EtruriaLuceGas

What EtruriaLuceGas does

EtruriaLuceGas S.p.A. Società Benefit is an Italian energy utility headquartered in Florence, operating in Italy's free electricity and natural gas market. The company supplies electricity (Luce) and natural gas (Gas) to three principal segments: residential households (Famiglie), small and medium enterprises / professionals (PMI e Professionisti), and condominiums with shared heating systems. Its product portfolio spans indexed variable plans linked to PUN/PSV/PSBIL market benchmarks, fixed-price plans including multi-year fixed-decreasing Fidelity offers, mandatory PLACET standardized offers under ARERA regulation, and dual-fuel bundles with retailer vouchers (Conad). Complementary revenue streams include sale and installation of photovoltaic systems, EV charging hardware and services under a Mennekes partnership, collective self-consumption (AUC) schemes, and partner-referral programs for real estate agencies (ELG Home) and insurance agents (ELG Insurance), supported by an agent training portal (ELG Academy).

The company's go-to-market is a hybrid physical-digital model: company-owned Etruria Points (retail showrooms), territory-based Area Managers, mono/plurimandatari sales agents concentrated in Tuscany, Emilia Romagna, Umbria and Lazio, inside sales via phone and WhatsApp, and a self-service website offering 5-minute online activation. Pricing is usage-based (kWh/Smc) plus fixed monthly/annual quota fissa, with no proprietary technology stack disclosed beyond standard energy-retail back-office tools and the My Etruria mobile app for billing and meter-reading. Distribution is national, with commercial density weighted toward central Italy; no international operations are present.

The entity is structured as an Italian S.p.A. with Società Benefit status, is privately held with no disclosed institutional investors, employs 11-50 people, and has operated for 8+ years in the free energy market. It has received the Rating di Legalità (2023, 2025), is a member of Confindustria Toscana Centro e Costa, and holds D.Lgs. 231/2001-aligned governance credentials. Scelta Sicura offers are ranked in the Top 10 on the Italian government's Portale Offerte price comparison portal.

Name

EtruriaLuceGas

Legal name

EtruriaLuceGas S.p.A. Società Benefit

Website

https://etrurialucegas.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

EtruriaLuceGas is a privately held Italian energy utility (S.p.A. Società Benefit) headquartered in Florence that supplies electricity and natural gas to residential households, small/medium enterprises, micro-businesses, and condominiums across Italy, with adjacent photovoltaic, EV charging (Mennekes), and AUC services.

Ownership category

akta.pro rank

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Electricity Supply (Luce): Recurring revenue from electricity supply contracts to residential (Casa), business (PMI, micro-imprese), and condominium customers. Revenue based on consumption (kWh) with fixed monthly/annual fees (quota fissa). Pricing models include fixed-price plans (12-month lock) and indexed variable plans tied to PUN (Prezzo Unico Nazionale) wholesale market price.
2. Natural Gas Supply (Gas): Recurring revenue from natural gas supply contracts. Revenue based on consumption (Standard cubic meters - Smc) with fixed annual/monthly fees. Plans include fixed-price options (Gas 365 Fix) and variable indexed options tied to PSV (Punto di Scambio Virtuale) or PSBIL market indices.
3. Dual Fuel (Luce + Gas): Combined electricity and gas supply contracts offering cost savings and simplified billing for customers wanting single supplier for both utilities. Includes loyalty bonuses and retail vouchers (e.g., Conad supermarket vouchers).
4. Photovoltaic Systems: Sale and installation of photovoltaic systems for residential and business customers. Claims of 25-50% bill reduction. Part of energy transition solutions.
5. E-Mobility (EV Charging Stations): Electric vehicle charging station solutions via Mennekes partnership. Includes hardware sales (Wallbox, charging columns), installation, and maintenance services for residential and business customers. Part of bundled energy + charging packages with promotional 5,000 free km.
6. ELG Insurance Partnership: Insurance partnership program for insurance agents to offer energy services to their client base, generating referral/affiliate commissions.
7. ELG Home (Real Estate): Partnership program for real estate agencies offering free energy connection/disconnection services to their clients during property transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

No source content was provided in the input block; therefore the core offerings cannot be factually extracted with verified source attribution.

Product overview

EtruriaLuceGas is an Italian energy utility company (Società Benefit) offering a comprehensive portfolio of electricity and natural gas products for residential, business, and condominium customers. The product portfolio consists of multiple product lines organized by customer segment: (1) Casa (Home) products including indexed and fixed electricity plans (Luce Index Casa, Luce Index Green Casa, Luce Limited Casa, Luce 24 CASA, Luce Fidelity Casa Limited 2028) and gas plans (Gas Flex Casa, Gas Limited Casa, Gas 365 Fix Casa), plus dual-fuel combined offers (Dual Unica Casa, Dual Doppio Sconto Casa, Dual Spesa Conad Casa) and specialized offers (Luce Scelta Sicura Casa Più, Gas Scelta Sicura Casa Più, Servizio Tutela Vulnerabilità); (2) PLACET regulated offers for both home and business customers including fixed and indexed variants for electricity and gas; (3) Business products for SMEs, micro-enterprises, and professionals (Luce Index Business Special, Luce Index Green Business, Luce Fidelity Business 2028, Luce Micro Imprese, Luce Rete Imprese, Gas Flex Business Special, Gas Rete Imprese); (4) Condominio products for shared buildings (Luce Index Condominio, Gas 365 Condominio, Gas RATA COSTANTE FIX, Gas Flex Condominio); (5) Supplementary services including ELG Home (real estate partnerships), ELG Insurance (insurance agent partnerships), ELG Academy (training platform), Fotovoltaico (photovoltaic installation), E-Mobility (EV charging stations with Mennekes partnership including Amtron products), AUC (Collective Self-Consumption), and My Etruria mobile app for customer account management.

Differentiator

Problem solved

Functional benefit

Brands

• ELG Insurance: Insurance partner program for EtruriaLuceGas agents offering additional services to clients
• ELG Home
• ELG Academy

Quantifiable outcome

• 25-50% bill reduction with photovoltaic systems
• +3 more outcomes

Named customers4 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• MennekescoreTechnology or IntegrationPartnership with Mennekes, a European leader in electric vehicle charging solutions. Mennekes provides charging hardware (Wallbox, columns) while EtruriaLuceGas offers installation, supply, and maintenance services. Includes products like Amtron 4You 510 (7.4kW domestic) and Amtron 4Business 710 (22kW professional). The partnership enables bundled energy + EV charging packages with promotional 5,000 free km offers.
• ConadflagshipGTM or Marketing PartnerConad supermarket chain partnership for dual fuel offers. Customers activating specific Luce+Gas plans receive Conad vouchers (30€ for Dual Spesa Conad Casa). Vouchers redeemable at over 2,000 Conad stores nationwide, providing immediate tangible benefit and driving customer acquisition.
• GME (Gestore Mercati Energetici)coreTechnology or IntegrationIntegration with Italian Energy Markets Manager for electricity pricing. PUN Index GME (Prezzo Unico Nazionale) used as benchmark for indexed electricity plans. PSV (Punto di Scambio Virtuale) used for gas pricing. Essential infrastructure partnership for market-indexed product offerings.
• Terna (Italian Transmission System Operator)coreTechnology or IntegrationTerna provides dispatching services referenced in electricity product terms. Corrispettivi per servizio di dispacciamento applied to customer bills per Articolo 24 of TIS (Testo Integrato Settlement). Technical infrastructure partnership enabling grid-connected supply.
• ARERA (Italian Energy Regulator)coreTechnology or IntegrationRegulatory partnership for PLACET (Prezzo Libero A Condizioni Equiparate di Tutela) compliant offers. ARERA-mandated standardized contract terms for regulated market transition. Servizio Tutela Vulnerabilità for protected customer categories operates under ARERA pricing framework.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Illumia: Independent Italian energy retailer (Bologna-based) offering electricity and gas to households and SMEs with strong digital customer experience. Closely comparable independent challenger profile and free-market positioning.
• Green Network Energy: Italian independent energy retailer focused on residential and SME supply of electricity and gas with competitive fixed/variable plans. Comparable independent challenger profile in the post-maggiore tutela free market.
• Sorgenia: Independent Italian digital-first energy retailer supplying 100% renewable electricity and gas to residential and SME customers. Closely comparable on free-market positioning, 100% green offer, and digital acquisition model.
• Eni Plenitude: Eni's retail energy, EV charging, and home services subsidiary serving Italian households and businesses. Directly comparable across electricity/gas supply, EV charging, and energy transition bundles.

Broad incumbents

• A2A Energia: Multi-utility retailer (part of A2A group) active in electricity and gas supply across Northern/Central Italy with a strong SME focus. Comparable on multi-segment residential and business energy supply.
• Enel Energia: Retail arm of Italy's largest utility group; supplies electricity and gas to millions of residential and business customers nationwide with the broadest product portfolio. Directly comparable as the dominant free-market retailer against which EtruriaLuceGas competes.
• Hera Comm: Retail subsidiary of Hera group supplying electricity and gas to residential and business customers in Emilia Romagna and beyond. Comparable on multi-utility residential + SME + condominium positioning.
• Iren Mercato: Retail arm of Iren multi-utility, selling electricity and gas to households, condominiums, and businesses primarily in North-West Italy. Comparable on condominium and dual-fuel offerings.
• Edison Energia: Historic Italian energy retailer (part of EDF group) offering electricity, gas, and energy-efficiency services to households and businesses. Comparable on product breadth and PLACET/free-market dual-track offering.

Regional players

• AGSM Energia: Verona-based multi-utility retailer supplying electricity and gas in Veneto and adjacent regions. Comparable on integrated municipal-utility retail model and dual-fuel residential focus, with a regional rather than national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@etrurialucegas
• Facebookfacebook.com/EtruriaLuceGas
• LinkedInlinkedin.com/company/etrurialucegas
• Instagraminstagram.com/etruria_luce_gas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EtruriaLuceGas