Sussex Plumbing Supplies
Sussex Plumbing Supplies is a regional UK plumbing and heating merchant operating 9 trade counters and 5 luxury bathroom showrooms across East Sussex, serving trade professionals and retail homeowners with plumbing supplies, heating products, and bathroom fixtures under the Independent Builders Merchant Group.
- Company typePrivate
- Founded2000
- HeadquartersHigh Wycombe, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Sussex Plumbing Supplies does
Sussex Plumbing Supplies Limited is a private UK plumbing and heating merchant headquartered at F5 & F6 Chaucer Business Park, Dittons Road, Polegate, East Sussex, with its registered office at High Wycombe under the Independent Builders Merchant Group (IBMG). Established in 2000 as a single trade counter in Eastbourne, the company has grown to operate 9 trade counters and 5 luxury bathroom and designer heating showrooms across East Sussex, plus an Essential Spares distribution point in Hailsham.
The company runs a dual-channel business serving both trade professionals (plumbers, heating engineers, contractors, property developers) and retail homeowners. Trade customers access products through counter service, trade account applications with credit facilities, and an online customer portal for account management. Retail and trade customers visit five showrooms in Bexhill, Heathfield, Lewes, Polegate, and Rye to view bathroom displays and access free 3D design visualisation services by appointment. Product offerings span plumbing systems (PolyPlumb Enhanced push-fit, Stuart Turner pumps, Inta heat pump components), bathroom suites and brassware from premium brands (VADO, Crosswater, Roca, Roper Rhodes, HiB, Imex), designer radiators (Vogue, Kartell, Zehnder), wet room formers (OTL), and tiles (Porcelanosa, Urbatek, Karndean). The supporting technology stack consists of conventional CRM, inventory systems, and an online customer portal, plus a rule-based Heat Loss Calculator on the website.
Revenue is generated primarily through hardware sales of plumbing, heating, and bathroom products, with showroom design consultation as a secondary professional-services stream. Retail customers transact on pay-as-you-go, unit-pricing terms with VAT-inclusive prices quoted in-branch, by phone, or in brochures. Trade account customers receive preferential pricing with multi-year account relationships and credit terms for business customers. The company also runs trade morning events with supplier partners (Fernox, Frankische, Polypipe), publishes consumer brochures, and engages in community sponsorships. Pricing is not publicly disclosed, and the company accepts orders only from UK addresses.
Sussex Plumbing Supplies firmographics
Firmographics- Name
- Sussex Plumbing Supplies
- Legal name
- Sussex Plumbing Supplies Limited
- Website
- https://sussexplumbingsupplies.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sussex Plumbing Supplies is a regional UK plumbing and heating merchant operating 9 trade counters and 5 luxury bathroom showrooms across East Sussex, serving trade professionals and retail homeowners with plumbing supplies, heating products, and bathroom fixtures under the Independent Builders Merchant Group.
- Ownership category
- akta.pro rank
Sussex Plumbing Supplies industry classification
Industry- Product category
- Plumbing and Heating Supplies Merchants
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Hardware Merchant Wholesalers (423710)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Water Heating Accessories & Plumbing Connection Kits (Connectors, Hoses, Traps) (IMADALAG)
- akta.pro secondary industries
- Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA), Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)
Keywords
Where Sussex Plumbing Supplies is headquartered
LocationHeadquarters
- HQ city
- High Wycombe
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
Sussex Plumbing Supplies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Plumbing and Heating Product Sales: Sussex Plumbing Supplies generates revenue primarily through the sale of plumbing supplies, heating products, bathroom fixtures, and related hardware to trade customers and consumers. The company operates trade counters for professional plumbers and contractors, and showrooms for retail customers. Products include bathroom suites, radiators, taps, valves, pipes, fittings, and bathroom accessories.
- Showroom Design Services: The company offers professional showroom design services by appointment, providing consultation and design assistance for bathroom renovations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for individual consumers purchasing from trade counters or showrooms |
| Transaction based/ take rate | Multi-year contract | Trade account pricing for professional plumbers and contractors |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Sussex Plumbing Supplies product offering
Product offeringCore offering
Sussex Plumbing Supplies is a regional plumbing and heating merchant that distributes plumbing supplies, heating components, bathroom suites, radiators, pumps, and related hardware through nine trade counters across East Sussex for trade professionals. It also operates five luxury bathroom and designer heating showrooms open to retail homeowners, providing product displays, free 3D bathroom design visualisation, and consultation services by appointment. Supporting offerings include an online Heat Loss Calculator, a trade account program with credit facilities, and downloadable bathroom catalogues.
Product overview
Sussex Plumbing Supplies operates as a regional plumbing and heating merchant with a dual offering: trade counter services serving plumbing and heating professionals across nine locations in East Sussex, and five luxury bathroom and designer heating showrooms open to both trade and retail customers. The core trade business supplies plumbing materials including the PolyPlumb Enhanced push-fit system, Stuart Turner pumps, and Inta heat pump components. The showroom division showcases bathroom products from brands including VADO, Roper Rhodes, Imex, Roca, Crosswater, and Flova, alongside designer radiators from Vogue and Zehnder, Karndean flooring, and premium tiles from Porcelanosa and Urbatek. The company provides supporting services including an online Heat Loss Calculator, 3D bathroom design consultation, and downloadable trade and retail bathroom catalogues. The product portfolio spans bathroom suites, sanitaryware, brassware, heating solutions, wet room formers, pumps, and plumbing systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Trade Counter Supply Services
Quantifiable outcome
- Over 2 decades of experience serving the East Sussex market
- +2 more outcomes
Companies that use Sussex Plumbing Supplies
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Sussex Plumbing Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sussex Plumbing Supplies partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- PolypipeminorPolypipe partnership for promotional giveaway - customers who spend £150 (ex VAT) on Polypipe products in one collect order can enter a prize draw to win 2 tickets to see England in the 2026 World Cup. This marketing promotion is run across multiple IBMG brands.
- FrankischeminorFrankische breakfast morning event at Hastings branch featuring underfloor heating and mlcp (multi-layer composite pipe) products. Trade event for customers to learn about Frankische products.
- FernoxminorFernox trade morning event hosted at Worthing branch featuring Rich from Fernox. Trade morning event with complimentary refreshments for trade customers.
- IntaminorSPS supplies Inta heat pump components including anti-freeze valves, K-Type ball valves, and Intaflex pre-insulated heat pump hoses. Inta products are featured in blog content promoting heat pump installations.
- Stuart TurnerminorSPS supplies Stuart Turner pumps including the Monsoon and Showermate ranges for shower boosting and mains water pressure applications. Featured in blog posts and supplier information.
- OTL (Origin T Levels)minorSPS supplies OTL wet room products including Level Access formers for creating accessible wet rooms. OTL is the UK's specialist wet room manufacturer.
- HiBminorHiB bathroom mirrors featured in SPS showrooms and marketing. HiB is known for innovative mirrors with features like LED lighting, demisting technology, and Bluetooth audio.
- VADOminorVADO bathroom products featured prominently in SPS showrooms including furniture, sanitaryware, taps (Cameo, Photon, Life & Phase, Origins ranges), and accessories.
- PolyPlumb/PolypipeminorSPS supplies PolyPlumb Enhanced push-fit plumbing systems with In-Cert feedback technology for installers. PolyPlumb has over 25 years of trusted name in push-fit plumbing technology.
- Independent Builders Merchant Group (IBMG)coreSussex Plumbing Supplies is part of the Independent Builders Merchant Group (IBMG). IBMG provides group-level policies, systems, and oversight including Modern Slavery Policy compliance and group procurement benefits.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Sussex Plumbing Supplies competitors and assessment
Company assessmentBroad incumbents
- Screwfix: Screwfix is the UK's largest omnichannel trade and DIY retailer for tools, plumbing, heating, and bathroom products — comparable to SPS in plumbing/heating trade supply, but with a much larger branch network and dominant click-and-collect e-commerce model.
- Travis Perkins: Travis Perkins is the UK's largest builders' merchant group with general building materials plus plumbing and heating categories, and is the parent of City Plumbing — broader than SPS but overlapping heavily in the plumbing/heating trade and retail segments.
- Wickes: Wickes is a UK home improvement retailer and kitchen/bathroom specialist serving both DIY consumers and trade customers — comparable to SPS as a bathroom retailer, though Wickes operates nationally and across multiple home improvement categories.
Direct peers
- Plumb Center: Plumb Center is one of the UK's largest plumbing and heating merchants with a nationwide trade counter network supplying professional installers — comparable to SPS as a trade-led plumbing merchant, though without the luxury retail showroom emphasis.
- City Plumbing Supplies: City Plumbing Supplies is the UK market-leading plumbing and heating merchant, operating a national branch network of trade counters and showrooms serving both trade professionals and retail customers — directly comparable to Sussex Plumbing Supplies' dual trade-counter / luxury showroom model, but at national scale.
- Victorian Plumbing: Victorian Plumbing is the UK's largest online bathroom retailer selling suites, furniture, brassware, and accessories — directly comparable to SPS's luxury bathroom showroom offering, with overlapping premium brand ranges, but operating purely online without trade counter infrastructure.
- Graham The Plumbers' Merchant: Graham is a UK-wide plumbing and heating merchant serving professional installers through a branch network — comparable to SPS's trade counter operations, with similar product categories (pipes, fittings, boilers, bathroom suites) but operating at much greater geographic scale.
- PTS Plumbing Trade Supply: PTS is a UK plumbing and heating trade supplier with a national branch network serving professional installers — directly comparable to SPS's trade counter proposition, with overlapping customer segments and product ranges.
Regional players
- EH Smith Builders Merchants: EH Smith is a long-established independent builders merchant group with plumbing/heating branches across the Midlands and South — comparable to SPS as a regional plumbing/heating merchant with trade counters and showrooms, though with a different geographic footprint.
- Stax Trade Centres: Stax Trade Centres is an independent builders merchant group operating trade counters across the South East of England — directly comparable to SPS's regional trade counter model serving trade installers in the South East, though without SPS's luxury showroom emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sussex Plumbing Supplies social profiles
Digital presenceSussex Plumbing Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sussex Plumbing Supplies leadership team
Management profileNumber of profiles
Profiles1 record
Sussex Plumbing Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sussex Plumbing Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sussex Plumbing Supplies
What does Sussex Plumbing Supplies do?
Sussex Plumbing Supplies is a regional plumbing and heating merchant that distributes plumbing supplies, heating components, bathroom suites, radiators, pumps, and related hardware through nine trade counters across East Sussex for trade professionals. It also operates five luxury bathroom and designer heating showrooms open to retail homeowners, providing product displays, free 3D bathroom design visualisation, and consultation services by appointment. Supporting offerings include an online Heat Loss Calculator, a trade account program with credit facilities, and downloadable bathroom catalogues.
Is Sussex Plumbing Supplies a public or private company?
Sussex Plumbing Supplies is a private company. It is classified as corporate owned and is currently operating.
When was Sussex Plumbing Supplies founded?
Sussex Plumbing Supplies was founded in 2000. It employs 51 to 100 people.
Where is Sussex Plumbing Supplies based?
Sussex Plumbing Supplies is headquartered in High Wycombe, United Kingdom, in the Europe region.
How does Sussex Plumbing Supplies make money?
Two revenue lines are on record. Plumbing and Heating Product Sales are the primary driver. The others are showroom Design Services.
Who are Sussex Plumbing Supplies's main competitors?
Broad incumbents on record are Screwfix, Travis Perkins and Wickes. Direct peers are Plumb Center, City Plumbing Supplies, Victorian Plumbing, Graham The Plumbers' Merchant and PTS Plumbing Trade Supply. Regional players are EH Smith Builders Merchants and Stax Trade Centres.
Does Sussex Plumbing Supplies have an API?
No public API is recorded for Sussex Plumbing Supplies.
What industry is Sussex Plumbing Supplies in?
Sussex Plumbing Supplies's product category is Plumbing and Heating Supplies Merchants. Its primary akta.pro industry code is IMADALAG, Water Heating Accessories & Plumbing Connection Kits (Connectors, Hoses, Traps), with a secondary code of CRAIAFAC, Plumbing Fixtures & Faucets Showrooms. Its NAICS code is 42372 and its SIC code is 5070.