What JBF Digital Marketing does

JBF Digital Marketing is a privately held Brazilian digital marketing company founded in 2020 that operates a vertically integrated performance marketing and infoproducts platform targeting Brazilian consumers interested in financial markets and personal finance. The company combines programmatic media buying, a real-time data warehouse, content production, and partner redirection services to acquire and qualify users, then monetizes them through email and SMS-delivered newsletters and referrals to financial and investment partners. Its portfolio includes a sub-brand, Memivi (Memivi Cartoes), extending into the financial products/cards vertical, and a wholly remote operating model headquartered in Belo Horizonte with a C-suite led by co-founders Felipe Vidal (CEO) and Breno Fialho (CFO).

The technology stack centers on three proprietary components: a Quiz-based consent management platform that collects first-party user data (name, email, phone, financial estimates); a data warehouse that integrates cost, revenue, content, and engagement data to generate performance insights; and a programmatic media buying infrastructure targeted at the Brazilian financial-services audience. Supporting tooling includes email marketing automation, SMS and push delivery, chatbot workflows, and social channels on Facebook, LinkedIn, and Instagram. The company is LGPD-compliant under Brazilian data protection law and operates without disclosed third-party funding.

JBF's business model rests on three revenue streams: subscription/recurring infoproducts (financial-market newsletters), performance-marketing professional services focused on customer acquisition cost reduction, and managed email/SMS marketing services. End users are reached direct-to-consumer; monetization flows in part through partner redirection, where opt-in users are funneled to financial and investment product partners that operate under their own commercial terms. Customer concentration is anchored to the financial/investment partner ecosystem and a content audience measured in thousands of monthly readers, with no named enterprise customers or pricing tiers publicly disclosed.

Name

JBF Digital Marketing

Legal name

JBF Digital Marketing

Website

https://jbfdigital.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

JBF Digital Marketing is a Brazilian performance marketing and infoproducts company that uses a Quiz-driven data platform, programmatic media, and a data warehouse to deliver financial-market newsletters and qualified leads to financial and investment sector partners.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Performance marketing services
• Programmatic media buying
• Data warehouse analytics
• Email marketing platform
• Financial content newsletters

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Infoprodutos (Newsletters): Newsletters and general tips on the financial market and services to improve financial life, directed by partners in the financial and investment sector. Users opt-in through the QUIZ platform and receive content via email marketing and SMS.
2. Marketing de Performance Services: Performance marketing services focused on reducing customer acquisition costs using data science.
3. Email and SMS Marketing Services: Platform technology sending infoproducts to users via authorized email and text messages.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

JBF Digital Marketing operates a data-driven performance marketing platform that combines programmatic media buying, real-time data warehousing, and content distribution for Brazilian financial-sector partners. The company collects user data through its QUIZ platform and distributes financial-market newsletters (infoproducts) via email and SMS to an opt-in audience of Brazilian consumers, then redirects engaged readers to partner financial services. It also delivers marketing services designed to reduce customer acquisition costs for partners in the financial and investment sector.

Product overview

JBF Digital Marketing operates a unified infoproducts platform that combines three core service modules: a Quiz platform for collecting user data (name, email, phone number, and financial estimates), an E-mail Marketing platform for distributing newsletters with financial market tips, and an SMS service for text message delivery. The company combines content production with performance marketing and programmatic technology, using data science to reduce customer acquisition costs and deliver targeted financial content to users.

Differentiator

Problem solved

Functional benefit

Brands

• Memivi: A sub-brand/card product mentioned in social media links (Facebook, Instagram, LinkedIn references to Memivi Cartoes).

Products and services

• Programmatic Media Services (Mídia Programática) A programmatic media buying service that delivers ads to the right people at the optimal moment, offered to financial-sector partners to reduce customer acquisition costs. The service is part of JBF's three expertise pillars.
• Performance Marketing Services (Marketing de Performance) A data-driven marketing service that uses data science to measure the return on every cent invested in advertising. Designed for financial-sector partners seeking to optimize customer acquisition costs.
• Infoproducts Platform (Financial Market Newsletters) A unified consumer-facing platform that collects user data through the QUIZ consent-based data collection tool (name, email, phone, financial estimates) and distributes financial-market newsletters and tips via email marketing and SMS. Reaches thousands of Brazilian financial-market readers monthly and redirects them to partner financial and investment services.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Financial and Investment Market PartnerscoreChannel Partner/ Reseller/ DistributorPartners in the financial and investment sector who advertise their services and offers through JBF's infoproduct newsletters. Users who opt-in to the QUIZ platform may be redirected to partner websites where they can voluntarily contract financial products and services. Partners maintain their own terms, conditions, and privacy policies.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/jbf-digital-marketing
• Instagraminstagram.com/memivi.oficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JBF Digital Marketing