Sentebale
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Sentebale firmographics
Firmographics- Name
- Sentebale
- Legal name
- Sentebale
- Website
- http://sentebale.org/
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Sentebale industry classification
Industry- Product category
- International Development and Humanitarian Aid (HIV/AIDS Youth Services)
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Support Services (611710), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)
- akta.pro secondary industries
- MHPSS & Trauma-Informed Support for Displaced Populations (BPADAHAJ), Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK), NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)
Keywords
Where Sentebale is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Sentebale business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Institutional/Grant Funding: Over 70% of funding comes from institutional funders within the region, including partnerships with UNAIDS, UNICEF, The Global Fund, EGPAF, PEPFAR, National AIDS & Health Promotion Agency, and Diamonds Do Good. The organization secured a $5 million five-year funding pipeline entering the US philanthropic market.
- Individual Donations: Direct donations from individual supporters through the website and at events. Donation amounts highlight specific impact: $1 USD for clinic visit, $5 USD for tuition for a day, $12 USD for day at camp programme.
- Events-Based Fundraising: Annual polo events including Sentebale Polo Cup and Royal Salute Polo Challenge serve as the single largest fundraising opportunity. The 2021 Polo Cup raised nearly $3.5 million. Events-based fundraising had historically been centered around former patron Prince Harry.
- Corporate Partnerships: Partnerships with corporations for programmatic support and funding, including companies involved in the October 2024 convening such as AB InBev Foundation, Baker McKenzie, Google.org, Jose Andres Group, Nandi Life Sciences, and Olivela.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | $1 USD (approx. £0.75) - provides a young woman in vocational training with a clinic visit |
| Other | Pay-as-you-go | $5 USD (approx. £3.70) - covers tuition for a day for a young woman to learn vocational skills |
| Other | Pay-as-you-go | $12 USD (approx. £8.95) - covers one day of tuition at camp programme for children living with HIV/AIDS |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Sentebale product offering
Product offeringCore offering
Sentebale is a UK-registered international charity that designs and delivers programs supporting children and young people affected by HIV/AIDS in Lesotho and Botswana. Its portfolio focuses on health and psychosocial support, education, livelihood/wealth creation, and climate resilience through youth-led advocacy, clubs, camps, and residential care. The organization is funded primarily through donations, grants, and fundraising events.
Product overview
Sentebale operates as a single integrated charity organisation offering multiple programmatic services across three core impact areas: health, wealth creation, and climate resilience. The portfolio includes Youth Hub and Empowerment Clubs providing HIV-related health services and psychosocial support; the Mamohato Children's Centre as a purpose-built facility for programmes and venue hire; vocational training through the Socio-Economic Strengthening (SES) Programme; the ROLL climate resilience programme; and Let Youth Lead advocacy with Radio Positive. Fundraising initiatives include the Forget Me Not Giving Campaign, The Sentebale Polo Cup (including its Royal Salute Polo Challenge variant), and the Friend Art Exhibition partnership. These offerings are unified under the Sentebale brand, which means 'forget-me-not' in Sesotho, representing a pledge to remember vulnerable children in Southern Africa.
Differentiator
Problem solved
Functional benefit
Products and services
- Youth Hub program Youth Hub provides integrated health, psychosocial, and livelihood support services for adolescents and young people living with or affected by HIV in Lesotho and Botswana.
- Empowerment Clubs Community-based clubs that deliver life-skills, peer support, and HIV education to children and young people, with an emphasis on youth-led advocacy.
- SES Programme (Socio-Economic Strengthening) Program that builds economic resilience and livelihood skills for HIV-affected youth, including vocational training and pathways to income generation.
- ROLL Programme Education-focused program that supports children and young people in remaining engaged with schooling and learning outcomes.
- Let Youth Lead advocacy program Youth-led advocacy program that trains and supports young people to influence policy and public discourse on HIV/AIDS, mental health, and youth welfare.
- Clubs and Camps (psychosocial support) Residential and community-based camps that provide psychosocial support, peer connection, and mental health support for HIV-affected children and young people.
- Mamohato Children's Centre Residential care centre in Lesotho providing a safe environment, education support, and holistic care for vulnerable children.
Quantifiable outcome
- 78,000 children and young people directly supported annually
- +4 more outcomes
Companies that use Sentebale
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Sentebale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Sentebale partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- UNAIDScorePartnership for scaling Youth Hubs programme in Mokhotlong district of Lesotho in 2026. Sentebale works with UNAIDS on HIV prevention and treatment advocacy and programs for young people.
- UNICEFcoreImplementation partner for child and youth programming in Lesotho and Botswana, supporting health and social services.
- EGPAF (Elizabeth Glaser Pediatric AIDS Foundation)coreImplementation partner for pediatric HIV/AIDS care and treatment programs.
- National AIDS & Health Promotion Agency (NAHPA)coreBotswana government agency partnership for AIDS and health promotion activities.
- LEBECcoreWomen-led innovative finance and philanthropy firm that co-convened funders in Miami and supported Sentebale's strategic direction under Chair Dr. Sophie Chandauka. Alix Lebec serves as Founder & CEO.
- Ki Smith GalleryminorNYC gallery that hosted the 'Friend' exhibition December 2024-January 2025, donating 100% of profits to Sentebale. Ki Smith visited Lesotho with Prince Harry to see Sentebale programs.
- ISPS HandacoreInternational Sports Promotion Society founded by Dr. Haruhisa Handa, title sponsor of the Sentebale Polo Cup since 2014, supporting annual fundraising events.
- Aspen Valley Polo ClubminorColorado-based polo club hosting the Sentebale ISPS Handa Polo Cup events.
- Royal SaluteminorWhisky brand sponsoring the Royal Salute Polo Challenge and associated events.
- U.S. Polo Assn.minorBrand participating in Sentebale Polo Cup round-robin tournaments.
- Baker McKenzieminorInternational law firm supporting October 2024 funder convening in Johannesburg as title sponsor.
- OlivelaminorE-commerce platform co-founded by Stacey Boyd, participated in October 2024 panels on youth prosperity.
- Jose Andres GroupminorRestaurant group supporting October 2024 convening in Johannesburg.
- Nandi Life SciencesminorCompany supporting the October 2024 funder convening.
- Radio WorkshopminorOrganization training young people across Africa to use radio and podcasts for advocacy, collaborated on October 2024 panels.
- Nacho FiguerasminorSentebale Ambassador and Argentine polo player who plays in Sentebale Polo Cup events.
- Lehakoe Design and GarmentsminorTraining provider for Sentebale's Socio-Economic Strengthening (SES) programme delivering dressmaking courses in Lesotho.
- Avo VisionminorImplementing partner with Sentebale on the Regeneration of Landscapes and Livelihoods (ROLL) programme.
Scale indicators24 records
Recent moves8 records
Expansion highlights6 records
Sentebale competitors and assessment
Company assessmentDirect peers
- Grassroot Soccer: Direct peer operating in Southern Africa with youth-led HIV prevention and sexual and reproductive health programming, closely overlapping Sentebale's AGYW-focused HIV risk-reduction model.
- (RED): Direct peer in HIV/AIDS fundraising and brand-led advocacy, operating with similar event-driven and partnership-based GTM motions targeting consumer and corporate donors.
- Elizabeth Glaser Pediatric AIDS Foundation: Direct peer (and existing Sentebale implementation partner) focused on pediatric HIV/AIDS care and treatment globally, sharing donor base and programme delivery overlap in Southern Africa.
- mothers2mothers: Direct peer employing peer-mentor models to support HIV-positive mothers and children across sub-Saharan Africa, with overlapping youth, health, and psychosocial support missions.
- Keep A Child Alive: Direct peer providing HIV/AIDS treatment and comprehensive support for children and families in Africa, sharing donor base, celebrity-driven brand, and integrated health-plus-empowerment model.
- REPSSI: Regional peer providing psychosocial support and mental health programming for children and young people across Southern and Eastern Africa, with significant mission and method overlap.
Regional players
- Nelson Mandela Children's Fund: Regional peer and prior employer of Sentebale's current Executive Director; supports vulnerable children and youth across South Africa with similar programmatic and policy-advocacy ambitions.
Broad incumbents
- UNICEF: Broad incumbent and existing delivery partner; delivers child health, education, and protection programmes at global scale, including HIV and adolescent health work overlapping Sentebale's mandate.
- The Global Fund to Fight AIDS, Tuberculosis and Malaria: Broad incumbent and existing core funder; finances HIV/AIDS, TB, and malaria programmes in Lesotho and Botswana, with overlapping geographic and thematic scope.
Emerging players
- Clinton Health Access Initiative: Emerging player with HIV/AIDS service-delivery and market-shaping work across Southern Africa; operates as a delivery-side partner in adjacent health-system strengthening programmes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sentebale social profiles
Digital presenceSentebale compliance and trust
Trust signalCompliance3 records
Sentebale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sentebale leadership team
Management profileNumber of profiles
Profiles2 records
Sentebale subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sentebale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sentebale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sentebale
What does Sentebale do?
Sentebale is a UK-registered international charity that designs and delivers programs supporting children and young people affected by HIV/AIDS in Lesotho and Botswana. Its portfolio focuses on health and psychosocial support, education, livelihood/wealth creation, and climate resilience through youth-led advocacy, clubs, camps, and residential care. The organization is funded primarily through donations, grants, and fundraising events.
Is Sentebale a public or private company?
Sentebale is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sentebale founded?
Sentebale was founded in 2006. It employs 101 to 250 people.
Where is Sentebale based?
Sentebale is headquartered in London, United Kingdom, in the Europe region.
How does Sentebale make money?
Four revenue lines are on record. Institutional/Grant Funding is the primary driver. The others are individual Donations, events-Based Fundraising and corporate Partnerships.
Who are Sentebale's main competitors?
Direct peers on record are Grassroot Soccer, (RED), Elizabeth Glaser Pediatric AIDS Foundation, mothers2mothers, Keep A Child Alive and REPSSI. Nelson Mandela Children's Fund is listed as a regional player. Broad incumbents are UNICEF and The Global Fund to Fight AIDS, Tuberculosis and Malaria. Clinton Health Access Initiative is listed as an emerging player.
Does Sentebale have an API?
No public API is recorded for Sentebale.
What industry is Sentebale in?
Sentebale's product category is International Development and Humanitarian Aid (HIV/AIDS Youth Services). Its primary akta.pro industry code is BPAGAAAJ, Cash & Voucher Assistance (CVA) and Emergency Livelihood Support, with a secondary code of BPADAHAJ, MHPSS & Trauma-Informed Support for Displaced Populations. Its NAICS code is 813 and its SIC code is 8200.