ITS

What ITS does

ITS AG is a German managed IT services provider founded in 1997, headquartered in Goldbach and serving more than 500 customers across the German Mittelstand. The company differentiates by owning and operating two ISO 27001-certified data centers in Frankfurt am Main, roughly 10 kilometers apart and redundantly coupled via multiple 100-Gigabit links with its own BGP autonomous system, allowing it to offer German-only data residency and regulatory compliance without hyperscaler dependency.

The service catalog spans nine interconnected lines: Business Internet with automatic 5G failover, Layer 3 site networking, virtual workplaces (DaaS on AVD/Citrix/open source), managed private cloud infrastructure (IaaS on VMware/KVM/containers), backup and disaster recovery with immutable Object Lock storage, cloud telephony (VoIP/SIP), combined 24/7 NOC and SOC monitoring, managed Kubernetes platforms (Vanilla K8s/RKE2/OpenShift with GitOps), and bespoke IT projects. Technology partnerships span Microsoft, VMware, Veeam, Cisco, Fortinet, and HPE; observability uses Prometheus, Grafana, and Loki. ITS AG also holds a telecommunications provider license from the Bundesnetzagentur, enabling it to deliver regulated connectivity directly.

The business model is predominantly subscription-recurring managed services (managed IT, IaaS, telephony, connectivity) quoted per workplace, per user, or per cluster, supplemented by fixed-price project work (95% of projects) for migrations, compliance, and bespoke solutions. Go-to-market is sales-led with a free initial consultation (Erstgespräch), fixed personal account managers as the named contact model, and a three-tier partner program (Reseller, Recommendation, Managed) extending reach through IT system houses, MSPs, and freelancers. Operating geographies are limited to Germany.

Name

ITS

Legal name

ITS AG

Website

https://its-gruppe.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

ITS AG is a German managed-IT services provider founded in 1997, serving 500+ German Mittelstand customers from two proprietary ISO 27001-certified Frankfurt data centers with a nine-line catalog spanning connectivity, cloud, backup, Kubernetes, NOC/SOC, and telephony.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Hybrid Cloud Compute & Virtualization Stack (HCI/VMs/Kubernetes) (HDABAMAF)

akta.pro secondary industries

Managed Container Platforms (Kubernetes & Container PaaS) (HDABAAAB), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Managed IT services
• Cloud infrastructure services
• IT outsourcing
• Managed cloud hosting
• Disaster recovery services

Headquarters

HQ city

Goldbach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Managed IT Services: Recurring managed services revenue model with monthly fees per workplace or per user. Services include pro-active monitoring, patch/update management, support, security basics, and hardware replacement. Typical pricing 50-200 EUR per workplace/month depending on service depth, security level, SLA response times, and service hours.
2. Project-Based IT Solutions: Custom IT projects including infrastructure setup, migrations, consolidations, compliance projects (NIS2, DORA, ISO 27001), and integration work. Billed via fixed price (95% of projects) or time-and-materials. Project sizes range from 5 person-days to >200 person-days, modularly scalable.
3. Cloud Infrastructure (IaaS): Infrastructure-as-a-Service with flat-rate pricing per cluster plus transparent capacity add-ons. Includes virtual servers, storage, networking, and backup integration. Alternative to hyperscalers with predictable monthly costs vs. consumption-based hyperscaler pricing.
4. Business Internet & Connectivity: Business internet connectivity services including fiber (FTTH/FTTB), xDSL (VDSL/SDSL), automatic 5G fallback, multi-WAN, fixed IP addresses, and guaranteed bandwidth. Bandwidth classes: 50/200/500/1000 Mbit/s symmetric for fiber.
5. Cloud Telephony (VoIP/SIP): Cloud PBX and SIP trunk services with monthly per-user or per-channel pricing. Features virtual phone system, number porting, call queues, IVR menus, Microsoft Teams/Outlook/CRM integration. 99.9% SLA with failover to secondary data center.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ITS AG delivers managed IT services from two proprietary ISO 27001-certified data centers in Frankfurt am Main, targeting the German Mittelstand with nine interconnected offerings spanning business internet with 5G failover, Layer-3 site networking, cloud-PBX telephony, managed private cloud infrastructure (IaaS), virtual workplaces, managed Kubernetes platforms, backup and disaster recovery, 24/7 NOC/SOC monitoring, and custom IT projects. Services are delivered on German infrastructure with fixed personal Ansprechpartner, GDPR-compliant data residency, and predictable subscription or fixed-price billing.

Product overview

ITS AG is a managed IT services provider offering nine interconnected core services for German small and medium-sized enterprises (SME), built on the company's two proprietary data centers in Frankfurt am Main. The portfolio is organized into three areas: (1) Networking & Connectivity — Business Internet with automatic 5G failover, Layer 3 Site Networking, and Cloud-PBX Business Telephony with VoIP/SIP-Trunk; (2) Cloud & Workplaces — Cloud Infrastructure (managed private IaaS on VMware/KVM/containers), Virtual Workplaces (DaaS via AVD/Citrix/open-source), and Managed Kubernetes Platforms (Vanilla K8s/RKE2/OpenShift with GitOps via ArgoCD/Flux and Prometheus/Grafana/Loki observability); (3) Security & Operations — Backup & Disaster Recovery (with Veeam/Bareos, Object Lock immutability, and geo-redundancy), combined NOC/SOC IT Monitoring & Security, and Tailored IT Solutions for custom infrastructure, migration, and integration projects. All services are managed from the company's own Frankfurt infrastructure with fixed personal contacts, emphasizing data residency in Germany, GDPR compliance, and ISO 27001 certification rather than US hyperscaler dependency.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Internet & Ausfallsicherheit

Quantifiable outcome

• 99.9% average data center availability
• +9 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationEstablished technology partnership. ITS AG works with Microsoft technologies as part of its service offerings. References Microsoft 365, Azure, and related Microsoft services in virtual workplace solutions (AVD - Azure Virtual Desktop), cloud infrastructure, and telephony integrations with Microsoft Teams.
• VMwarecoreTechnology or IntegrationEstablished technology partnership. VMware is used as the virtualization platform for cloud infrastructure services. Referenced in service architecture as a core component of the managed IaaS offering.
• VeeamcoreTechnology or IntegrationEstablished technology partnership. Veeam is used as the primary backup software solution for customer backup and disaster recovery services. Referenced in backup architecture documentation.
• CiscocoreTechnology or IntegrationEstablished technology partnership. Cisco networking equipment is used as part of the networking and site connectivity solutions. Referenced as part of the established manufacturer partnerships.
• FortinetcoreTechnology or IntegrationEstablished technology partnership. Fortinet security solutions are used for firewall management and network security within the ITS AG service portfolio. Referenced as part of the established manufacturer partnerships.
• Hewlett Packard EnterprisecoreTechnology or IntegrationEstablished technology partnership. HPE hardware is used as part of the infrastructure solutions. Referenced as part of the established manufacturer partnerships ensuring customer infrastructure is built on proven technology.

Scale indicators20 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skaylink GmbH: Privately held German managed cloud and IT services provider focused on Microsoft Azure, hybrid cloud, security, and managed workplace for German Mittelstand. Comparable in target segment (German SME), managed-services model, and complementary cloud/workplace/security portfolio.
• controlware GmbH: Privately held German managed services and system integrator (~€300M+ revenue) with data center, networking, security, and cloud offerings for German mid-market. Comparable in private German MSP positioning, vertical mix, and service portfolio overlap with ITS AG.
• msg systems AG: Privately held German IT services group (~€1B revenue) with strong presence in insurance, public sector, and regulated industries, offering managed infrastructure, cloud, and security. Comparable in serving regulated German mid-market with managed IT, security, and compliance-driven offerings.
• PlusServer GmbH: German managed hosting and cloud provider (formerly part of QSC/Plus.line) operating own data centers in Germany, focused on managed hosting, IaaS, and security for German mid-market. Comparable in owning own German data centers and offering flat-rate managed cloud infrastructure to Mittelstand.
• Hetzner Online GmbH: German hosting and infrastructure provider operating own data centers in Germany and Finland, offering cloud servers, hosting, and managed infrastructure with strong price/performance focus. Comparable in owning own data centers in Germany and competing on transparent, flat-rate IaaS vs. hyperscalers for the same German customer base.
• SVA System Vertrieb Alexander GmbH: Privately held German IT systems integrator and managed services provider (~€400M+ revenue) specializing in data center, cloud, and enterprise IT for German Mittelstand. Closest peer in business model, customer segment (German SME), and service mix (managed cloud, backup, workplace).

Broad incumbents

• IONOS SE: German listed cloud and hosting provider (subsidiary of United Internet) operating own data centers across Europe, serving SMEs with hosting, cloud servers, and managed services. Comparable as a sovereign-German cloud infrastructure alternative to hyperscalers, but at significantly larger scale and broader SMB focus.
• CANCOM SE: German listed IT services provider (~€1.3B revenue) focused on hybrid IT, cloud, and managed services for mid-market and enterprise customers in DACH. Directly comparable as a German managed IT / hybrid cloud services peer, but with a much larger portfolio and Microsoft/AWS-led go-to-market.
• Bechtle AG: Largest German IT systems integrator and MSP, publicly listed with €6B+ revenue, serving Mittelstand and enterprise across the full IT stack including cloud, security, and workplace. Comparable because it offers overlapping managed IT, cloud, and security services for the same German Mittelstand segment, though at much greater scale and breadth.

Regional players

• OVHcloud: European cloud provider (French HQ) with own data centers and sovereign cloud positioning across Europe, including presence in Germany. Comparable as a sovereign European cloud alternative to US hyperscalers, though primarily serving broader European market rather than Germany-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/its_gruppe
• Facebookfacebook.com/its.unternehmensgruppe
• LinkedInlinkedin.com/company/its-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITS