Lipo Flavonoid
Lipo Flavonoid (LIPO) is a privately held U.S. consumer health company that develops and sells ear health supplements and OTC ear care products, with category leadership in tinnitus management through its proprietary Tisina Complex and 65-year clinical heritage.
- Company typePrivate
- Founded1960
- HeadquartersSolon, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lipo Flavonoid does
Lipo Flavonoid (operating brand: LIPO) is a privately held U.S. consumer health company that develops, markets, and distributes dietary supplements and over-the-counter (OTC) ear care products, with category leadership in tinnitus management. Founded in the 1960s and operated through Lipo Flavonoid LLC (with operational references suggesting affiliation with Bridges Consumer Healthcare, LLC at 1100 Market Street, Chattanooga, TN), the company has built a 65-year clinical heritage in ear health. Its flagship product, LIPO™ Ear Ringing Relief, centers on the proprietary Tisina™ Complex—a blend of lemon bioflavonoids (including eriodictyol glycoside), B vitamins, and vitamin C—and is positioned as the #1 ENT doctor-recommended supplement for tinnitus management, with a 74% recommendation rate among otolaryngologists who recommend OTC supplements.
The product portfolio has expanded into a comprehensive ear care lineup: LIPO™ Balance Support (with Ginkgo Biloba, Vitamin D, B Complex, and bioflavonoids targeting vestibular function and vertigo-like symptoms in the 36 million U.S. adults over 60 with balance issues); LIPO™ Ear Pain Relief Drops and Kids Ear Pain Relief Drops (4% lidocaine); and LIPO™ Earwax Cleansing Kit and Earwax Cleansing Aid (proprietary Gluconolactone-based formula claiming 5x faster dissolution than peroxide-based formulas). Supporting evidence includes a 2021 open-label patient-experience study (51 participants) reporting 32% symptom improvement at 60 days and 82% satisfaction at 10 weeks, and a 2018 survey showing up to 80% self-reported satisfaction.
Lipo Flavonoid operates an omnichannel commercial model: direct-to-consumer e-commerce at lipoflavonoid.com (with subscription/recurring orders and a 60-day money-back guarantee) plus mass-market retail through Amazon, Walmart, CVS, and Walgreens. Customer acquisition is heavily influenced by healthcare professional (ENT physician and audiologist) endorsements that drive patients to retail and DTC purchase. Marketing combines condition-focused content (tinnitus, vertigo, earwax, hearing health), the WebMD partnership featuring board-certified otolaryngologist Dr. Tonia Farmer, and broad social media presence on Facebook, Instagram, X, YouTube, and TikTok. Pricing spans $12.99 (Earwax Cleansing Aid refill) to $99.99 (500-count Ear Ringing), with revenue derived primarily from one-time OTC and supplement sales complemented by subscription recurring revenue.
Lipo Flavonoid firmographics
Firmographics- Name
- Lipo Flavonoid
- Legal name
- Lipo Flavonoid LLC
- Website
- https://lipoflavonoid.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lipo Flavonoid (LIPO) is a privately held U.S. consumer health company that develops and sells ear health supplements and OTC ear care products, with category leadership in tinnitus management through its proprietary Tisina Complex and 65-year clinical heritage.
- Ownership category
- akta.pro rank
Lipo Flavonoid industry classification
Industry- Product category
- Ear Health Dietary Supplements
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Eye, Ear & Nasal Care (HLAIADAF)
- akta.pro secondary industry
- Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays) (CRADAMAG)
Keywords
Where Lipo Flavonoid is headquartered
LocationHeadquarters
- HQ city
- Solon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lipo Flavonoid business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Dietary Supplement Sales: Sale of nutritional supplements for ear health including Ear Ringing Relief, Balance Support, and ear care products. Revenue generated through direct e-commerce sales, retail partnerships, and subscription models.
- OTC Ear Care Product Sales: Over-the-counter ear pain relief drops and earwax cleansing products sold through retail and direct channels.
- Subscription/Recurring Revenue: Subscribe & Save program offering free shipping and potential discounts on recurring orders, generating predictable subscription revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ear Ringing Relief - 150 or 500 count caplets |
| Unit Pricing | Pay-as-you-go | Balance Support - 30, 60, or 90 count tablets |
| Unit Pricing | Pay-as-you-go | Ear Pain Relief Drops - 0.42 FL OZ |
| Unit Pricing | Pay-as-you-go | Kids Ear Pain Relief Drops - 0.42 FL OZ |
| Unit Pricing | Pay-as-you-go | Earwax Cleansing Kit - complete kit with solution, bulb, and ear plugs |
| Unit Pricing | Pay-as-you-go | Earwax Cleansing Aid - solution only (refill) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Lipo Flavonoid product offering
Product offeringCore offering
Lipo Flavonoid (LIPO) manufactures and sells over-the-counter dietary supplements and topical ear care products focused on ear health. The product line addresses tinnitus (ear ringing), vertigo and balance dysfunction, ear pain, and earwax buildup. Core products include a proprietary bioflavonoid-based Ear Ringing supplement, a Balance Support supplement, 4% Lidocaine ear pain relief drops for adults and children, and a Gluconolactone-based earwax cleansing system. Products are sold direct-to-consumer via the company's website and through major national retailers.
Product overview
Lipo Flavonoid (now rebranded as LIPO) is a family of ear health dietary supplements and topical products. The core product lineup includes: Ear Ringing Relief supplement (formerly Lipo-Flavonoid Plus) containing proprietary Tisina™ Complex for tinnitus management; Balance Support supplement for vertigo and dizziness relief; Ear Pain Relief Drops and Kids Ear Pain Relief Drops with 4% Lidocaine; and Earwax Cleansing Kit and Earwax Cleansing Aid featuring proprietary Gluconolactone-based formula. These products work together to address common ear health concerns including tinnitus, balance issues, ear pain, and earwax buildup.
Differentiator
Problem solved
Functional benefit
Products and services
- LIPO Ear Ringing
Quantifiable outcome
- 32% improvement in tinnitus symptoms after 60 days of consistent use
- +3 more outcomes
Companies that use Lipo Flavonoid
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Lipo Flavonoid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lipo Flavonoid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WebMDcoreDr. Tonia Farmer, board-certified otolaryngologist, appears in sponsored content on WebMD discussing ear health importance, tinnitus management, and vertigo prevention. Content features LIPO (Lipo Flavonoid) product recommendations and educational information about inner ear health conditions.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Lipo Flavonoid competitors and assessment
Company assessmentDirect peers
- Hyland's: Hyland's is a homeopathic brand offering earache relief products, also reportedly part of the Bridges Consumer Healthcare portfolio. It is a direct peer in the natural/homeopathic ear pain category.
- Debrox: Debrox is a leading OTC earwax removal brand (carbamide peroxide-based) sold across major U.S. retailers. It is a direct competitor to Lipo Flavonoid's newly launched Earwax Cleansing Kit and Aid products in the ear care category.
- Similasan: Similasan makes homeopathic ear drops for ear pain, earaches, and swimmer's ear sold through mass retail. It directly competes with Lipo Flavonoid's Ear Pain Relief Drops and Kids Ear Pain Relief Drops.
- Ring Relief: Ring Relief is a homeopathic product line specifically targeted at tinnitus and ear ringing relief. It competes directly with Lipo Flavonoid's flagship Ear Ringing supplement.
- Murine (Prestige Consumer Healthcare): Murine is a long-standing OTC ear care brand offering ear drops for wax removal and ear discomfort. It competes head-to-head with Lipo Flavonoid across both earwax and ear-pain product lines.
Broad incumbents
- Prestige Consumer Healthcare: Prestige Consumer Healthcare owns and distributes a broad portfolio of OTC brands including Murine ear care, and competes with Lipo Flavonoid across multiple retail channels with greater scale and resources.
- Church & Dwight: Church & Dwight is a large consumer-products company with portfolio brands extending into personal care and health. It is a broad incumbent that could enter or expand in ear care with substantially greater marketing and distribution firepower.
- Nature's Bounty (The Bountiful Company): Nature's Bounty is a large supplement manufacturer with extensive retail distribution and R&D resources. It is a broad incumbent that overlaps with Lipo Flavonoid in the dietary-supplement category and could launch competing ear-health products.
Emerging players
- Neuriva: Neuriva is a Schiff/Reckitt brain-health supplement brand that occasionally markets to hearing and cognitive wellness. It is an emerging player in the adjacent cognitive-and-ear-health nutraceutical space.
- Sound Pharmaceuticals: Sound Pharmaceuticals is developing pharmaceutical treatments for hearing loss and tinnitus. As a clinical-stage biotech, it represents a potential long-term disruptive entrant in the tinnitus management space Lipo Flavonoid currently dominates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Lipo Flavonoid social profiles
Digital presenceLipo Flavonoid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lipo Flavonoid leadership team
Management profileNumber of profiles
Lipo Flavonoid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lipo Flavonoid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lipo Flavonoid
What does Lipo Flavonoid do?
Lipo Flavonoid (LIPO) manufactures and sells over-the-counter dietary supplements and topical ear care products focused on ear health. The product line addresses tinnitus (ear ringing), vertigo and balance dysfunction, ear pain, and earwax buildup. Core products include a proprietary bioflavonoid-based Ear Ringing supplement, a Balance Support supplement, 4% Lidocaine ear pain relief drops for adults and children, and a Gluconolactone-based earwax cleansing system. Products are sold direct-to-consumer via the company's website and through major national retailers.
Is Lipo Flavonoid a public or private company?
Lipo Flavonoid is a private company. It is classified as unknown and is currently operating.
When was Lipo Flavonoid founded?
Lipo Flavonoid was founded in 1960. It employs 11 to 50 people.
Where is Lipo Flavonoid based?
Lipo Flavonoid is headquartered in Solon, United States, in the North America region.
How does Lipo Flavonoid make money?
Three revenue lines are on record. Dietary Supplement Sales are the primary driver. The others are OTC Ear Care Product Sales and subscription/Recurring Revenue.
Who are Lipo Flavonoid's main competitors?
Direct peers on record are Hyland's, Debrox, Similasan, Ring Relief and Murine (Prestige Consumer Healthcare). Broad incumbents are Prestige Consumer Healthcare, Church & Dwight and Nature's Bounty (The Bountiful Company). Emerging players are Neuriva and Sound Pharmaceuticals.
Does Lipo Flavonoid have an API?
No public API is recorded for Lipo Flavonoid.
What industry is Lipo Flavonoid in?
Lipo Flavonoid's product category is Ear Health Dietary Supplements. Its primary akta.pro industry code is HLAIADAF, Eye, Ear & Nasal Care, with a secondary code of CRADAMAG, Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays). Its NAICS code is 32561 and its SIC code is 2833.