What Sharafi Group does

Sharafi Group is a privately held, family-owned diversified conglomerate headquartered in Dubai, UAE, operating across five core verticals: Facilities Management, Contracting, Hospitality, Properties, and Consultancy. The group traces its origins to 1924 (per the company's About Us page, though subsidiary materials reference later formation dates) and has evolved from regional food and machinery trading into real estate, construction, and hospitality. Its wholly-owned subsidiaries include A & S Contracting Co. LLC (engineering, construction, joinery, and fit-out, founded 2013, with 600+ employees), Rose Hospitality (hotels and holiday homes including Rose Executive Hotel, Rose Park Hotel, and Rose 13, established 2006), Sharafi Real Estate LLC and ASF Investment (property development including JVC Tower and Sharafi Center), Sharafi Facilities Management (integrated soft, hard, and sustainable energy services), and Sharafi Consultancy Services (architecture, interior, landscape, and engineering design). Operations span Dubai and Abu Dhabi with headquarters in Deira, Dubai.

The group's business model is a mix of one-time project-based revenue (construction contracting, real estate development and sales, consultancy) and recurring revenue (hospitality room rentals, facilities management contracts). Pricing is quote-based and negotiated on a project-by-project basis rather than publicly disclosed. GTM is primarily direct enterprise sales for B2B clients in construction, FM, and large development projects, combined with direct-to-consumer sales channels for property buyers and hotel guests. Marketing is supported by a corporate website and standard social media presence (Facebook, Instagram, LinkedIn, Twitter), with inquiries funnelled through contact forms and direct email. The group positions itself as an integrated design-to-operation provider, leveraging cross-vertical referrals between consultancy, construction, FM, and hospitality operations as its core commercial advantage.

Notable property assets include JVC Tower, Rose Park Hotel, Rose Executive Hotel, Rose 13 in Furjan, and Sharafi Center. The group is privately funded with no disclosed institutional investors, funding rounds, M&A activity, or leadership transitions in the available data. No AI, software platform, or proprietary technology beyond integrated service delivery is referenced.

Name

Sharafi Group

Legal name

Sharafi Group Investments

Website

https://sharafigroup.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sharafi Group is a UAE-based privately held conglomerate operating across construction contracting, real estate development, hospitality, facilities management, and design consultancy, serving enterprise clients and individual consumers in Dubai and Abu Dhabi since 1924.

Ownership category

akta.pro rank

Product category

Construction and Real Estate Services

NAICS

Real Estate Property Managers (53131), Architectural Services (541310), Real Estate and Rental and Leasing (53)

SIC

Real Estate (6500), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & Estate Rentals (THAGANAF)

akta.pro secondary industry

Luxury Vacation Rental Management (BPAJAIAD)

Keywords

• Construction contracting services
• Real estate development
• Hospitality management
• Facilities management services
• Architecture design consultancy

Headquarters

HQ city

Deira

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Real Estate Development & Sales: Development and sale of residential and commercial properties including buildings, villas, offices, and lands through Sharafi Real Estate LLC and ASF Investment subsidiaries.
2. Hospitality Services: Operation of hotels and holiday homes under Rose Hospitality brand, generating revenue from room rentals and hospitality services.
3. Construction Contracting: Construction, joinery, and fit-out services through A & S Contracting Co. LLC, providing reliable construction solutions for projects in the UAE.
4. Facilities Management: Integrated facility management services including soft services, hard services, sustainable energy services, and maintenance through Sharafi Facilities Management.
5. Consultancy Services: Architecture, interior design, landscape, and engineering consultancy services provided through AS Contracting.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sharafi Group is a diversified UAE conglomerate that develops, builds, and operates real estate, hospitality, and infrastructure assets through five core verticals: contracting (A & S Contracting), hospitality (Rose Hospitality hotels and holiday homes), properties (Sharafi Real Estate LLC and ASF Investment), facilities management, and design consultancy. The group delivers integrated solutions spanning architecture, interior design, landscape, engineering, construction, fit-out, and ongoing facility and property management for enterprise and consumer clients in Dubai and Abu Dhabi.

Product overview

Sharafi Group is a diversified conglomerate operating in the UAE's construction, real estate, and hospitality sectors since 1924. The company operates through multiple distinct divisions and subsidiaries: A & S Contracting Co. LLC (engineering and construction, founded 2013), Rose Hospitality (hotels and holiday homes, established 2006), Sharafi Real Estate LLC (property development, since 1999), Sharafi Facilities Management (integrated FM services), Sharafi Consultancy Services (architecture, interior, landscape, engineering), and ASF Investment (investment). The group has evolved from traditional trading (1924) to become a key player in Dubai's construction and hospitality industries, managing high-profile properties including JVC Tower, Rose Executive Hotel, Rose Park Hotel, and Sharaf Center.

Differentiator

Problem solved

Functional benefit

Products and services

• A & S Contracting Co. LLC (Construction Contracting) Engineering and construction services including construction, joinery, and fit-out work for projects across the UAE, delivered by a team of over 600 experienced professionals. Targeted at enterprise clients requiring reliable construction solutions in the UAE market.
• Rose Hospitality (Hotels and Holiday Homes) Hospitality division operating hotels and holiday homes throughout Dubai under the Rose Hospitality brand, including Rose Executive Hotel, Rose 13 in Furjan, and Rose Park Hotel. Targeted at families, business travelers, and tourists seeking top-tier hospitality experiences in Dubai and the Middle East.
• Sharafi Real Estate LLC (Property Development and Sales) Real estate subsidiary developing and managing residential and commercial properties including buildings, villas, offices, and lands across the UAE, with portfolio assets such as JVC Tower, Rose Park Hotel, and Sharafi Center. Targeted at property buyers and investors seeking quality, professionally managed real estate investments in the UAE.
• Sharafi Facilities Management (Integrated Facility Management)

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sharafi-group-investments

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharafi Group