BankFirst
BankFirst is a privately held, FDIC-insured community bank serving consumers, small and mid-sized businesses, and agricultural operations across Northeast Nebraska, Western Iowa, and Yankton, South Dakota through 13 branches and online, mobile, and DriveThru+Plus ITM channels.
- Company typePrivate
- Founded1970
- HeadquartersSouth Sioux City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What BankFirst does
BankFirst is a privately held community bank headquartered at 100 North 13th Street, Norfolk, Nebraska, serving consumers, small and mid-sized businesses, and agricultural operations across a tri-state corridor covering Northeast Nebraska, Western Iowa (including two Sioux City locations), and Yankton, South Dakota. Founded circa 1970 per firmographic records and FDIC insured, the bank operates 13 branch locations and employs 101-250 staff under the leadership of CEO/President Clark Froehlich, with Jill Hildebrand serving as Human Resources Director.
The bank's product set spans personal banking (1st-Rate Checking, savings, certificates of deposit, personal credit and debit cards, mortgages and refinancing, home equity lines of credit, and student banking), business banking (commercial checking and savings, business credit cards, term loans and lines of credit, treasury and business services), and a dedicated agriculture vertical (agricultural checking/savings and farm lending for equipment, land, and operating capital). Distribution combines physical branches with an in-house multi-channel digital platform: an online banking portal, an iOS/Android mobile app supporting check deposit, card management, alerts, and card on/off controls, and DriveThru+Plus Interactive Teller Machines that route customers to live tellers during extended weekday and Saturday hours.
Revenue is generated through traditional community-banking mechanics: net interest margin on the lending book (mortgages, HELOCs, personal, business, and agriculture loans) funded by deposits, plus transactional and recurring fee streams from checking, debit and credit cards (interchange), overdraft and account maintenance charges, and CD products. Marketing leverages Facebook, Instagram, LinkedIn, the bank-website content hub, and email outreach, and the bank maintains a partner relationship with an external check-ordering vendor. There is no disclosed parent company, institutional investor, or capital-raising activity in the source material.
BankFirst firmographics
Firmographics- Name
- BankFirst
- Legal name
- BankFirst
- Website
- https://bankfirstonline.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BankFirst is a privately held, FDIC-insured community bank serving consumers, small and mid-sized businesses, and agricultural operations across Northeast Nebraska, Western Iowa, and Yankton, South Dakota through 13 branches and online, mobile, and DriveThru+Plus ITM channels.
- Ownership category
- akta.pro rank
BankFirst industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Credit & Overdraft Enablement (Credit Lines, Underwriting Integrations) (FSAGAAAJ), Student & Youth Banking (FSABAAAH)
Keywords
Where BankFirst is headquartered
LocationHeadquarters
- HQ city
- South Sioux City
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
BankFirst business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income: Traditional banking interest income from lending products including mortgages, personal loans, home equity lines of credit, business loans, and agricultural loans. Generates revenue through interest rate spreads on deposits versus loans.
- Banking Fees and Service Charges: Fees from checking accounts, debit cards, credit cards, and other banking services. Includes overdraft fees, ATM fees, and account maintenance charges.
- Certificate of Deposit Products: Interest-bearing deposit products that provide stable funding and generate fee income.
- Credit Card Services: Personal and business credit card programs generating interchange fees and interest revenue.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
BankFirst product offering
Product offeringCore offering
BankFirst is a privately owned community bank offering a full suite of personal and business banking products and services across Northeast Nebraska, Western Iowa, and Yankton, South Dakota. Core offerings include deposit products (checking, savings, CDs), lending products (mortgages, HELOCs, personal, business, and agricultural loans), debit and credit cards, and digital banking services accessible through branches, online and mobile platforms, and DriveThru+Plus Interactive Teller Machines.
Product overview
BankFirst is a regional community bank offering a comprehensive suite of financial products and services through a multi-channel delivery model. The product portfolio includes personal banking products (checking, savings, CDs, credit cards, debit cards, mortgages, HELOCs, and student banking) and business banking products (agriculture-focused accounts and loans, commercial checking/savings, business credit cards, and business loans). The bank also provides digital banking services including online and mobile banking with check deposit, fund transfers, bill pay, and card management features, as well as DriveThru +Plus Interactive Teller Machines offering extended hours and live teller support. All products are accessible through the bank's branch network across Northeast Nebraska, Western Iowa, and Yankton, South Dakota.
Differentiator
Problem solved
Functional benefit
Brands
- DriveThru +Plus: Interactive Teller Machines (ITMs) offering live teller services for drive-up banking with extended hours including Saturday service.
Products and services
- 1st-Rate Checking Personal checking account offering with standard banking features for individual customers.
- Personal Savings Savings account product for individual customers to deposit and grow funds.
- Certificate of Deposit (CD) Time deposit account with fixed term and interest rate for savers seeking guaranteed returns.
- Personal Credit Cards Credit card products for personal use with various rewards and benefits.
- Personal Debit Cards Debit card services for personal account holders with card management features including tracking, alerts, and card On/Off controls.
- Mortgages & Refinance Home loan products including purchase mortgages and refinance options for residential property.
- Loans & Lines of Credit (HELOC) Home equity lines of credit and loan products using home equity as collateral.
- Student Banking Banking products tailored for students including checking and savings accounts.
- Agriculture Checking & Savings Business checking and savings accounts designed for agricultural operations and farms.
- Agriculture Loans Loan products specifically designed for agricultural operations including farm equipment, land, and operating capital.
- Business Checking & Savings Commercial checking and savings accounts for businesses of various sizes.
- Business Credit Cards Credit card products designed for business use with expense management features.
- Business Loans Commercial lending products including term loans and lines of credit for business needs.
- Business Services Additional business banking services including treasury management and other operational banking solutions.
- Online and Mobile Banking Digital banking platform enabling customers to transfer funds, set alerts, pay bills, deposit checks via mobile app, and manage cards in one place.
- Business Online & Mobile Services Digital banking services tailored for business customers including online and mobile access.
- DriveThru +Plus (ITMs) Interactive Teller Machines with LiveTeller support enabling extended hours banking for deposits, cash withdrawals, and payments with personalized service.
Companies that use BankFirst
Customer profileSegments3 records
Ideal customer profiles3 records
BankFirst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BankFirst partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
BankFirst competitors and assessment
Company assessmentDirect peers
- Heartland Bank: Nebraska-based community bank serving rural and small-town markets with deposit and ag lending products. Comparable in geographic focus and customer base.
- Five Points Bank: Nebraska community bank with branches in the central/eastern part of the state serving consumer, business, and agricultural customers. Direct comparable on geography, scale, and product set.
- Pinnacle Bank: Nebraska-headquartered community bank with a multi-state Midwest branch network and full personal, business, and agricultural banking offerings. Highly comparable to BankFirst in geographic footprint, product mix, and customer segments.
- Adams Bank & Trust: Family-owned Nebraska community bank with personal, business, and agricultural banking across western Nebraska and eastern Colorado. Comparable community-bank model and ag lending emphasis.
- Cornerstone Bank: York, Nebraska-based community bank offering consumer and ag lending across the state. Comparable size, regional focus, and product breadth to BankFirst.
- Midwest Bank: Nebraska-headquartered community bank operating a multi-branch network with consumer, business, and farm lending products. Directly comparable on footprint, product mix, and operating model.
Emerging players
- Bell Bank: Employee-owned Upper Midwest community bank that has grown aggressively through acquisitions. Comparable community-bank positioning with a modern digital platform, offering a relevant growth-template comparison for BankFirst.
Broad incumbents
- First Interstate Bank: Large multi-state regional bank with significant presence across Nebraska, Iowa, and South Dakota. Overlaps BankFirst's geographic footprint and competes for similar deposit and ag lending customers at greater scale.
- Great Western Bank: Multi-state regional bank with a large Midwest branch network including Iowa and South Dakota, overlapping BankFirst's territory. Broader scale and product set, but serves the same personal/business/ag customer segments.
Others
- Farm Credit Services of America: Farm Credit System lender providing specialized agricultural loans across Nebraska, Iowa, South Dakota, and Wyoming. Directly competes for BankFirst's ag lending customers but operates under a different cooperative/government-sponsored structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BankFirst social profiles
Digital presenceBankFirst compliance and trust
Trust signalCompliance1 record
BankFirst financial estimates
Financial estimateRevenue estimate
Valuation estimate
BankFirst leadership team
Management profileNumber of profiles
Profiles2 records
BankFirst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BankFirst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BankFirst
What does BankFirst do?
BankFirst is a privately owned community bank offering a full suite of personal and business banking products and services across Northeast Nebraska, Western Iowa, and Yankton, South Dakota. Core offerings include deposit products (checking, savings, CDs), lending products (mortgages, HELOCs, personal, business, and agricultural loans), debit and credit cards, and digital banking services accessible through branches, online and mobile platforms, and DriveThru+Plus Interactive Teller Machines.
Is BankFirst a public or private company?
BankFirst is a private company. It is classified as unknown and is currently operating.
When was BankFirst founded?
BankFirst was founded in 1970. It employs 101 to 250 people.
Where is BankFirst based?
BankFirst is headquartered in South Sioux City, United States, in the North America region.
How does BankFirst make money?
Four revenue lines are on record. Interest Income is the primary driver. The others are banking Fees and Service Charges, certificate of Deposit Products and credit Card Services.
Who are BankFirst's main competitors?
Direct peers on record are Heartland Bank, Five Points Bank, Pinnacle Bank, Adams Bank & Trust, Cornerstone Bank and Midwest Bank. Bell Bank is listed as an emerging player. Broad incumbents are First Interstate Bank and Great Western Bank. Farm Credit Services of America is listed as an others.
Does BankFirst have an API?
No public API is recorded for BankFirst.
What industry is BankFirst in?
BankFirst's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment). Its NAICS code is 52211 and its SIC code is 6021.