Lipo Flavonoid

What Lipo Flavonoid does

Lipo Flavonoid (operating brand: LIPO) is a privately held U.S. consumer health company that develops, markets, and distributes dietary supplements and over-the-counter (OTC) ear care products, with category leadership in tinnitus management. Founded in the 1960s and operated through Lipo Flavonoid LLC (with operational references suggesting affiliation with Bridges Consumer Healthcare, LLC at 1100 Market Street, Chattanooga, TN), the company has built a 65-year clinical heritage in ear health. Its flagship product, LIPO™ Ear Ringing Relief, centers on the proprietary Tisina™ Complex—a blend of lemon bioflavonoids (including eriodictyol glycoside), B vitamins, and vitamin C—and is positioned as the #1 ENT doctor-recommended supplement for tinnitus management, with a 74% recommendation rate among otolaryngologists who recommend OTC supplements.

The product portfolio has expanded into a comprehensive ear care lineup: LIPO™ Balance Support (with Ginkgo Biloba, Vitamin D, B Complex, and bioflavonoids targeting vestibular function and vertigo-like symptoms in the 36 million U.S. adults over 60 with balance issues); LIPO™ Ear Pain Relief Drops and Kids Ear Pain Relief Drops (4% lidocaine); and LIPO™ Earwax Cleansing Kit and Earwax Cleansing Aid (proprietary Gluconolactone-based formula claiming 5x faster dissolution than peroxide-based formulas). Supporting evidence includes a 2021 open-label patient-experience study (51 participants) reporting 32% symptom improvement at 60 days and 82% satisfaction at 10 weeks, and a 2018 survey showing up to 80% self-reported satisfaction.

Lipo Flavonoid operates an omnichannel commercial model: direct-to-consumer e-commerce at lipoflavonoid.com (with subscription/recurring orders and a 60-day money-back guarantee) plus mass-market retail through Amazon, Walmart, CVS, and Walgreens. Customer acquisition is heavily influenced by healthcare professional (ENT physician and audiologist) endorsements that drive patients to retail and DTC purchase. Marketing combines condition-focused content (tinnitus, vertigo, earwax, hearing health), the WebMD partnership featuring board-certified otolaryngologist Dr. Tonia Farmer, and broad social media presence on Facebook, Instagram, X, YouTube, and TikTok. Pricing spans $12.99 (Earwax Cleansing Aid refill) to $99.99 (500-count Ear Ringing), with revenue derived primarily from one-time OTC and supplement sales complemented by subscription recurring revenue.

Name

Lipo Flavonoid

Legal name

Lipo Flavonoid LLC

Website

https://lipoflavonoid.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Lipo Flavonoid (LIPO) is a privately held U.S. consumer health company that develops and sells ear health supplements and OTC ear care products, with category leadership in tinnitus management through its proprietary Tisina Complex and 65-year clinical heritage.

Ownership category

akta.pro rank

Product category

Ear Health Dietary Supplements

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Eye, Ear & Nasal Care (HLAIADAF)

akta.pro secondary industry

Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays) (CRADAMAG)

Keywords

• Ear health supplements
• Tinnitus relief products
• Dietary supplements
• Ear care products
• Vertigo balance support

Headquarters

HQ city

Solon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Dietary Supplement Sales: Sale of nutritional supplements for ear health including Ear Ringing Relief, Balance Support, and ear care products. Revenue generated through direct e-commerce sales, retail partnerships, and subscription models.
2. OTC Ear Care Product Sales: Over-the-counter ear pain relief drops and earwax cleansing products sold through retail and direct channels.
3. Subscription/Recurring Revenue: Subscribe & Save program offering free shipping and potential discounts on recurring orders, generating predictable subscription revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lipo Flavonoid (LIPO) manufactures and sells over-the-counter dietary supplements and topical ear care products focused on ear health. The product line addresses tinnitus (ear ringing), vertigo and balance dysfunction, ear pain, and earwax buildup. Core products include a proprietary bioflavonoid-based Ear Ringing supplement, a Balance Support supplement, 4% Lidocaine ear pain relief drops for adults and children, and a Gluconolactone-based earwax cleansing system. Products are sold direct-to-consumer via the company's website and through major national retailers.

Product overview

Lipo Flavonoid (now rebranded as LIPO) is a family of ear health dietary supplements and topical products. The core product lineup includes: Ear Ringing Relief supplement (formerly Lipo-Flavonoid Plus) containing proprietary Tisina™ Complex for tinnitus management; Balance Support supplement for vertigo and dizziness relief; Ear Pain Relief Drops and Kids Ear Pain Relief Drops with 4% Lidocaine; and Earwax Cleansing Kit and Earwax Cleansing Aid featuring proprietary Gluconolactone-based formula. These products work together to address common ear health concerns including tinnitus, balance issues, ear pain, and earwax buildup.

Differentiator

Problem solved

Functional benefit

Products and services

• LIPO Ear Ringing

Quantifiable outcome

• 32% improvement in tinnitus symptoms after 60 days of consistent use
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WebMDcoreGTM or Marketing Partner · 1 January 2026Dr. Tonia Farmer, board-certified otolaryngologist, appears in sponsored content on WebMD discussing ear health importance, tinnitus management, and vertigo prevention. Content features LIPO (Lipo Flavonoid) product recommendations and educational information about inner ear health conditions.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hyland's: Hyland's is a homeopathic brand offering earache relief products, also reportedly part of the Bridges Consumer Healthcare portfolio. It is a direct peer in the natural/homeopathic ear pain category.
• Debrox: Debrox is a leading OTC earwax removal brand (carbamide peroxide-based) sold across major U.S. retailers. It is a direct competitor to Lipo Flavonoid's newly launched Earwax Cleansing Kit and Aid products in the ear care category.
• Similasan: Similasan makes homeopathic ear drops for ear pain, earaches, and swimmer's ear sold through mass retail. It directly competes with Lipo Flavonoid's Ear Pain Relief Drops and Kids Ear Pain Relief Drops.
• Ring Relief: Ring Relief is a homeopathic product line specifically targeted at tinnitus and ear ringing relief. It competes directly with Lipo Flavonoid's flagship Ear Ringing supplement.
• Murine (Prestige Consumer Healthcare): Murine is a long-standing OTC ear care brand offering ear drops for wax removal and ear discomfort. It competes head-to-head with Lipo Flavonoid across both earwax and ear-pain product lines.

Broad incumbents

• Prestige Consumer Healthcare: Prestige Consumer Healthcare owns and distributes a broad portfolio of OTC brands including Murine ear care, and competes with Lipo Flavonoid across multiple retail channels with greater scale and resources.
• Church & Dwight: Church & Dwight is a large consumer-products company with portfolio brands extending into personal care and health. It is a broad incumbent that could enter or expand in ear care with substantially greater marketing and distribution firepower.
• Nature's Bounty (The Bountiful Company): Nature's Bounty is a large supplement manufacturer with extensive retail distribution and R&D resources. It is a broad incumbent that overlaps with Lipo Flavonoid in the dietary-supplement category and could launch competing ear-health products.

Emerging players

• Neuriva: Neuriva is a Schiff/Reckitt brain-health supplement brand that occasionally markets to hearing and cognitive wellness. It is an emerging player in the adjacent cognitive-and-ear-health nutraceutical space.
• Sound Pharmaceuticals: Sound Pharmaceuticals is developing pharmaceutical treatments for hearing loss and tinnitus. As a clinical-stage biotech, it represents a potential long-term disruptive entrant in the tinnitus management space Lipo Flavonoid currently dominates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LipoFlav
• YouTubeyoutube.com/user/Lipoflavonoid
• Facebookfacebook.com/LipoFlavonoid
• Instagraminstagram.com/lipoearcare
• TikToktiktok.com/@lipoflavonoid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lipo Flavonoid