HumFM Radio
HumFM Radio is Houston's only South Asian radio station, broadcasting 24/7 on FM 103.5, HD radio, and internet streaming. It serves the South Asian community with Bollywood music, celebrity interviews, and news, and sells advertising airtime to businesses targeting that demographic.
- Company typePrivate
- Founded1996
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HumFM Radio does
HumFM Radio, operating as 103.5 HUM FM Radio, is an independent South Asian radio broadcaster headquartered at 6161 Savoy Lane, Suite 1140, Houston, Texas. The company operates as Houston's only South Asian-format radio station, broadcasting 24 hours per day across FM 103.5, HD radio, and internet streaming, with supplementary nationwide reach through affiliate stations. Programming is approximately 80% music and entertainment (Bollywood hits and themed shows such as The Purani Jeans Morning Show, Rush Hour with DJ AJ, Radio Hungama, and Naya Andaz) and 20% news, supplemented by celebrity interviews, South Asian lifestyle content, and local information including traffic, weather, and financial updates.
The business model is advertising-based, generating revenue primarily through the sale of airtime to local and corporate advertisers seeking to reach Houston's South Asian consumer base. Pricing is quote-based and not publicly disclosed, with multi-year contracts available alongside a range of package sizes targeting both small local businesses and large corporate advertisers across verticals such as banking, energy, legal, insurance, restaurants, grocery, airlines, IT, and hospitality. Secondary revenue comes from branded competitions, promotions, and live event sponsorships (concerts and the South Asian Empowerment Awards), which also serve as direct advertiser engagement channels and content marketing assets distributed via the company's website and media gallery.
The company is privately held and independently operated, with no disclosed institutional investors or parent company. The business is closely associated with on-air personality Rehan Siddiqi, who is publicly noted as celebrating 23 years in media and serves as the contact for job applications. HumFM reaches a defined geographic market (Houston/Southeast Texas) and a defined demographic (the South Asian community), positioning itself as the only dedicated media platform of its kind in that market.
HumFM Radio firmographics
Firmographics- Name
- HumFM Radio
- Website
- https://humfmradio.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HumFM Radio is Houston's only South Asian radio station, broadcasting 24/7 on FM 103.5, HD radio, and internet streaming. It serves the South Asian community with Bollywood music, celebrity interviews, and news, and sells advertising airtime to businesses targeting that demographic.
- Ownership category
- akta.pro rank
HumFM Radio industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)
- akta.pro secondary industries
- Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)
Keywords
Where HumFM Radio is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HumFM Radio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Advertising Airtime Sales: Revenue generated from selling advertising airtime to businesses targeting the South Asian community. Includes various advertising and sponsorship packages designed for businesses of all sizes from local to corporate.
- Competitions and Promotions: Revenue from branded competitions, promotional events, and sponsorship deals with advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising packages for local and corporate advertisers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
HumFM Radio product offering
Product offeringCore offering
HumFM Radio operates as Houston's only South Asian radio station, broadcasting 24/7 on FM 103.5 and HD frequencies with internet streaming. Programming mixes Bollywood music, celebrity interviews, and South Asian lifestyle content (80% music/entertainment, 20% news), supported by advertising airtime, sponsorship packages, and live event promotion sold to businesses targeting the South Asian community.
Product overview
HumFM Radio operates as a single unified product—a 24/7 South Asian radio broadcasting service centered on 103.5 HUM FM Radio. The core offering combines FM/HD radio broadcasting with online streaming, supported by programming blocks featuring Bollywood music and entertainment, live celebrity interviews, and community-focused content. Additional products include advertising and sponsorship packages for businesses targeting the South Asian demographic, and live event promotion featuring concerts and media campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- 103.5 HUM FM Radio Broadcasting 24/7 South Asian radio broadcasting service on FM 103.5 and HD frequencies with internet streaming, delivering Bollywood hits, music, celebrity interviews, news, traffic, weather, and lifestyle content to the South Asian community in Houston and nationwide.
- Advertising & Sponsorship Packages Radio advertising airtime and sponsorship packages sold to local and corporate advertisers seeking to reach the South Asian market in Houston, including custom packages for businesses of all sizes.
- Live Events & Media Campaigns Promotion and execution of live events such as concerts featuring South Asian celebrities, plus end-to-end media campaigns for local, regional, and corporate advertisers wanting to engage South Asian audiences.
Companies that use HumFM Radio
Customer profileSegments3 records
Ideal customer profiles2 records
HumFM Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HumFM Radio partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
HumFM Radio competitors and assessment
Company assessmentBroad incumbents
- Audacy: Major US radio broadcaster with a large station footprint and a streaming/podcast product (Audacy app). Comparable on the distribution and ad-sales model (FM + digital + programmatic) that HumFM operates at smaller scale.
- Cumulus Media: US radio operator with hundreds of stations across formats including country, news/talk, and urban. Comparable on the FM + digital ad-monetization business model that HumFM relies on for advertising airtime sales.
- Salem Communications: US radio operator focused on niche and underserved audiences (religious, conservative talk, ethnic formats) across multiple markets. Comparable on the niche-audience terrestrial broadcasting and targeted ad sales model that HumFM operates.
- Emmis Communications: US-based radio operator running urban and culturally formatted stations (e.g., Hot 97, Power 105.1) with related events and digital assets. Comparable as an urban/ethnic format terrestrial radio operator monetizing advertisers and live content for a minority audience.
- iHeartMedia: Largest US radio operator with thousands of AM/FM stations and a national digital audio platform. Comparable as a multi-format terrestrial broadcaster competing for the same pool of advertiser ad dollars that HumFM sells into for the South Asian niche.
- Townsquare Media: US radio and digital media company operating stations across small and mid-sized US markets with a focus on local content and live events. Comparable on the community-focused FM station and live-event ad-sales operating model.
Direct peers
- Urban One: US media company (formerly Radio One) operating radio stations targeting African American and multicultural audiences with related digital and event businesses. Highly comparable to HumFM as an ethnic-targeted radio broadcaster monetizing both spot airtime and live events for a minority community.
- Spanish Broadcasting System: US Hispanic radio operator running major-market FM stations and live event properties. Comparable as a language/ethnicity-targeted radio broadcaster monetizing audience reach and advertiser demand for an underserved demographic.
Regional players
- Radio Mirchi: India's leading private FM radio network operating Hindi and regional music and entertainment stations with associated events and digital properties. Comparable as a music-led, South Asian-focused radio brand with a similar on-air + events monetization model, though operating in India rather than the US.
- BBC Asian Network: BBC's UK national digital/AM radio service dedicated to British South Asian audiences. Comparable as a dedicated South Asian radio programming brand with similar music, talk, and cultural content, though it operates in the UK market rather than Houston.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
HumFM Radio social profiles
Digital presenceHumFM Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
HumFM Radio leadership team
Management profileNumber of profiles
Profiles1 record
HumFM Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HumFM Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HumFM Radio
What does HumFM Radio do?
HumFM Radio operates as Houston's only South Asian radio station, broadcasting 24/7 on FM 103.5 and HD frequencies with internet streaming. Programming mixes Bollywood music, celebrity interviews, and South Asian lifestyle content (80% music/entertainment, 20% news), supported by advertising airtime, sponsorship packages, and live event promotion sold to businesses targeting the South Asian community.
Is HumFM Radio a public or private company?
HumFM Radio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HumFM Radio founded?
HumFM Radio was founded in 1996. It employs 11 to 50 people.
Where is HumFM Radio based?
HumFM Radio is headquartered in Houston, United States, in the North America region.
How does HumFM Radio make money?
Two revenue lines are on record. Advertising Airtime Sales are the primary driver. The others are competitions and Promotions.
Who are HumFM Radio's main competitors?
Broad incumbents on record are Audacy, Cumulus Media, Salem Communications, Emmis Communications, iHeartMedia and Townsquare Media. Direct peers are Urban One and Spanish Broadcasting System. Regional players are Radio Mirchi and BBC Asian Network.
Does HumFM Radio have an API?
No public API is recorded for HumFM Radio.
What industry is HumFM Radio in?
HumFM Radio's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAL, Radio Content Production & Studios (On-air Production, Imaging, Jingles), with a secondary code of MPAIAEAD, Digital Radio Broadcasting (DAB/DAB+, HD Radio). Its NAICS code is 516110 and its SIC code is 4832.