Discover Odessa

Name

Discover Odessa

Legal name

Discover Odessa

Website

https://discoverodessa.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Destination Marketing Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industry

Review-Led Travel Discovery & Booking Platforms (THAKAAAN)

Keywords

• Destination marketing organization
• Tourism promotion services
• Visitor information services
• Event marketing services
• Travel guides

Headquarters

HQ city

Odessa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology

Revenue model

1. Tourism Marketing Services: As a Destination Marketing Organization funded by the City of Odessa, Discover Odessa operates to increase tourism and visitor spending in the community. The organization provides free marketing services for visitors while generating economic impact through tourism promotion.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Discover Odessa operates as the official Destination Marketing Organization (DMO) for the City of Odessa, Texas, founded in 1981. The organization promotes tourism through its website, downloadable visitor guides, an events calendar, three digital passport programs (First Friday ODTX, Mural Trail, and Jackrabbit Jamboree), an email newsletter, and dedicated concierge services for meeting planners and sports event planners.

Product overview

Discover Odessa is a Destination Marketing Organization (DMO) for the City of Odessa, Texas. The organization operates a comprehensive tourism platform consisting of a primary visitor website (discoverodessa.org) and multiple digital services. The core product is the Discover Odessa Website, which serves as an all-encompassing visitor information hub. Supporting offerings include the Odessa Visitor's Guide (downloadable digital publication), interactive passport experiences (First Friday ODTX Passport, Mural Trail Passport, Jackrabbit Jamboree), monthly Odessa Insider eNewsletter, and event/venue/lodging directories. The organization also provides dedicated services for meeting planners and sports planners, plus a volunteer program for event support. These products and services work together to promote tourism, showcase local attractions, support event planning, and strengthen the visitor economy of Odessa.

Differentiator

Problem solved

Functional benefit

Products and services

• Discover Odessa Website
• Odessa Visitor's Guide
• First Friday ODTX Passport
• Mural Trail Passport
• Jackrabbit Jamboree Passport
• Odessa Insider eNewsletter
• Meeting Planner Services
• Sports Planner Services
• Volunteer Program

Quantifiable outcome

• Jackrabbit Jamboree Passport Program: 31 painted jackrabbit statues throughout Odessa, visitors check in at 16 locations to claim prize
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and major.

• Odessa ArtscoreStrategic or Co-development PartnerCo-presenter of First Friday ODTX, the monthly downtown community event featuring local art, music, food, and culture. Odessa Arts manages the creative programming and artist involvement for this signature event.
• Downtown OdessacoreStrategic or Co-development PartnerCo-presenter of First Friday ODTX monthly events. Downtown Odessa provides venue coordination and local business involvement for the event series.
• Odessa Chamber of CommercecoreGTM or Marketing PartnerPartner for Jackrabbit Jamboree passport program. Prize redemption for checking in at 16 of 31 jackrabbit locations is coordinated through the Chamber of Commerce located in the Bank of America building.
• Ector County ColiseumcoreStrategic or Co-development PartnerMajor event venue partner hosting rodeos, concerts, sports events, PBR Chevron Showdown, and Sandhills Stock Show & Rodeo. Discover Odessa promotes these events and coordinates visitor information.
• Wagner Noël Performing Arts CentercoreStrategic or Co-development PartnerPremier performing arts venue partner for concerts, touring acts, and cultural performances. Located in Midland near Odessa, serving the Permian Basin region.
• The Ector TheatrecoreStrategic or Co-development PartnerHistoric downtown venue hosting concerts, shows, and events featured in Discover Odessa's entertainment promotion and visitor guides.
• Midland International Air & Space PortcoreGTM or Marketing PartnerPrimary commercial airport serving Odessa, located 10 miles away. Ranked eighth in Texas for primary commercial service airports, serving 43 counties in Western Texas and Eastern New Mexico.
• Odessa Marriott Hotel & Conference CentercoreChannel Partner/ Reseller/ DistributorFlagship hotel partner and event venue connected to The Ector Theatre. The Odessa Marriott features Barrel & Derrick restaurant and White Buffalo Bar, serving as a central hub for visitors attending downtown events.
• Parks Legado Town CentermajorChannel Partner/ Reseller/ DistributorShopping and entertainment center hosting the monthly Parks Legado Farmers Market (over 200 vendors), Press Café at Sewell Ford, and retail establishments. Central location for visitor activities.
• Ellen Noël Art MuseummajorStrategic or Co-development PartnerCultural institution partner featuring exhibitions, programs, and community events. Currently in renovated space at UTPB Presidential Archives during expansion. Located at 4909 E. University Blvd.
• Odessa CollegemajorStrategic or Co-development PartnerEducational institution partner hosting The Globe Theatre (Shakespearean replica venue), Downtown Community Center splash pad, and theater productions featured in Discover Odessa event promotion.
• University of Texas Permian Basin (UTPB)majorChannel Partner/ Reseller/ DistributorUniversity partner with attractions including Stonehenge Replica, duck ponds, trails, and temporarily housing Ellen Noël Art Museum. Also provides swimming pool facilities for public recreation.
• City of OdessacoreChannel Partner/ Reseller/ DistributorGovernment partner providing funding and oversight as the official Destination Marketing Organization. Manages city venues including McKinney Park (Starbright Village holiday lights), spraygrounds, and parks.
• 50+ Local HotelsmajorChannel Partner/ Reseller/ DistributorHotel partners including major brands (Marriott, Hilton, IHG, Wyndham) and independent properties providing accommodation options for visitors. Featured in meeting planner services and hotel booking coordination.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit El Paso: DMO for El Paso, TX, a larger but structurally similar Texas border-city DMO with comparable meeting, sports, and cultural tourism focus.
• Visit Lubbock: DMO for Lubbock, TX, a similar mid-size Texas city with comparable sports, meeting, and music tourism positioning. Comparable scope, headcount, and city-funded operating model.
• Visit Abilene: DMO for Abilene, TX, another mid-size Texas destination marketing organization of comparable scale and operating model targeting leisure and sports tourism.
• Visit Amarillo: DMO for Amarillo, TX, a comparable mid-market West Texas destination with similar Route 66/I-40 corridor tourism and event-driven programming.
• Visit Midland: The official DMO for Midland, TX, immediately adjacent to Odessa in the Permian Basin. Most directly comparable peer given shared regional economy, similar mid-size West Texas market, and overlapping hotel and event inventory.

Broad incumbents

• Travel Texas: The state's official destination marketing organization operated under the Texas Economic Development & Tourism Office. Acts as the statewide umbrella that promotes Texas destinations including Odessa, making it a broader incumbent in the same space.
• Visit San Antonio: DMO for San Antonio, TX, a major Texas city DMO with an established convention and meetings sales operation comparable in function though far larger in scale.
• Visit Houston: DMO for Houston, TX, the largest Texas city DMO with an extensive convention sales division. Comparable meeting/sales-led destination marketing model but operating at much greater scale and budget.
• Visit Dallas: DMO for Dallas, TX, a much larger and better-funded Texas city DMO with overlapping meeting-planner services and event-tourism focus, but operating at significantly greater scale and budget.
• Visit Fort Worth: DMO for Fort Worth, TX, a larger Texas city DMO with comparable meeting/sports planner services and content-driven tourism marketing, but at materially higher scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DiscoverOdessa
• Facebookfacebook.com/DiscoverOdessa
• Instagraminstagram.com/discoverodessa
• Xx.com/DiscoverOdessa
• LinkedInlinkedin.com/company/discoverodessa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover Odessa