Ljudje

What Ljudje does

Ljudje d.o.o. is a privately held strategic design studio headquartered at Ilirska 15, Ljubljana, Slovenia, founded in 2011 and operated by a named team of seven (Miha, Emil, Vladimir, Urška, Nikolas, Tamara, Neža). The studio delivers project-based professional services spanning identity design, branding, campaigns, digital design, packaging, research, and strategy for clients in Slovenia and internationally; among its named customers are Celtra, Flaviar Inc., Juicy Marbles, d.MBA, Visionect (Joan App), Juicy Marbles, and the Museum of Architecture and Design Ljubljana. Service revenue is quote-based and project-driven, and the studio does not disclose ARR or fee structure.

In parallel, Ljudje operates a direct-to-consumer e-commerce storefront at ljudje.si selling digital and physical products globally. The product catalog includes fonts (Typometry and Too Late free; Resolution and Random at 20–60 EUR), posters and art prints (Matter series at 40 EUR; Pollutism originals at 250 EUR), publications (Arhiv Triglav and Ljudje 10 at 10 EUR), a wine collaboration (Wine of the People at 10 EUR), the Pitch Please presentation template (29.99–39.99 USD), and NFTs including Dove&Peace (sold for 5,000 ETH in 2017) and Flat Fiat. Sub-brands Bring To Front (a podcast hosted on SoundCloud) and wwwork.shop (live workshops for creatives) extend the studio's reach into community and education. Distribution is direct — no marketplaces, resellers, or third-party sales channels are disclosed.

Technically, the studio uses industry-standard creative tooling and has occasionally embedded algorithmic or rule-based logic into specific projects: a generative-art algorithm produced 2,000 unique certificates for d.MBA, and the Project Seen typeface applies deterministic text processing to redact surveillance-trigger keywords. These capabilities are project-specific rather than platform-level. The company is bootstrapped, with no recorded funding rounds, parent company, or institutional investors, and earns revenue through professional service fees and product sales without subscription or licensing agreements beyond one-time perpetual font licenses.

Name

Ljudje

Legal name

Ljudje d.o.o.

Website

https://ljudje.si

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Ljudje is a bootstrapped 7-person strategic design studio in Ljubljana, Slovenia, founded in 2011, delivering identity, branding, campaign, and packaging services to enterprise and cultural clients while selling fonts, art prints, books, and digital products globally through its own e-commerce shop.

Ownership category

akta.pro rank

Product category

Strategic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Brand identity design
• Visual identity services
• Custom typeface design
• Design campaign services
• Creative design studio

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Design Services: Project-based design services including branding, identity design, campaigns, digital design, packaging, research, and strategy for B2B clients in Slovenia and internationally.
2. Digital Products: Sale of digital design products including fonts (Resolution, Random, Typometry, Too Late), presentation templates (Pitch Please), and design resources.
3. Physical Products: Sale of physical products including art prints, posters, books, and merchandise featuring original artwork and design work.
4. NFT Art Sales: Sale of NFT artwork including Dove&Peace (sold for 5000 ETH), Flat Fiat, and other digital art pieces.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Ljudje is a strategic design studio that creates distinctive brand identities, campaigns, and change-driven design projects for B2B clients in Slovenia and internationally. The studio also sells its own digital products (custom typefaces and the Pitch Please presentation template) and physical products (art prints, posters, books, limited-edition wine, and NFT art) directly to consumers through its online shop.

Product overview

Ljudje is a strategic design studio based in Ljubljana, Slovenia that operates two distinct offerings: (1) Professional design services spanning identity design, campaigns, and change-driven projects, and (2) A shop selling digital and physical products including fonts (Typometry, Too Late, Resolution, Random), art prints (Matter posters, Pollutism series), publications (Arhiv Triglav Book, Ljudje 10 Book), and creative tools (Pitch Please presentation template). The studio also produces the 'Bring To Front' podcast about design. The shop products range from free fonts to premium NFTs priced at 5,000 ETH.

Differentiator

Problem solved

Functional benefit

Brands

• Pitch Please: A pitch template and presentation tool for designers to build stronger presentations, focusing on story rather than just slides.
• Bring To Front
• wwwork.shop

Products and services

• Strategic Design Services
• Pitch Please
• Typometry Font

Quantifiable outcome

• 20% increase in visitors for K4 club
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Nejc PrahcoreStrategic or Co-development PartnerCollaborative partnership with independent designer Nejc Prah on joint design projects, most notably the Celtra identity redesign. Combined expertise in brand identity and visual design for industry-leading creative automation product.
• Bring To Front PodcastminorGTM or Marketing PartnerStudio hosts the Bring To Front podcast exclusively about design and other things. Collaborated with podcast on Centre for Creativity campaign to talk to cultural workers about industry conditions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mucho: Mucho is a Barcelona-based independent design studio focused on identity, editorial, and cultural-sector work. It is a direct peer comparable to Ljudje in scale, European origin, and emphasis on thoughtful brand identity and cultural-civic projects.
• Manual Creative: Manual is a San Francisco-based design firm known for identity and digital design across consumer brands. It is a direct peer comparable to Ljudje in offering brand identity, packaging, and digital design services to B2B clients across multiple verticals.
• Mast Studio: Mast is a Brooklyn-based brand design and digital studio serving consumer and culture clients. It is a direct peer comparable to Ljudje in size, identity-led service offering, and engagement with international consumer brands.
• COLLINS: COLLINS is a New York-based brand strategy and design firm specializing in identity, campaigns, and cultural work. It is a direct peer for Ljudje given comparable service offerings, client mix, and emphasis on brand strategy-led creative across consumer and cultural brands.
• Hyperakt: Hyperakt is a Brooklyn-based design studio specializing in brand identity, illustration, and impact-driven design for mission-driven organizations. It is a direct peer given Ljudje's similar mix of consumer and civic/cultural clients and emphasis on identity-led change projects.
• Bureau Cool: Bureau Cool is a Dutch design studio with a strong reputation in identity, typography, and cultural-sector work. It is a direct peer comparable to Ljudje in typographic focus, small European footprint, and emphasis on distinctive visual identities.
• Studio Dumbar: Studio Dumbar is a Dutch design studio renowned for identity and motion design work for cultural and public-sector clients. It is a direct peer given Ljudje's similar European base, identity focus, and portfolio of high-visibility cultural and civic projects.
• CIVIC (Lukas + Stern): CIVIC is a brand strategy and design firm focused on identity and communications for consumer and cultural clients. It is a direct peer for Ljudje given its comparable size, strategy-led creative model, and overlap in cultural and consumer brand engagements.
• Sagmeister (now Sagmeister Inc.): Sagmeister is a small, artist-led branding and design studio known for provocative work, cultural projects, and signature fonts. It is a direct peer given Ljudje's similar small team, cultural-impact positioning, and emphasis on distinctive typographic and identity work.

Broad incumbents

• Pentagram: Pentagram is the world's largest independently owned design firm, structured as a partnership of equity-holding designers. It is a broad incumbent peer offering comprehensive identity, branding, and campaign design services across global clients, comparable in service offering to Ljudje though operating at far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ljudje
• LinkedInlinkedin.com/company/ljudje

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ljudje