Grupo Safety

What Grupo Safety does

Grupo Safety, legally Safety - Materiais Contra Incêndio S.A., is a Portuguese fire protection solutions provider founded in 1999 and headquartered in Vila Nova de Gaia. Operating under the GrupoSAFETY® brand, the company supplies, installs, and maintains fire detection systems (SADI), automatic sprinklers, fire extinguishers, photoluminescent safety signage, SCIE-compliant self-protection measures, and certified fire safety training. It serves business and industrial clients, public-sector customers, residential homeowners, condominiums, local accommodation providers, TVDE ride-hailing drivers, and electric vehicle owners through a six-branch physical network covering mainland Portugal, Madeira, the Azores, and Cabo Verde, complemented by an online store at loja.gruposafety.pt.

The core technology stack is domain-engineered rather than software-defined: automatic fire detection panels and multi-criteria detectors, automatic sprinkler systems, armed fire networks (RIA), fire hydrants, water mist suppression, and certified maintenance services under NP 4413:2019 and NP 4513. Hardware integration is supported through partnerships with Honeywell and Tyco. The firm holds ISO 9001, ANEPC registration nº51, IMPIC public works contractor license nº72353, APSEI corporate membership, and regional civil protection registrations, and has been recognized as PME Líder by IAPMEI for ten consecutive years (2016–2025).

Revenue is generated through a mix of hardware sales (unit-priced extinguishers, fire blankets, EV blankets, TVDE kits, safety footwear sold online and through branches), professional services (SCIE project design, system installation, self-protection measures), recurring maintenance contracts (regulated periodic inspection), and certified training. Go-to-market combines B2B project-based sales via tenders and quote requests with B2C retail through the e-commerce channel and pickup points in Porto, Faro, Ponta Delgada, and Funchal. Notable customers include Marinha Portuguesa, Câmara Municipal de Braga, Boliden Somincor, EDP, SuperBock, and Fundação INATEL.

Name

Grupo Safety

Legal name

Safety - Materiais Contra Incêndio S.A.

Website

https://gruposafety.pt

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Safety is a Portuguese fire protection company founded in 1999 that supplies, installs, and maintains fire detection, suppression, and safety systems for businesses, government, and consumers across Portugal, its islands, and Cabo Verde.

Ownership category

akta.pro rank

Product category

Fire Protection Services

NAICS

Security Systems Services (56162)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)

akta.pro secondary industries

Smoke Control & Fire/Smoke Damper Inspection & Testing (IMAIAJAI), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)

Keywords

• Fire protection services
• Fire safety equipment
• Fire detection systems
• Sprinkler installation
• Safety compliance consulting

Headquarters

HQ city

Vila Nova De Gaia

HQ country

Portugal

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of fire safety equipment including extinguishers, fire blankets, safety signage, fire detection systems, sprinkler components, and personal protective equipment through online store and physical locations
2. Installation Services: Design, installation and maintenance of fire protection systems including detection, sprinklers, and emergency signage
3. Maintenance Contracts: Ongoing maintenance services for fire safety equipment ensuring regulatory compliance
4. Training Services: Certified fire safety training including extinguisher use, evacuation procedures, first aid and fire prevention awareness
5. SCIE Projects: Development of fire safety projects and self-protection measures for buildings in compliance with SCIE regulations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Safety is a Portuguese fire protection specialist that designs, installs, and maintains fire detection systems (SADI), sprinklers, extinguishers, safety signage, and self-protection measures (SCIE). The company complements these services with a certified training program, ongoing maintenance contracts, and an online store (loja.gruposafety.pt) selling fire safety products such as extinguishers, fire blankets, safety shoes, and TVDE regulatory kits. Operations span six branches across mainland Portugal, Madeira, Azores, and Cabo Verde.

Product overview

Grupo Safety operates as a comprehensive fire safety solutions provider offering both services and products. The service portfolio includes six core offerings: fire extinguisher commerce/installation/maintenance, automatic fire detection systems (SADI), sprinkler and fire network installation, photoluminescent safety signage, certified training and evacuation drills, and SCIE security project development. The online store (loja.gruposafety.pt) complements these services with retail products including fire extinguishers (ABC powder, CO2, water/AFFF), sand buckets, cabinets, supports, signage (emergency, danger, prohibition), fire detection equipment, hoses and reels, fire blankets (domestic and electric vehicle), first aid kits, TVDE kits, camping safety kits, and safety footwear. The company serves both business and individual customers nationwide across Portugal, with operational bases in mainland Portugal and islands (Madeira, Azores, Cabo Verde).

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Extinguisher Services (Extintores de Incêndio) Sale, installation and maintenance of fire extinguishers for businesses, government, condominiums and individual buyers, including inspection, preventive maintenance, refilling, hydrostatic testing and component replacement certified under NP 4413:2019.
• Fire Detection Systems - SADI (Sistemas de Deteção de Incêndio) Design and installation of automatic fire detection systems (SADI) using latest-generation optical, thermal and multi-criteria detectors, analog and conventional panels, manual alarm buttons and sirens, adapted to each space for early detection and rapid response.
• Sprinkler and Fire Network Systems (Sprinklers e Redes de Incêndio) Design and installation of automatic sprinkler systems, armed fire networks (RIA), fire hydrants and water mist fire suppression systems for buildings, industrial facilities and commercial sites.
• Safety Signage (Sinalização de Segurança) Installation of photoluminescent safety signage compliant with Portuguese and European standards, plus development of internal emergency plans and emergency floor plans for buildings and commercial spaces.
• Fire Safety Training and Evacuation Drills (Formação e Simulacros) Certified fire safety training for companies covering fire extinguisher use, first aid and building evacuation procedures, plus execution of evacuation drills.
• SCIE Security Projects (Projetos de Segurança SCIE) Development of SCIE (Fire Safety in Buildings) projects compliant with the Portuguese Legal Regime, including self-protection measures, prevention plans and internal emergency plans for buildings.
• Fire Blankets (Mantas Ignífugas) Fire blankets for domestic and commercial use (1x1m, 1.2x1.8m) and large 8x6m blankets designed for electric vehicle battery fires, sold through the online store with optional wheeled cabinet and lithium extinguishers.
• Safety Footwear (Sapatos de Segurança) Safety footwear featuring composite toe cap and sole, quick adjustment disc system, anti-slip sole and breathability, available in sizes 40-44 at €29.52 (VAT included) through the online store.
• TVDE Complete Kit (Kit TVDE) Complete ride-hailing (TVDE) activity kit including a 2kg ABC powder extinguisher, first aid kit, removable TVDE signs with suction cups and a removable extinguisher sign, designed for ride-hailing drivers needing regulatory safety equipment.

Quantifiable outcome

• 12,500+ projects completed successfully
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• SOMINCORminorOthersMining company partnership for fire safety equipment and maintenance services at industrial mining facilities
• EDPminorOthersEnergy company partnership for fire safety systems and equipment
• SuperBock GroupminorOthersBeverage company partnership for fire safety services at industrial facilities
• CTT ExpressominorChannel Partner/ Reseller/ DistributorLogistics partner for delivery of online orders within approximately 72 hours

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Johnson Controls (Tyco Fire Protection): Global building systems incumbent that owns the Tyco fire protection portfolio — Grupo Safety's stated technology partner. Overlaps directly on detection, suppression, and integrated building safety, but competes across a much broader portfolio of building technologies.
• Bosch Sicherheitssysteme: Bosch's security and safety systems business covers fire detection, voice alarm, and evacuation. Comparable to Grupo Safety on the detection and signalling side of the portfolio, with broader European reach and deeper R&D resources.
• Siemens Smart Infrastructure: Operates Siemens' fire safety and building automation business across Europe. Overlaps with Grupo Safety on fire detection panels, integrated safety systems, and large-scale SCIE-style compliance projects, typically at the upper end of the enterprise market.
• Honeywell Building Technologies: Honeywell's building technologies division supplies the fire detection equipment that Grupo Safety integrates. Directly comparable on detection and alarm solutions, and competes in the same Portuguese enterprise and government bid pool as a full-stack provider.

Others

• Securitas: Global security services and solutions provider, including electronic security installations. Adjacent rather than direct — comparable business model (national branch network, B2B services, recurring maintenance revenue) but focuses on intrusion and guarding rather than fire protection.
• Hilti: Global construction tools and PPE provider with an active Portuguese operation. Not a direct fire-safety competitor, but competes in the trade-channel distribution of safety footwear and personal protective equipment, an adjacent product category where Grupo Safety is expanding.

Direct peers

• Chubb Fire & Security: Global fire protection and security systems integrator with an active Portuguese operation. Closely comparable to Grupo Safety in end-to-end service offering: design, installation, and maintenance of detection, suppression, and extinguisher systems for commercial and industrial customers.
• Minimax: German-headquartered fire protection specialist offering detection, sprinkler, and suppression systems with full-service capabilities. Comparable as a direct competitor in fire detection, sprinkler, and system-installation work, particularly relevant for industrial and enterprise accounts.

Emerging players

• Dräger: German safety and medical technology company with adjacent offerings in gas detection, respirators, and fire safety equipment. Partial overlap with Grupo Safety in safety training, PPE, and industrial fire safety use cases, though Dräger's core is detection and breathing protection rather than full SCIE integration.

Regional players

• Verisure: Europe's largest monitored alarm provider with a strong Iberian footprint and subscription-based recurring revenue model. Compares to Grupo Safety on the residential/SMB customer-acquisition motion and on the recurring-services flywheel, though Verisure's core is intrusion rather than fire detection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/gs.safety
• YouTubeinstagram.com/gruposafety
• Facebookfacebook.com/gs.safety
• LinkedInlinkedin.com/company/gruposafety

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Safety