GemEwizard

What GemEwizard does

Gemewizard Ltd. is a Ramat Gan, Israel-based private company that provides digital color communication, analysis, and pricing solutions for the colored gemstone, fancy color diamond, and jewelry industries. Its core technology is the patented GemeSquare system, which maps colored stones to 1,146 standardized colors (31 master hues × 6 tones × 6 saturation levels) and fancy colored diamonds to 7,000+ colors, enabling consistent color grading and communication across the trade. The product portfolio spans GemePro (professional image-based color analysis processing 2,500-10,000 image subsections per gem), GemePrice (the world's first online pricing system analyzing 250,000+ gems worth $500M+ in real-time market data), MyGemewizard (free mobile documentation app), Gemewizard Inside (API integration for third-party platforms), the Color Search Engine (matching against 6,000+ color combinations), and Big Gem Data Analysis / Fraud Detection services built on a 700 million+ classification knowledge base.

The company operates through multiple revenue streams: annual subscriptions (GemePrice at ~$270/year), 10-year perpetual software licenses (GemePro at $995), online education courses with certification, gemological laboratory services through its GWLAB subsidiary, enterprise API/integration contracts, and big-data consultancy for online marketplaces. Go-to-market combines product-led growth (mobile apps, freemium with paid upgrades) with enterprise field sales for customized API integrations and marketplace fraud detection. Strategic partnerships with Stuller (inventory data access), GIA (curriculum integration since 2005), Gem-A, IGE, and AGTA anchor the company's distribution and provide a defensible position in gemological education and standards. Customers include gem dealers, merchants, online marketplaces, gemologists, appraisers, and students across more than 14,000 users globally.

Name

GemEwizard

Legal name

Gemewizard Ltd.

Website

https://gemewizard.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Gemewizard provides patented digital color communication, grading, and pricing software for the colored gemstone, fancy color diamond, and jewelry industries, serving gem traders, merchants, marketplaces, gemologists, and students through subscriptions, licenses, lab services, and enterprise API integrations.

Ownership category

akta.pro rank

Product category

Gem Color Grading Software

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Colored Gemstone Identification & Certification Laboratories (CRAKAJAH)

akta.pro secondary industries

Diamond & Gemstone B2B Exchanges/Marketplaces (CRAKAJAJ), Diamond Grading & Certification Laboratories (CRAKAJAG), Polished Gemstone Trading & Brokerage (CRAKAJAF), Traceability, Provenance & Compliance Services (e.g., origin, AML/KYC, sanctions) (CRAKAJAL), Colored Gemstone Jewelry (CRAKAAAB)

Keywords

• Gem color grading
• Digital color communication
• Gem pricing analytics
• Gemology education
• Gemstone fraud detection

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GemePrice Subscription: Annual online subscription for pricing system accessible on smartphone, tablet, laptop, and desktop. Pricing based on actual market data analysis.
2. GemePro Software License: 10-year perpetual license for professional color analysis software. Single upfront payment for extended access period.
3. GWLAB Laboratory Services: Gemological laboratory services including diamond grading, colored diamond grading, laboratory-grown diamond grading, gem identification, jewelry reports, appraisals, and laser inscription services.
4. Education Courses: Online courses for colored stones grading and colored diamonds grading with certification. Includes course materials, online exercises, student gem kits, and 1-year product subscriptions.
5. Enterprise API/Integration Services: Customized API integration and enterprise color standardization services for large organizations. Includes Color Image Generator, Search Engine integration, and mobile application customization.
6. Marketplace Consultancy Services: Big data analytics and fraud detection services for marketplace operators. Includes taxonomy consultancy, oddities detection, and vendor quality monitoring.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Gemewizard develops and sells proprietary digital color communication, grading, and pricing software for the colored gemstone, fancy color diamond, and jewelry industries. Its flagship GemeSquare technology defines 1,146+ standardized gem colors, powering products for buyers (mobile documentation/pricing), merchants (self-certification and embedded color tools), marketplaces (color search, big-data analytics, fraud detection), gemologists (professional color analysis), and students (online certification courses). The company also operates GWLAB, an independent gemological laboratory chain.

Product overview

Gemewizard offers a comprehensive digital color communication platform for the colored gemstone, fancy colored diamond, and jewelry industries. The core technology is GemeSquare™, a patented color communication system endorsed by GIA since 2005. The product portfolio includes: GemePro™ for professional color analysis and communication; GemePrice™ for online wholesale pricing of diamonds, colored diamonds, gemstones and jewelry based on real-time market data; MyGemewizard mobile app for field documentation and color communication; and Gemewizard Inside™ API for integrating color tools into third-party platforms. Additional offerings include Color Search Engine for marketplaces, Big Gem Data Analysis services, Fraud Detection and Prevention, and Self Certification tools. The company also operates GWLAB, a gemological laboratory chain, and provides education through the Gem Color Academy with courses on Colored Stones Grading and Colored Diamonds Grading. Products are available as online applications, local installs, and server versions for enterprise deployment.

Differentiator

Problem solved

Functional benefit

Brands

• MyGemewizard: Free mobile app for documenting and saving gem details including image, color analysis, gem properties, asking price, venue and seller contact details
• GemePrice
• GemeSquare
• GemePro
• GWLAB
• Gem Color Academy
• GemColorGuru
• GemPriceGuru
• Big Gem Data Analysis (BGDA)

Products and services

• GemeSquare Color-communication software application that precisely defines and communicates gemstone colors using 31 master hues with 6 tones and 6 saturation levels, totaling 1,146 colors, and generates color images in 15 popular polished gemstone shapes; targeted at gemologists, appraisers, and gem trade professionals.
• GemePro Professional color analysis and communication system for colored gemstones and fancy colored diamonds with detailed color breakdown; uses a Digital Sampler that analyzes images in 2,500-10,000 subsections, with a color database of nearly 9,000 colors for gemstones and over 7,000 for colored diamonds; available in online, local, and server modes.
• GemePrice Online wholesale pricing system for diamonds, fancy colored diamonds, gemstones, and jewelry, based on actual prices of gems being offered for sale online; analyzes over $500 million worth of gems and is authenticated monthly by expert panels; accessible by subscription on smartphone, tablet, laptop, and desktop.
• MyGemewizard Free mobile application enabling users to document and save gem details including image, color analysis, gem properties, asking price, venue, and seller contact details; displays a base palette of 31 master hues with 1,146 gem color images and typical-color databases for over 50 gemstone types; allows color communication via email, SMS, and WhatsApp.
• Gemewizard Inside Suite of API-based services that allows businesses to integrate Gemewizard's color communication tools into their own software platforms, including a Color Image HTML Code Generator for listings, a Color Search Engine, and Color Mapping and Standardization services for enterprise-wide color management.
• Color Search Engine Patented color search software with full API for incorporation into websites; compares each gem type against 6,000+ gem color combinations, analyzes item images, retrieves Color DNA, and matches items to Gemewizard colors, enabling users to locate desired items within 15-30 seconds.
• Self Certification Color verification tool for sellers to verify or allocate colors to gems using Gemewizard color images that can be embedded in HTML pages; sellers commit to exact gem colors and offer self-certified color cards to buyers, creating a What-You-See-Is-What-You-Get experience.
• Big Gem Data Analysis (BGDA) Automatic big data analysis service for large-scale gem and jewelry marketplaces, providing market analytics, geographical and seasonal trend insights, fraud detection and prevention, and guidance on proper disclosure when uploading gems.
• Fraud Detection and Prevention Service using a classification algorithm and oddities engine that scans databases to reveal misrepresentations, miscategorizations, undisclosed synthetics, improperly disclosed treatments, incorrect gem categories, and other anomalies, with a knowledge base of over 700 million unique gem classifications.
• GWLAB Independent gemological chain of laboratories founded by Gemewizard with services including diamond grading, colored diamond grading, laboratory-grown diamond grading, gem identification, jewelry reports, appraisals, laser inscriptions, and professional consultation; each branch includes a gemological laboratory, appraisals department, GW College, and an R&D center.
• Gem Color Academy Online education platform (also known as GW College) providing gemological and gem-trade education courses, including Colored Stones Grading and Colored Diamonds Grading programs, supervised by Menahem Sevdermish.
• Colored Stones Grading Course Comprehensive online course covering 14 gem varieties including ruby, sapphire, emerald, beryl, chrysoberyl, garnet, iolite, peridot, quartz, spinel, tanzanite, topaz, tourmaline, and zircon; includes course notes, online materials, 100+ exercises, a gem kit with 25 Terbium glass samples, and a 1-year GemePrice subscription.
• Colored Diamonds Grading Course Online course covering Yellow, Brown, Pink, Red, Orange, Blue, Green, Chameleon, Purple, Violet, Grey, Black, White, Icy, and color-treated diamonds; includes course notes, online materials, exercises, 25 CZ diamond-like samples kit, and a 1-year free GemePrice subscription.
• GemColorGuru Tool for marketplace sellers to determine and add gem color images to their items, providing a What-You-See-Is-What-You-Get experience for buyers by acting as the seller's commitment to the gem's color.
• GemPriceGuru Tool offered to marketplace buyers to check the price of an item and verify whether the asking price by the seller is reasonable.

Quantifiable outcome

• Students can assess color and agree on hue in under 30 seconds vs. many minutes with traditional tools
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Gemmological Association of Great Britain (Gem-A)coreStrategic or Co-development Partner · 1 January 2014Agreement to incorporate Gemewizard's online Colored Stones Grading Course into Gem-A's prospectus. Includes a stand-alone course for wide range of gem varieties and a concise chapter for Gem-A's Gemmology Diploma curriculum.
• American Gem Trade Association (AGTA)coreChannel Partner/ Reseller/ Distributor · 1 January 2010Agreement signed to establish a marketplace for AGTA members based on Gemewizard's color technologies, enabling members to buy and sell gems using standardized color communication.
• Instituto Gemológico Español (IGE)coreStrategic or Co-development Partner · 1 January 2010Ongoing collaboration to provide courses to gemologists and appraisers using Gemewizard's suite of tools. IGE is the world's largest Spanish-speaking gemological institute.
• Gemological Institute of America (GIA)flagshipStrategic or Co-development Partner · 1 January 2003GIA officials were exposed to GemeSquare technology at ICA congress. After intensive 2-year research and fine-tuning with GIA departments, GIA announced endorsement of GemeSquare for educational purposes in 2005 and incorporated it into GIA curriculum.
• Stuller, Inc.coreStrategic or Co-development Partner · 1 January 2001Strategic partnership established with one of the world's largest distributors of gemstones and jewelry. This partnership provided access to Stuller's vast gem inventories, enabling mass data analysis of gems for Gemewizard's pricing database development.
• GIA (Gemmological Institute of America)flagshipStrategic or Co-development PartnerGWLAB team members are graduates of GIA and use GIA-standard equipment. GemeSquare technology endorsed by GIA Education in 2006 and incorporated into curriculum.
• Gem-A (Gemmological Association of Great Britain)coreStrategic or Co-development PartnerGWLAB team members hold FGA diplomas from Gem-A. Collaboration for educational courses and certification programs.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Everledger: Blockchain-based provenance and traceability platform for diamonds, gemstones, and luxury goods. Everledger competes directly with Gemewizard's BGDA fraud-detection and provenance offerings for online marketplaces.
• Rapaport: Operator of the RapNet diamond trading network and publisher of the Rapaport Price List - the dominant diamond pricing benchmark. Rapaport is the closest analog to Gemewizard's GemePrice for the colored/white diamond pricing and B2B marketplace space.
• Sarine Technologies: Israel-based technology company providing AI-driven grading, planning, and traceability solutions for the diamond and gem industry. Sarine is a direct comparable as a tech-forward, Israel-headquartered vendor serving gem labs and trade with software-based grading.

Others

• Leibish & Co. Leading online retailer of fancy colored diamonds and a named Gemewizard customer using its colored-diamond trading platform. Leibish is comparable as a downstream colored-gem e-commerce operator benefiting from Gemewizard's color tools.
• Stuller, Inc. One of the world's largest wholesale distributors of gemstones and jewelry and a long-standing Gemewizard strategic partner (since 2001). Stuller is adjacent rather than competitive, but is highly comparable as a gem-trade technology/infrastructure adopter.
• Gemmological Association of Great Britain (Gem-A): UK gemological education body and FGA/DGA diploma issuer that has incorporated Gemewizard's online Colored Stones Grading Course since 2014. Gem-A is an education partner and credentialing comparator for Gemewizard's Gem Color Academy.

Broad incumbents

• Gemological Institute of America (GIA): World's foremost gemological laboratory and education institution. GIA is both Gemewizard's most important endorser/partner (since 2005) and a broad incumbent whose own grading systems and labs compete in the same space Gemewizard serves.
• International Gemological Institute (IGI): Global gemological laboratory and grading service competing with GIA and GWLAB. IGI serves the same retailer and consumer grading market where Gemewizard's color tools are positioned, and represents a broad incumbent in lab grading.

Emerging players

• Polygon (formerly PriceScope): Online diamond pricing, education, and consumer marketplace community. Polygon is a partial comparable as a tech-enabled pricing and consumer-education platform in the diamond/gem space.
• Tracr (De Beers): De Beers-backed blockchain platform for diamond traceability and provenance. Tracr is an emerging player in the same fraud-detection and provenance category as Gemewizard's BGDA service, with significantly larger parent-company backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQKKaw5_kBupL6BMUsAEO2w
• Facebookfacebook.com/gemewizard
• LinkedInlinkedin.com/company/gemewizard-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GemEwizard