Norgeseliten
Norgeseliten AS is a Norwegian franchise network of independent certified electrician member companies operating under a national brand, owned by electrical wholesaler Berggård Amundsen & Co AS. It serves residential homeowners and commercial clients across Norway with EV charging, solar, heat pumps, smart home, and general electrical installation services delivered through local members.
- Company typePrivate
- Founded1997
- HeadquartersLanghus, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Norgeseliten does
Norgeseliten AS is a Norwegian private limited company headquartered in Langhus, Norway, and a subsidiary of the Berggård Amundsen & Co AS electrical wholesale conglomerate. The company operates as a brand and franchise network for independent certified electrician member companies (medlemsbedrifter) distributed across Norway, providing them with a national brand identity, marketing infrastructure, a five-year workmanship guarantee, a separate Trygghetsgaranti (safety guarantee) program, and access to group purchasing through its wholesale parent. End customers — primarily Norwegian residential homeowners and, increasingly, commercial and industrial clients — locate their nearest member electrician through the 'Finn elektriker' search tool on norgeseliten.no and contract member companies directly for project work. The network also actively recruits new member companies via a 'Bli medlem' funnel and supports electrician hiring across the membership via a 'Ledige stillinger' job board.
The service portfolio is organized around three high-growth electrification categories — EV charging infrastructure (installing Zaptec, DEFA, Enua, and amina chargers, plus Laddel and Fount operator platforms for commercial deployments), solar panel and heat pump installations (supported by Enova subsidy processing), and smart home and cabin control systems (Futurehome, Eaton xComfort Bridge, CTM Lyng mTouch) — supplemented by underfloor heating (DEVI, Lamiflex), electrical inspections (elkontroll), switchboard upgrades (Eaton), surge protection, stove guards (Schneider Argus), door intercoms (Urmet), and outdoor lighting (Norlys, SG Armaturen, Nordlux). A separate commercial division (Næring) extends the offering to enterprises, housing cooperatives, and property managers with thermography, fire safety, charge management, and electrical infrastructure services. Norgeseliten does not develop proprietary technology products; its role is brand coordination, marketing, lead generation, member recruitment, training enablement, and supply chain integration through the Berggård Amundsen group.
The business model is project-based professional services plus pass-through hardware sales, with revenue accruing primarily to the independently owned member companies rather than Norgeseliten AS itself. Pricing is quote-based and not publicly listed; the company directs customers to contact local member electricians for project estimates. Geographic coverage is nationwide across Norway through the member network, with no direct retail locations or consumer e-commerce. Norgeseliten AS's value capture mechanism operates at the network-coordination layer rather than at the point of service delivery.
Norgeseliten firmographics
Firmographics- Name
- Norgeseliten
- Legal name
- Norgeseliten AS
- Website
- https://norgeseliten.no
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Norgeseliten AS is a Norwegian franchise network of independent certified electrician member companies operating under a national brand, owned by electrical wholesaler Berggård Amundsen & Co AS. It serves residential homeowners and commercial clients across Norway with EV charging, solar, heat pumps, smart home, and general electrical installation services delivered through local members.
- Ownership category
- akta.pro rank
Norgeseliten industry classification
Industry- Product category
- Electrical Contracting Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (8112), Electric Power Distribution (221122)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- DER & Microgrid Interconnection / Grid Edge Integration Services (EUAEANAF)
Keywords
Where Norgeseliten is headquartered
LocationHeadquarters
- HQ city
- Langhus
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Norgeseliten business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Electrical installation services: Member electrician companies generate revenue by providing electrical installation and repair services to residential (private/hjem) and commercial (næring) customers across Norway. Services include EV charger installation, heat pump installation, solar panel installation, underfloor heating, smart home systems, electrical safety upgrades, and general electrical work. Revenue is project/service-based, typically quoted per job.
- Product sales (materials and equipment): Member electricians sell and install branded products including EV chargers (Enua, Zaptec, DEFA, amina), switchboards, smart home systems, lighting, and solar panel systems. Products are sourced through electrical wholesalers, primarily Berggård Amundsen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | EV charger installation: typical range NOK 5,000–20,000 for charger unit + installation |
| Unit Pricing | Pay-as-you-go | Surge protector (overspenningsvern) installation: approximately NOK 3,000 |
| Unit Pricing | Pay-as-you-go | Electrical inspection (elkontroll/el-sjekk): price depends on property size |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Norgeseliten product offering
Product offeringCore offering
Norgeseliten is a nationwide franchise/network of independent certified electrician member companies (medlemsbedrifter) that provide residential and commercial electrical installation services across Norway. Core services include EV charger installation, solar panel installation, heat pump installation, underfloor heating, smart home integration, electrical safety inspections (elkontroll), fuse box upgrades, lighting, door intercoms, and stove guard/surge protection installation. Member electricians sell and install branded products from manufacturers such as Zaptec, DEFA, Enua, amina, Eaton, DEVI, and Lamiflex, and operate under a five-year workmanship guarantee and Trygghetsgaranti safety guarantee backed by the Norgeseliten brand.
Product overview
Norgeseliten is a network of certified Norwegian electricians offering electrical installation and safety services across Norway. The core offering consists of a comprehensive portfolio of electrical services for residential and commercial properties, organized around key service categories: electrical safety (elkontroll inspections, security systems, stove guards), EV charging (with multiple branded charger options including Zaptec, DEFA, Enua, and amina), smart home integration (including Futurehome, Eaton xComfort, and CTM Lyng), underfloor heating (with solutions from DEVI and Lamiflex), solar panels, heat pumps, lighting (indoor and outdoor), door intercoms, and circuit breaker panels. For commercial customers, Norgeseliten also provides charge management administration, building electrical systems, thermography, and fire safety services. The company acts as a unified brand for member electrician businesses throughout Norway, offering standardized services and quality guarantees.
Differentiator
Problem solved
Functional benefit
Products and services
- Elkontroll (Electrical Inspection)
Quantifiable outcome
- Norgeseliten member companies help customers reduce heating electricity consumption by approximately 25% through smart thermostat and heating control installation.
- +5 more outcomes
Companies that use Norgeseliten
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
Norgeseliten technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature2 records
Norgeseliten partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Berggård Amundsen & Co AScoreBerggård Amundsen & Co AS is an electrical wholesale group and the parent company of Norgeseliten AS. Member electrician companies source electrical products, EV chargers, smart home equipment, and other materials through Berggård Amundsen wholesale channels. The group provides purchasing power and supply chain infrastructure to the Norgeseliten network.
- EnuacoreEnua is a Norwegian EV charger manufacturer (design, develop, and produce chargers in Norway) whose products are recommended and installed by Norgeseliten member electricians. Enua offers a unique detachable/movable charging unit. Norgeseliten partners with Enua as a preferred EV charging solution, including for housing cooperatives (borettslag/sameier). The relationship includes product training and installation support for member companies.
- ZapteccoreZaptec is a Norwegian EV charger manufacturer (designed, developed and manufactured in Norway) whose products including Zaptec Go, Zaptec Go 2, and Zaptec Pro are sold and installed by Norgeseliten member companies. Zaptec Go was NAF's test winner in 2022. Norgeseliten recommends Zaptec products as a preferred home charging solution.
- DEFAcoreDEFA is a Norwegian manufacturer of EV chargers (DEFA Power, DEFA Solid) whose products are sold and installed by Norgeseliten member electricians. DEFA chargers are presented as recommended solutions on the Norgeseliten website, including for home and cottage charging, and for housing cooperatives.
- aminacoreamina is a Norwegian EV charger manufacturer whose products (amina S and amina 1) are sold and installed by Norgeseliten member companies. amina products are presented as recommended EV charging solutions for homes and cottages.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Norgeseliten competitors and assessment
Company assessmentOthers
- Eaton: Global power-management manufacturer whose switchboards, surge protectors, and xComfort smart-home system are installed by Norgeseliten member electricians. A key technology partner rather than competitor, but relevant because Eaton's product roadmap and installer-network strategy shape Norgeseliten's product mix.
- Schneider Electric: Global electrical equipment and energy-management manufacturer whose Argus stove-guard safety sensors and broader portfolio are specified by Norgeseliten member companies. A technology supplier to the network rather than direct competitor, but its commercial strategies influence Norgeseliten's product recommendations.
- Berggård Amundsen & Co AS: Norgeseliten's parent group and a major Norwegian electrical wholesaler. While not a direct competitor, Berggård Amundsen is the central supply-chain and strategic anchor for Norgeseliten and shapes the member electricians' commercial terms.
Emerging players
- Otovo: Norwegian residential solar panel installer with a direct-to-consumer model. Competes with Norgeseliten's solar service line by aggregating demand from homeowners and subcontracting installation to in-house or partner crews — a specialist alternative to Norgeseliten's multi-trade network approach.
Direct peers
- Assemblin: Nordic installation and engineering services company with strong Norwegian presence. Delivers electrical, heating/sanitation, and building-technology installations across commercial and residential segments — overlapping directly with Norgeseliten's service categories and target customers.
- Caverion: Nordic building solutions and technical installation provider operating across Norway, Sweden, Finland and the Baltics. Delivers electrical, HVAC, security, and smart-building services to commercial and residential customers, competing for the same multi-trade installation projects Norgeseliten's member companies pursue.
- Mr. Electric: International franchise network of certified electricians owned by Neighborly, operating across the US, UK, and other markets. Closest structural analog to Norgeseliten's franchise-of-electricians model: a national brand, certified member companies, standardized guarantees, and a 'find a local electrician' customer-acquisition platform.
- Bravida: Largest Nordic technical installation contractor with substantial Norwegian operations (Bravida Norge). Provides electrical, HVAC, and building-technology services to commercial and residential customers across the Nordics, directly competing with Norgeseliten's Næring division and member companies on large installation and service contracts.
Broad incumbents
- Comfort Systems USA: Large US mechanical and electrical installation services provider operating across commercial and industrial segments. Comparable as an incumbent multi-trade installation network, though US-only and far larger in scale than Norgeseliten's Norwegian footprint.
Regional players
- YIT: Finnish construction and building-services group active across the Nordics and Baltics. While primarily a Finnish incumbent, YIT's building-services arm competes for Nordic electrical and HVAC installation contracts and represents the regional alternative to Norway-focused installer networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Norgeseliten social profiles
Digital presenceNorgeseliten financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norgeseliten leadership team
Management profileNumber of profiles
Profiles1 record
Norgeseliten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norgeseliten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norgeseliten
What does Norgeseliten do?
Norgeseliten is a nationwide franchise/network of independent certified electrician member companies (medlemsbedrifter) that provide residential and commercial electrical installation services across Norway. Core services include EV charger installation, solar panel installation, heat pump installation, underfloor heating, smart home integration, electrical safety inspections (elkontroll), fuse box upgrades, lighting, door intercoms, and stove guard/surge protection installation. Member electricians sell and install branded products from manufacturers such as Zaptec, DEFA, Enua, amina, Eaton, DEVI, and Lamiflex, and operate under a five-year workmanship guarantee and Trygghetsgaranti safety guarantee backed by the Norgeseliten brand.
Is Norgeseliten a public or private company?
Norgeseliten is a private company. It is classified as corporate owned and is currently operating.
When was Norgeseliten founded?
Norgeseliten was founded in 1997. It employs 1 to 10 people.
Where is Norgeseliten based?
Norgeseliten is headquartered in Langhus, Norway, in the Europe region.
How does Norgeseliten make money?
Two revenue lines are on record. Electrical installation services are the primary driver. The others are product sales (materials and equipment).
Who are Norgeseliten's main competitors?
Others on record are Eaton, Schneider Electric and Berggård Amundsen & Co AS. Otovo is listed as an emerging player. Direct peers are Assemblin, Caverion, Mr. Electric and Bravida. Comfort Systems USA is listed as a broad incumbent. YIT is listed as a regional player.
Does Norgeseliten have an API?
No public API is recorded for Norgeseliten.
What industry is Norgeseliten in?
Norgeseliten's product category is Electrical Contracting Services. Its primary akta.pro industry code is EUAEANAF, DER & Microgrid Interconnection / Grid Edge Integration Services. Its NAICS code is 8112 and its SIC code is 8734.