De Kraamvogel

What De Kraamvogel does

De Kraamvogel is a Dutch maternity care organization (kraamzorg provider) headquartered in Zoetermeer and operating across 8 provinces in Northern and Central Netherlands, with a regional presence in Amsterdam via Geboortecentrum Amsterdam. The company traces its operating history to 1924 and adopted the De Kraamvogel brand in 2008 when multiple kraamzorg bureaus consolidated; in July 2024 it merged with KraamZus under the parent Regiozorg. Its core service is postpartum maternity care: certified kraamverzorgenden visit families daily for the first 8 days after childbirth (minimum 24 hours under the Landelijk Indicatieprotocol Kraamzorg), providing medical checks for mother and baby, breastfeeding and feeding support, household assistance, parenting education, and emotional support; 24/7 birth assistance is provided at home and in participating hospitals.

The service is built on a hybrid digital and in-person platform. Physical home visits are the core, complemented by the Kraamzorg App (iOS/Android) offering 24/7 instructional content and courses, E-consulten (secure video consultations of up to 1 hour/day, 8 hours total per maternity week), and the Mijn Kraamvogel portal with the Digitaal Kraamdossier (real-time digital maternity record accessible to families via smartphone, tablet, or computer). Supporting products include Mommyproof.TV video tutorials, a Zwangerschapskalender pregnancy calendar, and a baby checklist; educational content is also distributed via Facebook and Instagram.

The revenue model is reimbursement-driven. Kraamzorg is covered by mandatory Dutch basic health insurance (a minimum of 24 hours over 8 days), with families paying a regulated own contribution of €5.70 per hour and digital hours generally carrying no own contribution (except for ASR). Ancillary services (lactation consultation, extra kraamzorgarrangement, deferred kraamzorg) may be covered under supplementary insurance. A convenant with Zorgverzekeraars Nederland and Bo Geboortezorg formalizes capacity guarantees and digital care delivery. Approximately 20,000 families per year choose De Kraamvogel for postpartum care, with corporate and product launches indicating ongoing investment in digital channels.

Name

De Kraamvogel

Legal name

De Kraamvogel

Website

https://dekraamvogel.nl

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

De Kraamvogel is a Dutch postpartum maternity care (kraamzorg) provider serving approximately 20,000 families annually across 8 provinces in Northern and Central Netherlands, now operating as part of Regiozorg following its 2024 merger with KraamZus. It combines daily home visits during the 8-day maternity week with a digital platform including the Kraamzorg App, E-consulten video consultations, and the Mijn Kraamvogel online maternity record, reimbursed through mandatory Dutch basic health insurance.

Ownership category

akta.pro rank

Product category

Postpartum Maternity Care

NAICS

Home Health Care Services (62161), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Newborn/Infant Mother’s Helper Support (HSAAAGAB), Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD), Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK)

Keywords

• Postpartum maternity care
• Kraamzorg services
• Maternity nursing
• Newborn home care
• Postpartum support

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Kraamzorg Services (Postpartum Care): Core service providing postpartum care to families. Services are primarily reimbursed by Dutch health insurance companies through mandatory basic health insurance coverage. Families pay an own contribution of €5.70 per hour.
2. Digital Services: Digital kraamzorg services including e-consultations and app-based guidance. Health insurers do not charge an own contribution for these digital hours (with exception of ASR)
3. Ancillary Services: Additional services potentially covered by supplementary insurance including lactation consultation, kraamzorgarrangement (extra care before/after postpartum week), and deferred kraamzorg (for babies returning home from hospital after couveuse)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

De Kraamvogel provides postpartum maternity care (kraamzorg) services to families in the Netherlands. Qualified maternity nurses (kraamverzorgenden) visit families daily during the first eight days after childbirth to provide medical checks for mother and baby, breastfeeding and feeding support, household assistance, parenting education, and emotional support. Services also include assistance during home births and hospital discharges. The offering is supplemented by digital services including the Kraamzorg App, e-consultations, and an online maternity dossier.

Product overview

De Kraamvogel provides postpartum maternity care services throughout the Netherlands, operating in eight provinces across North and Central Netherlands since 1924. The core offering is physical maternity nursing visits during the first eight days after childbirth. This core service is supplemented by a digital ecosystem including the Kraamzorg App (mobile application), E-consulten (video consultations), Mijn Kraamvogel (online maternity dossier), Mommyproof.TV (instructional videos), and Zwangerschapskalender (pregnancy calendar). In 2012, the company merged with Geboortecentrum Amsterdam, and in 2024 merged with KraamZus under the Regiozorg umbrella. The company serves approximately 20,000 families annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Kraamzorg (Postpartum Maternity Care) Core maternity care service where qualified maternity nurses visit families daily during the first eight days after childbirth to provide medical checks, breastfeeding support, household assistance, and parent education.
• Kraamzorg App Digital companion mobile app providing 24/7 access to instructional videos, practical exercises for the maternity week, pregnancy courses, and digital guidance. Available on iOS App Store and Google Play Store.
• E-consulten (E-consults) Digital consultation service supplementing physical maternity care, providing up to 1 hour per day of video consultation with qualified maternity nurses during the maternity week, offering advice, instruction, and emotional support through a secure video connection.
• Mijn Kraamvogel (Online Maternity Dossier) Online digital dossier where maternity nurses record all important data during the maternity week, including birth details, postpartum care, and health checks. Parents can view their data in real-time on smartphone, tablet, or computer and download as PDF.
• Mommyproof.TV Video platform with instructional content covering baby care topics including how to make a baby bed, bathe a baby, bottle feeding, breastfeeding, and postpartum checks.

Quantifiable outcome

• 20,000 families served annually
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RegiozorgcoreStrategic or Co-development Partner · 8 July 2024De Kraamvogel and KraamZus merged in July 2024 under the Regiozorg umbrella. This consolidation strengthened their position in the Dutch kraamzorg market.
• Geboortecentrum AmsterdamcoreStrategic or Co-development Partner · 1 January 2012Geboortecentrum Amsterdam merged with De Kraamvogel in 2012 and continues to operate under its own name from its own location, serving families in Amsterdam with kraamzorg services.
• Geboortezorg AcademiecoreStrategic or Co-development PartnerClose collaboration with Geboortezorg Academie for accredited training programs. De Kraamvogel's kraamverzorgenden can complete specialized training through this partnership to provide high-quality digital consultations.
• Zorgverzekeraars NederlandminorStrategic or Co-development PartnerConvenant agreement with Zorgverzekeraars Nederland and Bo Geboortezorg to guarantee sufficient kraamzorg availability, including provisions for digital care delivery alongside physical services.
• Bo GeboortezorgminorStrategic or Co-development PartnerBranch organization representing maternity care providers; partnered on convenant to ensure sufficient kraamzorg capacity through combined physical and digital service delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZINN Kraamzorg: Regional kraamzorg organization providing postpartum maternity care in the northern Netherlands, including areas of De Kraamvogel's footprint. Comparable service model and customer base.
• Careyn Kraamzorg: Large Dutch home and maternity care provider offering kraamzorg services alongside other home care. Direct competitor in postpartum care with similar insurance-covered model.
• Naviva Kraamzorg: One of the largest Dutch kraamzorg organizations, providing postpartum home-based maternity care across multiple regions. Directly comparable to De Kraamvogel in service offering, insurance reimbursement model, and digital tooling.
• Kraamzorg 1 op 1: Dutch kraamzorg provider focusing on personalized one-on-one postpartum care at home. Direct peer with similar service delivery model and target customer segment.
• Yunio Kraamzorg: Dutch kraamzorg provider offering postpartum home care, lactation support, and birth assistance, operating across several provinces. Overlaps with De Kraamvogel in core maternity care services and target segment.

Broad incumbents

• Home Instead (Netherlands operations): International home care franchise with Dutch operations providing non-medical in-home support. Thematically comparable in in-home personal care delivery, though not specialized in maternity.
• Buurtzorg Nederland: Largest Dutch home care organization, offering district nursing and personal care at home. Comparable in home-visit service model and labor structure but operates in adjacent (non-maternity) home care markets.
• Allerzorg: Dutch specialized home care provider including maternity care, pediatric home care, and clinical home health. Overlaps with De Kraamvogel in home-based clinical maternal/child services.

Others

• Bo Geboortezorg: Industry branch organization representing Dutch maternity care providers, including De Kraamvogel. Comparable as an ecosystem enabler rather than direct competitor; shapes sector conventions and convenants with insurers.

Emerging players

• Lactatiekundige IBCLC (independent lactation consultants): Network of independent certified lactation consultants in the Netherlands offering breastfeeding support. Comparable as a postpartum/breastfeeding service provider but operating independently rather than integrated with full kraamzorg.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DeKraamvogel
• Instagraminstagram.com/dekraamvogel
• Xx.com/dekraamvogel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Kraamvogel