Freeburg Piano

What Freeburg Piano does

Freeburg Pianos is a family-owned, single-showroom piano retailer and service business headquartered in Hendersonville, North Carolina. Founded by Registered Piano Technician (RPT) Keith Freeburg and his wife Dr. Joann Freeburg, the company has served the Western North Carolina and Upstate South Carolina markets for over 40 years (relocating from Minnesota to NC in 1982 and opening its showroom in 2012). It sells new pianos from Kawai, Shigeru Kawai, Mason & Hamlin, and Perzina; pre-owned pianos from Steinway, Mason & Hamlin, Baldwin, and other heritage brands; and digital pianos from Kawai and Casio. The company also provides tuning, regulation, voicing, repair, complete restoration, professional piano moving, climate-controlled storage, and certified installation of PianoDisc and Dampp-Chaser systems, with select premium restorations sourced from partner restoration shops (e.g., Cunningham, Perry's, Ward, Piano Craft, Piano Emporium).

The business operates a direct-to-consumer go-to-market model through a physical showroom at 2314-A Asheville Hwy, Hendersonville, NC, complemented by a website (freeburgpianos.com), Google reviews (5.0 across 75+ reviews), and social channels (Instagram, Facebook, X, Pinterest). Revenue is generated primarily through one-time new and pre-owned piano sales (price range $2,485 to $132,295 MAP), professional services (tuning, restoration, moving), and accessory installations (PianoDisc, Dampp-Chaser). The customer base spans individual home musicians, churches, music teachers, students, and concert artists, supported by an Artist-in-Residence and Freeburg Artist program. The team of approximately 11-50 employees includes the founding family (Keith, Joann, and Levi Freeburg), showroom specialists, certified technicians, moving crews, and scheduling staff. The company is privately held with no external funding, no subsidiaries, and no public ticker.

Name

Freeburg Piano

Legal name

Freeburg Pianos

Website

https://freeburgpianos.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned piano retailer and service business in Hendersonville, NC, selling new, pre-owned, and digital pianos alongside tuning, restoration, and moving services to home musicians, churches, teachers, students, and concert artists across Western North Carolina and Upstate South Carolina.

Ownership category

akta.pro rank

Product category

Musical Instrument Retail

NAICS

Musical Instrument and Supplies Retailers (459140), Used Merchandise Retailers (4595), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Musical Instruments (3931)

akta.pro industry

PRIMARYCRALAEAA

Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

SECONDARYCRALAEAH

Used & Vintage Musical Instruments Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

Keywords

• Piano retail sales
• Piano restoration services
• Piano tuning repair
• Piano moving storage
• Digital piano sales

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Piano Sales: Sales of new pianos including Kawai, Shigeru Kawai, Mason & Hamlin, and Perzina brands
2. Pre-Owned Piano Sales: Sales of hand-selected pre-owned pianos including Steinway, Mason & Hamlin, Baldwin, and other premium brands
3. Piano Services: Tuning, regulation, voicing, repair, and complete restoration services performed by certified technicians
4. Piano Moving Services: Local and long-distance piano moving, climate-controlled storage, and short-term rentals
5. PianoDisc and Accessory Sales: Sales and installation of PianoDisc player systems and Dampp-Chaser climate control systems

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Freeburg Pianos sells new, pre-owned, and digital pianos from premium brands (Kawai, Shigeru Kawai, Mason & Hamlin, Perzina, Steinway, Casio) and provides full-cycle piano services including tuning, regulation, voicing, complete restoration, climate-controlled storage, and professional local and long-distance moving. Operations run from a single Hendersonville, North Carolina showroom serving Western North Carolina and Upstate South Carolina.

Product overview

Freeburg Pianos is a family-owned piano retailer offering new and pre-owned acoustic and digital pianos along with comprehensive piano services. The core product portfolio includes multiple piano brands: Kawai acoustic pianos (entry-level to professional), Shigeru Kawai premium handcrafted grand pianos, Mason & Hamlin American-made grand and upright pianos, Perzina German-designed pianos, Steinway & Sons premium grand and upright pianos, and various pre-owned pianos from other respected makers. Digital piano offerings include Kawai hybrid and portable digital pianos (CA series, ES series, Novus NV6) and Casio digital pianos (Celviano Grand Hybrid series, Privia series). Services include piano sales, tuning/regulation, complete restoration, piano moving with climate-controlled storage, PianoDisc player system installation, and Dampp-Chaser climate control system installation. The company has served the Hendersonville, NC area for over 40 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Kawai Acoustic Pianos Full line of Kawai acoustic grand and upright pianos including GX-2 BLAK, GL-20, GL-10, K-800, K-500, K-300, K-200, K-15, and the 506N institutional model. Award-winning Japanese-manufactured pianos with Millennium III action technology, sold to home musicians, students, teachers, and institutions.
• Shigeru Kawai Collection Handcrafted premium grand pianos (SK-2, SK-3, SK-6) assembled by Kawai Master Piano Artisans, sold to concert artists and professional pianists seeking top-tier instruments.
• Mason & Hamlin Pianos American-made grand and upright pianos including the Concert Series (CC-94), Artist Series (BB, A), and Classic Series (MHA, MHC) featuring tension resonator technology and handcrafted quality dating to 1854.
• Perzina Pianos German-designed grand and upright pianos (GBT-187, T-188, GBT-160, GP-122, GP-112) featuring a patented floating soundboard design.
• Steinway & Sons Pianos Hand-selected pre-owned Steinway grand and upright pianos including Model S, M, L, A, K-52, and Style 1; instruments requiring up to one full year of handcrafting each.
• Kawai Digital Pianos Kawai digital pianos including hybrid models (Novus NV6, CA901, CA701, CA501) and portable ES920, featuring Harmonic Imaging XL technology, Grand Feel keyboard actions, and Bluetooth MIDI/Audio connectivity with the PianoRemote app.
• Casio Digital Pianos Casio digital pianos including the Celviano Grand Hybrid series (GP-510, GP-310) and Privia series (PX-S7000, AP-550) with Smart Hybrid Hammer Action keys, AiR Grand Sound Source, and Casio Music Space app integration.
• Pre-Owned Pianos Hand-selected pre-owned pianos from Baldwin, Broadwood, Chickering, Ibach, Kimball, Schomacker, Weber, Wurlitzer, and Young Chang, each evaluated for structural integrity by RPT Keith Freeburg prior to showroom placement.
• Piano Tuning Services Aural tuning (Equal Temperament or Equal Beating Victorian Temperament), regulation, voicing, and repair performed on location or in the local piano shop by RPT-certified technicians.
• Piano Restoration Services Complete restoration including restringing, new actions, case refinishing, regulation, voicing, and repair performed by RPT Keith Freeburg, including integration of WNG composite action parts.
• Piano Moving Services Full-service piano moving including local grand, upright, and digital moves, door-to-door service, long-distance moving via partners, climate-controlled storage, and short-term rentals.
• PianoDisc System Installation Sales, installation, and service of PianoDisc computerized player piano systems that convert acoustic pianos into self-playing instruments, with certified installation by Keith Freeburg.
• Dampp-Chaser Climate Control Installation Installation of Dampp-Chaser LifeSaver climate control systems that protect pianos from humidity and temperature fluctuations, extending instrument life.

Quantifiable outcome

• 5.0 rating based on 75+ customer reviews on Google
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PianoDisccoreTechnology or IntegrationFreeburg Pianos is certified to install PianoDisc computerized player systems that convert acoustic pianos into player pianos. PianoDisc systems allow piano owners to play along with thousands of songs or have the piano play automatically.
• Dampp-ChasercoreTechnology or IntegrationFreeburg Pianos is certified to install Dampp-Chaser climate control systems that protect pianos from humidity-related damage, extending the life and maintaining the quality of the instrument.
• Cunningham Piano Co.minorImplementation/ SI/ Consulting PartnerCunningham Piano Co. performed restoration work on a Schomacker Parlor Grand piano (1895) that is sold by Freeburg Pianos.
• Perry's PianosminorImplementation/ SI/ Consulting PartnerPerry's Pianos in Concord, VA restored the 1880's Broadwood Grand Piano that is sold by Freeburg Pianos.
• Ward PianominorImplementation/ SI/ Consulting PartnerWard Piano performed restoration on a Steinway Model A from 1901 that is sold by Freeburg Pianos.
• Piano CraftminorImplementation/ SI/ Consulting PartnerPiano Craft in Burke, Virginia restored a Steinway Style 1 Grand Piano from 1868 that is sold by Freeburg Pianos.
• Piano EmporiumminorImplementation/ SI/ Consulting PartnerPiano Emporium performed complete restoration on a Mason & Hamlin Model A that is sold by Freeburg Pianos.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schmitt Music: Long-standing family-owned piano and musical instrument retailer with multiple showrooms across the Upper Midwest. Comparable as a multi-brand new/pre-owned piano dealer (Kawai, Yamaha, Steinway, Roland) with in-house tuning, restoration, and moving services — directly competing for the same premium-piano buyer.
• Jordan Kitt's Music: Mid-Atlantic piano retailer (Maryland/Virginia) carrying Steinway, Kawai, Yamaha, and pre-owned pianos with full in-house services. Operates with a multi-brand showroom model analogous to Freeburg's and serves a similar concert-artist, church, and home-musician customer base.
• Classic Pianos: Multi-city piano dealer (Portland, Seattle, Denver, etc.) carrying Kawai, Shigeru Kawai, Yamaha, and pre-owned instruments with full restoration. Closely mirrors Freeburg's brand mix and full-service (tuning, moving, climate-controlled storage) business model.
• Piano Emporium: Arizona-based piano dealer with a deep restoration shop carrying Mason & Hamlin, Yamaha, Kawai, and pre-owned Steinways. Comparable mix of new-premium and restored-pre-owned inventory plus full technical services.
• Cunningham Piano Company: Philadelphia-based piano retailer and restoration house carrying Steinway, Kawai, and Mason & Hamlin. Comparable as a family-rooted dealer offering premium brands, restoration services, and pre-owned pianos — and is referenced in Freeburg's data as a restoration partner.
• Ward Piano: New England piano retailer and restoration specialist (referenced in Freeburg's restoration partners list) selling new and pre-owned Steinways. Comparable boutique dealer-restorer positioning with high-end clientele.

Broad incumbents

• Kawai: Japanese piano manufacturer (Kawai, Shigeru Kawai, Kawai Digital) and primary new-instrument supplier to Freeburg. Acts as a wholesale incumbent whose dealer-network economics shape Freeburg's gross margin and inventory turnover.
• Steinway & Sons: Global premium piano manufacturer and authorized dealer network. Functions as a key supplier to Freeburg's pre-owned Steinway inventory and as the dominant brand authority in the category Freeburg serves; competes indirectly through its own flagship showrooms.

Emerging players

• Sweetwater: Large online retailer of musical instruments, pro audio, and digital pianos/keys with national reach. Overlaps with Freeburg on the digital-piano and accessory side and represents the online-disruption vector against Freeburg's showroom-only model.

Regional players

• Piano Finders / Reeder Pianos (representative regional restorer): Regional piano restoration-and-sales specialist (referenced industry-wide as a comparable restoration house to Perry's Pianos, Piano Craft, and Piano Emporium cited in Freeburg's data). Comparable as a competing supply source of restored pre-owned pianos in the secondary market Freeburg taps.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FreeburgPianos
• Facebookfacebook.com/FreeburgPiano
• Instagraminstagram.com/freeburg_pianos
• Pinterestpinterest.com/freeburgpianos
• LinkedInlinkedin.com/company/freeburg-pianos

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freeburg Piano