ABC

What ABC does

Aldo Biasi Comunicazione Srl is a privately held Italian creative advertising agency headquartered in Milan (Via Luca Signorelli 14, 20154), founded in 2000 by Aldo Biasi as an independent entity after the dissolution of his prior partnership Sanna&Biasi (1994). The firm is an Srl with share capital of €41,600 and operates with 11-50 employees. The agency provides full-service creative communications including TV and cinema commercials, viral and digital content, print and radio advertising, and integrated marketing campaigns, with a digital sub-brand WE-B (founded 2013) handling online and social production. The agency's underlying technology is its creative production capability and broadcast/digital distribution relationships with Italian networks (Rai, Mediaset, La7, Sky), cinema chains, and web platforms — there are no proprietary software products, APIs, or AI-driven systems in scope.

The agency's customer base is composed of Italian enterprise clients across five principal verticals: food & beverage (Mutti, Agnesi, Riso Flora, Petti, Olio Farchioni, Sapori, Ferrari Formaggi), retail and large-scale retail (Conad, E. Leclerc, Arcaplanet), healthcare and personal care (Biorepair, Isomar, Bionsen, Prep, Istituto Erboristico L'Angelica), political and institutional (Partito Democratico), and nonprofit/awareness (AISLA, Altromercato). The firm's revenue model is project-based agency work with no publicly disclosed pricing, no SaaS or recurring-revenue component, and no platform monetization. The business is operated as a family-controlled creative shop — Aldo Biasi (President and founder), Matteo Biasi (CEO since 2008, founder of WE-B), and Lorenzo Biasi (Creative Director) — with no external institutional investors, no funding rounds, and no disclosed M&A activity. The agency has won multiple international creative awards including 2 Gold, 3 Silver, and 3 Bronze Cannes Lions, and is recognized primarily on the strength of its creative pedigree and award-winning campaign portfolio.

Name

ABC

Legal name

Aldo Biasi Comunicazione Srl

Website

https://aldobiasi.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Aldo Biasi Comunicazione is a privately held Milan-based creative advertising agency providing full-service campaign development across TV, cinema, digital, print, and radio for enterprise clients in Italian food, retail, healthcare, and institutional sectors.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Advertising services
• Creative communications
• Tv commercial production
• Digital marketing campaigns
• Brand creative agency

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels3 records

Marketing channels5 records

Core offering

Aldo Biasi Comunicazione is a Milan-based full-service advertising agency that develops and produces creative communications for Italian brands, including TV and cinema commercials, viral videos, web content, print and radio campaigns, and integrated marketing communications. Through its WE-B digital division, it additionally produces online, social, and viral content for the same client base. The agency operates on a project/agency-fee basis for enterprise clients across food, retail, healthcare, cosmetics, and institutional communications.

Product overview

ABC (Australian Broadcasting Corporation) is a national public broadcaster offering a unified portfolio of television, radio, and digital content. The core products include Four Corners (investigative journalism), Insiders (political commentary), triple j (youth music radio), and Double J (music radio). These products serve diverse audience segments through multiple platforms.

Differentiator

Problem solved

Functional benefit

Brands

• WE-B: Digital division of Aldo Biasi Comunicazione, founded in 2013 by Matteo Biasi.

Products and services

• TV and Cinema Commercial Production
• WE-B Digital and Viral Marketing
• Print Advertising Campaigns
• Radio Advertising Production
• Institutional and Political Campaign Communications

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WPP: World's largest advertising holding company with Italian offices including Ogilvy, VMLY&R, and GroupM. Competes for integrated creative, media, and digital mandates from the same enterprise client base in Italy.
• Omnicom Group: Global advertising holding company with Italian creative agencies including BBDO, TBWA, and DDB. Competes for FMCG, retail, and political/cause-related campaigns in the Italian market.
• Havas: Global advertising holding company with Italian operations (Havas Milan, Havas Media). Competes across creative, media, and health communications — categories where Aldo Biasi Comunicazione has demonstrated client wins.
• Publicis Groupe: Global advertising holding company with significant Italian operations (Publicis Milan) under which Aldo Biasi previously served as Co-managing Director and ECD. Competes for the same integrated creative and media briefs through Publicis/FCB, Publicis Milan, and Saatchi.
• Dentsu: Global advertising network with Italian operations through Dentsu Creative and Merkle. Competes for digital-led integrated campaigns and represents a comparable offering on the digital transformation side of the value proposition.
• Interpublic Group (IPG): Global advertising holding company including McCann, MullenLowe, and FCB (where Aldo Biasi previously served as ECD). Competitor for the same Italian and international enterprise advertisers seeking integrated creative services.
• Leo Burnett: Global creative agency network where Aldo Biasi served as Executive Creative Director, with Italian operations (Leo Burnett Milan). Competes for the same Italian FMCG and retail creative briefs.
• McCann Worldgroup: Global creative agency network where Aldo Biasi held Creative Director roles, with longstanding Italian operations (McCann Erickson Italy). Direct competitor for FMCG, retail, and institutional campaigns in Italy.
• Saatchi & Saatchi: Global creative network within Publicis Groupe with Italian operations; competing full-service creative agency for Italian enterprise brands across food, retail, healthcare, and consumer goods.

Direct peers

• Armando Testa: Historic independent Italian creative agency founded in Turin; it is where Aldo Biasi began his career in 1969. Directly comparable as an Italian full-service creative agency serving major Italian brands, with overlapping client categories and similar boutique positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AldoBiasiComunicaz
• Facebookit-it.facebook.com/AldoBiasiComunicazione

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC