What Noury does

Noury AG is a Swiss B2B workplace catering and refreshment provider founded in 2021 and headquartered in Langenthal, Switzerland. The company sells modular packages combining 24/7 self-service Smart Fridges, a portfolio of seven professional coffee machines scaled for teams of 5 to 200+ persons, and a supporting mobile application. It targets Swiss businesses across multiple verticals — automotive, healthcare, gastronomy, and sports centers — that want to offer employee food and beverage benefits without building canteen infrastructure.

The core technology stack centers on the Smart Fridge, an automated refrigeration unit with Grab & Go checkout that requires no manual scanning, paired with a mobile app that supports payment, live inventory, dietary and allergen information, and push notifications. The coffee machine portfolio spans compact units (Leggero, 20 cups/day) through high-capacity Swiss-made machines (Maestro, 200+ cups/day) optimized for locally-roasted beans from named Swiss partners (Maillardos, Uno Caffè, Show Roseterei). Payment integration covers TWINT, credit cards, RFID, and badge-based transactions, with HappyPoint providing subsidy and benefits integration for employer-paid employee meals.

Noury monetizes through multiple pricing models: one-time purchase, monthly rental, pay-per-cup usage billing, and subscription tiers for Smart Fridge full-service or self-operating arrangements. Go-to-market is a consultative B2B direct-sales motion with a structured four-step process (30-minute initial response, solution design in 1-2 days, team tasting, 14-day installation) and a free three-month trial. Distribution is direct within Switzerland only, with lead generation handled through the company website, downloadable factsheets, and organic social channels on LinkedIn, Facebook, and Instagram.

Name

Noury

Legal name

Noury AG

Website

https://noury.ch

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Noury AG is a Swiss B2B provider founded in 2021 that sells modular workplace catering packages combining 24/7 self-service Smart Fridges, a seven-tier coffee machine portfolio, and a supporting mobile app to Swiss businesses seeking employee food and beverage benefits without canteen infrastructure.

Ownership category

akta.pro rank

Product category

Workplace Catering Services

NAICS

Caterers (72232), Food Service Contractors (722310)

SIC

Beverages (2080), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Drop-Off Catering & Boxed Meals (HSACAGAB)

akta.pro secondary industries

Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Contract Foodservice Management (Outsourced Catering) (THAFAIAH), Soup, Chili & Comfort Foods (Self-Serve or Packaged) (CRAHAKAF)

Keywords

• Workplace catering services
• Smart fridge vending
• Office coffee machines
• Employee refreshment solutions
• Corporate food services

Headquarters

HQ city

Langenthal

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Smart Fridge & Food Service: Full-service or self-operating Smart Fridge solutions for employee catering. Companies pay for the service with customizable service levels ranging from full-service (sortiment, deliveries, subsidies) to self-operating (own products, own cloud, keep revenue).
2. Coffee Machine Solutions: Multiple pricing models: Purchase (one-time payment with warranty), Rental (monthly fee with maintenance), Pay per Cup (usage-based consumption billing). Service levels are optional and customizable.
3. Transaction Processing: Automated payment processing through Smart Fridge transactions. Revenue from transaction fees when employees use the system. Payment methods include App, Terminal, and Badge with support for TWINT and credit cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Noury provides modular workplace catering and refreshment solutions to Swiss businesses, combining 24/7 self-service Smart Fridges for food and beverages with a fleet of professional coffee machines and supporting services. Offerings range from full-service catering (curated assortment, deliveries, employee subsidies) to self-operating models (businesses sell their own products on Noury's platform). Pricing models include subscription, one-time purchase, rental, pay-per-cup, and transaction-based fees, with a free 3-month trial and 14-day installation timeline.

Product overview

Noury is a Swiss corporate catering and workplace refreshment company offering a modular, all-in-one solution combining Smart Fridges, coffee machines, and services. The core product portfolio centers on the Smart Fridge (24/7 self-service food and beverage vending with automated payment) and seven distinct coffee machine models (Leggero, Buongiorno, Piccolo, Classico, Pausa, Maestro, Grande) scaled from small teams to 200+ users. These are complemented by supporting offerings including a mobile app, locally-sourced coffee beans from Swiss roasters, hot meal solutions (SiSiSi and Gourmet Star), and employee subsidy management (HappyPoint). Customers can choose between purchase, rental, or pay-per-cup pricing models, with flexible service levels ranging from full-service to self-operating.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Fridge 24/7 self-service refrigeration unit enabling employees to grab food and beverages with automated payment processing via app, terminal, or badge. Supports TWINT, credit cards, and RFID badge payments with real-time inventory tracking. For Swiss businesses with 20+ employees seeking workplace catering.
• Leggero Coffee Machine Compact coffee machine for small teams (up to 20 cups/day), featuring 64mm steel flat burr grinder, 6 direct-drink touch controls, and optional Bluetooth/Wi-Fi mobile app control. Includes professional brewer (6-14g) and optional milk system. For small Swiss businesses from 5 persons.
• Buongiorno Coffee Machine Coffee machine for 15-30 persons (up to 30 cups/day) with customizable coffee recipes and milk foam settings. Compact, high-quality design suitable for medium-sized teams.
• Piccolo Coffee Machine Compact coffee machine for 30-100 persons (up to 100 cups/day), delivering 2,850W power with fine-pored, stable milk foam for cappuccino. Features 1.2kg bean capacity, 2L water tank, and 8L water tank option.
• Classico Coffee Machine High-capacity coffee machine for 80-200 persons (up to 200 cups/day), featuring dual spouts, fresh milk system, automatic cleaning programs, separate hot water outlet, and dual brewing units (up to 20g coffee each). Rated at 3,100W.
• Pausa Coffee Machine Swiss-made coffee machine for 100+ persons (up to 200 cups/day) with 10.1" touchscreen, fresh milk system, automatic cleaning programs, and water/drainage connection. Features 2 grinders, 2 spouts, and optional payment terminal.
• Maestro Coffee Machine Swiss-made premium coffee machine for 150+ persons (200+ cups/day) with 10.1" touchscreen, fresh milk system, and automatic cleaning programs. Equipped with 2 bean containers and 2 powder containers for flexible drink selection.
• Grande Coffee Vending Machine Coffee vending machine for 100+ persons (200+ cups/day) with 21.1" touchscreen, offering 20+ beverage options. Features automatic cleaning programs, water/drainage connection, 1.5kg bean capacity, 6 powder containers (4L each), and optional payment terminal.

Quantifiable outcome

• Price per meal under CHF 10.00 with Smart Fridge solutions
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MaillardoscoreOthersLocal Swiss coffee roaster partnering with Noury to develop coffee bean profiles optimized for Noury machines, ensuring consistent high quality.
• Uno CaffècoreOthersLocal Swiss coffee roaster providing sustainably produced, hand-roasted coffee beans for Noury coffee solutions.
• Show RosetereicoreOthersLocal Swiss coffee roaster supplying premium coffee beans for Noury's professional coffee machines.
• SiSiSiminorOthersSupplier of gently regenerated meals for steamer units, offered as warm food option in Noury Smart Fridge solution.
• Gourmet StarminorOthersSupplier of premium microwave gourmet meals produced in Sursee, featuring regional products, Swiss ingredients, and no preservatives. Provides warm meal option for Noury Smart Fridge.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Selecta: Switzerland-headquartered pan-European vending and workplace refreshments provider offering coffee machines and unattended food/beverage solutions to corporate clients. Direct peer on workplace vending and coffee machine fleet deployment, with much larger geographic scale.
• Canteen: US-based smart fridge office catering startup using automated checkout for fresh meals in workplaces. Closely comparable product (smart fridge grab-and-go), target customer (B2B employers), and B2B GTM motion to Noury.
• Farmer's Fridge: US-headquartered operator of smart refrigerator kiosks offering fresh grab-and-go meals in offices, hospitals, and universities. Direct comparable on Smart Fridge-based office food vending model and automated checkout, with analogous target buyer (B2B employers).
• OfficeBistro: Switzerland-based office catering and Smart Fridge operator offering grab-and-go meal solutions to Swiss businesses. Direct peer on smart fridge workplace catering with Swiss-specific market overlap and similar B2B target buyer.

Broad incumbents

• JDE Peet's Professional: Global coffee company's B2B professional division serving offices and hospitality with coffee machines, beans, and service across Europe. Broad incumbent comparable to Noury's coffee machine fleet offering, with significantly larger scale and broader geographic footprint.
• Compass Group: World's largest contract foodservice company operating across Switzerland and DACH via Eurest and other brands. Comparable on outsourced corporate catering and workplace refreshments but at global scale with full-service canteen solutions beyond Noury's unattended model.
• Aramark: Global contract food service and facilities provider with significant Swiss corporate, healthcare, and education accounts. Overlaps with Noury's contract food service model and enterprise customer base (e.g., hospital settings like Lindenhof Spital).
• Sodexo: Global facilities management and contract foodservice giant operating across Swiss corporate accounts with broad catering, concierge, and food service management services. Broad incumbent overlapping with Noury's outsourced corporate catering and coffee service offering, but at vastly larger scale and scope.

Others

• Schaerer (Schaerer AG): Swiss-headquartered professional coffee machine manufacturer serving B2B foodservice and office coffee channels. Adjacent enabling player supplying the type of equipment Noury deploys, but operates upstream as a manufacturer rather than as a workplace refreshment operator.

Emerging players

• Kaffee Partner: DACH-region office coffee service provider offering coffee machines, beans, and service to businesses, including rental and purchase models. Comparable on the coffee fleet and B2B workplace coffee service layer of Noury's offering, though without the Smart Fridge component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noury.market
• LinkedInlinkedin.com/company/noury-ag
• Instagraminstagram.com/noury.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noury