Perio Products
Family-owned U.S. consumer packaged goods company marketing the #1 men's shaving cream brand (Barbasol) and #1 women's shaving cream brand (Pure Silk), with a newly launched line of premium disposable razors distributed through mass retail and owned e-commerce sites.
- Company typePrivate
- Founded1903
- HeadquartersDublin, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Perio Products does
Perio, Inc. is a family-owned consumer packaged goods manufacturer and marketer founded in 1903, tracing its corporate lineage to a series of dental product companies. The company is headquartered in Grandview Heights, Ohio, with manufacturing operations in Ashland, Ohio (running two shifts, five days a week) and a legal/corporate mailing presence in Dublin, Ohio. In 2001, Perio acquired the historic American-made Barbasol men's shaving cream brand and the Pure Silk women's shave prep brand; both brands today reportedly hold the #1 position in their respective U.S. categories.
Perio Products firmographics
Firmographics- Name
- Perio Products
- Legal name
- Perio, Inc.
- Website
- https://perio-inc.com
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Family-owned U.S. consumer packaged goods company marketing the #1 men's shaving cream brand (Barbasol) and #1 women's shaving cream brand (Pure Silk), with a newly launched line of premium disposable razors distributed through mass retail and owned e-commerce sites.
- Ownership category
- akta.pro rank
Perio Products industry classification
Industry- Product category
- Personal Care — Shave Prep & Hair Removal
- NAICS
- Toilet Preparation Manufacturing (325620), Toilet Preparation Manufacturing (32562)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)
- akta.pro secondary industry
- Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF)
Keywords
Where Perio Products is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Perio Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Consumer Packaged Goods Sales: Perio generates revenue through the manufacture and sale of personal care products, primarily shaving creams (Barbasol) and women's hair removal/shave prep products (Pure Silk). Revenue is derived from wholesale distribution to retail stores and direct e-commerce sales through owned websites. The company recently expanded into premium disposable razors.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Perio Products product offering
Product offeringCore offering
Perio Inc. manufactures and markets consumer packaged personal care products focused on shave preparation and hair removal. Its core offerings are the Barbasol men's shaving cream line, the Pure Silk women's shaving cream and shave prep line, and a recently launched line of premium disposable razors. Products are manufactured at the company's Ashland, Ohio plant and sold through U.S. retail stores and owned e-commerce sites.
Product overview
Perio Inc. is a consumer packaged goods company marketing and manufacturing personal care products, specifically in the shave prep and hair removal industries. The company operates a portfolio of three main products: Barbasol (America's #1 men's shaving cream brand), Pure Silk (the complementary women's shaving cream brand), and a recently launched line of premium disposable razors. All products are manufactured in Ohio using American-made materials and equipment.
Differentiator
Problem solved
Functional benefit
Brands
- Barbasol: America's #1 brand of shaving cream, trusted by generations of consumers for over 100 years to deliver a close, comfortable shave.
- Pure Silk
Products and services
- Barbasol Men's Shaving Cream America's #1 brand of men's shaving cream, trusted by generations of consumers for over 100 years to deliver a close, comfortable shave. Acquired by Perio Inc. in 2001 and supported with product development and advertising.
- Pure Silk Women's Shaving Cream and Shave Prep Women's shave prep and shaving cream brand providing an exceptional shave and smooth skin results. Marketed as America's #1 women's shaving cream brand, positioned to provide the confidence of legs that look and feel smooth.
- Premium Disposable Razors New line of premium disposable razors launched by Perio Inc. to complement the Barbasol and Pure Silk shave cream brands, extending the company's product portfolio into razors.
Companies that use Perio Products
Customer profileSegments2 records
Ideal customer profiles2 records
Perio Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Perio Products partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Perio Products competitors and assessment
Company assessmentEmerging players
- Harry's: Harry's sells DTC and retail men's razors and shave prep (gels, foams) at premium positioning, competing with both Perio's Barbasol shave cream and its newly launched premium disposable razors among younger consumers.
- The Art of Shaving: Specialty retailer/manufacturer of premium men's shaving creams, soaps, and razors, competing for the upper-end of Barbasol's category from a boutique, experiential positioning.
- Cremo: Cremo markets premium shave creams, aftershaves, and beard care in men's grooming, targeting the same consumer that Barbasol addresses but through a younger, more brand-conscious positioning.
- Bevel: DTC men's grooming brand offering shave prep, razors, and beard care targeted to underserved demographics, overlapping with Barbasol's male shave prep market from a premium/startup angle.
- Duke Cannon: Men's grooming brand marketing shave soap, aftershave, and bath products to traditional/masculine-positioned consumers that parallels Barbasol's heritage male consumer.
- Dollar Shave Club: Subscription-based DTC razor and shave prep brand that disrupted the traditional shave category with lower price points and digital-first marketing, pressuring established brands like Barbasol for millennial share.
Direct peers
- Procter & Gamble (Gillette): Owner of Gillette, the dominant men's shaving systems brand globally, directly competing with Perio's Barbasol shave cream and new premium disposable razors across U.S. retail and D2C channels.
- Edgewell Personal Care (Schick): Edgewell markets Schick razors, shave gels, and related shave prep products under labels such as Skintimate, directly overlapping Perio's shave cream and razor portfolio in the U.S. mass channel.
Broad incumbents
- Beiersdorf (Nivea Men): Nivea Men competes across shave prep, post-shave, and broader men's grooming globally; its shave lotions and gels overlap with Barbasol functionally while extending into adjacent personal care.
- Unilever (Dove Men+Care): Dove Men+Care, Axe, and other Unilever men's personal care brands compete for the same retail shelf space and male grooming consumer as Barbasol and Pure Silk shave preparations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Perio Products social profiles
Digital presencePerio Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perio Products leadership team
Management profileNumber of profiles
Profiles1 record
Perio Products subsidiaries and ownership
Company hierarchySubsidiaries2 records
Perio Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perio Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perio Products
What does Perio Products do?
Perio Inc. manufactures and markets consumer packaged personal care products focused on shave preparation and hair removal. Its core offerings are the Barbasol men's shaving cream line, the Pure Silk women's shaving cream and shave prep line, and a recently launched line of premium disposable razors. Products are manufactured at the company's Ashland, Ohio plant and sold through U.S. retail stores and owned e-commerce sites.
Is Perio Products a public or private company?
Perio Products is a private company. It is classified as family owned and is currently operating.
When was Perio Products founded?
Perio Products was founded in 1903. It employs 51 to 100 people.
Where is Perio Products based?
Perio Products is headquartered in Dublin, United States, in the North America region.
How does Perio Products make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are Perio Products's main competitors?
Emerging players on record are Harry's, The Art of Shaving, Cremo, Bevel, Duke Cannon and Dollar Shave Club. Direct peers are Procter & Gamble (Gillette) and Edgewell Personal Care (Schick). Broad incumbents are Beiersdorf (Nivea Men) and Unilever (Dove Men+Care).
Does Perio Products have an API?
No public API is recorded for Perio Products.
What industry is Perio Products in?
Perio Products's product category is Personal Care — Shave Prep & Hair Removal. Its primary akta.pro industry code is CRADANAF, Men’s Grooming (Shaving, Beard Care, Aftershave), with a secondary code of CRABAGAF, Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave). Its NAICS code is 325620 and its SIC code is 2844.