Et-Cetera

What Et-Cetera does

Moscow Theatre Et Cetera is a state-funded performing arts institution founded in 1993 and operating continuously for over 33 seasons under the artistic direction of People's Artist of Russia Alexander Kalyagin, with Georgian-Russian director Robert Sturua serving as Chief Director. The theater produces and stages a diverse repertoire of dramatic, comedic, and children's theatrical performances drawn from classical Russian literature (Chekhov, Turgenev, Gogol), international works (Bergman, Strugatsky brothers, L. She), and original pieces written by company members (e.g., Anna Artyomonova's 'Vash Chekhov').

The theater operates from a single Moscow venue at Frolov Lane in central Moscow and distributes tickets through four channels: its own box office, its official website (et-cetera.ru), Moscow city-authorized box offices, and third-party ticket platforms. Its revenue model is a hybrid of state subsidy from the Moscow Department of Culture and transaction-based ticket sales, supplemented by participation in the federal Pushkinskaya Karta youth subsidy program. The theater runs a continuous production cycle with premieres, a seasonal calendar (33rd season closed July 2026, 34th opens August 2026), and a touring program ('Bolshie Gastroli') that takes productions across Russian cities and internationally to Kazakhstan, Tbilisi, and Berlin.

Beyond its core producing function, Et Cetera conducts outreach to medical centers and military units, participates in theatrical festivals ('Vremya T', 'PostEfremovskoe Prostranstvo', 'Melikhovskaya Vesna'), and maintains an audience-development presence on VKontakte, YouTube, Rutube, and Telegram. It is not a commercial enterprise; it does not seek external investment and operates as an independent cultural institution under government auspices.

Name

Et-Cetera

Legal name

Moscow Theatre Et Cetera under the leadership of Alexander Kalyagin

Website

https://et-cetera.ru

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Moscow Theatre Et Cetera is a state-funded theater founded in 1993, producing classical and contemporary theatrical performances for general audiences and youth under artistic director Alexander Kalyagin and chief director Robert Sturua.

Ownership category

akta.pro rank

Product category

Live Theater / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Live theater performances
• Classical drama productions
• Theater ticket services
• Cultural performing arts
• Touring theatrical shows

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket sales: Primary revenue from theater ticket sales through box office, website, and authorized ticket distributors.
2. State funding: State-funded theater under the Moscow Department of Culture, receiving government subsidies for operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Et Cetera is a Moscow-based dramatic theater that produces and stages a diverse repertoire of theatrical performances including classical Russian drama, contemporary works, comedies, and children's productions. The theater sells tickets to its performances through its own box office, website, city box offices, and third-party ticket platforms, and conducts touring productions across Russia and internationally. As a state-funded cultural institution under the Moscow Department of Culture, it also receives government subsidies and participates in programs such as Pushkinskaya Karta for youth audiences.

Product overview

Moscow Theater Et Cetera is a theater under the direction of Alexander Kalyagin with artistic leader Alexander Kalyagin and chief director Robert Sturua. The theater offers a diverse repertoire of theatrical performances including original productions such as 'Ваш Чехов' (a play written by company actress Anna Artyamonova about Anton Chekhov), classical Russian drama adaptations ('Завтрак у предводителя' by Turgenev, 'Сцены из супружеской жизни' based on Bergman), and contemporary works ('Пять ложек эликсира' by Strugatsky brothers). The theater also provides ticket booking services and participates in the Pushkinskaya Karta national cultural program. Performances are staged on the main stage and in the Efrosov Hall, with productions ranging from dramatic plays to comedies and performances for children.

Differentiator

Problem solved

Functional benefit

Products and services

• Vash Chekhov (Ваш Чехов) A theatrical production written by actress Anna Artyamonova that depicts scenes from Anton Chekhov's life, his youth, family, and first love with Lika Mizinova. The production premiered in February 2015 after receiving a Ministry of Culture grant, and is staged for general theater audiences in Efrosov Hall.
• Breakfast at the Headman's (Завтрак у предводителя) A theatrical production based on Ivan Turgenev's comedy, directed by Yuri Butorin. It premiered at the Spasskoye-Lutovinovo estate opening the 'Vremya T' festival and has subsequently entered the theater's touring and main repertoire for general audiences.
• The Tea House (Чайная) A Chinese play by L. She staged in the theater's repertoire, which achieved its 50th jubilee performance in June 2026, demonstrating an established production in the theater's ongoing repertoire for general audiences.
• Scenes from Married Life (Сцены из супружеской жизни) A premiere theatrical production adapted from Ingmar Bergman's work, listed in the theater's August 2026 poster as a new premiere staging for general audiences.
• Five Spoons of Elixir (Пять ложек эликсира) A premiere theatrical production based on a screenplay by the Strugatsky brothers, directed by Pavel Pronin, listed in the August 2026 poster as a new premiere production.
• Misty Morning (Утро туманное) A comedy theatrical production by Rustam Ibragimbekov in the theater's ongoing repertoire, performed for general audiences as listed in the August 2026 poster.
• The Boatman (Лодочник) A theatrical production by A. Yablonskaya, directed by Ivan Kosichkin, performed as part of independent actor works in the theater's current repertoire for general audiences.
• Cynics (Циники) A theatrical stage adaptation of Anatoly Mariengof's novel, directed by Polina Zolotovitskaya, performed as part of independent actor works for general audiences.
• Three Plus Cat (Три плюс кот) A comedy by E. Shestakov, directed by Kirill Loskutov, performed as part of independent actor works for general audiences.
• Theater Ticket Booking Services (Билеты и заказ билетов) Theater ticket sales and booking services providing access to the theater's performances through online purchasing via the official website, in-person at the theater box office, by phone, and via city ticket offices and third-party ticket platforms for general audiences.

Quantifiable outcome

• 50th jubilee performance achieved by 'Chaynaya' production
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Theater Festival 'Vremya T'minorStrategic or Co-development Partner · 30 June 2026Theater festival where Et Cetera performed the premiere of 'Zavtrak u Predvoditelya' (Breakfast at the Foreman's) at the Spasskoye-Lutovinovo estate. The theater opened the festival with this performance.
• Moscow Department of Culture (Департмент культуры города Москвы)coreOthersState cultural institution under the Moscow Department of Culture, providing government funding and institutional support for the theater's operations.
• Pushkinskaya Karta ProgramcoreGTM or Marketing PartnerGovernment youth cultural program providing subsidized theater tickets for young audiences, enabling broader access to theatrical performances at participating venues.
• 88th Reconnaissance and Diversion Brigade 'Espanola'minorOthersMilitary unit that awarded Honored Artist of Russia Sergey Plotnikov a medal for his support performances for military personnel. The theater conducts outreach performances for military units.
• Federal Medical Biophysical Center named after A.I. BurnazyanminorOthersMedical center visited by Et Cetera artists for outreach cultural performances and community engagement activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sovremennik Theatre: Founded Moscow drama theater producing classical and contemporary Russian plays. Comparable to Et Cetera in scale, repertoire strategy, and target audience of Moscow theater-goers.
• Vakhtangov Theatre: Major state-funded Moscow drama theater with classical repertoire and active touring program. Highly comparable institutional profile to Et Cetera, including government backing and broad audience reach.
• Helikon-Opera: Moscow state-funded theater with active touring program and classical-contemporary repertoire blend. Comparable in size, funding model, and audience profile to Et Cetera, though with an operatic rather than dramatic core.
• Moscow Art Theatre (Chekhov): One of Russia's most iconic drama theaters based in Moscow, producing classical and contemporary repertoire. Directly comparable to Et Cetera as a state-funded Moscow drama company serving overlapping audience segments.
• Russian Academic Youth Theatre (RAMT): One of Moscow's oldest drama theaters, state-funded with a diverse repertoire including children's productions. Closely comparable to Et Cetera's mix of adult and youth programming.
• Taganka Theatre: Legendary Moscow drama theater with a strong directorial tradition and diversified repertoire. Comparable to Et Cetera as a Moscow-based state-funded drama institution with brand-recognition heritage.
• Satire Theatre (Moscow): Moscow state-funded theater specializing in dramatic and comedic repertoire. Comparable to Et Cetera in funding model, scale, and target audience of general Moscow theater-goers.
• Pushkin Theatre (Moscow): State-funded Moscow drama theater with a broad classical and contemporary repertoire. Comparable institutional structure and audience overlap with Et Cetera.
• Mayakovsky Theatre: Moscow drama theater producing contemporary and classical Russian repertoire. Direct peer of Et Cetera in category, scale, and Moscow state-funded operating model.

Broad incumbents

• Bolshoi Theatre: Russia's flagship performing arts institution, state-funded and operating at much larger scale than Et Cetera. Comparable in funding model and venue-based ticketed events, but specializes in opera and ballet rather than spoken drama.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheatreEtCetera

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Et-Cetera