broad incumbents

• Discovery Education: Discovery Education is a large incumbent K-12 digital content provider with health and wellness modules aligned to state standards. Comparable to Hult Center in serving school districts with standards-aligned health content, but operates at significantly greater scale and breadth.
• YMCA of the USA (Y-USA): Y-USA delivers youth health, wellness, and chronic disease prevention programs (including YMCA's Diabetes Prevention Program, comparable to Hult Center's WELL Program) in community settings nationwide. Comparable in nonprofit model, youth-focused health programming, and diabetes prevention offerings.
• Boys & Girls Clubs of America: Boys & Girls Clubs deliver youth development programming including health, wellness, and SEL in community settings. Comparable in nonprofit youth-services model, regional affiliate structure, and reliance on donations/grants, though broader in scope than Hult Center's health-education focus.
• American Heart Association (Youth Programs): AHA delivers school-based youth health programs including nutrition, physical activity, and chronic disease prevention. Highly comparable mission and K-12 delivery model to Hult Center, with substantially larger national reach and brand recognition.
• Nemours Children's Health: Nemours operates a children's health education platform (KidsHealth) and community-based prevention programs targeting youth wellness, obesity, and mental health. Comparable to Hult Center's WELL Program and community health education mission, though at substantially greater scale and scope.

Others

• Stanford Medicine Tobacco Prevention Toolkit: Stanford Medicine's prevention toolkits (substance abuse, tobacco) are adapted by Hult Center and represent upstream content partners. While not a direct competitor, Stanford's direct distribution to schools could become a substitute offering, making them a relevant adjacent player to monitor.

Emerging players

• Planned Parenthood (Education Programs): Planned Parenthood delivers age-appropriate sexual and reproductive health education to K-12 audiences in schools and community settings, overlapping directly with Hult Center's reproductive health curriculum. Comparable target audience and program topic, though very different organizational profile and funding base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubem.youtube.com/@HultCenterforHealthyLiving
• Facebookfacebook.com/hultcenter.healthyliving
• Instagraminstagram.com/hult_center
• Xx.com/hultcenter1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hult Center