What Liberty Dental Clinic does

Liberty Dental Clinic is a privately held dental healthcare provider founded in 1998 by Dr. Majd Naji and operating under the Liberty Medical Group umbrella. It runs two clinics in the United Arab Emirates — one on Jumeirah Beach Road in Dubai and one in Marina Village, Abu Dhabi — staffed by 24 dentists within a 51-100 employee organization. The clinic positions itself in the premium segment, serving local UAE patients and inbound dental-tourism clients, and emphasizes clinical depth with over 14,000 orthodontic cases completed since inception.

The clinic's clinical stack combines digital dentistry tooling — CAD/CAM systems, Newtom 3D CBCT imaging, Quicksleeper electronic anesthesia, laser dentistry, and microscope-assisted endodontics — supported by an in-house Liberty Dental Laboratory. Its business model extends beyond chair-side dentistry into three additional revenue pillars: DHA-licensed clinician training programs, a global Liberty Accreditation program covering 10+ clinics, and a Liberty Charity Initiative committing AED 1M annually in partnership with Emirates Red Crescent. Strategic partners include UCL Eastman Dental Institute (announced August 2025 for a 2026 Aesthetic Dentistry Training Programme), CEFLA Italy, NNN Germany, Bien-Air Switzerland, Newtom, Quicksleeper, and Sensodyne, alongside the Dubai Health Tourism Authority.

Regulatory positioning is a core differentiator: the clinic states it is the first MENA clinic to hold ACHS accreditation and the only UAE clinic with sterilization certification, in addition to DHA licensing for training. The clinic also offers e-consultation, supporting cross-border patient acquisition. Customer segments span local premium consumers, dental-tourism patients (via Dubai Health Tourism Authority partnership), and institutional B2B relationships in clinician training and clinic accreditation.

Name

Liberty Dental Clinic

Legal name

Liberty Dental Clinic L.L.C.

Website

https://libertydentalclinic.ae

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Liberty Dental Clinic is a UAE-based premium dental provider founded in 1998, operating two clinics in Dubai and Abu Dhabi with 24 dentists. It serves local and dental-tourism patients and extends into clinician training, accreditation services, and an in-house dental laboratory.

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (621210), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Emergency Endodontic (Same-Day Root Canal) Clinics (HLABALAI), Pediatric Dentistry Academic/Teaching Clinics (HLABAGAL), Dental Assisting (EDAOAJAJ)

Keywords

• Cosmetic dentistry services
• Dental implant procedures
• Orthodontic treatment services
• Laser dentistry services
• Dental professional training

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Clinical Dental Services: Comprehensive dental services including cosmetic dentistry, dental implants, orthodontics, pediatric dentistry, endodontics, periodontics, oral surgery, and general dentistry provided at clinic locations in Dubai and Abu Dhabi
2. Dental Training Programs: Revenue from training programs including dental internships, clinical attachment programs, laser privilege certification, and veneer scope of practice courses for dental professionals
3. Liberty Accreditation Services: Accreditation program for improving medical quality in targeted clinics to match Liberty standards, including staff training, equipment enhancement, and quality monitoring

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Liberty Dental Clinic is a UAE-based dental healthcare provider operating clinics in Dubai and Abu Dhabi that delivers specialty dental services across cosmetic dentistry, orthodontics, dental implants, endodontics, periodontics, laser dentistry, pediatric dentistry, oral surgery, restorative/general dentistry, and digital dentistry (CAD/CAM). It also offers E-Consultation for remote patient engagement and runs dental professional training programs (internships, laser privilege, veneer scope of practice) under Liberty Research & Training Center.

Product overview

Liberty Dental Clinic is a comprehensive dental care provider operating across Dubai and Abu Dhabi, UAE, founded in 1998. The company offers a unified platform of dental services organized by specialty departments including Cosmetic Dentistry (with veneers and smile design), Digital Dentistry (CAD/CAM), Dental Implants, Orthodontics, Endodontics, Periodontics, Oral Surgery, Laser Dentistry, Pediatric Dentistry, and General/Restorative Dentistry. The organization also provides E-Consultation for remote patient engagement and operates Liberty Dental Laboratory for in-house prosthetic fabrication. Adjacent to clinical services, Liberty Medical Group manages Liberty Training Center (offering Dental Internship, Clinical Experience, Laser Privilege, and Veneers training programs), Liberty Accreditation (medical quality improvement for partner clinics), Liberty Partnership (franchise opportunities), and Liberty Medical Management (clinic administration). The company positions itself as a health tourism destination and training hub, holding DHA accreditation and partnerships with international institutions like UCL Eastman Dental Institute.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry Specialized dental care for children and adolescents, including prevention, early diagnosis, fluoride treatment, dental fillings, preventive orthodontics, and nitrous oxide sedation for anxious children.
• Cosmetic Dentistry Advanced aesthetic dental procedures including teeth whitening, dental veneers, composite veneers, gingival contouring, and smile design. The clinic is certified by Dubai Health Authority to train other dentists in veneers scope of practice.
• Dental Implants Dental implant services including the All-on-4 technique for full arch tooth replacement using four strategically placed implants, planned using 3D CBCT imaging.
• Digital Dentistry (CAD/CAM) Advanced digital dental technology using computer-aided design and computer-aided manufacturing for precise and efficient dental treatments and restorations.
• Endodontics Root canal and nerve treatment services using advanced microscope technology, digital radiography, 3D CBCT imaging, and electronic anesthesia for pain-free treatment.
• General Dentistry Routine dental checkups, examinations, and basic dental treatments for maintaining oral health.
• Laser Dentistry Licensed DHA center for laser dentistry training and treatment. Offers precise, painless laser procedures including gum contouring, teeth whitening, TMJ treatment, cavity removal, and gum depigmentation.
• Oral & Maxillofacial Surgery Surgical procedures including tooth extraction, dental implants, bone grafting, sinus lifts, jaw surgery, cyst removal, and microscopic surgical treatments.
• Orthodontics Teeth straightening services including metal braces, ceramic braces, lingual braces, clear aligners (Invisalign), and preventive orthodontics, with more than 14,000 orthodontic cases treated since 1998.
• Periodontics Gum disease prevention and treatment services including gum grafting, gummy smile treatment using lasers or surgery, and bone grafting procedures.
• Restorative Dentistry Tooth restoration services including crowns, bridges, dentures, laser gum contouring, TMJ treatment, and full mouth rehabilitation using latest techniques and materials.
• E-Consultation Online consultation service allowing patients to discuss dental concerns, explore treatment options, and receive expert advice remotely via live consultation.
• Dental Internship Program Comprehensive internship program for dental students offering hands-on experience across specialties, Invisalign certification, international training in Italy and Switzerland, and quality control training from Rolls-Royce Motor Cars. First private clinic in GCC to receive internship training center accreditation.
• Approved Clinical Experience Program DHA-accredited program for dentists returning to clinical practice, providing skill renewal, clinical observation and participation, and a pathway to obtaining a valid dental license to practice in Dubai.
• Dental Laser Program Comprehensive laser dentistry training aligned with DHA regulations, providing skills and certification to practice laser dentistry in Dubai upon successful completion.
• Advanced Training Program for Dental Ceramic Veneers Intensive veneer training program equipping participants with theoretical and practical knowledge of latest veneer techniques, aligned with DHA requirements for licensing.
• Aesthetic Dentistry Training Programme Two-day intensive hands-on training in evidence-based aesthetic procedures such as veneer preparation and smile design, delivered in partnership with UCL Eastman Dental Institute at Liberty Dental Clinic's Dubai facilities and complemented by online seminars.
• Liberty Accreditation Medical quality improvement program that elevates standards in targeted clinics through staff training, equipment enhancement, workflow improvement, and quality monitoring, with more than 10 clinics worldwide accredited.
• Liberty Partnership Formal business arrangement under shared ownership for operating dental clinics and sharing profits, losses, and responsibilities.

Quantifiable outcome

• 14,000+ orthodontic cases treated since 1998
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• UCL Consultants Ltd (UCL Eastman Dental Institute)coreStrategic or Co-development Partner · 15 August 2025UCL Consultants Ltd, the consultancy arm of University College London, has signed an agreement with Liberty Dental Clinic to deliver an Aesthetic Dentistry Training Programme in Dubai. The programme, developed and led by UCL Eastman Dental Institute, will offer hands-on training in aesthetic procedures such as veneer preparation and smile design over two days at Liberty Dental Clinic's Dubai facilities, complemented by online seminars. The initiative is scheduled to launch early next year.
• Dubai Health Tourism AuthoritycoreStrategic or Co-development PartnerLiberty Dental Clinic is a recognized strategic partner of the Dubai Health Tourism Authority, enabling the clinic to attract international patients seeking premier dental services in Dubai.
• Emirates Red CrescentminorStrategic or Co-development PartnerLiberty Charity Initiative works exclusively with Emirates Red Crescent, dedicating AED 1 million annually to humanitarian projects focused on children's education and healthcare worldwide.
• Sensodyne (Global Brand)minorGTM or Marketing PartnerGlobal toothpaste brand partnered with Dr. Majd Naji as official ambassador, leveraging his reputation and trust among the dental community.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boston Dental Center: Dental clinic in Dubai and Abu Dhabi offering general, cosmetic, pediatric, and implant dentistry. Comparable as a UAE multi-location private dental group competing for similar expatriate and local premium patients.
• Dr. Michael's Dental Clinic: Multi-specialty dental clinic group based in Dubai and Abu Dhabi offering cosmetic, implant, orthodontic, and general dentistry. Directly comparable as a UAE premium dental brand serving both local residents and medical tourists with a comparable specialist team model.
• SameDay Dental Implants: Dubai clinic specializing in immediate-load dental implants and full-mouth rehabilitation. Comparable as a UAE premium dental provider using advanced digital and CBCT imaging for implantology.
• American Dental Clinic: Long-established dental clinic in Dubai offering a full range of general and cosmetic dentistry. Comparable as a UAE-based multi-specialty private dental practice competing in the same premium segment for expatriate and local patients.
• Dental Studio Dubai: Dubai-based multi-specialty dental practice with services across cosmetic, restorative, and orthodontic dentistry. Comparable as a UAE premium private dental clinic operating with similar specialist team structure.
• MedDental Clinic: Dubai-based dental clinic providing cosmetic, implant, orthodontic, and pediatric dentistry. Directly comparable as a UAE private dental practice targeting the same premium patient segments with similar multi-specialty scope.

Broad incumbents

• NMC Healthcare: Largest private healthcare provider in the UAE with multi-specialty hospitals and clinics including dental services. Comparable as a UAE healthcare incumbent offering dental among broader medical specialties, and a benchmark for institutional scale and capital availability.
• Bupa Dental Care: Large multi-country dental chain operating under the Bupa brand across the UK, Australia, and selected international markets. Comparable as a scaled, brand-led dental services platform relevant to thinking through Liberty's franchise and partnership expansion path.
• Saudi German Health Group: Large GCC-wide hospital and clinic group with dental service offerings. Comparable as a regional incumbent in healthcare services that could compete for the same cross-border dental tourism patient base.

Others

• UCLA School of Dentistry Continuing Dental Education: Major university-based provider of advanced aesthetic and clinical dentistry training. Comparable as a peer continuing-education provider that competes for dental professional training enrollment in the same aesthetic dentistry curriculum category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LibertyDentalClinic
• Instagraminstagram.com/drmajdnaji

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Dental Clinic