The Talland School of Equitation

What The Talland School of Equitation does

The Talland School of Equitation is a family-run equestrian centre operating from a purpose-built facility in Ampney Knowle, Cirencester, Gloucestershire, in the Cotswolds region of the United Kingdom. The business is structured as a Limited Liability Partnership (Talland School of Equitation LLP) jointly owned and operated by Pammy Hutton FBHS and Brian Hutton BHSI, with their daughter Pippa El Derby serving as a senior BHS Stage 5 coach. The centre delivers riding instruction across all skill levels — from beginner lessons through to advanced dressage on a fleet of schoolmaster horses that includes ex-Grand Prix animals — across disciplines including dressage, show jumping, cross country, and side saddle.

The facility comprises a 60m x 40m indoor arena (Amanti Arena) that splits into three 40x20 arenas, a 60m x 60m outdoor arena, BHS Stage 3 and Stage 4 cross-country courses, on-site stabling, the Talland Café, and purpose-built student accommodation. Revenue is generated across eight distinct streams: riding lessons (priced £38–£145 per 45-minute session by instructor tier), four livery products (full, student, grass, competition, ranging £70–£314.50/week), children's residential holiday camps, adult training packages, BHS exam training days, full-time BHS career courses with Home Office student sponsorship, on-site accommodation at £75/night, and merchandise/gift vouchers.

The Talland Group RDA, a registered charitable riding-for-the-disabled programme established in 1965, operates alongside the commercial business, and the centre holds BHS Approved, Pony Club Centre, and Side Saddle Association affiliations. Go-to-market is direct-to-consumer via phone, email, in-person, and an online voucher/merchandise store, with no third-party resellers. The customer base is exclusively individual consumers — beginning riders through career-track students sourced internationally from the UK, China, Hong Kong, Ireland, Japan, and South Africa — with no enterprise or B2B accounts.

Name

The Talland School of Equitation

Legal name

Talland School of Equitation LLP

Website

https://talland.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Talland School of Equitation is a family-run UK equestrian centre in Cirencester, Gloucestershire, offering riding lessons, BHS career courses, livery, and holiday camps for individual riders from beginners to international career students, backed by schoolmaster horses and purpose-built arenas.

Ownership category

akta.pro rank

Product category

Equestrian Training Services

NAICS

Sports and Recreation Instruction (611620), Other Technical and Trade Schools (611519), Horses and Other Equine Production (112920)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

akta.pro secondary industries

Equine Care & Stable Management (EDAOAOAE), Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Equestrian riding lessons
• Horse livery services
• BHS career training
• Riding holiday camps
• Pony club centre

Headquarters

HQ city

Cirencester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Riding Lessons: Core revenue stream from providing riding lessons at multiple levels (beginner to advanced) with various instructors and schoolmaster horses. Lessons are priced by instructor seniority and horse type, ranging from £38-£145 for standard lessons.
2. Livery Services: Horse boarding services including full livery (£230.50-£242/week), student livery (£168-£181/week), grass livery (£70/week), competition livery (from £314.50/week), and overnight/short-term options.
3. Children's Holiday Camps: Residential holiday courses for children aged 13+, including accommodation, meals, and riding instruction. One-week courses include 6 nights accommodation, 5 days tuition, with optional extra private lessons.
4. Adult Training Courses: Intensive adult training packages including 3-day riding packages at £438-£719 per person depending on whether using own horse or Talland horse, and package type (private, shared, or group).
5. BHS Career Courses: Full-time professional equestrian training programs for students seeking BHS qualifications. The school is a Home Office approved student sponsor, enabling international student sponsorship for BHS career pathways.
6. BHS Exam Training Days: Mock exam preparation days for BHS Stage 1-4 assessments, priced at £85-£200 depending on exam level and duration.
7. On-site Accommodation: On-site shared room accommodation at £75 per night including all meals. Catering for special dietary requirements available with advance notice.
8. Merchandise and Gift Vouchers: Online sales of lesson vouchers and gift cards starting from £5. Merchandise available through the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Talland School of Equitation is a family-run equestrian centre providing riding lessons from beginner to advanced Grand Prix level, covering dressage, show jumping, cross country, and side saddle disciplines. It complements instruction with BHS exam training and career courses, residential holiday camps for children and adults, multiple livery packages, Pony Club Centre sessions, and Talland Group RDA therapeutic riding, all delivered on-site at purpose-built facilities in Cirencester.

Product overview

The Talland School of Equitation operates as a family-run equestrian riding center offering a comprehensive portfolio of services centered around equestrian education and horse management. The core offerings include riding lessons across all skill levels (beginner through advanced) covering dressage, show jumping, cross country, and side saddle disciplines. Educational programs include children's holiday camps, adult training courses, BHS exam preparation days, and professional career courses with Home Office-approved sponsorship for international students. The center also operates Pony Club sessions and RDA (Riding for the Disabled) programs. Ancillary services include various livery options (full, student, grass, and competition livery), competition hosting, and gift vouchers for lessons. All programs utilize the center's facilities including its indoor arena, outdoor school, cross country courses, and on-site accommodation.

Differentiator

Problem solved

Functional benefit

Products and services

• Riding Lessons 45-minute equestrian instruction across beginner, intermediate, and advanced levels in dressage, show jumping, cross country, and side saddle, priced by instructor seniority and horse type from £38 to £145 per lesson.
• Children's Holiday Camps Residential and non-residential holiday courses for children aged 13+ combining accommodation, meals, daily riding instruction, stable management, and supervised activities.
• Adult Holiday Courses Intensive training camp packages for adults combining dressage, show jumping, and stable management, with Novice and Advanced packages and 3-day private/shared/group formats priced from £438 to £719 per person.
• Pony Club Centre Sunday Pony Club sessions offering riding instruction and stable management care courses for young riders under official Pony Club Centre affiliation.
• Talland Group RDA Registered charity offering Tuesday afternoon therapeutic riding sessions for individuals with disabilities, including para dressage, under the Riding for the Disabled Association.
• BHS Exam Training Days British Horse Society mock exam preparation days for Stage 1-4 certifications, including Care & Lunge, Teach, and Ride Care units, priced from £85 to £200.
• Full Livery Complete horse boarding service at £230.50-£242 per week including hard feed, hay, straw or shavings, grooming, turnout, worming, vaccinations, routine shoeing, and discounted lesson access.
• Student Livery Full livery service at £168-£181 per week exclusively for full-time BHS career students, including all feed, bedding, turnout, and facility access.
• Grass Livery Budget livery option at £70 per week for students, featuring grass turnout, hay provision in winter, hard feed November to March, and full facility access.
• Competition Livery Short or long-term livery service from £314.50 per week for competition or training horses, with individualized care and schooling arrangements.
• BHS Career Courses Full-time professional equestrian training programmes leading to BHS coaching qualifications, with Home Office approved student sponsor status enabling international student recruitment.
• On-site Accommodation On-site shared room accommodation at £75 per night including all meals, with catering for special dietary requirements available with advance notice.
• Gift Cards Gift vouchers in denominations of £5, £10, £25, £50, £100, or custom amounts for purchasing riding lessons and courses, sold through the WooCommerce website.
• Indoor Dressage Series Competitions Unaffiliated evening indoor dressage competition series hosted at Talland with classes at varying levels and championship qualification criteria.
• Cross Country Lessons Outdoor cross country riding lessons available March to October, priced from £58 to £93, covering BHS Stage 3 and above preparation on the centre's cross country courses.

Quantifiable outcome

• 9 horses produced to international standard by Pammy Hutton
• +3 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• British Horse Society (BHS)coreStrategic or Co-development PartnerTalland is a BHS Approved riding school offering BHS exam training and assessments. The school provides BHS Stage 1-4 training days and exam preparation. Talland's career courses are aligned with BHS career pathways, and students are required to be BHS Gold members to book assessments.
• The Pony ClubcoreStrategic or Co-development PartnerTalland operates as an official Pony Club Centre, running Pony Club sessions on Sundays including riding and stable management activities. This attracts young riders and provides structured progression pathways.
• Riding for the Disabled Association (RDA)coreStrategic or Co-development PartnerTalland Group RDA is a registered charity established in 1965, one of the longest-running RDA groups in the country. Runs Tuesday afternoon sessions with small group riding activities for people with disabilities. Chairman is Brittany Lankston; Coach is also Brittany Lankston.
• Side Saddle AssociationminorOthersAffiliated with the Side Saddle Association. Emma Harford serves as Chairman of Side Saddle Association Area 14 and is a qualified Side Saddle judge.
• Home Office (UK Visas and Immigration)coreOthersTalland is the only UK equestrian centre that is a Home Office approved Student Sponsor, enabling them to sponsor students from the EU and internationally for BHS career training visas.
• Independent Schools Inspectorate (ISI)coreOthersAs part of their Home Office accreditation, Talland undergoes annual ISI inspections to ensure compliance with required standards for international student education.
• Association of British Riding Schools (ABRS)minorChannel Partner/ Reseller/ DistributorListed as affiliated riding school organization, demonstrating broader industry accreditation and network.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Addington Manor Equestrian Centre: Bucks-based BHS-approved centre with a strong dressage and show-jumping pedigree, offering lessons, training, and competitions. Comparable as a premium dressage/competition training facility with elite instructors.
• Wellington Riding: Long-established BHS-approved equestrian centre in Hampshire offering lessons at all levels, BHS exam training, livery, and children's courses. Closely comparable in scope, BHS pathway focus, and multi-stream revenue model.
• Brendon Equestrian Centre: UK BHS-approved centre offering lessons, livery, and training courses. Comparable as a regional UK equestrian centre with a multi-stream offering covering beginner to advanced riders.
• Brookfield Equestrian: UK equestrian centre providing lessons, courses, and livery services. Comparable in scope and BHS-aligned curriculum to Talland's training model.
• Cotswold Riding Centre: Cotswolds equestrian centre offering lessons, holiday courses, and livery. Geographically and operationally comparable to Talland, serving beginner-to-advanced riders in the same region.

Broad incumbents

• Plumpton College: Further-education college in Sussex with equine diploma and degree programmes and commercial riding school. Overlaps with Talland on BHS career training but at a multi-programme educational scale.
• Hartpury University: Larger educational institution with a prominent equine department offering BHS-aligned qualifications, degree programmes, and commercial equestrian services. Competes for the same BHS career-track students but operates at a much larger scale.
• Writtle University College: University college offering equine science and management degrees, with commercial equestrian facilities. Comparable as an equine education provider but operates as a broader higher-education institution.
• Berkshire College of Agriculture: Further-education college with equine diploma pathways and on-site riding facilities. Comparable in BHS training pathway delivery but at a multi-discipline college scale.

Others

• British Horse Society (BHS): Industry body that accredits riding schools (including Talland) and administers the BHS qualification pathway. Not a direct competitor but is the regulator and standards-setter that defines Talland's competitive landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TallandSofE
• Facebookfacebook.com/TheTallandSchoolofEquitation
• LinkedInlinkedin.com/company/the-talland-school-of-equitation-llp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Talland School of Equitation