Redcord

What Redcord does

Redcord is a Norwegian-founded medical rehabilitation and training equipment company, established in 1990 under the name TerapiMaster and rebranded to Redcord in 2006 following the development of the Neurac therapy methodology by physiotherapist Gitle Kirkesola. Its core product is a suspension/sling trainer system used in physiotherapy, sports medicine, and athletic conditioning; Neurac provides a standardized clinical guideline for functional assessment and neuromuscular treatment, while Redcord Active extends the same hardware into preventive training, corrective exercise, and sport-specific conditioning. A portable variant, Redcord Mini, addresses traveling athletes and mobile users.

The company monetizes through two primary streams: one-time hardware sales of sling trainer systems and accessories, distributed via an exclusive DACH (Germany/Austria) partnership with SVG Medizinsysteme GmbH & Co. KG (in place since February 2020) and a partner-operated e-commerce storefront; and recurring professional services revenue from Neurac certification training (Neurac Exercise Basic Ausbildung, a two-day in-person course plus online content priced at 649 EUR per participant) delivered through certified instructors at venues such as HyGaia Zentrum in Offenburg. Redcord Active prevention courses are certified under German §20 Präventionskurse and reimbursable by statutory health insurers, providing clinics with a billable service line.

Redcord serves three primary customer segments: physiotherapy and rehabilitation practices (the core buyer), professional and elite sports organizations including the German national track cycling team and IRONMAN-level athletes, and preventive fitness/wellness participants. Sales branches operate in 39 countries. The company is privately held; no public listing, funding events, or institutional ownership were disclosed in the available data. Two named Managing Directors (Thomas Common and Hannes Kümmerle) lead the German operating entity SVG Medizinsysteme, which also serves as the Redcord brand's German distribution partner.

Name

Redcord

Legal name

SVG Medizinsysteme GmbH & Co. KG

Website

https://redcord.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Redcord develops and distributes a suspension/sling trainer system and the proprietary Neurac clinical methodology for neuromuscular rehabilitation, serving physiotherapy practices, elite sports organizations, and preventive fitness providers across 39 countries.

Ownership category

akta.pro rank

Product category

Physical Therapy Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sports and Recreation Instruction (611620)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD)

akta.pro secondary industry

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

Keywords

• Sling exercise therapy
• Neuromuscular rehabilitation
• Suspension training equipment
• Physiotherapy training systems
• Functional therapy equipment

Headquarters

HQ city

Bad Peterstal

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment and Sling Trainer Sales: Redcord generates revenue primarily from the sale of its sling trainer systems and associated equipment to physiotherapy practices, rehabilitation centers, and sports training facilities. Products are available for purchase through the online shop and the distribution partner SVG Medizinsysteme.
2. Training and Certification Programs: Revenue is generated from Neurac certification training courses. The Neurac Exercise Basic Ausbildung is a 2-day in-person training plus online content, priced at 649 EUR. Additional specialized courses and instructor certifications contribute to professional services revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Redcord manufactures and sells sling trainer suspension systems used by physiotherapists and sports professionals for neuromuscular rehabilitation and functional training. The product family is organized around two pillars: Neurac (a standardized clinical methodology combining functional assessment with treatment) and Redcord Active (a training concept for prevention, rehabilitation, and athletic performance). The company also generates revenue from Neurac certification training courses for practitioners.

Product overview

Redcord offers a modular physical therapy and training system built around two main pillars: the Neurac Therapy System and Redcord Active. The core product is the Redcord Sling Trainer System, a suspension training apparatus used for both clinical therapy and fitness training. Neurac provides a standardized, guideline-based approach to diagnosing and treating functional musculoskeletal disorders, while Redcord Active extends the system into prevention courses (billable to German health insurers), corrective training, and sport-specific athletic conditioning. A portable variant called Redcord Mini serves athletes and mobile users. The ecosystem is supported by certified instructor-led training programs for practitioners.

Differentiator

Problem solved

Functional benefit

Brands

• Neurac: A standardized neuromuscular therapy approach developed by physiotherapist Gitle Kirkesola, combining functional assessment with treatment using the Redcord sling system.
• Redcord Active

Products and services

• Redcord Sling Trainer System

Quantifiable outcome

• Over 50% of patients treated with Neurac in some practices
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SVG Medizinsysteme GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorSVG Medizinsysteme GmbH & Co. KG is the exclusive distribution partner for Redcord in Germany and Austria since February 2020. The company handles all sales, customer consulting, and support for Redcord products in the DACH region. Redcord's German legal entity (Redcord GmbH) shares an address with this partner.
• HyGaia Zentrum OffenburgminorStrategic or Co-development PartnerHyGaia Zentrum Offenburg serves as the venue partner for Neurac Exercise Basic Ausbildung training courses. The partnership enables Redcord to deliver in-person certification education to German practitioners. Marcel Doll is listed as the instructor for courses held at this venue.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TheraBand (Performance Health): TheraBand, owned by Performance Health, is a global leader in resistance bands, rehabilitation accessories, and clinician education across physical therapy and fitness. Comparable to Redcord's therapy-and-training positioning but operates a much broader portfolio spanning pain management, hand therapy, and clinic supplies.
• Enraf-Nonius: Enraf-Nonius is a long-established European manufacturer of physiotherapy and rehabilitation equipment, including therapy tables, exercise devices, and electrotherapy. Comparable to Redcord's clinical-rehabilitation positioning and European physiotherapy customer base, though it operates a broader equipment portfolio across physical therapy modalities.
• BOSU (Hedstrom Fitness): BOSU produces balance and stability training equipment (the BOSU ball) used by physiotherapists, athletic trainers, and fitness studios for functional and rehabilitation programming. A broader incumbent in functional training equipment with overlapping physiotherapy and athletic-conditioning customers, though not a direct suspension-trainer competitor.
• Power Systems: Power Systems distributes functional training, strength, and rehabilitation equipment to gyms, sports teams, and physiotherapy practices worldwide. Comparable to Redcord on customer base and channel (B2B fitness/rehab supply) but offers a much broader catalog spanning racks, bands, balance tools, and recovery accessories.
• DJO / Chattanooga: DJO (including Chattanooga, DonJoy, and Compex brands) is a major global orthopedic and rehabilitation medical-device company supplying physiotherapy clinics and sports medicine providers. Comparable to Redcord on the physiotherapy and sports-rehabilitation customer base, though with a substantially broader portfolio spanning braces, electrotherapy, and recovery technology.

Direct peers

• Lifeline USA: Lifeline USA manufactures and distributes portable suspension training systems and resistance fitness equipment widely used in gyms, rehab clinics, and group training. Competes head-on with Redcord on suspension-trainer hardware targeting the same physiotherapy and functional-fitness customer base.
• Black Mountain Products: Black Mountain Products designs and sells modular suspension training and resistance equipment for home gyms, fitness professionals, and physical therapy clinics. Competes with Redcord on entry-level and professional suspension hardware targeting overlapping physiotherapy and fitness customers.
• Stroops (Slastix): Stroops produces Slastix resistance bands and suspension-based training equipment for athletic performance, rehabilitation, and functional training. Comparable to Redcord's sling trainer offering and increasingly used by physiotherapists and sports-performance coaches as alternatives to suspension systems.
• TRX (Fitness Anywhere): TRX is the dominant suspension trainer brand globally, offering the Suspension Trainer and professional training courses to fitness facilities, physiotherapists, and military/law-enforcement users. Directly competes with Redcord's sling trainer hardware and certification programs on similar customer segments (physiotherapy practices, fitness studios, sports teams).
• Airex (AIREX AG): Airex manufactures balance pads, foam rollers, and rehabilitation mats widely used by physiotherapists and sports therapists for stability and proprioception training. Comparable to Redcord's functional/rehabilitation focus and overlap with physiotherapy clinics, though Airex's products target different exercise modalities (balance/mat work vs. suspension).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/redcord-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redcord