Pure Lighting
PureEdge Lighting is a Chicago-based, privately held manufacturer of patented low-voltage architectural LED lighting systems, serving lighting designers, architects, and commercial, hospitality, and luxury residential customers through direct sales and a partner network.
- Company typePrivate
- Founded2006
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pure Lighting does
PureEdge Lighting is a Chicago-based, privately held manufacturer of low-voltage architectural LED lighting systems, founded in 2006 and operating with 11–50 employees. The company designs and sells recessed, surface, wall, suspension, cabinet, floor, outdoor, and LED extrusion fixtures for commercial, hospitality, and high-end residential projects. Its portfolio is anchored by seven patented product families — Pipeline 360 (rotatable/bendable track), TruCurve (drywall curves), TruCirque (circular recessed), TruTrack (magnetic track), Lazer Line (3D effects), Trapeze (360° rope illumination), and MicroTrack — supplemented by PureSmart connected controls integrated with Wiz PRO.
The company generates revenue primarily through one-time sales of proprietary fixtures, LED strips and extrusions (complete and DIY), power supplies and controllers, and accessories, with no subscription or recurring SaaS component. Go-to-market combines a direct sales team handling enterprise and specification-driven projects with a qualified partner/reseller network accessed through a partner login portal, plus a sales map of authorized dealers. The company runs free CEU-accredited training webinars to drive specification by lighting designers and architects, and uses social media, an email newsletter, and a project gallery as awareness channels. Pricing is quote-based and not publicly disclosed. The company claims international reach through its distribution partners while remaining North America-anchored, and is preparing a broad 2026 product refresh including the Lazer Line and TruColor RGBTW color-tuning families.
Pure Lighting firmographics
Firmographics- Name
- Pure Lighting
- Legal name
- PureEdge Lighting
- Website
- https://purelighting.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PureEdge Lighting is a Chicago-based, privately held manufacturer of patented low-voltage architectural LED lighting systems, serving lighting designers, architects, and commercial, hospitality, and luxury residential customers through direct sales and a partner network.
- Ownership category
- akta.pro rank
Pure Lighting industry classification
Industry- Product category
- Architectural Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
- akta.pro secondary industries
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Lighting Controls & Smart Lighting Systems (BPABAGAC)
Keywords
Where Pure Lighting is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Lighting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Architectural Lighting Fixtures: Sale of proprietary LED lighting fixtures including recessed, surface, linear, wall wash, and specialty architectural fixtures for commercial and residential applications.
- LED Strips and Extrusions: Complete fixtures and DIY LED extrusion products for custom lighting installations.
- Power Supplies and Controllers: Supporting equipment for LED lighting systems including power supplies and lighting controllers.
- Professional Services: CEU courses and training for lighting system design, product specification, and installation.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pure Lighting product offering
Product offeringCore offering
PureEdge Lighting designs, patents, and manufactures low-voltage architectural LED lighting systems, including recessed, surface, wall, suspension, and LED extrusion fixtures, along with smart lighting controls. The company sells complete lighting systems and supporting power supplies/controllers to lighting designers, architects, and commercial/residential projects.
Product overview
PureEdge Lighting is a manufacturer of architectural LED lighting solutions offering a comprehensive portfolio of lighting products and control systems. The company provides recessed, surface-mounted, wall, suspension, and LED extrusion lighting fixtures alongside their smart control system, PureSmart™ Controls powered by WiZ Pro. Key branded innovations include Pipeline 360 (rotatable/bendable system), TruCurve (curved drywall integration), TruCirque (circular recessed lighting), TruTrack (magnetic track system), Lazer Line (3D lighting effects), Trapeze (360 illumination), and MicroTrack (precision architectural track). The product architecture combines hardware fixtures with smart lighting controls, offering complete systems for residential and commercial architectural lighting design.
Differentiator
Problem solved
Functional benefit
Brands
- PureSmart: Smart lighting control system connected by Wiz PRO, allowing users to control color and intensity of lighting.
- TruTrack
- TruCurve
- TruCirque
- TruColor RGBTW
- Pipeline 360
Products and services
- Pipeline 360 A rotatable, bendable, and seamlessly integrated lighting system that transforms environments with unmatched flexibility and sophisticated design, featuring continuous illumination around turns along ceilings. Targeted at lighting designers and architects specifying architectural projects.
- MicroTrack Engineered with patented precision, offering a clean architectural aesthetic with more flexibility to make turns along the ceiling. For architectural recessed track lighting installations.
- Trapeze Patented innovation offering flowing luminous rope of 360-degree illumination with braided cloth diffusion, designed to be a centerpiece of any room. Targeted at designers specifying statement lighting installations.
- Lazer Line Patented and innovative lighting system delivering captivating 3-dimensional effects that combine cutting-edge functionality with striking visual allure. New product family for 2026 specification and quoting. Targeted at lighting designers and architects.
- TruCurve Patented innovation that brings organic, seamless curves to 5/8 inch drywall, combining architectural precision and advanced functionality to deliver dynamic, flowing illumination. For curved architectural recessed linear lighting.
- TruCirque Patented system redefining recessed lighting with precision and versatility, offering seamless circular illumination for distinctive environments. Targeted at architectural projects needing circular recessed fixtures.
- TruTrack Magnetic Trim Recessed track lighting system with magnetic trim designed for wood, concrete, drywall, and various surfaces, allowing fixture repositioning through magnetic attachment. For design-flexible architectural projects.
- PureSmart Controls Connected lighting control system powered by WiZ PRO, enabling total control over color and intensity for smart home and building automation. Integrated with PureEdge architectural fixtures.
- LED Strips and Extrusions LED strips and linear aluminum extrusions available as complete fixtures or DIY options for custom lighting installations. Targeted at designers and installers needing flexible linear lighting.
- Power Supplies and Controllers Power supply units and lighting controllers required to operate PureEdge low-voltage LED lighting systems. Sold as supporting equipment alongside fixtures.
Companies that use Pure Lighting
Customer profileSegments3 records
Ideal customer profiles3 records
Pure Lighting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Pure Lighting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wiz PROcorePureSmart connected lighting controls are powered by Wiz PRO integration, enabling customers to have total control over color and intensity through smart connected features.
Scale indicators1 record
Pure Lighting competitors and assessment
Company assessmentDirect peers
- WAC Lighting: WAC Lighting designs and manufactures architectural-grade LED fixtures including recessed, track, and under-cabinet products. It targets the same lighting designer/specifier channel as PureEdge and overlaps in the linear LED, recessed, and track categories with comparable price tiers.
- USAI Lighting: USAI Lighting is a specialty architectural LED lighting manufacturer focused on recessed downlights, linear systems, and color-tunable fixtures for commercial interiors. It competes head-to-head with PureEdge on premium specification-grade projects in hospitality, healthcare, and high-end residential.
- Axis Lighting: Axis Lighting manufactures architectural LED linear luminaires, downlights, and cylinders for commercial environments. It is a direct peer via its emphasis on recessed linear and architectural slot products that compete with PureEdge's TruCurve and recessed linear offerings.
- Modular International: Modular International produces decorative and architectural LED lighting fixtures for commercial and high-end residential markets. It targets the same lighting designer channel and competes with PureEdge on premium specification projects, particularly in custom decorative and linear architectural categories.
- Focal Point Lighting: Focal Point is a Chicago-based architectural lighting manufacturer producing recessed, linear, and architectural slot lighting for commercial interiors. It is a direct peer based on shared Chicago headquarters, similar B2B specification sales motion, and overlapping recessed linear and downlight product families.
- Tempo Industries: Tempo Industries manufactures architectural LED lighting with a focus on cove, slot, and recessed linear fixtures for commercial interiors. It directly competes with PureEdge's recessed, cove, and wall wash linear product families in specification-grade commercial projects.
- Tech Lighting (Visual Comfort & Co.): Tech Lighting is an architectural decorative and recessed LED lighting brand owned by Visual Comfort & Co., selling through showrooms and specification channels. It competes with PureEdge directly in architectural lighting designer's specifications, particularly on track, linear, and decorative recessed fixtures.
- Lucifer Lighting Company: Lucifer Lighting manufactures precision architectural recessed LED downlights and linear fixtures for high-end commercial and residential projects. It is the closest direct competitor to PureEdge in the architectural recessed and trim-less lighting niche, serving the same lighting designer and architect buyer.
Broad incumbents
- Acuity Brands Lighting: Acuity Brands is a large publicly traded lighting and building solutions company with broad architectural, commercial, and controls portfolios (including the nLight control platform that competes with PureSmart/Wiz). It is a broad incumbent whose scale, distribution, and smart-building platform pose the principal competitive ceiling on PureEdge's growth.
- Amerlux: Amerlux is an architectural LED lighting manufacturer offering downlights, track, linear, and outdoor fixtures through specification channels. It is a broader incumbent that overlaps with PureEdge across multiple product categories but operates at greater scale with a wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pure Lighting social profiles
Digital presencePure Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Lighting leadership team
Management profileNumber of profiles
Profiles1 record
Pure Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Lighting
What does Pure Lighting do?
PureEdge Lighting designs, patents, and manufactures low-voltage architectural LED lighting systems, including recessed, surface, wall, suspension, and LED extrusion fixtures, along with smart lighting controls. The company sells complete lighting systems and supporting power supplies/controllers to lighting designers, architects, and commercial/residential projects.
Is Pure Lighting a public or private company?
Pure Lighting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Lighting founded?
Pure Lighting was founded in 2006. It employs 11 to 50 people.
Where is Pure Lighting based?
Pure Lighting is headquartered in Chicago, United States, in the North America region.
How does Pure Lighting make money?
Four revenue lines are on record. Architectural Lighting Fixtures are the primary driver. The others are LED Strips and Extrusions, power Supplies and Controllers and professional Services.
Who are Pure Lighting's main competitors?
Direct peers on record are WAC Lighting, USAI Lighting, Axis Lighting, Modular International, Focal Point Lighting, Tempo Industries, Tech Lighting (Visual Comfort & Co.) and Lucifer Lighting Company. Broad incumbents are Acuity Brands Lighting and Amerlux.
Does Pure Lighting have an API?
No public API is recorded for Pure Lighting.
What industry is Pure Lighting in?
Pure Lighting's product category is Architectural Lighting. Its primary akta.pro industry code is IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting), with a secondary code of IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its NAICS code is 335132 and its SIC code is 3640.