Canon Foods

What Canon Foods does

Canon Foods is a privately held Australian food manufacturing company headquartered in Jandakot, Western Australia, that produces crumbed and coated chicken products for the Australian retail and food service markets. Founded in 1984 in Perth, the company operates a purpose-built manufacturing facility and supplies a portfolio of approximately a dozen core SKUs, including crumbed chicken nuggets, popcorn chicken, chicken strips, chicken burgers (multiple pack sizes), schnitzels, and the acquired Chevups skinless sausage range. All products are positioned around 100% Australian chicken, no artificial colours or flavours, and gluten-free formulations.

The company's revenue model is straightforward B2B product sales through three distribution channels: direct supply to national retail supermarket chains (Coles, Aldi), the independent supermarket network (Drakes, Foodworks, IGA, Ritchies, Cornetts), and food service distributors servicing cafes, schools, hospitals, lunch bars, mine sites, and other manufacturers nationwide. The company markets primarily through its website, with product pages and recipe content targeting consumers, and maintains a community partnership with the Western Australian School Canteen Association (WASCA) to support school canteen supervisors.

Canon Foods has been a wholly owned subsidiary within the Hellers group since a 2015 ownership change to an Australian family business (now operating under Hellers corporate domains). It possesses a proprietary "Micro Free Technology" developed in 2001 that the company claims extends the quality and shelf life of cooked meats. The privately held nature of the company and its position within a larger family-owned group mean no external financing rounds, public financials, or disclosed headcount figures are available; the business is positioned as a niche-to-mid-market Australian crumbed chicken manufacturer with national distribution reach but limited disclosed scale metrics.

Name

Canon Foods

Legal name

Canon Foods

Website

https://canonfoods.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Canon Foods is a Western Australian manufacturer of crumbed and coated chicken products — including nuggets, burgers, schnitzels, strips, popcorn chicken, and the Chevups sausage brand — supplying national Australian supermarket chains and food service distributors.

Ownership category

akta.pro rank

Product category

Processed Poultry Manufacturing

NAICS

Poultry Processing (311615), Food Manufacturing (311), Animal Slaughtering and Processing (3116)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)

akta.pro secondary industries

Ground & Formed Poultry Products (Ground, Sausages, Formed Portions) (AFANACAE), Frozen Prepared Meat & Seafood Meals (AFANAFAC), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

Keywords

• Crumbed chicken products
• Frozen poultry manufacturing
• Food service supply
• Australian meat processing
• Coated chicken snacks

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food Product Sales: Canon Foods generates revenue through the manufacture and sale of crumbed chicken products to retail supermarkets and food service sectors nationwide. Products are sold as one-time purchase items through distributor and retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Canon Foods manufactures and supplies crumbed, coated, and formed Australian chicken products—including nuggets, burgers, schnitzels, strips, dippers, poppers, goujons, and popcorn chicken—for sale through national retail supermarkets and food service distributors across Australia. The company also markets the Chevups gourmet sausage range under its subsidiary brand.

Product overview

Canon Foods is an Australian food manufacturing company specializing in 100% Aussie chicken products. The product portfolio consists of crumbed chicken items including Crumbed Chicken Nuggets 1kg, Southern Style Chicken Dippers 550G, Barbecue Chicken Poppers 550G, Chicken CheezOs 550G, Southern Style Popcorn Chicken 400g, Chicken Nuggets, and Chicken Goujons; chicken strips such as Sweet Chilli Chicken Strips 440g; chicken burgers including Crunchy Garlic Chicken Burgers (510g and 1kg variants) and Crunchy Chicken Burgers (510g and 1kg variants); and schnitzel products including Chicken & Cheese Schnitzel 500g and Chicken Schnitzel. All products feature 100% Australian chicken with no artificial colours or flavours and are gluten-free.

Differentiator

Problem solved

Functional benefit

Brands

• Chevups: Gourmet skinless sausage brand acquired in 2011. A nationally recognised brand known for quality sausages.

Products and services

• Crumbed Chicken Nuggets 1kg Golden crumbed chicken nuggets made with 100% Australian chicken, suitable for kids and adults, and ideal for snacking or entertaining at home.
• Southern Style Chicken Dippers 550G Chicken coated in southern-style herbs and spices inspired by traditional USA flavours, sold in a 550g pack.
• Barbecue Chicken Poppers 550G Small bite-sized chicken pieces coated in BBQ-flavoured crumb, intended for snacking or entertaining.
• Chicken CheezOs 550G Crunchy, cheesy-coated chicken rings positioned as a quick and easy snack option.
• Southern Style Popcorn Chicken 400g Bite-sized popcorn chicken coated in a crunchy crumb, intended for entertaining or snacking.
• Sweet Chilli Chicken Strips 440g Sweet chilli tender chicken strips with crunchy sweet chilli coating, suitable for wraps, sandwiches, and salads.
• Crunchy Garlic Chicken Burgers 510g Aussie chicken coated in crunchy golden garlic crumb in a 510g pack, intended for chicken burgers served with salad and fries.
• Crunchy Garlic Chicken Burgers 1kg Aussie chicken coated in crunchy golden garlic crumb in a larger 1kg family pack, intended for chicken burgers.
• Crunchy Chicken Burgers 510g Tender Aussie chicken coated in a golden crumb in a 510g pack, intended for chicken burgers with salad and fries.
• Crunchy Chicken Burgers 1kg Tender Aussie chicken coated in a golden crumb in a larger 1kg family pack, intended for chicken burgers.
• Chicken & Cheese Schnitzel 500g Tender chicken schnitzel infused with tasty cheese, intended to be served with roasted vegetables, coleslaw, or salad.
• Chicken Goujons Chicken goujons made with 100% Australian chicken, with no artificial colours or flavours.
• Chicken Nuggets Chicken nuggets made with 100% Australian chicken and no artificial colours or flavours.
• Chicken Schnitzel Crumbed chicken schnitzel made with 100% Australian chicken and no artificial colours or flavours.
• Chevups Gourmet Sausages Nationally recognised skinless gourmet sausage brand acquired by Canon Foods in 2011, offered as a complementary product range within the company's portfolio.

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WASCA (Western Australian School Canteen Association)minorStrategic or Co-development PartnerThe Robin Bromley Visionary Grants program is a partnership between WASCA and Canon Foods with the aim of empowering Canteen Supervisors to undertake professional development and training and/or enhance the canteen by purchasing essential equipment with funds provided by the program.

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Inghams Group: Australia's largest poultry processor, supplying fresh and value-added chicken products to major supermarkets and food service operators. Directly comparable to Canon Foods in crumbed and further-processed chicken categories, but at significantly greater scale.
• Steggles (Baiada Poultry): Baiada's retail-facing poultry brand producing fresh and value-added chicken products (nuggets, schnitzels, tenders) for Australian supermarkets. Directly overlaps Canon Foods' crumbed and coated chicken SKUs at national retail level.
• Hazeldene's Chicken Farm: Vertically integrated Australian poultry company producing fresh and value-added chicken products including crumbed lines for retail and food service. Comparable in product range and Australian-only focus.
• Golden Cockerel: Australian poultry processor producing prepared chicken products for retail and food service, including crumbed and coated lines. Closely comparable in product format and Australian market focus.
• Teys Australia: Major Australian meat and protein processor producing value-added chicken, beef, and other prepared products for retail and food service. Comparable in product mix (further-processed chicken) and channel strategy.
• Turi Foods: Australian poultry and prepared foods producer supplying crumbed chicken, schnitzels, and further-processed products to retail and food service. Similar product portfolio and channel mix to Canon Foods.

Broad incumbents

• Woolworths (own-brand poultry): Australia's largest supermarket chain, producing extensive own-brand crumbed and prepared chicken ranges. Represents a competitive incumbent in the same category as Canon Foods, though not currently listed as a Canon customer.
• Coles (own-brand poultry): Major Australian supermarket chain that is both a key customer of Canon Foods and a producer of its own-brand crumbed chicken products. A direct customer and a competitive incumbent in the same value-added chicken category.
• Hellers: New Zealand-based parent of Canon Foods, a broader smallgoods and processed meat business producing sausages, bacon, and prepared proteins across ANZ. Parent of the subject company and a broader incumbent in the same protein processing space.

Regional players

• Red Rooster: Australian QSR chain focused on roast and crumbed chicken, sourcing processed chicken products and competing for the same end-consumer meal occasions as Canon's retail and food service channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/canonfoods
• Facebookfacebook.com/canonfoods
• LinkedInlinkedin.com/company/canon-foods

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canon Foods