Chantecler Tokyo

What Chantecler Tokyo does

Chantecler Tokyo is the Japanese arm of Chantecler, an Italian high-jewellery house founded in October 1944 on Capri Island by Pietro Capuano and formally established with partner Salvatore Aprea in 1950. The Japanese subsidiary, 株式会社シャンテクレールジャパン (Chantecler Japan Co., Ltd.), operates the brand's Tokyo flagship inside The Peninsula Tokyo in Chiyoda-ku, with sister boutiques in Milan (Via Santo Spirito) and the original Capri location (Via Vittorio Emanuele). All sales are transacted directly through these three owned retail boutiques under a personalised, appointment-driven luxury service model; there is no third-party retail, wholesale, or e-commerce distribution in the input.

The product portfolio spans eight branded collections—Campanelle (the iconic lucky bell), Logo, Paillettes, CAPRINESS, HAUTE COUTURE, Et Voilà L'Argento, Cherie, and Enchanté—each rendered in gold, silver, diamonds, coral, turquoise, onyx, pearls, and enamel using traditional Italian goldsmithing techniques preserved by the Aprea family across generations. Underlying technology is therefore craft-based rather than digital: handcrafted goldsmithing, enamelling, hard-stone cutting, and family-held design IP, with no disclosed software, AI, or platform layer.

Commercially, the company runs a one-time-purchase luxury retail model with non-publicly-disclosed pricing; buyers must contact the boutiques directly. Marketing is concentrated on organic social (Instagram, Facebook, YouTube) plus an email newsletter/member-registration programme hosted on the Japanese website. Ownership remains entirely with the Aprea family (Gabriele, Teresa, Maria Elena, Costanza), with no venture, private equity, or institutional capital disclosed in the source material.

Name

Chantecler Tokyo

Legal name

株式会社シャンテクレールジャパン

Website

https://chanteclerjapan.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1–10 employees

Short description

Chantecler Tokyo is the Japanese subsidiary of Chantecler, an Italian family-owned high-jewellery house founded in 1944 on Capri. It sells handcrafted gold, silver, and gemstone collections through its Peninsula Tokyo boutique and sister stores in Milan and Capri.

Ownership category

akta.pro rank

Product category

Luxury High Jewelry

NAICS

Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

akta.pro secondary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

Keywords

• High jewelry retail
• Luxury jewelry
• Fine jewelry collections
• Italian goldsmithing
• Haute couture jewelry

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. High Jewellery Retail Sales: One-time purchase model for luxury high jewellery pieces. Products include rings, necklaces, earrings, bracelets, bangles in gold, silver, with diamonds, coral, turquoise, and enamel. No subscription or recurring revenue model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Chantecler Tokyo is the Japanese retail arm of the Italian luxury high jewelry brand Chantecler, founded on Capri Island in 1944. The company designs, manufactures, and retails fine jewelry pieces—including rings, necklaces, earrings, bracelets, and bangles—crafted in gold, silver, and with diamonds, coral, turquoise, and enamel. Sales are conducted exclusively through its boutique at The Peninsula Tokyo, alongside flagship boutiques in Milan and Capri.

Product overview

Chantecler Tokyo is the Japanese flagship of Chantecler, an Italian high jewelry brand founded in 1944 on Capri Island. The company offers a comprehensive portfolio of luxury jewelry collections, each with distinct design philosophies: Campanelle (iconic lucky bells), Logo (bold 1980s gold), Paillettes (sparkling sequin-inspired), CAPRINESS (Dolce Vita lifestyle), HAUTE COUTURE (artistic high jewelry), Et Voilà L'Argento (silver collection), Cherie (colorful Capri-inspired), and Enchanté (asymmetrical romantic designs). All collections draw inspiration from Capri's natural beauty, artistic heritage, and the glamorous lifestyle of its jet-setting clientele including historical figures like Jackie Kennedy and Audrey Hepburn.

Differentiator

Problem solved

Functional benefit

Brands

• Campanelle: Iconic lucky bell collection inspired by the legend of San Michele. The bells symbolise good fortune and peace.
• Logo
• Paillettes
• Capriness
• Haute Couture
• Et Voilà L'Argento
• Cherie
• Enchanté

Products and services

• Campanelle (カンパネッレ) The iconic lucky bell collection representing the brand's symbol. Inspired by the legend of San Michele, the Campanelle features unique bell designs beloved worldwide for over 70 years. Crafted in gold and silver with diamonds, coral, and enamel.
• Logo (ロゴ) Bold gold jewelry collection launched in the 1980s, expressing the beauty of Capri Island with pure, powerful, and authentic sensibility. Features large gemstones that convey the deep passion and joy of living from Capri.
• Paillettes (パイエット) Sparkling collection inspired by starlight, diamonds, and sequins. Features colorful enamel techniques used in ancient cathedrals, gold and diamond pieces, and full diamond pavé items.
• CAPRINESS (カプリネス) Collection inspired by Capri's Dolce Vita lifestyle of the 1950s. Represents the joy of living celebrated by celebrities, writers, and aristocrats who visited Capri Island.
• Haute Couture (オートクチュール) High jewelry artistic collection born from Capri's nature. Represents the art of goldsmithing with smooth surfaces, surprisingly elegant lines, rich timeless designs, and beautifully bold forms.
• Et Voilà L'Argento (エ・ヴォILA・ラルジェント) Silver jewelry collection that makes everyday extraordinary. Features Campanelle bells and other pieces with originality and colorful designs, representing the brand's essence in silver.
• Cherie (シェリー) Collection featuring Capri's colors and style. Soft, rounded shapes are enhanced by natural bright colors including coral, turquoise, onyx, and pearls. Combines stones and metals with smooth surfaces for feminine yet dynamic pieces.
• Enchanté (アンシャンテ) Harmonious asymmetrical collection inspired by Capri's romantic cobblestone streets. Features irregularly cut hard stones surrounded by diamonds, with natural coral and turquoise enhancing its rarity.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Van Cleef & Arpels: French heritage high-jewelry maison owned by Richemont, with flagship boutiques in Tokyo and other luxury capitals; comparable signature-iconic design strategy (e.g., Alhambra) and high-jewelry craftsmanship positioning.
• Tiffany & Co. American luxury jewelry icon (now LVMH-owned) with global flagship network including Tokyo Ginza; overlaps in HNW jewelry customer base and competes in aspirational luxury storytelling at far larger scale.
• Bulgari: Italian heritage high jewelry and luxury house founded in 1884, now part of LVMH; competes in the same high-jewelry category with global flagship networks, but at much greater scale, distribution, and marketing intensity.
• Boucheron: French heritage high-jewelry house founded in 1858, part of Kering; comparable boutique flagship model in Tokyo Ginza and similar positioning in heritage high-jewelry craftsmanship.

Direct peers

• Pomellato: Italian heritage jewelry house founded in 1967, now part of Richemont, known for bold, colorful high jewelry; closely comparable in positioning between fine and fashion jewelry with Italian craftsmanship emphasis.
• Tasaki & Co. Japanese luxury pearl and fine jewelry house operating flagship boutiques in Tokyo and other luxury districts; competes for the same Japanese HNW clientele that Chantecler Tokyo serves from The Peninsula.
• Marco Bicego: Independent Italian fine jewelry brand founded in 2000, family-led, blending traditional goldsmithing techniques with a contemporary luxury aesthetic; comparable boutique-driven model and Italian artisanal positioning.
• Mikimoto: Japanese-founded heritage luxury jewelry house established in 1893, known for cultured pearls and high jewelry; Chantecler Tokyo shares the same domestic Japanese high-jewelry customer base and Peninsula-class retail footprint.
• Damiani: Italian luxury jewelry group founded in 1924 in Valenza, family-controlled with iconic branded collections; competes in the same heritage Italian high-jewelry niche with global boutique distribution.
• Buccellati: Italian heritage high-jewelry house founded in 1919, family-rooted craftsmanship, focused on engraved gold and bespoke high jewelry — the closest independent Italian analogue to Chantecler before its Richemont acquisition; highly comparable in DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/ChanteclerCapri
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/chantecler_tokyo/?hl=ja

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chantecler Tokyo