Aktuel

What Aktuel does

Aktuel is a French B2B event furniture rental company headquartered in Palaiseau (Île-de-France) with a regional agency in Cannes (PACA), operating from approximately 20,000 m² of combined warehouse space. The business rents a catalog of more than 3,000 product references across seating, tables, bars and buffets, reception desks, accessories, modular B-fix partitions, utility equipment, and a distinctive vegetation line that includes living walls and vegetated furniture. It is part of the diversified Alive Group, alongside sibling brands covering events, technology, production, and catering, and is targeted at event agencies, large and mid-market companies, event venues and hotels, and caterers who need short-duration, high-quality, sustainable furniture supply for corporate events, seminars, weddings, trade shows, and hospitality functions.

The platform is built on a Shopify-based e-commerce storefront with catalog browsing, quote-request workflows, and showroom visit support. Its most differentiated technology is the Alive Space Designer 3D configurator (in beta) and a downloadable Banque 3D model library that allow scenographers, production managers, and technical directors to visualize, customize, and lay out furniture in 3D before committing to a rental. Aktuel also designs and sources its own modular, stackable, eco-designed furniture (including the B-fix partition system), which it markets as a sustainability and logistics-efficiency differentiator backed by ISO 20121 certification held since 2019.

Commercially, Aktuel runs a sales-led B2B motion: customers request quotes via the website, consult with a dedicated commercial team, and may visit showrooms in Palaiseau or Cannes. Pricing is unit-based per rental period, ranging from roughly €3.30 for entry-level chairs to over €1,400 for specialty plants and vegetated walls, with regional promotions (e.g., a 30% Île-de-France summer discount) used to smooth demand. Go-to-market relies on a self-serve e-commerce channel for research and ordering, supported by a direct sales team and active organic social channels (Instagram, LinkedIn) for demand generation. No public revenue, funding, or customer concentration figures are disclosed.

Name

Aktuel

Legal name

Aktuel

Website

https://aktuel.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Aktuel is a French B2B event furniture rental company serving event agencies, enterprises, venues, and caterers with 3,000+ product references across 20,000 m² of warehouse space in Île-de-France and PACA, operating under the diversified Alive Group.

Ownership category

akta.pro rank

Product category

Event Furniture Rental

NAICS

Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• Event furniture rental
• Venue décor rental
• Modular partitions
• Event plant rental
• Lounge furniture rental

Headquarters

HQ city

Palaiseau

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Event Furniture Rental: Rental of event furniture including chairs, tables, sofas, banquettes, armchairs, bars, counters, plants, and decorative items. Pricing is per unit per rental period with various color and finish options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Aktuel rents event furniture and decorative items to professional event organizers across France, offering more than 3,000 product references including seating, tables, bars and buffets, reception desks, plants and vegetated elements, B-fix modular partitions, utility equipment, and event accessories. The service is supported by delivery, on-site setup, professional project consultation, and digital planning tools such as an online 3D configurator and a downloadable 3D model bank, and is backed by 20,000 m² of warehouse capacity in Palaiseau and Cannes.

Product overview

Aktuel is a B2B event furniture rental company with over 30 years of experience, offering more than 3,000 product references across a 20,000 m² warehouse network in Palaiseau (Paris region) and Cannes (PACA). The product portfolio centers on furniture rental as a unified service organized into three pillars: (1) Core furniture categories including seating (chairs, stools, sofas, armchairs, ottomans, benches), tables (standard, coffee, high/standing), bars & buffets, reception desks, and accessories (lighting, cushions, rugs, parasols, wall decor); (2) Specialized vegetation offerings featuring potted plants, plant arrangements, living walls, custom compositions, plant tableaux, and vegetated furniture; and (3) Structural solutions including the B-fix modular partition system with customization options, and utility equipment for cloakrooms, heating, and display needs. The service also includes digital tools such as a 3D online configurator (beta), 3D model download bank, PDF catalogs, and inspiration boards to support event planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Seating Rental (Chairs, Stools, Sofas, Armchairs, Ottomans, Benches)
• Event Table Rental (Standard, Coffee, High, and Standing Tables) Rental of standard tables, coffee tables, high tables, and standing tables (mange-debout) for cocktails, professional salons, dinners, and receptions.
• Bars & Buffets Rental Rental of mobile bars and buffet counters for event hospitality, cocktail setups, and catering service areas.
• Reception Desks and Counters (Comptoirs) Rental Rental of reception desks, stage desks, consoles, shelves, steles, podiums, and counters for welcoming guests at events.
• Plants and Vegetation Rental Rental of potted plants, plant arrangements, living walls, custom compositions, plant tableaux, and vegetated furniture to create natural, elegant, or exotic atmospheres at events.
• B-fix Modular Partition System Rental Rental of modular B-fix partitions with customization and maintenance solutions for dividing and configuring event spaces.
• Event Utility Equipment Rental (Utiles) Rental of utility equipment for events including fixed and low partitions, cloakrooms, backstage areas, bollards, hygiene stations, heaters, display panels, triporteurs, and cold display cases.
• Event Accessories Rental (Décor, Lighting, Cushions, Carpets, Parasols) Rental of event finishing accessories including wall décor and visuals, lighting fixtures, cushions, carpets, and parasols.

Quantifiable outcome

• 30+ years of event industry experience
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Alive GroupcoreOthersAlive Group is the parent company of Aktuel, along with other event-related brands including Alive Events, Alive Technology, Alive School, Alive Tournage, Art-Event CH, Brokloc, Butterfly traiteur, La Sceno, Mvision, Provence Location, ReAlive, and Supervision. Aktuel operates as a brand under this diversified events group.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Haworth: Haworth is a global office and contract furniture manufacturer with a presence in workplace, hospitality, and event-adjacent settings. It is not a direct rental competitor but operates in overlapping product categories (seating, modular systems) and represents the type of scaled incumbent that could enter the event rental space.
• Steelcase: Steelcase is a global office and workplace furniture manufacturer with established event, convention, and large-format gathering offerings. While not a direct rental peer, it shapes design trends, materials, and pricing across the broader office/event furniture market in which Aktuel operates.
• GL events: GL events is the leading French integrated event services group offering venue management, trade show organization, equipment rental, and event services globally. As a much larger diversified incumbent, it competes broadly with Aktuel in event services procurement, though Aktuel specializes narrowly in furniture rental.
• Wiesner Hager: Wiesner Hager is an Austrian manufacturer of contract and event furniture (chairs, tables, lounge seating) for offices, hotels, and event spaces across Europe. While primarily a manufacturer rather than renter, its product portfolio mirrors Aktuel's rental categories, making it a useful upstream comparable for product trends and pricing benchmarks.

Direct peers

• Veldeman Group: Veldeman is a Belgian manufacturer and renter of event structures, tents, and modular interior solutions for corporate events and trade shows. Its temporary interior fit-out offerings (partitions, flooring, furniture-adjacent solutions) overlap with Aktuel's B-fix modular partition and event furniture rental business.
• CORT Event Furnishings: CORT is one of the largest event and trade show furniture rental companies in the US, with expanding European operations. It competes directly with Aktuel in renting tables, chairs, lounge seating, bars, and decorative elements to event agencies, corporates, and trade show organizers — making it the closest business-model analog.
• Rent-All: Rent-All is a Dutch event equipment rental company supplying furniture, lighting, staging, and AV to corporate events, festivals, and trade shows across Europe. It overlaps directly with Aktuel in event furniture rental for B2B event organizers and is a relevant European peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aktuel-location
• Instagraminstagram.com/aktuel_location
• Xx.com/aktuel_location
• Facebookfacebook.com/aktuel.location

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktuel