Sonic Arts For All!

What Sonic Arts For All! does

90Phut TV is a Vietnam-based, web-based live football streaming aggregator founded in 2015 and operated from a single headquarters in Ho Chi Minh City (478 Nguyen Thai Son, Ward 5, Go Vap District). It distributes unlicensed or aggregated streams of major international football competitions (Premier League, La Liga, Serie A, Bundesliga, Ligue 1, Champions League, World Cup, Euro, Copa America) and regional competitions (V-League, AFF Cup, SEA Games, FIFA Club World Cup) to Vietnamese-speaking sports fans, offering 100% free access with no registration required and professional Vietnamese-language commentary. The platform operates 24/7 across desktop, mobile, tablet, and smart TV browsers, and features a multi-link redundancy system that switches users to backup feeds when primary links fail, plus continuous integration of betting odds from major bookmakers (Asian odds, European odds, Over/Under).

The product surface has expanded from a single live-stream page into a multi-section portal covering match schedules (Lịch Thi Đấu), real-time results (KQBD), league standings (BXH Bóng Đá), and pre-match betting analysis (Nhận Định Bóng Đá). Content expansion is planned into basketball (already live) and additional sports including volleyball, esports, pickleball, badminton, and billiards.

The business model is advertising- and affiliate-driven: the site is entirely free to users, with revenue sourced from on-site display advertising and from referrals to gambling and betting platforms via embedded betting-odds integrations. There is no premium tier, no registered user base, no native app, no public API, and no disclosed funding. Marketing is conducted through organic SEO for Vietnamese search keywords, blog-style sports news content, and word-of-mouth within the Vietnamese football fan community. The company is led by CEO Vũ Thanh Tâm, and no parent company, external investors, or M&A activity are disclosed.

Name

Sonic Arts For All!

Legal name

90phut TV

Website

https://sonicartsforall.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

90Phut TV is a Vietnamese web platform, founded in 2015, that provides free, no-registration live streaming of international and regional football matches with Vietnamese commentary, serving Vietnamese-speaking sports fans and bettors via advertising and gambling affiliate revenue.

Ownership category

akta.pro rank

Product category

Live Sports Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Spectator Sports (71121)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

Keywords

• Live football streaming
• Sports broadcasting
• Match schedule data
• Betting odds integration
• Vietnamese commentary

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Advertising Revenue: The platform generates revenue through advertising displayed on the website. Users access content for free, while the platform monetizes through banner ads and embedded advertisements.
2. Affiliate/Referral Revenue: The platform provides detailed betting odds and is connected to gambling/casino referral links, potentially generating affiliate revenue from betting platforms when users click through to place bets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

90Phut TV is a free, no-registration live football streaming website that aggregates Full HD streams of international and Vietnamese/ASEAN football competitions, complemented by Vietnamese-language commentary, live betting odds, match schedules, results, and standings. It serves Vietnamese-speaking sports fans who want cable-free access to leagues such as the Premier League, La Liga, Champions League, World Cup, and V-League, monetized through on-site advertising and betting-affiliate referrals rather than user fees.

Product overview

90Phut TV is a single unified live sports streaming platform offering free access to international and regional football broadcasts. The core product (90Phut TV) provides live streaming of major leagues (Premier League, La Liga, Serie A, Champions League, Bundesliga, Ligue 1, World Cup, Euro) and local Vietnamese leagues (V-League, AFF Cup). It is supplemented by sub-products for match schedules (Lịch Thi Đấu), match results (KQBD), standings/rankings (BXH Bóng Đá), and football analysis/predictions (Nhận Định Bóng Đá). The platform operates 24/7, requires no registration, and features Vietnamese-language commentary, live betting odds, and multi-device accessibility.

Differentiator

Problem solved

Functional benefit

Products and services

• 90Phut TV (Live Football Streaming Platform) A free, no-registration web-based live football streaming service providing Full HD streams of international leagues (Premier League, La Liga, Serie A, Champions League, Bundesliga, Ligue 1, World Cup, Euro, Copa America) and Vietnamese/ASEAN regional competitions (V-League, AFF Cup, SEA Games), with Vietnamese-language commentary, live betting odds, multi-link redundancy, and multi-device support for Vietnamese-speaking football fans.

Quantifiable outcome

• Established since 2015 with growing community of football fans

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• DAZN: Global DTC sports streaming subscription platform serving sports fans with multi-device streaming. Not Vietnamese, but most operationally analogous global sports OTT business — useful for benchmarking on monetization, UX, and rights-acquisition economics.
• On Sports (K+ Sport): Vietnam-licensed premium sports channel operated under K+ pay-TV umbrella; carries major European football with paid subscription — analogous content to 90Phut but via licensed subscription model.
• FPT Play: Licensed Vietnamese OTT platform with sports tier (Premier League, Champions League) offering paid subscriptions and app distribution; serves the same end audience through legal channel but with a paid subscription model instead of free/affiliate.
• VTVcab ON (Vietnam Television Cable): State-affiliated pay-TV operator in Vietnam holding official rights to multiple football leagues; comparable audience and content library but operates via subscription cable/streaming model.

Direct peers

• RaKhoiTV: Closely comparable Vietnamese free live football streaming site with Vietnamese commentary, betting odds, and multi-league coverage. Operates with identical ad + gambling-affiliate revenue model and SEO-driven acquisition.
• VeboTV: Vietnam-based free live football streaming platform featuring Vietnamese-language commentary, schedules, results, and integrated betting odds — same product positioning and audience as 90Phut TV.
• Xôi Lạc TV (Xoilac): Vietnamese free live sports streaming platform with comparable content coverage, betting odds display, and Vietnamese commentary. Direct head-to-head competitor for the same keyword and audience.
• Mitom TV (MitoMC): Vietnam-language free football streaming service providing live matches with commentary and odds; competes for the same PLG, SEO-acquired Vietnamese sports-bettor audience.
• Socolive (SoiKeo.vc / Soi Kèo): Another Vietnamese free football streaming platform offering live streams with Vietnamese commentary and betting odds integration, targeting the same Vietnamese-speaking sports fan segment via similar search-SEO channels.

Emerging players

• 7M (7m.cn): Live scores, odds, and results platform popular in Asian football markets with similar Vietnamese/Southeast Asian fan base. Does not offer full live video streams but competes for the same betting-oriented attention.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sonicartsforall
• Facebookfacebook.com/sonicartsforall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonic Arts For All!