Price's Candles

What Price's Candles does

Price's Patent Candles Limited, trading as Price's Candles, is a Bedford, UK-based heritage manufacturer and wholesaler of scented candles, reed diffusers, tealights, dinner candles, pillar candles, wax melts, and related home-fragrance gift sets. Founded in 1830 as Edward Price and Co, the company holds a Royal Warrant that has been continuous since 1850 (currently for The King) and supplies candles for British Royal state occasions; its historical profile includes 114 candle manufacturing patents by 1858, pioneer work on stearine production from coconut and palm oil, supply to Captain Scott's 1910-11 Antarctic expedition, and OEM motor-oil supply to Rolls Royce from 1906 to 1936. The company is privately held under Italian parent SER Wax Industry (Europe's leading raw wax materials manufacturer) since 2003, with production amalgamated at SER's Turin-area site and UK commercial operations run from the Bedford distribution centre and head office.

The core product is the Fragrance Collection of jar candles in dozens of named scents and sizes, supported by parallel ranges: In the Mood, Altar & Pillar (5% beeswax blended church candles), Citronella outdoor candles, Petali Home reed diffusers, Odour Eliminating candles, Tealights & Nightlights, Dinner Candles, Unfragranced candles, Reed Diffusers (including the Luxury Range), and the Household Range, with layered gift-set bundles such as the Cosy Nights Candle Collection, Deluxe Classics Sets 1 and 2, and the Luxury Tealights Bundle. Bespoke fragrance formulations are blended with stearine, paraffin and beeswax blends; products carry GHS hazard labelling and a full set of candle safety pictograms.

The business operates four revenue streams: (1) D2C e-commerce via prices-candles.co.uk (Squarespace) with a loyalty scheme and UK Mainland/Highlands & Islands delivery; (2) wholesale to national stores and thousands of independent shops across the UK; (3) dedicated B2B/trade sales handled by phone/email rather than the consumer website; and (4) international/Rest of World orders placed via direct contact. Pricing is unit-based, with VAT-inclusive list prices ranging from roughly £2.50 (single Luxury Tealights box) to £40 (Cosy Nights Collection), promotional 20-50% discounts, and free UK Mainland delivery over £25. Marketing is content- and heritage-led, anchored by an active blog, Instagram organic social, monthly sale events, and Royal Warrant positioning.

Name

Price's Candles

Legal name

Price's Patent Candles Limited

Website

https://prices-candles.co.uk

Company type

Private

Founded year

1830

Operating status

Operating

Headcount range

11–50 employees

Short description

Price's Candles (Price's Patent Candles Limited) is a Bedford, UK-based heritage candle and reed diffuser manufacturer founded in 1830, holding a Royal Warrant since 1850. It sells via its own D2C e-commerce site, wholesale to thousands of UK retailers, a dedicated B2B trade channel, and international export, under Italian parent SER Wax Industry.

Ownership category

akta.pro rank

Product category

Home Fragrance / Candles

NAICS

Florists (45931)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industry

Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Scented candles
• Home fragrance
• Reed diffusers
• Candle manufacturing
• Church candles

Headquarters

HQ city

Bedford

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-consumer e-commerce: Primary revenue stream via own website (www.prices-candles.co.uk), where customers purchase individual candles, tealights, reed diffusers, multi-buy sets and gift sets at one-time transaction prices. Includes promotional sale pricing and discount codes.
2. Wholesale to national stores and independent retailers: Distribution to national stores and thousands of independent shops across the UK, with exports to dozens of countries, serviced from the Bedford distribution centre.
3. Trade and B2B sales: Business/trade customer sales channel managed separately via phone (01234 264500) or [email protected], since the Terms and Conditions do not apply to customers buying Goods in the course of business.
4. International sales (EU/Rest of World): International orders handled via direct contact rather than the website, with the recipient paying additional duty/customs charges; the company makes no estimates of these charges.
5. Loyalty scheme repeat purchases: Loyalty scheme offering exclusive monthly offers, discounts, news and updates to encourage repeat purchases and customer retention.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Price's Candles manufactures and distributes scented jar candles, tealights, reed diffusers, pillar/altar candles, dinner candles and gift sets under its own brand. It sells directly to UK consumers through its e-commerce website, supplies candles wholesale to national stores and thousands of independent UK retailers, and runs a separate trade/B2B sales channel for business buyers. Its products use bespoke fragrance formulations blended with stearine, paraffin and a 5% beeswax blend, and the company holds the Royal Warrant for The King.

Product overview

Price's Candles operates a single, brand-led product portfolio centred on home fragrance (candles and reed diffusers) rather than a software platform-plus-modules architecture. The core commercial offering is the Fragrance Collection of scented jar candles (sold in large, medium, small and cluster sizes across dozens of named scents such as English Rose, Open Window, Apple Spice, Magnolia, Lavender & Lemongrass, Damson Rose, Cotton Powder, Frangipani, Moments to Cherish, Mixed Berries, Cherry Blossom, Spa Moments, Coastal Breeze, Lime & Basil, Sicilian Citrus, Vanilla Cupcake, Midnight Wishes, Sweet Vanilla, Black Cherry, Sandalwood, Amber, Mandarin & Ginger, Cinnamon, Cosy Nights, Fig & Plum, Royal Oak, Enchanted Forest, Festive Warmth, Merry & Bright, Caramel Delight, Winter Kisses, Winter Wonders, Winter Jasmine, White Musk, Pink Grapefruit, Open Window, Calming Green Tea, Apple Spice, Star Dust, Gingerbread, etc.), supported by a set of parallel ranges sold from the same shop: the In the Mood range, Altar & Pillar (beeswax-blended church candles), Citronella outdoor candles, the Petali reed diffuser collection, the Odour Eliminating functional range, Tealights & Nightlights (including the Luxury Tealights individual-fragrance gift boxes and Luxury Tealights Bundle), Dinner Candles, Unfragranced candles, Reed Diffusers (including the Luxury Range of Morning Frost, Spiced Cookies and Winter Warmer), and the Household Range. Layered on top of the standing ranges are promotional gift-set bundles (Cosy Nights Candle Collection, Deluxe Classics SET 1 and SET 2, Rose Gold & Gold Candle Holder Collection, Candle Gift Box, Contemporary Range Mix & Match, Multi-buy bundles) and a Candle Holders & Home Accessories line (wax melt burners, glass, square, round, tealight, lilac, pillar, plate, butterfly lantern, music-tune and bell-snuffer holders). Distribution is via the company's direct-to-consumer e-commerce site (UK Mainland delivery, Highlands & Islands, European/Rest of World by direct contact), with Royal Warrant holder status and ~200 years of heritage (since 1830) cited as key brand attributes.

Differentiator

Problem solved

Functional benefit

Products and services

• The Fragrance Collection Price's flagship line of fragranced jar candles available in large, medium, small, and cluster sizes across dozens of signature, seasonal, and contemporary scents for home fragrance and gifting.
• Altar & Pillar Candles Beeswax-blended church and altar candles (5% natural beeswax) in pillar formats marketed for churches, weddings, events and home decor with smokeless, non-drip burn up to 70 hours.
• Citronella Candles Outdoor citronella-scented candles including Citronella Cluster Jars designed for garden and outdoor summer use as insect-repellent candles.
• Petali Collection Petali Home collection of six reed diffusers with balanced, long-lasting fragrances designed to bring everyday luxury into the home.
• Odour Eliminating Candles Specialised candles formulated to neutralise household odours, including dedicated Anti-Tobacco Jars.
• Tealights & Nightlights Tealights and nightlights available across many fragrances, plus dedicated luxury tealights bundles and individual fragrance gift boxes of 10.
• Dinner Candles Tapered dinner candles in classic and tapered designs.
• Unfragranced Candles Unscented candles including tealights, nightlights, maxi tealights, altar candles, and elegant dinner candles for customers wanting a clean, simple glow without fragrance.
• Reed Diffusers Reed diffuser line available both as a standalone Petali Home range and as the Luxury Range (Morning Frost, Spiced Cookies, Winter Warmer, Snowdrops & Jasmine) sold as a Buy 1 Get 1 Free set, 100ml format with up to 30 days usage time.
• Luxury Tealights (Individual Fragrances) Boxed sets of 10 luxury tealights offered across 19 fragrances with up to 5 hours burn time per tealight.
• The Cosy Nights Candle Collection 10-piece boxed jar candle gift set featuring autumn/winter fragrances (Moroccan Amber, Pink Champagne, White Chocolate & Macadamia, Fig & Honey, Jasmine & Musk, Holiday Spice, Warm Clementine, English Oak, White Winter, Frosted Fir) with up to 45 hours burn per candle.
• Deluxe Classics SET 1 and SET 2 Boxed gift sets containing four jar candles plus four packs of ten tealights in coordinated signature fragrances.
• Luxury Tealights Bundle Eight-box curated bundle of luxury tealights packaged for gifting.
• Rose Gold & Gold Candle Holder Collection Bundled collection of two elegant tealight holders (Rose Gold or Gold option) with two included cluster jar candles, designed for tealights, nightlights, or jar candles.
• Candle Holders & Home Accessories Candle holders and home accessories including glass holders, square holders, round holders, tealight holders, lilac tealight holders, pillar candle holders, butterfly lanterns, bell snuffers, plates and wax melt burners.

Quantifiable outcome

• Cosy Nights Collection provides up to 45 hours burn time per candle and up to 450 hours total across the 10-piece boxed set
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, minor, flagship and major.

• DPDcoreChannel Partner/ Reseller/ DistributorDPD is one of three primary couriers (with Parcelforce and Royal Mail) delivering Price's UK Mainland and Highlands & Islands orders, providing text alerts, automated telephone calls and tracking emails to customers.
• ParcelforcecoreChannel Partner/ Reseller/ DistributorParcelforce is one of three primary couriers delivering Price's UK orders, with tracking available on the Parcelforce website; sometimes signature is required on delivery.
• Royal MailcoreChannel Partner/ Reseller/ DistributorRoyal Mail is one of three primary couriers delivering Price's UK Mainland and Highlands & Islands orders.
• PCI DSS compliant payment processorcoreTechnology or IntegrationPrice's Patent Candles Ltd is PCI DSS (Payment Card Industry Data Security Standard) compliant for secure card payment processing; the company never asks for card details outside of product purchases.
• Cosanostra DesignminorOthersCosanostra Design designed the Price's Candles website (credited in the website footer). Also publishes blog content dated 22/06/2026 for the 'Best Candles UK' guide.
• British Royal Family (Royal Warrant recipient relationship)flagshipStrategic or Co-development PartnerPrice's has held the Royal Warrant since 1850 and currently holds it for The King, supplying candles for all Royal state occasions including coronations, weddings, lyings-in-state and funerals. Royal supplier since the funeral of the Duke of Wellington in 1852, through Princess Elizabeth's wedding/coronation, Churchill's 1965 funeral, Charles and Diana's wedding, and Princess Diana's funeral in 1997.
• J. Veitch Wilson Halliday Ltd (acquired 1889)minorStrategic or Co-development PartnerManchester-based lubricant manufacturer acquired by Price's in 1889; founder John Veitch Wilson moved to Battersea as head of Price's Lubricating Oil Department responsible for the firm's pre-eminence as a manufacturer of lubricating oils for petrol and diesel engines.
• Beach & Co (acquired 1892)minorStrategic or Co-development PartnerCandle export firm acquired by Price's in 1892, bringing a new export manager and significant international presence for Price's growing overseas business in Australia and the colonies.
• Francis Tucker (acquired 1910-1912)majorStrategic or Co-development PartnerLondon Catholic-church candle manufacturer acquired between 1910-1912; supplier to the Catholic Church (and through its Royal Warrant contributed to Price's holding the Royal Warrant continuously). In 1906 Tucker's obtained the agreement of the Catholic bishops of England and Wales that all candles burned at Mass should contain 65% beeswax.
• Charles Farris (acquired 1910-1912)majorStrategic or Co-development PartnerLondon City-based candle manufacturer (later moved to Hounslow in West London) acquired between 1910-1912; supplier to the Anglican Church and also a Royal Warrant holder, contributing to Price's continuous Royal Warrant coverage since the 1850s.
• Rolls Royce (motor oil supplier, 1906-1936)coreOEM/ Whitelabel/ Licensing PartnerFrom 1906 and for thirty years all new Rolls Royce cars were sold supplied with Price's Motorine oil ('the Rolls Royce of lubricants for the Rolls Royce of cars'). Also supplied Price's Huile de Luxe and Motorine for Norton motorbikes winning at Le Mans in the 1920s and the 1902 South Pole car attempt. In 1928 Price's received the Royal Warrant from The Prince of Wales for these motor oils.

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Diptyque: French heritage candle and home fragrance brand with a comparable premium positioning, distinctive fragrance portfolio and gifting focus. Overlaps with Price's luxury jar candle, tealight and reed diffuser SKUs in the premium price tier.
• Voluspa: US premium candle and home fragrance brand with a distinctive design-led aesthetic and gifting focus. Comparable to Price's premium jar candle and gift-set positioning, with overlapping D2C and wholesale distribution.
• Molton Brown: British luxury bath, body and home fragrance brand with a long UK heritage, sold via D2C, department stores and travel retail. Comparable to Price's on British luxury heritage, reed diffuser range, and gift-set merchandising.
• Cire Trudon: French heritage candle maker dating to the 17th century, positioned at the absolute top of the luxury and historic candle category. Closely comparable to Price's on heritage storytelling, ecclesiastical and ceremonial candle ranges, and ultra-premium gifting.
• The White Company: UK home and lifestyle retailer with a substantial own-brand candle, diffuser and home fragrance range, sold through D2C e-commerce, UK stores and international shipping. Closely comparable on UK heritage positioning, multi-channel distribution, and gift-set merchandising.
• Stonewall Kitchen: US specialty home fragrance and gourmet food brand with a strong gift-set and seasonal merchandising model. Comparable to Price's on jar candles, reed diffusers, and multi-SKU gift sets sold via D2C and independent retail.

Broad incumbents

• Jo Malone London: Premium British fragrance and home fragrance brand owned by Estée Lauder; direct competitor in luxury scented candles and reed diffusers with strong heritage positioning and gifting. Overlaps with Price's premium gift sets and luxury tealight ranges.
• Bath & Body Works: US specialty retailer of home fragrance, scented candles and personal care with a multi-hundred-SKU range and strong seasonal gifting calendar. Comparable to Price's on jar candles, 3-wick products, gift sets and seasonal collections, though at much greater scale and US-centric distribution.
• Yankee Candle: Mass-market US candle brand now owned by Newell Brands; competes with Price's in the mainstream scented jar candle, tealight and gift-set categories across D2C e-commerce, department stores and grocery retail. Most directly comparable on product range and gifting positioning, though considerably larger scale.

Others

• Charles Farris: UK heritage ecclesiastical and scented candle maker, now a wholly owned subsidiary of Price's following the 1910-1912 acquisition. Operates in the same UK candle and home fragrance space with shared Anglican Church heritage and Royal Warrant credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pricescandlesuk

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Price's Candles