Hair Care

What Hair Care does

Hair Care Ε.Π.Ε. (Haircare Greece) is a privately held Greek professional hair-care distribution and education company founded in 2008 and headquartered in Katerini, with branch offices and two training academies in Athens and Thessaloniki. The company was established by four equal partners who collectively bring more than 40 years of experience in the professional hairdressing market, and it currently operates with 11–50 employees organized into four departments: sales, marketing, education, and logistics.

Hair Care's commercial offering is built on exclusive and official distribution rights for premium international hair-care brands. Since 1 January 2018, it has held the exclusive nationwide representation of Goldwell (a KAO Group brand) across all of Greece; it is the official distributor of Moroccanoil in Northern Greece; and it is the exclusive Greek representative of Kerasilk, the new KAO Salon Division masterbrand launched in Greece on 5 November 2023. The company distributes products such as Goldwell's Elumen color technology, Kerasilk's Biomimetic Silk vegan formulations, and Moroccanoil's Argan Oil-infused treatments to a nationwide network of professional hair and beauty salons. No proprietary core technology is developed in-house; the company's "technology" footprint consists of third-party brand formulations distributed under license.

Hair Care makes money primarily through wholesale supply of professional products to salons (the dominant revenue stream), supplemented by professional education services delivered through the Haircare Academy in Athens and Thessaloniki — including Look & Learn seminars, multi-module certifications such as Gold Master Color (3 modules, 9 days), and branded events such as the Goldwell Glow Up Hair Show. Pricing is quote-based and not publicly disclosed; customers contact the company via phone, email, or website contact form. Go-to-market combines direct field sales (Key Account Manager for Goldwell Athens, regional account managers, dedicated Moroccanoil lead), event-driven acquisition through professional seminars and workshops, and a community-led motion built around hair-artist ambassadors and the Kerasilk Salon partner network of 20+ named authorized salons. The customer base is exclusively B2B SMBs (professional salons), with end consumers reached indirectly through the partner salon network. The company reported no public revenue figures and has no external funding rounds, subsidiaries, or parent company.

Name

Hair Care

Legal name

HAIR CARE Εταιρεία Περιορισμένης Ευθύνης (HAIR CARE Ε.Π.Ε.)

Website

https://haircaregreece.gr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Hair Care Ε.Π.Ε. is a Greek B2B distributor and educator of premium professional hair-care brands, exclusively representing Goldwell nationwide, Moroccanoil in Northern Greece, and Kerasilk in Greece, and serving a network of professional hair salons through wholesale supply and two training academies in Athens and Thessaloniki.

Ownership category

akta.pro rank

Product category

Professional Hair Care Distribution

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABABAK

Professional/Salon Haircare (Backbar & Retail)

Consumer Products & Retail/Beauty & Personal Care/Haircare

SECONDARYCRABALAB

Professional Hair Care (Shampoo, Conditioner, Treatments)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYCRABABAL

Ethnic & Textured Haircare

Consumer Products & Retail/Beauty & Personal Care/Haircare

SECONDARYHSALAAAA

Women's Hair Salons

Home & Personal Services/Personal Care & Beauty Services/Hair Salons & Styling Services

SECONDARYHSALANAK

Salon Business, Management & Retail Training

Home & Personal Services/Personal Care & Beauty Services/Beauty Schools & Training (Cosmetology/Esthetics/Nails)

SECONDARYCRAOAEAE

Haircare & Hair Color Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

Keywords

• Professional hair distribution
• Salon products wholesale
• Hair color education
• Professional beauty training
• Salon supply distributor

Headquarters

HQ city

Kateríni

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Professional Hair Product Distribution (Wholesale): Exclusive distributor in Greece for Goldwell (entire country since January 1, 2018), official distributor of Moroccanoil in Northern Greece, and exclusive Greek representative of Kerasilk. Generates revenue through wholesale supply of professional products to a network of hair salons of all sizes.
2. Professional Education & Training (Academies): Revenue from professional seminars, Look & Learn sessions, multi-module workshops (e.g., Gold Master Color® across 3 modules and 9 days), and Academy programs held at the Haircare Academy Athens and Thessaloniki.
3. Branded Events & Hair Shows: Revenue and brand-building from signature events such as the Goldwell Glow Up Hair Show and Kerasilk Launch Greece, including product placement, partnerships, and ticketed or sponsored educational experiences.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hair Care (HAIR CARE Ε.Π.Ε.) is the exclusive Greek distributor of premium international professional hair brands (Goldwell nationwide, Moroccanoil for Northern Greece, and Kerasilk nationwide) and operates the Haircare Academy, a professional education service delivered through two physical academy locations in Athens and Thessaloniki that host seminars, workshops, and master classes for stylists and salon professionals.

Product overview

Hair Care (HAIR CARE Ε.Π.Ε.), founded in 2008, is a Greek distribution and education company rather than a software vendor. Its offering is a multi-brand professional hair-care portfolio: it is the exclusive representative of Goldwell (hair color, care, and styling) and operator of the official Goldwell Academies in Greece, the official distributor of Moroccanoil in Northern Greece, and the Greek distributor of the Kerasilk premium vegan hair-care line. Layered on top of these three distributed brands, Hair Care operates the Haircare Academy — a professional education service delivered through two physical academy locations (Goldwell Academy Athens and Goldwell Academy Thessaloniki) that host the company's catalog of seminars, workshops, and master classes (e.g., Key of Balayage, Gold Master Color, Hollywood Hairstyle, Glamorous Hairstyle, Organic Techniques & Vegan Services, Cut Color & Style, Bangs & Layers, Color Analysis Expert, The Secrets of Lightening).

Differentiator

Problem solved

Functional benefit

Brands

• Hair Care Academy Athens: Hair Care's branded education center in Athens, offering Look & Learn seminars, workshops and training for professional hairdressers.
• Hair Care Academy Thessaloniki

Products and services

• Goldwell Distribution of Goldwell professional hair color, care, and styling product lines to professional salons across Greece; Hair Care is the exclusive Greek representative and distributor and operator of the official Goldwell Academies.
• Moroccanoil Official distribution of the Moroccanoil professional hair care line (argan-oil-infused treatments, shampoos, conditioners, styling products) to professional salons in Northern Greece.
• Kerasilk

Quantifiable outcome

• Exclusive Goldwell representation across all of Greece awarded by KAO Group effective 1 January 2018
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered flagship, core, strategic and minor.

• KAO Group (Goldwell)flagshipStrategic or Co-development Partner · 1 January 2018Since its founding in 2008, Hair Care has exclusively represented Goldwell in Northern Greece; effective 1 January 2018, the KAO Group granted Hair Care the exclusive representation and management of Goldwell for all of Greece. The KAO Group also selected Hair Care to introduce and manage the Kerasilk masterbrand in Greece.
• GoldwellflagshipOEM/ Whitelabel/ Licensing PartnerHair Care is the exclusive representative of Goldwell in Greece. The Haircaregreece.gr website carries the Goldwell Greece logo, dedicated Goldwell brand page, and drives the Greek Goldwell community, social media, and Academy programs.
• MoroccanoilcoreChannel Partner/ Reseller/ DistributorHair Care is the official distributor of Moroccanoil for Northern Greece. The Haircaregreece.gr website carries the Moroccanoil logo, a dedicated Moroccanoil brand page, and links to moroccanoil.com.
• Kerasilk (KAO Salon Division)flagshipOEM/ Whitelabel/ Licensing PartnerHair Care is the exclusive representative of Kerasilk in Greece, the new masterbrand of the KAO Salon Division. The partnership was officially launched in Greece on 5 November 2023 with a launch event in Athens attended by Peter Schwittay, Education Director of KAO Salon Division Europe.
• Peter Schwittay (KAO Salon Division Europe Education Director)strategicStrategic or Co-development PartnerDirector of Education for KAO Salon Division in Europe; present at the Kerasilk launch in Greece to introduce the new Kerasilk era to Greek professionals.
• Salome De Wet (Goldwell Global Artistic Team)strategicGTM or Marketing PartnerMember of Goldwell's Global Artistic Team; co-presented the 2026 Goldwell Glow Up Hair Show in Athens alongside Dimitris Dimitrakoudis.
• Dimitris Dimitrakoudis (Goldwell Ambassador)strategicGTM or Marketing PartnerHair artist with over 35 years of experience, present at Fashion Weeks, specializing in contemporary color, cutting, and styling. Co-presented the 2026 Goldwell Glow Up Hair Show.
• Panagiotis AssiotisstrategicGTM or Marketing PartnerHair stylist from Cyprus; co-ran Hair Care Academy seminars such as Hollywood Hairstyle and Glamorous Hairstyle in both Athens and Thessaloniki.
• George IatropoulosstrategicGTM or Marketing PartnerMaster hairdresser; leads Haircare Academy seminars including Bangs & Layers and Cut, Color & Style across Athens and Thessaloniki.
• Konstantina KarampotsistrategicGTM or Marketing PartnerHair color expert who delivered the Color Analysis Expert seminar at the Goldwell Academy Thessaloniki.
• Dakis PapadopoulosstrategicGTM or Marketing PartnerEducator who presented "The Secrets of Lightening" seminar focused on Goldwell's Light Dimensions Silklift range.
• Lemon Poppy Seed Salon (Nikos Kouros & Vera Gouma)strategicGTM or Marketing PartnerAthens-based salon and lifelong learning center whose team presented the "Floating" 2021 collection at Haircare Academy.
• Mitch Natsios (Stylist)minorGTM or Marketing PartnerStylist responsible for the styling of the models during the Kerasilk launch event in Greece.
• Kerasilk Salon Partner NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of authorized Kerasilk partner salons across Athens, Thessaloniki, Karditsa, Kozani, Kilkis, and Pella, listed publicly on the Haircare Greece website.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Salon Services (Warrington, UK): Salon Services is one of the UK's largest direct-to-salon professional hair and beauty product distributors, supplying thousands of independent salons with multi-brand portfolios alongside in-house training and education. It is a direct functional peer to Hair Care: country-level exclusive distribution of premium professional haircare brands combined with a field-sales motion and an academy-style education program.
• Salons Direct: Salons Direct is a UK-based online and field distributor of professional hair and beauty products to independent salons and stylists, carrying a multi-brand portfolio and offering education content. Comparable to Hair Care in target customer (independent professional salons), product breadth, and reliance on a mix of distribution and education to drive brand pull-through.
• Seligman Group: Seligman Group is a UK-based family-owned professional hair and beauty distributor representing multiple premium brands and operating training facilities. It is a closely comparable mid-sized European distributor to Hair Care: partner-owned, multi-brand premium portfolio, country-focused, with an in-house education function.
• Hair and Beauty Direct: Hair and Beauty Direct is a UK-based online distributor of professional salon supplies, including professional haircare, color, and electrical brands, targeting independent salons and stylists. Comparable to Hair Care in the professional-channel customer focus and multi-brand premium positioning, although primarily online-led without Hair Care's two physical academy hubs.
• Marley's Hair & Beauty: Marley's is a UK-based professional hair and beauty wholesaler serving independent salons with both online ordering and field sales. It mirrors Hair Care's distributor-plus-education go-to-market for the independent professional channel, although without the same exclusive premium-brand mandates.
• PHS (Professional Hairdressing Supplies): PHS is a UK distributor focused on the professional hairdressing channel, supplying independent salons with hair color, care, and electrical brands. Comparable to Hair Care in its exclusive-distribution relationships with premium color brands and its dedicated service to the professional salon segment.
• State Beauty Supply: State Beauty Supply is a US-based professional beauty distributor serving licensed cosmetologists and salons with multi-brand product assortments and education. Comparable to Hair Care as a regional specialty distributor of premium professional haircare brands with an education component, though at a larger US footprint.

Broad incumbents

• BSG (Beauty Systems Group): BSG is one of the largest US direct distributors of professional beauty products, owned by JD Beauty, distributing a wide range of professional hair and beauty brands to salons and licensed professionals. It is a broad incumbent relative to Hair Care: same distributor-plus-education model, but operating at significantly larger scale and across a much broader portfolio and geography.
• SalonCentric: SalonCentric is L'Oréal's US professional-products distributor, supplying salons with L'Oréal Professionnel, Redken, Pureology, Matrix, and other premium brands together with education. It is a broad incumbent to Hair Care — same underlying business model (premium professional brand distribution + education) — but embedded inside a global manufacturer and operating at much greater scale.
• CosmoProf (Henkel/Schwarzkopf Professional distribution in the US): CosmoProf is Henkel Beauty Care's US distribution arm for Schwarzkopf Professional and related salon brands, combining product distribution with education for licensed professionals. Comparable to Hair Care as a manufacturer-aligned distribution-plus-education model in the professional channel, but with the backing of a major global manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goldwellgreece
• Facebookfacebook.com/haircaregreece
• Instagraminstagram.com/goldwell.gr
• LinkedInlinkedin.com/company/hair-care-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hair Care