Willemot
Willemot NV (OVB Willemot) is a Belgian insurance brokerage founded in 1841 and headquartered in Ghent, serving ~133,000 individual and business customers through 17 offices with Non-Life, Life, and credit products, supported by the Will-Broker platform and a network of partner brokers organized around four Experience collaboration formulas; a subsidiary of Frankfurt-listed OVB Holding since 2019.
- Company typePrivate
- Founded1841
- HeadquartersGhent, Belgium
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Willemot does
Willemot NV, trading as OVB Willemot, is a Belgian insurance brokerage founded in 1841 and headquartered in Ghent (Coupure Rechts 228, 9000 Gent). The company operates as a master broker with 17 proprietary offices across Flanders and a regional office in Liège, serving approximately 133,388 individual and business customers with Non-Life insurance (fire, auto, health, liability), Life insurance (investment, pension, risk, annuities), and credit/mortgage solutions. Since 2019, Willemot has been a wholly-owned subsidiary of OVB Holding AG, a Frankfurt-listed German financial services group operating in 16 European countries.
The company's core technology stack comprises two proprietary digital platforms: Will-Broker, a portfolio management tool for partner brokers that includes digital document signing, FSMA-accredited training access, and centralized insurance correspondence; and myeasinsure.be, a 24/7 customer portal for contract viewing, needs analysis, and claims information. These platforms support a hybrid go-to-market model that combines direct service to end customers with a structured broker partnership network organized around four collaboration formulas (Experience, Experience+, Experience PME, Experience Life), each with differentiated commission splits, subscription pricing of €25–€125 per month, and curated insurance carrier partner lists.
Willemot generates revenue primarily through commissions on insurance premiums (rates ranging from 2% on annuities to 27% on fire/theft), supplementary management fees of up to 7.5% for administrative tasks transferred from carriers, portfolio-based trail commissions on investment products, and monthly subscription fees from partner brokers. The company employs approximately 80 insurance experts and is led by CEO Gerrit Nollet, with Joeri Mariën appointed to succeed him effective 1 July 2026.
Willemot firmographics
Firmographics- Name
- Willemot
- Legal name
- Willemot NV
- Website
- https://willemot.eu
- Company type
- Private
- Founded year
- 1841
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Willemot NV (OVB Willemot) is a Belgian insurance brokerage founded in 1841 and headquartered in Ghent, serving ~133,000 individual and business customers through 17 offices with Non-Life, Life, and credit products, supported by the Will-Broker platform and a network of partner brokers organized around four Experience collaboration formulas; a subsidiary of Frankfurt-listed OVB Holding since 2019.
- Ownership category
- akta.pro rank
Willemot industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where Willemot is headquartered
LocationHeadquarters
- HQ city
- Ghent
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Willemot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Insurance Brokerage Commissions (Non-Life): Commissions received from insurance companies as percentage of net premium (excluding taxes and charges). Commission rates vary by insurance type: e.g., Fire/theft 27%, Auto RC 17%, Hospitalization 15%, Credit Life 22%
- Insurance Brokerage Commissions (Life): Collection fees as percentage of net premium for life insurance policies. Rates vary: Investment insurance 4%, Capitalization 3%, Savings 6.5%, Pension 6.5%, Risk insurance 22%, Classic life 6%, Annuities 2%
- Management Fees: Additional management fees for tasks transferred from insurance companies to brokers (contract creation, amendments, claims handling). Supplementary management fees range from 0% to 7.5%
- Portfolio-based Commissions: Trail commissions for investment portfolio management (1-2% bracket products) based on average invested amounts, deducted from company margin
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Experience - Basic broker support with full product range |
| Subscription | Monthly | Experience+ - Enhanced support with company software management |
| Subscription | Monthly | Experience PME - SME-focused limited partner network |
| Subscription | Monthly | Experience Life - Life insurance specialized formula |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Willemot product offering
Product offeringCore offering
Willemot NV operates as a Belgian insurance brokerage offering non-life (fire, accident, miscellaneous risks including auto, home, business, and health cover) and life insurance (investment, pension, risk, and annuities), as well as mortgage and credit intermediation services to individuals and businesses. The company also runs a partnership platform under the Experience formulas that provides independent insurance brokers across Belgium with premium financing, lead generation, portfolio transfers, dedicated Service Managers, and access to the proprietary Will-Broker portfolio management platform.
Product overview
OVB Willemot is a Belgian insurance brokerage operating as part of the OVB Holding group, offering a comprehensive insurance and financial services portfolio through both individual product offerings and broker partnership programs. The core offerings include non-life insurance (IARD - fire, accident, and miscellaneous risks), life insurance products, and credit/mortgage services, all delivered through digital platforms including Will-Broker (broker portfolio management), myeasinsure.be (customer portal), and specialized subsidiary sites for assistance, legal protection, life & investment, and sub-agent management. The company serves both end customers and insurance brokers through four collaboration Experience formulas (Experience, Experience +, Experience PME, Experience Life) that provide varying commission structures, support levels, and access to insurance company partners.
Differentiator
Problem solved
Functional benefit
Brands
- Will-Broker: Digital portfolio management platform for insurance brokers to manage client portfolios, access training with FSMA points, and centralize insurance correspondence.
- myeasinsure.be
- Wildoc
- Life & Invest Willemot
- Willemot Assistance
- Willemot Rechtsbijstand
- OVB Willemot Academy
Products and services
- Will-Broker Platform Proprietary web-based portfolio management platform for partner brokers, providing secure portfolio administration, digital document signing, an insurance document library, and access to the FSMA-accredited Willemot Academy training and certification system.
Quantifiable outcome
- 133,388 customers served across Belgium
- +1 more outcomes
Companies that use Willemot
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Willemot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Willemot partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Amlin, Zurich, AIG, Hiscox (Experience PME partners)minorLimited partner list for Experience PME formula targeting small and medium enterprises
- AG Insurance, Vivium, Axa, Credimo (Experience Life partners)minorLimited partner list for Experience Life formula targeting life insurance products
- Various Financial InstitutionsminorCredit partnership with various financial institutions for mortgage and credit solutions, supported by dedicated Credit Service Manager Thierry Van Limbergen
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Willemot competitors and assessment
Company assessmentDirect peers
- DVV Verzekeringen: DVV is a Belgian insurance intermediary (part of Belgian insurer NN Group) selling non-life and life insurance to individuals and small businesses via tied agents and brokers. Highly comparable to Willemot in Belgian retail/SME focus, though DVV combines carrier ownership with a tied-agent distribution model.
- BHC Verzekeringen: BHC is a Belgian insurance brokerage serving individuals, self-employed, and SMEs with non-life and life products. Comparable to Willemot in customer-segment mix (particulieren + ondernemingen), Belgian footprint, and independent broker-channel distribution.
- Vanbreda Risk & Benefits: Vanbreda is one of Belgium's largest independent insurance brokers, providing property/casualty, life, and risk-management services to corporate and individual clients. Highly comparable to Willemot in geography, product breadth, and broker-intermediary model, though it skews more toward larger corporate accounts.
- Federated Insurance Belgium: Federated Insurance Belgium is a Belgian insurance intermediary serving individuals and businesses through tied agents and brokers. Comparable in scale and Belgian customer-segment focus to Willemot, with overlapping product offerings in non-life, life, and credit lines.
Broad incumbents
- Marsh Belgium: Marsh is a global insurance broker and risk advisor with a significant Belgian presence serving mid-market and large corporate clients. Comparable to Willemot as a broker-intermediary in Belgium, but operates at significantly larger scale with broader specialty lines (cyber, marine, professional indemnity).
- Aon Belgium: Aon is a global professional services firm offering insurance brokerage, risk management, and HR consulting with a Belgian entity serving corporate clients. Overlaps with Willemot in insurance intermediation but addresses a much larger corporate segment with global capabilities.
- Willis Towers Watson Belgium: WTW is a global advisory, broking, and solutions company with Belgian operations in insurance brokerage and risk management. Comparable to Willemot in core brokerage activities but serves predominantly larger corporate accounts.
Others
- KBC Insurance: KBC Insurance is the in-house insurance arm of KBC Group, one of Belgium's largest financial conglomerates, distributing primarily via the KBC bank branch network. While not a direct competitor, it competes for the same Belgian retail and SME insurance customers and represents a key distribution alternative to broker intermediation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Willemot social profiles
Digital presenceWillemot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willemot leadership team
Management profileNumber of profiles
Profiles7 records
Willemot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willemot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willemot
What does Willemot do?
Willemot NV operates as a Belgian insurance brokerage offering non-life (fire, accident, miscellaneous risks including auto, home, business, and health cover) and life insurance (investment, pension, risk, and annuities), as well as mortgage and credit intermediation services to individuals and businesses. The company also runs a partnership platform under the Experience formulas that provides independent insurance brokers across Belgium with premium financing, lead generation, portfolio transfers, dedicated Service Managers, and access to the proprietary Will-Broker portfolio management platform.
Is Willemot a public or private company?
Willemot is a private company. It is classified as corporate owned and is currently operating.
When was Willemot founded?
Willemot was founded in 1841. It employs 101 to 250 people.
Where is Willemot based?
Willemot is headquartered in Ghent, Belgium, in the Europe region.
How does Willemot make money?
Four revenue lines are on record. Insurance Brokerage Commissions (Non-Life) is the primary driver. The others are insurance Brokerage Commissions (Life), management Fees and portfolio-based Commissions.
Who are Willemot's main competitors?
Direct peers on record are DVV Verzekeringen, BHC Verzekeringen, Vanbreda Risk & Benefits and Federated Insurance Belgium. Broad incumbents are Marsh Belgium, Aon Belgium and Willis Towers Watson Belgium. KBC Insurance is listed as an others.
Does Willemot have an API?
No public API is recorded for Willemot.
What industry is Willemot in?
Willemot's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAJAFAB, Mid-Market Commercial Package (Package Policies). Its NAICS code is 52421 and its SIC code is 6411.