Highway West Vacations

What Highway West Vacations does

Highway West Vacations is a privately held, Irvine, California-based hospitality operator that owns and manages a portfolio of 18 wholly-owned lodging properties across California, Colorado, Hawaii, New Hampshire, and Oregon. Founded in 2013, the company grew from a single campground, Flying Flags RV Resort & Campground in Buellton, CA, into a diversified collection of vintage motels, boutique hotels, upscale RV parks, historic lodges, glamping resorts, cabins, and classic campgrounds, organized into four landscape archetypes: desert, mountains, vineyards, and coast. The company serves leisure and event travelers across families, solo adventurers, couples, and adult-focused segments, with a dedicated groups & events sales team handling weddings, reunions, and corporate retreats across the portfolio.

The business operates a direct-to-consumer model with no proprietary technology platform disclosed; bookings occur through individual property websites, a central Highway West Vacations website, and a sales team for group events, while marketing runs through owned social channels (Instagram, Facebook, YouTube), an email newsletter, and earned media. Revenue is generated through nightly and extended-stay lodging fees and event venue bookings, with ancillary F&B at properties such as Kilauea Lodge & Restaurant and Sideways Lounge. The company has no disclosed institutional funding, no parent company, and is organized as Highway West Vacations, LLC under California law.

Name

Highway West Vacations

Legal name

Highway West Vacations, LLC.

Website

https://highwaywestvacations.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Highway West Vacations is a privately held hospitality operator that owns and manages 18 boutique hotels, RV resorts, glamping sites, and campgrounds across California, Colorado, Hawaii, New Hampshire, and Oregon, serving leisure travelers and event groups through direct booking.

Ownership category

akta.pro rank

Product category

Boutique Hospitality & Outdoor Lodging

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Hotels (except Casino Hotels) and Motels (72111), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Mountain & Wilderness Lodges (THAAAHAE), Seasonal/Resort-Area Motels (THAGAFAJ)

Keywords

• Boutique hospitality properties
• RV resort accommodations
• Glamping and camping
• Outdoor vacation lodging
• Wedding and event venues

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Lodging and Accommodation Revenue: Primary revenue from guest stays at properties including vintage motels, boutique hotels, upscale RV parks, historic lodges, cabins, resorts, and campgrounds. Revenue generated through nightly and extended stay bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Highway West Vacations is a privately held hospitality company that operates a portfolio of 18 wholly-owned boutique lodging properties across the United States. Its offerings span vintage motels, boutique hotels, upscale RV parks, glamping resorts, historic lodges, cabins, and classic campgrounds located in desert, mountain, vineyard, and coastal destinations in California, Colorado, Hawaii, New Hampshire, and Oregon. The company also provides event planning and venue services for weddings, group reunions, and corporate retreats across its property portfolio.

Product overview

Highway West Vacations operates a portfolio of 18+ boutique hospitality properties across the United States, ranging from vintage motels and boutique hotels to upscale RV parks, glamping resorts, historic lodges, cabins, and classic campgrounds. The collection is organized into four geographic categories: Desert (Borrego Valley Inn, Palm Canyon Hotel & RV Resort), Mountains (Danforth Bay Camping & RV Resort, Grand Lake Lodge, King Pine Ski Area, Lake Siskiyou Camp Resort, Purity Spring Resort, Shelter Cove Resort & Marina), Wine Country (Flying Flags RV Resort & Campground, Hotel Hygge, Sideways Inn, The Winston, Vinland Hotel & Lounge), and Coast (Avila Pismo RV Resort & Campground, Costanoa, Flying Flags Avila Beach, Kilauea Lodge & Restaurant, Pacific Marina Inn). The company also offers Groups & Events planning services for weddings, reunions, and corporate retreats across its property portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Borrego Valley Inn Adult-only boutique hotel in Borrego Springs, CA featuring sunlit adobe architecture, desert blooms, and a peaceful atmosphere for rest and reflection under the stars.
• Palm Canyon Hotel & RV Resort Western-themed resort in Borrego Springs, CA offering cowboy-style cabins, an Old West-style bar, RV sites, and stargazing under endless desert skies.
• Danforth Bay Camping & RV Resort Lakeside family retreat in Freedom, NH situated in the White Mountains with pines, boating, fishing, biking trails, and room to roam.
• Grand Lake Lodge Historic lodge at the gateway to Rocky Mountain National Park in Grand Lake, CO offering trailhead access, lake breezes, and alpine air with views of surrounding peaks.
• King Pine Ski Area Winter recreation area in Madison, NH offering alpine skiing, cross-country and snowshoe trails, and ice skating on one pass.
• Lake Siskiyou Camp Resort Camp resort at the foot of Mount Shasta in Mount Shasta City, CA offering lake activities including kayaking, SUP, and fishing.
• Purity Spring Resort Lake resort in Madison, NH featuring sandy beaches, kayaking, SUP, waterskiing on Purity Lake, and on-site recreational activities.
• Shelter Cove Resort & Marina Alpine lake resort in Crescent Lake, OR within the Oregon Cascades offering forest trails, dockside mornings, cabins, and RV sites near the water.
• Flying Flags RV Resort & Campground Original Highway West property in Buellton, CA offering cottages, cabins, RVs, and tent sites with pool, lawn games, and access to Santa Ynez Valley vineyards.
• Hotel Hygge Scandinavian-style boutique hotel in Buellton, CA featuring a sunlit courtyard, cozy atmosphere, and access to Santa Ynez Valley tasting rooms.
• Sideways Inn Playful boutique hotel in Buellton, CA with a windmill entrance and Sideways Lounge serving local wine, craft cocktails, and house bites.
• The Winston 14-room boutique hideaway in Solvang, CA located in the historic Old Mill Clock Tower with keyless access codes and private honor bar.
• Vinland Hotel & Lounge Modern hotel in Solvang, CA with lounge vibe, pool access, and walkable distance to local tasting rooms and town attractions.
• Avila Pismo RV Resort & Campground Coastal RV resort in San Luis Obispo, CA offering access to Edna Valley vineyards, beaches, nearby hot springs, and sunsets.
• Costanoa Eco-retreat in Pescadero, CA where forest meets ocean offering cabins, tents, RVs, glamping accommodations, and Pacific coastal trail access.
• Flying Flags Avila Beach Beachside resort in Port San Luis, CA near the sand offering access to gentle waves, surf lessons, and Pacific sunsets.
• Kilauea Lodge & Restaurant Cozy lodge on Hawaii Island in Volcano, HI featuring fireplaces, gardens, and proximity to Hawaii Volcanoes National Park.
• Pacific Marina Inn Airport-accessible hotel in Honolulu, HI offering proximity to downtown dining, shoreline, and island attractions.
• Groups & Events Event planning and venue booking service for weddings, group reunions, and corporate retreats across Highway West properties.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Siskiyou County OrganizationsminorOthers · 1 August 2025Lake Siskiyou Camp Resort is launching partnerships to support local families and youth in Siskiyou County. Specific partner organizations are not named in the source material.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sun Outdoors: Sun Outdoors is one of the largest operators of RV resorts and campgrounds in North America, with a portfolio model nearly identical to HWV's RV resort + campground + cabin mix. Direct head-to-head portfolio operator competing for the same RV traveler in many of the same states.
• Under Canvas: Under Canvas is a luxury 'glamping' resort operator with safari-inspired tented camps near U.S. national parks. Closely comparable to HWV's glamping/glamping-adjacent assets (Costanoa) and similar experiential positioning for adventure travelers.
• Thousand Trails: Thousand Trails operates a portfolio of RV resorts, campgrounds, and cabin properties across the U.S., with a membership/loyalty structure similar in concept to the cross-property portfolio HWV is building. Comparable accommodation mix and traveler demographic.
• KOA (Kampgrounds of America): KOA operates the largest North American franchise network of campgrounds and RV parks, overlapping directly with HWV's RV/campground assets such as Flying Flags, Avila Pismo, Lake Siskiyou, and Danforth Bay. Both companies target outdoor family travelers across multiple U.S. states with diversified accommodation types.
• AutoCamp: AutoCamp operates a curated portfolio of luxury Airstream glamping and design-led outdoor accommodations in destinations like Russian River, Yosemite, Joshua Tree, and Cape Cod — directly overlapping with HWV's Costanoa glamping and design-led boutique philosophy in destination markets.
• Yogi Bear's Jellystone Park: Jellystone Park is a national franchise network of family campground resorts offering cabins, RV sites, glamping-style units and recreation — highly comparable to HWV's family-focused campground properties. Same family-vacation demographic and experiential positioning.

Broad incumbents

• Marriott Vacations Worldwide: Marriott Vacations Worldwide owns timeshare and vacation-ownership brands offering destination experiences in many of the same U.S. leisure markets (California, Hawaii, ski/mountain regions) where HWV competes for premium family vacations, weddings, and group events.
• Wyndham Hotels & Resorts: Wyndham is a global franchise hotel and resort company whose midscale and upper-midscale portfolio (including vacation brands like Club Wyndham) competes with HWV's boutique hotels and resort properties for drive-to leisure travelers across the same geographies.
• Equity Lifestyle Properties (ELS): ELS is a publicly traded REIT owning and operating a large portfolio of RV resorts, manufactured home communities, and marinas across the U.S. The relevant subset — RV resorts and marinas — overlaps directly with HWV's RV resort, campground, and lakeside marina assets (Shelter Cove Resort & Marina).

Emerging players

• Great Wolf Resorts: Great Wolf operates a chain of indoor water park resorts, a category adjacent to HWV's family-resort positioning. Compares on multi-property family-vacation resort operation, on-site activities, and direct-to-consumer booking model, though anchored in a different attraction format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSHQDzi6aZc23tmK9l-T8QQ/feed
• Facebookfacebook.com/HighwayWestVacations
• Instagraminstagram.com/highwaywestvacations
• Xx.com/HighwayWestVaca

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highway West Vacations