Crimson AV
Crimson AV is a US-based, privately held manufacturer and distributor of professional AV mounting solutions — wall, ceiling, projector mounts, kiosks, and turnkey dvLED display bundles — selling primarily through a multi-tier dealer network and its LED Experts Group sub-brand.
- Company typePrivate
- Founded2010
- HeadquartersNorthbrook, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Crimson AV does
Crimson AV (Crimson AV LLC) is a US-based, privately held manufacturer and distributor of professional audiovisual mounting solutions headquartered in Northbrook, Illinois. Founded in 2010, the company operates a catalog of 292+ SKUs spanning display mounts (wall, ceiling, articulating, tilt, pivot, video wall, outdoor, desktop), kiosks (indoor, outdoor, QSR), projector mounts, AV racks, and mounting accessories. Its core technical differentiators include an E-Z Mount Finder specification tool and a 10-year warranty on mounting hardware, both targeted at commercial and residential AV integrators.
The company generates revenue primarily through B2B hardware sales via a registered dealer/distributor network segmented into seven pricing tiers, complemented by direct e-commerce for non-dealer buyers and an inside-sales motion for higher-value deals. In 2023, Crimson launched "LED Experts Group," a sub-brand focused on turnkey direct-view LED (dvLED) solutions. Through exclusive partnerships with Image Point (LED panels) and NovaStar (MX/H-Series processors), LED Experts Group bundles panel + processor + mount + 20% spare parts into packages sized 108"–216" and offers nationwide installation services through certified partners. Customer case studies span SMB sports bar (Pucker's), enterprise motorsports (Spire Motorsports), and luxury residential (Holliday Farms Estate), but the bulk of revenue flows through the dealer channel rather than named end customers.
Crimson AV operates without disclosed outside funding, M&A activity, or leadership changes, and holds industry memberships in AVIXA, CEDIA, and the Digital Signage Federation (Advisor Council). The company serves verticals including digital signage, corporate, education, healthcare, hospitality, entertainment venues, and home entertainment, with a primary sales motion concentrated on commercial AV dealers, residential integrators, and online e-tailers across the United States.
Crimson AV firmographics
Firmographics- Name
- Crimson AV
- Legal name
- Crimson AV LLC
- Website
- https://crimsonav.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crimson AV is a US-based, privately held manufacturer and distributor of professional AV mounting solutions — wall, ceiling, projector mounts, kiosks, and turnkey dvLED display bundles — selling primarily through a multi-tier dealer network and its LED Experts Group sub-brand.
- Ownership category
- akta.pro rank
Crimson AV industry classification
Industry- Product category
- Professional AV Mounting Hardware
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Wall Mounting (TVs, Shelves, Mirrors, Art) (HSAGAHAB)
Keywords
Where Crimson AV is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crimson AV business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Display Mounts and Mounting Solutions: Core revenue from manufacturing and selling AV mounting equipment including wall mounts, ceiling mounts, articulating arms, carts, stands, and accessories. Products sold through dealer network and direct B2B channels.
- Kiosk Solutions: Sale of indoor, outdoor, and QSR kiosk displays for digital signage and self-service applications
- dvLED Display Solutions: Turnkey LED display packages including Indoor, Outdoor, and All-In-One options. Includes bundling with processors, mounts, and installation support
- Projector Mounts: Specialized ceiling and wall mount solutions for projectors in commercial and residential applications
- Dealer/Dealer Pricing Programs: Role-based pricing structure offering tiered discounts to registered dealers based on volume and customer type
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard MSRP for consumer/commercial mounts |
| Unit Pricing | Pay-as-you-go | Mobile cart pricing |
| Unit Pricing | Multi-year contract | Role-based dealer pricing (7 tiers) |
| Other | Multi-year contract | LED Quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Crimson AV product offering
Product offeringCore offering
Crimson AV designs, manufactures, and distributes professional AV mounting hardware and digital display solutions, including display mounts (wall, ceiling, articulating, tilt, pivot, video wall, outdoor, desktop), kiosks, projector mounts, AV racks, and mounting accessories. Through its LED Experts Group division, the company also offers turnkey dvLED display bundles, all-in-one LED displays, modular LED walls, and LED advertising kiosks bundled with NovaStar processors, mounts, and spare parts. Products are sold primarily through a B2B dealer and distributor network with role-based pricing tiers.
Product overview
Crimson AV is a professional AV mounting solutions provider offering a diversified portfolio of mounting equipment and digital display solutions. The product lineup centers on Display Mounts (wall, ceiling, articulating, tilt, pivot, video wall, outdoor, and desktop mounts), complemented by Kiosks (indoor, outdoor, QSR), LED displays (all-in-one, modular, bundles including Image Point brand), Projector Mounts, AV Racks, and supporting accessories. The company positions itself as a comprehensive one-stop provider for ProAV mounting needs across commercial, educational, healthcare, hospitality, corporate, entertainment, and residential verticals.
Differentiator
Problem solved
Functional benefit
Brands
- LED Experts Group: Turnkey dvLED solutions division offering educate, train, supply, and support services for digital video LED displays. Partners with NovaStar and provides LED bundles, indoor/outdoor displays, and installation services.
Products and services
- Display Mounts
Quantifiable outcome
- Next business day quote turnaround for LED solutions
- +3 more outcomes
Companies that use Crimson AV
Customer profileNamed customers3 records
Segments10 records
Ideal customer profiles4 records
Crimson AV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Crimson AV partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- NovaStarcoreNovaStar is a valued partner and distributor for Crimson AV's LED Experts Group. They provide MX/H-Series processors for dvLED installations with simplified pro-grade control and certified setup. NovaStar collaborated on case studies including Pucker's Sports Grill installation.
- Image PointcoreImage Point provides LED display products including Classic LED Bundles, All-In-One LED Displays, LED Display Cabinets, LED Advertising Kiosks, Flip-Chip COB Indoor LED Walls, MIP Indoor LED Walls, and Outdoor LED Wall Series. These are sold exclusively through LED Experts Group.
- Digital Signage FederationflagshipCrimson AV is a Proud Advisor Council (AC) Member of the Digital Signage Federation, demonstrating industry leadership and active participation in DSF events including Mix & Mingle networking opportunities.
- Intelligent Living SolutionscoreIntegration partner for LED Experts Group installations. Collaborated on Spire Motorsports NASCAR command center project and Holliday Farms smart home theater installation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Crimson AV competitors and assessment
Company assessmentBroad incumbents
- NEC Display Solutions: NEC Display Solutions offers commercial LED walls, large-format displays, and projection solutions through AV integrators, addressing the same end customers as Crimson AV in corporate, education, and transportation.
- Samsung Electronics (Visual Display): Samsung is a global leader in LED signage and commercial displays with its own mounting ecosystem and reseller programs, competing head-on with Crimson AV's dvLED bundles in corporate, retail, and sports venues.
- LG Electronics (Business Solutions): LG's commercial display division sells dvLED signage, digital signage displays, and kiosk solutions through ProAV channels, overlapping with Crimson AV's LED and kiosk product lines at the system-integration level.
- Sony Professional Displays: Sony's professional display business includes Crystal LED dvLED walls and commercial projectors, competing with Crimson AV's higher-end Image Point LED bundles in corporate, broadcast, and premium-venue installations.
Emerging players
- Multibrackets: Multibrackets (M) is a Scandinavian AV mounting solutions manufacturer offering display, projector, and signage mounts, with growing international distribution and overlap with Crimson AV's mid-market commercial dealer base.
Direct peers
- Peerless-AV: Peerless-AV manufactures professional AV mounts, kiosks, outdoor displays, and dvLED mounting solutions, serving the same commercial integrator and dealer channels as Crimson AV with comparable product breadth.
- Planar Systems (Leyard): Planar (owned by Leyard) is a direct view LED display manufacturer and a key competitor in the dvLED video wall space where Crimson AV bundles Image Point panels, with overlapping end customers in corporate, control rooms, and sports venues.
- Premier Mounts: Premier Mounts designs and manufactures professional AV mounting solutions for flat panels, projectors, and video walls, targeting the same commercial integrator and ProAV channels as Crimson AV.
- Unicol: Unicol is a European-origin manufacturer of professional AV mounting and installation systems for screens, projectors, and LED walls, with overlapping product categories in commercial and education AV deployments.
- Chief (Legrand AV): Chief, a Legrand AV brand, is the leading professional AV mounting solutions manufacturer with overlapping wall, ceiling, projector, and video wall mounts plus a global dealer network — directly competing with Crimson AV across every core mount category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crimson AV social profiles
Digital presenceCrimson AV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crimson AV leadership team
Management profileNumber of profiles
Profiles1 record
Crimson AV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crimson AV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crimson AV
What does Crimson AV do?
Crimson AV designs, manufactures, and distributes professional AV mounting hardware and digital display solutions, including display mounts (wall, ceiling, articulating, tilt, pivot, video wall, outdoor, desktop), kiosks, projector mounts, AV racks, and mounting accessories. Through its LED Experts Group division, the company also offers turnkey dvLED display bundles, all-in-one LED displays, modular LED walls, and LED advertising kiosks bundled with NovaStar processors, mounts, and spare parts. Products are sold primarily through a B2B dealer and distributor network with role-based pricing tiers.
Is Crimson AV a public or private company?
Crimson AV is a private company. It is classified as unknown and is currently operating.
When was Crimson AV founded?
Crimson AV was founded in 2010. It employs 11 to 50 people.
Where is Crimson AV based?
Crimson AV is headquartered in Northbrook, United States, in the North America region.
How does Crimson AV make money?
Five revenue lines are on record. Display Mounts and Mounting Solutions are the primary driver. The others are kiosk Solutions, dvLED Display Solutions, projector Mounts and dealer/Dealer Pricing Programs.
Who are Crimson AV's main competitors?
Broad incumbents on record are NEC Display Solutions, Samsung Electronics (Visual Display), LG Electronics (Business Solutions) and Sony Professional Displays. Multibrackets is listed as an emerging player. Direct peers are Peerless-AV, Planar Systems (Leyard), Premier Mounts, Unicol and Chief (Legrand AV).
Does Crimson AV have an API?
No public API is recorded for Crimson AV.
What industry is Crimson AV in?
Crimson AV's product category is Professional AV Mounting Hardware. Its primary akta.pro industry code is HSAGAHAB, Wall Mounting (TVs, Shelves, Mirrors, Art). Its NAICS code is 334310 and its SIC code is 3651.