Norgeseliten

What Norgeseliten does

Norgeseliten AS is a Norwegian private limited company headquartered in Langhus, Norway, and a subsidiary of the Berggård Amundsen & Co AS electrical wholesale conglomerate. The company operates as a brand and franchise network for independent certified electrician member companies (medlemsbedrifter) distributed across Norway, providing them with a national brand identity, marketing infrastructure, a five-year workmanship guarantee, a separate Trygghetsgaranti (safety guarantee) program, and access to group purchasing through its wholesale parent. End customers — primarily Norwegian residential homeowners and, increasingly, commercial and industrial clients — locate their nearest member electrician through the 'Finn elektriker' search tool on norgeseliten.no and contract member companies directly for project work. The network also actively recruits new member companies via a 'Bli medlem' funnel and supports electrician hiring across the membership via a 'Ledige stillinger' job board.

The service portfolio is organized around three high-growth electrification categories — EV charging infrastructure (installing Zaptec, DEFA, Enua, and amina chargers, plus Laddel and Fount operator platforms for commercial deployments), solar panel and heat pump installations (supported by Enova subsidy processing), and smart home and cabin control systems (Futurehome, Eaton xComfort Bridge, CTM Lyng mTouch) — supplemented by underfloor heating (DEVI, Lamiflex), electrical inspections (elkontroll), switchboard upgrades (Eaton), surge protection, stove guards (Schneider Argus), door intercoms (Urmet), and outdoor lighting (Norlys, SG Armaturen, Nordlux). A separate commercial division (Næring) extends the offering to enterprises, housing cooperatives, and property managers with thermography, fire safety, charge management, and electrical infrastructure services. Norgeseliten does not develop proprietary technology products; its role is brand coordination, marketing, lead generation, member recruitment, training enablement, and supply chain integration through the Berggård Amundsen group.

The business model is project-based professional services plus pass-through hardware sales, with revenue accruing primarily to the independently owned member companies rather than Norgeseliten AS itself. Pricing is quote-based and not publicly listed; the company directs customers to contact local member electricians for project estimates. Geographic coverage is nationwide across Norway through the member network, with no direct retail locations or consumer e-commerce. Norgeseliten AS's value capture mechanism operates at the network-coordination layer rather than at the point of service delivery.

Name

Norgeseliten

Legal name

Norgeseliten AS

Website

https://norgeseliten.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Norgeseliten AS is a Norwegian franchise network of independent certified electrician member companies operating under a national brand, owned by electrical wholesaler Berggård Amundsen & Co AS. It serves residential homeowners and commercial clients across Norway with EV charging, solar, heat pumps, smart home, and general electrical installation services delivered through local members.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112), Electric Power Distribution (221122)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

DER & Microgrid Interconnection / Grid Edge Integration Services (EUAEANAF)

Keywords

• Electrical installation services
• EV charger installation
• Smart home integration
• Solar panel installation
• Electrical safety inspection

Headquarters

HQ city

Langhus

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Electrical installation services: Member electrician companies generate revenue by providing electrical installation and repair services to residential (private/hjem) and commercial (næring) customers across Norway. Services include EV charger installation, heat pump installation, solar panel installation, underfloor heating, smart home systems, electrical safety upgrades, and general electrical work. Revenue is project/service-based, typically quoted per job.
2. Product sales (materials and equipment): Member electricians sell and install branded products including EV chargers (Enua, Zaptec, DEFA, amina), switchboards, smart home systems, lighting, and solar panel systems. Products are sourced through electrical wholesalers, primarily Berggård Amundsen.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Norgeseliten is a nationwide franchise/network of independent certified electrician member companies (medlemsbedrifter) that provide residential and commercial electrical installation services across Norway. Core services include EV charger installation, solar panel installation, heat pump installation, underfloor heating, smart home integration, electrical safety inspections (elkontroll), fuse box upgrades, lighting, door intercoms, and stove guard/surge protection installation. Member electricians sell and install branded products from manufacturers such as Zaptec, DEFA, Enua, amina, Eaton, DEVI, and Lamiflex, and operate under a five-year workmanship guarantee and Trygghetsgaranti safety guarantee backed by the Norgeseliten brand.

Product overview

Norgeseliten is a network of certified Norwegian electricians offering electrical installation and safety services across Norway. The core offering consists of a comprehensive portfolio of electrical services for residential and commercial properties, organized around key service categories: electrical safety (elkontroll inspections, security systems, stove guards), EV charging (with multiple branded charger options including Zaptec, DEFA, Enua, and amina), smart home integration (including Futurehome, Eaton xComfort, and CTM Lyng), underfloor heating (with solutions from DEVI and Lamiflex), solar panels, heat pumps, lighting (indoor and outdoor), door intercoms, and circuit breaker panels. For commercial customers, Norgeseliten also provides charge management administration, building electrical systems, thermography, and fire safety services. The company acts as a unified brand for member electrician businesses throughout Norway, offering standardized services and quality guarantees.

Differentiator

Problem solved

Functional benefit

Products and services

• Elkontroll (Electrical Inspection)

Quantifiable outcome

• Norgeseliten member companies help customers reduce heating electricity consumption by approximately 25% through smart thermostat and heating control installation.
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Berggård Amundsen & Co AScoreChannel Partner/ Reseller/ DistributorBerggård Amundsen & Co AS is an electrical wholesale group and the parent company of Norgeseliten AS. Member electrician companies source electrical products, EV chargers, smart home equipment, and other materials through Berggård Amundsen wholesale channels. The group provides purchasing power and supply chain infrastructure to the Norgeseliten network.
• EnuacoreTechnology or IntegrationEnua is a Norwegian EV charger manufacturer (design, develop, and produce chargers in Norway) whose products are recommended and installed by Norgeseliten member electricians. Enua offers a unique detachable/movable charging unit. Norgeseliten partners with Enua as a preferred EV charging solution, including for housing cooperatives (borettslag/sameier). The relationship includes product training and installation support for member companies.
• ZapteccoreTechnology or IntegrationZaptec is a Norwegian EV charger manufacturer (designed, developed and manufactured in Norway) whose products including Zaptec Go, Zaptec Go 2, and Zaptec Pro are sold and installed by Norgeseliten member companies. Zaptec Go was NAF's test winner in 2022. Norgeseliten recommends Zaptec products as a preferred home charging solution.
• DEFAcoreTechnology or IntegrationDEFA is a Norwegian manufacturer of EV chargers (DEFA Power, DEFA Solid) whose products are sold and installed by Norgeseliten member electricians. DEFA chargers are presented as recommended solutions on the Norgeseliten website, including for home and cottage charging, and for housing cooperatives.
• aminacoreTechnology or Integrationamina is a Norwegian EV charger manufacturer whose products (amina S and amina 1) are sold and installed by Norgeseliten member companies. amina products are presented as recommended EV charging solutions for homes and cottages.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Eaton: Global power-management manufacturer whose switchboards, surge protectors, and xComfort smart-home system are installed by Norgeseliten member electricians. A key technology partner rather than competitor, but relevant because Eaton's product roadmap and installer-network strategy shape Norgeseliten's product mix.
• Schneider Electric: Global electrical equipment and energy-management manufacturer whose Argus stove-guard safety sensors and broader portfolio are specified by Norgeseliten member companies. A technology supplier to the network rather than direct competitor, but its commercial strategies influence Norgeseliten's product recommendations.
• Berggård Amundsen & Co AS: Norgeseliten's parent group and a major Norwegian electrical wholesaler. While not a direct competitor, Berggård Amundsen is the central supply-chain and strategic anchor for Norgeseliten and shapes the member electricians' commercial terms.

Emerging players

• Otovo: Norwegian residential solar panel installer with a direct-to-consumer model. Competes with Norgeseliten's solar service line by aggregating demand from homeowners and subcontracting installation to in-house or partner crews — a specialist alternative to Norgeseliten's multi-trade network approach.

Direct peers

• Assemblin: Nordic installation and engineering services company with strong Norwegian presence. Delivers electrical, heating/sanitation, and building-technology installations across commercial and residential segments — overlapping directly with Norgeseliten's service categories and target customers.
• Caverion: Nordic building solutions and technical installation provider operating across Norway, Sweden, Finland and the Baltics. Delivers electrical, HVAC, security, and smart-building services to commercial and residential customers, competing for the same multi-trade installation projects Norgeseliten's member companies pursue.
• Mr. Electric: International franchise network of certified electricians owned by Neighborly, operating across the US, UK, and other markets. Closest structural analog to Norgeseliten's franchise-of-electricians model: a national brand, certified member companies, standardized guarantees, and a 'find a local electrician' customer-acquisition platform.
• Bravida: Largest Nordic technical installation contractor with substantial Norwegian operations (Bravida Norge). Provides electrical, HVAC, and building-technology services to commercial and residential customers across the Nordics, directly competing with Norgeseliten's Næring division and member companies on large installation and service contracts.

Broad incumbents

• Comfort Systems USA: Large US mechanical and electrical installation services provider operating across commercial and industrial segments. Comparable as an incumbent multi-trade installation network, though US-only and far larger in scale than Norgeseliten's Norwegian footprint.

Regional players

• YIT: Finnish construction and building-services group active across the Nordics and Baltics. While primarily a Finnish incumbent, YIT's building-services arm competes for Nordic electrical and HVAC installation contracts and represents the regional alternative to Norway-focused installer networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/norgeselitenas
• LinkedInlinkedin.com/company/norgeselitenas
• Instagraminstagram.com/norgeselitenas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norgeseliten