Maison Pignol
Maison Pignol is a family-owned Lyon-based patisserie, caterer, and restaurateur founded in 1954, producing artisanal pastries, charcuterie, meal trays, and event catering through 9 boutiques, 6 restaurants, and the Marcelle en Boîte ready-meal line for individual consumers, weddings, and corporate clients in France.
- Company typePrivate
- Founded1954
- HeadquartersLyon, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Maison Pignol does
Maison Pignol is a family-owned French patisserie, traiteur (caterer), and restaurateur headquartered at 8 Place Bellecour in Lyon, France, founded in 1954 and operated under the legal entity SAS VITAL ET JEAN PAUL PIGNOL. The company produces artisanal pastries, charcuterie, prepared dishes, and ready-to-eat meal plateaus from a centralized production laboratory in Brignais, and distributes them through a network of 9 boutiques, 6 restaurants, and 2 gourmet counters across the Lyon metropolitan area, supplemented by Click & Collect, local proximity delivery, and national e-commerce shipping.
Its commercial offering spans multiple product lines: ready-to-eat meal plateaus in Classiques, Gourmands, Signature, Equilibre, and Végétarien variants priced €18.50-€26.50 HT; full-service catering for cocktail receptions, buffets, and weddings (with multi-tier wedding menus such as Complicité, Romance, Passion and €800 + 50% deposit terms); artisanal charcuterie (pâtés croûte, terrines, saucissons, foies gras) and pastries; the Marcelle en Boîte ready-to-heat meal line (pulled pork, tajine d'agneau, boeuf bourguignon, etc.); wines and beverages; and ancillary services such as custom wedding cakes (pièces montées) and artisanal ice creams. Operational scale is demonstrated by ~250 meal trays produced and delivered daily, ~150 weddings catered per year, and the capacity to serve 3,500 guests within two hours (e.g., the bioMérieux congress with 58,000 cocktail pieces).
Maison Pignol operates with approximately 200 permanent collaborators and additional extras. It is led by Jean-Paul Pignol, holder of the prestigious Meilleur Ouvrier de France (MOF) Pâtisserie title, and Baptiste Pignol, an Institut Paul Bocuse graduate who joined in 2020 after training at Michelin-starred establishments including La Chèvre d'Or, Ritz Paris, and Daniel Boulud New York. The company holds certifications including Traiteurs de France, ISO 20121 (sustainable event management), and membership in Les Toques Blanches Lyonnaise and Relais Desserts, and positions itself as the leading caterer in the Rhône-Alpes region. Revenue is generated through unit-priced retail (boutiques, restaurants, e-commerce), per-event catering with custom quoting and milestone deposits, and a separate Marcelle en Boîte prepared-meal distribution channel.
Maison Pignol firmographics
Firmographics- Name
- Maison Pignol
- Legal name
- SAS VITAL ET JEAN PAUL PIGNOL
- Website
- https://pignol.fr
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Maison Pignol is a family-owned Lyon-based patisserie, caterer, and restaurateur founded in 1954, producing artisanal pastries, charcuterie, meal trays, and event catering through 9 boutiques, 6 restaurants, and the Marcelle en Boîte ready-meal line for individual consumers, weddings, and corporate clients in France.
- Ownership category
- akta.pro rank
Maison Pignol industry classification
Industry- Product category
- Event Catering and Patisserie Services
- NAICS
- Caterers (722320), Food Service Contractors (72231), Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000)
- akta.pro primary industry
- Contract Foodservice Management (Outsourced Catering) (THAFAIAH)
- akta.pro secondary industries
- Patisseries & Dessert Boutiques (CRAHAGAB), Chef’s Table & Tasting Menu Restaurants (THAFACAG)
Keywords
Where Maison Pignol is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices11 records
Markets served
Maison Pignol business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Boutique Sales: Retail sales of pastries, charcuterie, and prepared foods through 9 boutiques and 6 restaurants across Lyon metropolitan area
- Catering Services: Event catering for professional events (congresses, galas, corporate cocktail receptions) and family events (weddings - 150/year). Covers cocktails, buffets, and full-service catering
- Meal Trays: Ready-to-eat meal trays (plateaux repas) delivered daily (250/day) via Click & Collect or proximity delivery
- E-commerce: Online ordering through pignol.fr and commande.pignol.fr for Click & Collect and national delivery of products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Meal Tray Pricing - Classique range |
| Unit Pricing | Pay-as-you-go | Meal Tray Pricing - Gourmand range |
| Unit Pricing | Pay-as-you-go | Meal Tray Pricing - Signature range |
| Unit Pricing | Pay-as-you-go | Cocktail Appetizer Plates |
| Unit Pricing | Pay-as-you-go | Ready Meals (Marcelle en Boîte) |
| Unit Pricing | Pay-as-you-go | Beverages |
| Other | Multi-year contract | Catering Services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Maison Pignol product offering
Product offeringCore offering
Maison Pignol is a Lyon-based patissier, traiteur (caterer), and restaurateur producing artisanal pastries, charcuterie, ready-to-eat meal trays, and full-service catering for events including weddings, corporate congresses, and galas. The company operates 9 boutiques and 6 restaurants across the Lyon metropolitan area with an in-house production laboratory at Brignais, and sells through Click & Collect, proximity delivery, and a national e-commerce site (commande.pignol.fr), including a sub-brand of ready-to-heat prepared dishes called Marcelle en Boîte.
Product overview
Maison Pignol is a Lyon-based patisserie, traiteur (caterer), and restaurateur founded in 1954. The company operates a multi-format business centered on its core product lines: ready-to-eat meal plateaus (Plateaux Repas) available in Classiques, Gourmands, Signature, Equilibre, and Végétarien variants; full-service catering for events (Service Traiteur) including cocktail receptions, buffets, and weddings; artisanal charcuterie and pâtisseries; and a prepared dishes line (Marcelle en Boîte) for home delivery. The product portfolio also includes beverages (wines, champagnes, non-alcoholic drinks, hot beverages) and ancillary offerings such as wedding cakes (Pièces montées) and artisanal ice creams. Customers can purchase through 9 boutiques, 6 restaurants, 2 gourmet counters, online via Click & Collect, or local delivery within Lyon.
Differentiator
Problem solved
Functional benefit
Brands
- Marcelle en Boîte: Ready-to-serve meal boxes including pulled pork, tajine d'agneau, veal marengo, beef bourguignon, blanquette de veau, and various sauces and soups
Products and services
- Plateaux Repas (Meal Trays)
Quantifiable outcome
- 3,500 guests served in 2 hours during bioMérieux congress with 58,000 cocktail pieces
Companies that use Maison Pignol
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Maison Pignol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Maison Pignol partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights6 records
Maison Pignol competitors and assessment
Company assessmentBroad incumbents
- Sodexo: Global contract foodservice and facilities-management major with significant French event and corporate catering operations (and prior owner of Potel et Chabot). Comparable as a broad incumbent in the contract food-management category.
- Elior Group: French-listed contract caterer operating across corporate, education, and event foodservice. Comparable as a broad incumbent competing for the same corporate catering and event budgets, though with a much larger, lower-cost industrial model.
Direct peers
- Lenôtre: French luxury caterer and patisserie founded by Gaston Lenôtre, combining event catering, retail boutiques, and culinary schools. Operates a similar multi-format model (retail + events + production) and competes directly in the premium French gastronomy segment.
- Ladurée: Heritage French patisserie and tea salon brand known for macarons and luxury gift products, with international boutique retail. Comparable for premium French patisserie retail, gift/SKU business, and brand-led positioning.
- Pierre Hermé Paris: Premium French patisserie brand founded by Pierre Hermé (also a MOF-accredited pastry chef) with boutique retail and a global following. Comparable for MOF-level pastry talent and a boutique-led patisserie business model.
- Maison Fossier: Heritage French biscuit/patisserie brand founded in 1756 in Reims, with retail boutiques and a regional luxury positioning. Comparable for its multi-generational family heritage, regional French luxury patisserie identity, and gift/retail model.
- Potel et Chabot: Historic French luxury event caterer (founded 1820) specializing in high-end cocktail receptions, galas, and corporate hospitality. Closest direct peer to Maison Pignol's catering business model, with comparable premium positioning and large-event execution.
- Hédiard: Historic Parisian gourmet food retailer specializing in premium patisserie, charcuterie, preserves, and gift baskets. Comparable for its specialty-food retail format and premium positioning in the French gourmet category.
- Fauchon: Iconic French premium food brand with retail boutiques, patisserie, catering, and gourmet products. Comparable for its combination of luxury patisserie retail and event/gift catering, plus a heritage brand anchored in French culinary craftsmanship.
Emerging players
- Café Pouchkine: Premium French patisserie and tea-salon brand with boutique expansion across France and select international markets. Comparable for its premium boutique patisserie retail model and brand-led gifting/catering extension strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Maison Pignol social profiles
Digital presenceMaison Pignol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Pignol leadership team
Management profileNumber of profiles
Profiles4 records
Maison Pignol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Pignol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Pignol
What does Maison Pignol do?
Maison Pignol is a Lyon-based patissier, traiteur (caterer), and restaurateur producing artisanal pastries, charcuterie, ready-to-eat meal trays, and full-service catering for events including weddings, corporate congresses, and galas. The company operates 9 boutiques and 6 restaurants across the Lyon metropolitan area with an in-house production laboratory at Brignais, and sells through Click & Collect, proximity delivery, and a national e-commerce site (commande.pignol.fr), including a sub-brand of ready-to-heat prepared dishes called Marcelle en Boîte.
Is Maison Pignol a public or private company?
Maison Pignol is a private company. It is classified as family owned and is currently operating.
When was Maison Pignol founded?
Maison Pignol was founded in 1954. It employs 51 to 100 people.
Where is Maison Pignol based?
Maison Pignol is headquartered in Lyon, France, in the Europe region.
How does Maison Pignol make money?
Four revenue lines are on record. Boutique Sales are the primary driver. The others are catering Services, meal Trays and E-commerce.
Who are Maison Pignol's main competitors?
Broad incumbents on record are Sodexo and Elior Group. Direct peers are Lenôtre, Ladurée, Pierre Hermé Paris, Maison Fossier, Potel et Chabot, Hédiard and Fauchon. Café Pouchkine is listed as an emerging player.
Does Maison Pignol have an API?
No public API is recorded for Maison Pignol.
What industry is Maison Pignol in?
Maison Pignol's product category is Event Catering and Patisserie Services. Its primary akta.pro industry code is THAFAIAH, Contract Foodservice Management (Outsourced Catering), with a secondary code of CRAHAGAB, Patisseries & Dessert Boutiques. Its NAICS code is 722320 and its SIC code is 2050.