Apira Medical

What Apira Medical does

Apira Medical is an Italian e-commerce distributor of medical aesthetics and plastic surgery products, founded in 1999 in Naples and operated as a sole proprietorship (Apira Medical di Raffaele Marinelli). The company sells directly to healthcare professionals and clinics through its online storefront at www.apiramedical.it, with a catalog spanning more than fifteen product categories including breast and facial prostheses, compression garments and stockings, dermal fillers, traction threads, mesotherapy, chemical peels, cosmeceuticals, surgical instruments, surgical sutures, dressings, single-use products, electromedical devices, and nutritional supplements. Operations are anchored at the Naples registered office (Via B.Cavallino, 133) with a secondary location in Brescia, and the company ships within Italy (free over €80) and across 22 European countries via GLS courier.

The technical centerpiece is the Mesolux Electroporator Transdermic, a device that combines electroporation and phototherapy to drive active ingredients transdermally through intercellular channels, marketed with educational support through a partnership with Health Beauty (Andrea Grimaldi Medical Care). The product portfolio is assembled from a curated set of supplier relationships — including Simildiet Laboratorios (Spain) for mesotherapy and cosmeceuticals, Voe for post-operative compression garments, Mesomedica for the Class III injectable PRIMESLIM, and Pressensa for hyaluronic-acid skincare — meaning Apira's strategic role is curation, regulated distribution, and clinician education rather than primary R&D manufacturing.

Revenue mechanics are unit-pricing direct sales at the point of customer purchase (typically €30-€300 per SKU, excluding VAT, pay-as-you-go), supplemented by Masterclass training events that generate demand pull from practicing clinicians. The customer base spans three primary segments: plastic surgeons (surgical instruments, prosthetics, post-operative compression), aesthetic medicine practitioners (fillers, mesotherapy, peels, electromedical devices), and clinics/Day Surgery centers (consolidated procurement). The business is owner-operated with no disclosed external funding, no subsidiaries, and no evidence of headcount growth, consistent with a mature, relationship-driven specialty distribution model rather than a venture-backed scale play.

Name

Apira Medical

Legal name

Apira Medical di Raffaele Marinelli

Website

https://apiramedical.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Apira Medical is an Italian e-commerce distributor founded in 1999 that sells certified medical-aesthetics and plastic-surgery products (prostheses, fillers, compression garments, surgical instruments, and the Mesolux electroporation device) directly to plastic surgeons, aesthetic medicine practitioners, and clinics across Italy and 21 other European countries.

Ownership category

akta.pro rank

Product category

Medical Aesthetics Distribution

NAICS

Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)

akta.pro secondary industries

Oculoplastics & Lacrimal Surgical Devices (Ptosis/Orbital Tools, DCR/Lacrimal Stents, Facial Implants) (HLAHAJAL), Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Medical aesthetics distribution
• Plastic surgery supplies
• Compression garments wholesale
• Dermal fillers distribution
• Electromedical devices

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales (E-commerce): Apira Medical generates revenue through direct online sales of medical aesthetics and plastic surgery products including prosthetics, compression garments, fillers, mesotherapy products, cosmetics, medical devices, supplements, surgical instruments, and sutures. Prices are listed excluding VAT with free shipping for orders over €80 in Italy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Apira Medical distributes a comprehensive range of medical aesthetics and plastic surgery products through its e-commerce platform at www.apiramedical.it, supplying prosthetics, compression garments, fillers, traction threads, mesotherapy products, peeling agents, cosmeceuticals, surgical sutures, single-use products, surgical instruments, supplements, and electro-medical devices to plastic surgeons, aesthetic medicine practitioners, clinics, and Day Surgery centers across Italy and Europe. The company also offers the proprietary Mesolux electroporation/phototherapy device for transdermal delivery of active ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Prosthetics (Protesi) Breast and body prosthetics for plastic and reconstructive surgery, supplied to plastic surgeons and clinics.
• Compression Garments (Guaine) Post-operative compression garments, body shapers, mastoplasty bras, and surgical compression garments for plastic surgery recovery, supplied from partner Voe.
• Dermal Fillers (Filler) Injectable dermal fillers for aesthetic medicine practitioners performing facial rejuvenation and contouring procedures.
• Traction Threads (Fili di trazione) Traction threads for non-surgical facial rejuvenation and lifting procedures performed by aesthetic medicine practitioners.
• Mesotherapy Products (Mesoterapia) Mesotherapy products and active ingredients for transdermal and injection-based aesthetic treatments, supplied from partner Simildiet.
• Peeling Products (Peeling) Chemical peeling agents and depigmentation products for aesthetic skin treatments.
• Cosmetics (Cosmetica) Professional cosmetic and skincare products including hyaluronic acid-based treatments for facial and lip care, supplied from partners Simildiet and Pressensa.
• Supplements (Integratori) Nutritional supplements including anti-aging and slimming formulations supplied from partner Simildiet.
• Surgical Sutures (Suture chirurgiche) Certified surgical sutures for plastic and reconstructive surgery procedures.
• Surgical Instruments (Strumentario chirurgico) Specialized surgical instruments for plastic and aesthetic surgery procedures.
• Medical Dressings (Medicazioni) Medical dressings and post-operative care products for wound management after aesthetic procedures.
• Single-Use Products (Prodotti monouso) Disposable single-use consumables used in aesthetic medicine and plastic surgery procedures.
• Compression Stockings (Calze) Medical compression stockings for vascular and post-operative leg treatment.
• Facial Prosthetics (Protesi facciali) Implantech facial implants for reconstructive and aesthetic facial surgery.
• Mesolux Electroporator Transdermic Electro-medical device combining electroporation and phototherapy for transdermal delivery of active ingredients in aesthetic treatments, used by aesthetic medicine practitioners.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Health Beauty (Andrea Grimaldi Medical Care)coreGTM or Marketing Partner · 4 March 2021Collaboration on educational content for Mesolux electroporation device. Health Beauty is a network of aesthetic centers in Naples, Florence, Milan, and Trieste, part of the Health Park organization - the first international plastic surgery and aesthetic medicine organization with quality certification.
• Simildiet LaboratorioscoreTechnology or IntegrationSpanish manufacturer supplying supplements, mesotherapy products, anti-aging treatments, and cosmeceuticals including DNA3, Hyaluronic Acid, Face Antiaging Xtra, Metabol, Distonicum, and Slimming products.
• VoecoreTechnology or IntegrationManufacturer of compression garments and post-operative wear including guaines (body shapers), surgical compression garments, mastoplasty bras, and body garments for plastic surgery recovery.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Galderma: Global aesthetics incumbent with a broad portfolio of fillers, skincare, and aesthetic solutions serving dermatologists and plastic surgeons. Overlaps with Apira's filler and skincare offering as a much larger upstream supplier/competitor.
• BTL Aesthetics: Large aesthetics device manufacturer (body contouring, skin tightening, EMS) with European clinic distribution. Comparable because Apira's Mesolux electroporator competes in the same electromedical category, though BTL is much broader.
• IBSA Farmaceutici: Swiss pharmaceutical company with a sizable aesthetic medicine portfolio (hyaluronic acid fillers, mesotherapy). Overlaps with Apira's filler and mesotherapy lines and shares the same European practitioner customer base.
• Sinclair Pharma: European aesthetics company offering fillers, biostimulators, and threads for aesthetic practitioners. Directly comparable product mix (threads/fillers/biostimulators) to Apira's filo di trazione and filler categories.

Regional players

• Healthxchange Pharmacy: UK-based aesthetics distributor supplying aesthetic practitioners with injectables, devices, and cosmeceuticals. Comparable business model and product mix, but operates in a different (UK) geography.

Direct peers

• Aesthetic Bureau Italia: Italian distributor of aesthetic medicine products (fillers, threads, cosmeceuticals, devices) serving plastic surgeons and aesthetic practitioners. Same persona-based GTM and similar product mix as Apira.
• Skymed Italia: Italian distributor of medical aesthetics devices and consumables for clinics and aesthetic practitioners; competes for the same plastic-surgery and aesthetic-medicine customer base as Apira.
• WiQo: Italian aesthetic medicine company selling professional cosmeceuticals, peels, and transdermal delivery products (including bio-stimulation devices) to aesthetic practitioners — overlapping with Apira's Mesolux/mesotherapy/peeling categories.
• Promoitalia Group: Italian medical aesthetics and plastic surgery product company that manufactures and distributes a comparable catalog (injectables, devices, cosmeceuticals) to clinics and practitioners across Europe — directly overlaps with Apira's aesthetic medicine portfolio and customer base.
• Medytec Medical Aesthetics: Italian specialist distributor of medical aesthetics products for plastic surgeons and dermatologists; competes directly for the same clinic and day-surgery segment Apira serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWQ8a5bgULb6jOALaGxDA4A
• Facebookfacebook.com/apiramedical
• Instagraminstagram.com/apira_medical_
• LinkedInlinkedin.com/company/apiramedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apira Medical