STRAY DOG

Name

STRAY DOG

Legal name

Doggett Group Ltd.

Website

https://straydog.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Stray Dog is a Dublin-based full-service creative and graphic design agency offering graphic design, branding, web development, direct marketing, digital marketing, and copywriting services to enterprise and mid-market clients across Ireland.

Ownership category

akta.pro rank

Headquarters

HQ city

Harold's Cross

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Design Services: Project-based creative design services including graphic design, branding, web development, direct marketing, copywriting, and finished art. Services are tailored to client needs with pricing based on project scope.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

STRAY DOG is a Dublin-based full-service creative agency offering graphic design, brand identity and expression, brand building, direct marketing, digital marketing, web development, copywriting, finished art, and photography services. The agency also produces specialized collateral such as property brochures, business brochures, business cards, product packaging, and hotel publications. Services are delivered on a project basis, with design and print capabilities co-located under the Doggett Group umbrella.

Product overview

STRAY DOG is a full-service creative agency in Dublin offering a comprehensive suite of design and marketing services. The core portfolio includes Graphic Design Services, Direct Marketing Services, Web Development, Brand Identity & Expression, Digital Marketing, Brand Building, Copywriting, and Finished Art services. The agency also specializes in Property Brochure Design and Hotel Publications for specific industry verticals. Working under the same roof as Doggett Print, the agency provides end-to-end solutions from concept to production across print and digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Services Professional graphic design services including logo design, brand identity, and visual communications for various platforms from print to digital, for businesses across multiple sectors.
• Direct Marketing Services Cost-effective direct marketing campaigns including brochures, newsletters, postcards, and catalogues, combining strategy, data management, creative direction, and print solutions for businesses seeking targeted audience engagement.
• Web Development Website creation services producing beautiful, engaging, and informative websites optimized to work across every platform, for businesses needing digital presence.
• Brand Identity & Expression Comprehensive branding services covering visual and verbal language, ensuring consistent brand presentation across in-house communication, social media, print work, advertisements, websites, and email campaigns.
• Digital Marketing Online marketing services including targeted email campaigns, clickthrough optimization, and social media management to reach audiences effectively for businesses seeking digital outreach.
• Brand Building Strategic brand development services from establishing initial identity to evolving the brand as businesses grow, covering logos, language, designs, and decisions.
• Copywriting Professional copywriting services for website content, articles, blog entries, social media, press releases, product descriptions, and brochure copy with consistent brand voice.
• Finished Art Pre-press artwork preparation services translating rough designs into production-ready files for flyers, brochures, magazines, e-books, and posters, including profiling, trapping, trims, and impositions.
• Property Brochure Design Specialized property brochure design services for real estate businesses, from coffee-table style brochures to standard A4 designs, including photography, printing, binding, and distribution.
• Business Brochures Brochure design services for various businesses, from brief two-sided sheets to full gloss booklets, covering design, development, photography, writing, printing, binding, and distribution.
• Business Cards Professional business card design services representing the quality and craft standards of clients' brands.
• Product Packaging Eye-catching product packaging design services following principles of shelf-fit, shelf-notice, and off-shelf-grab for various brands and products.
• Christmas and Occasion Cards Design services for fundraising Christmas cards and occasion cards, particularly for non-profit organisations.
• Hotel Publications Comprehensive creative services for hotels including marketing, branding, brochures, stationery, and bespoke menus for bars, restaurants, and wedding departments.

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Doggett GroupcoreOthersParent company of Stray Dog creative agency. Doggett Group also includes Doggett Print and Doggett Promotional, providing integrated design and print services. © 2017 Doggett Group Ltd. Registered in Ireland No.415936.
• Doggett PrintcoreStrategic or Co-development PartnerSister company within Doggett Group providing print services. Creative agency team works under the same roof as print team, allowing seamless project delivery from design through production without needing multiple vendors.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pearlfisher: Independent branding and design agency specializing in brand identity, packaging, and creative strategy. Comparable on packaging and brand-building services that Stray Dog provides (e.g., Cassidy Wines work).
• Publicis Dublin: Irish arm of Publicis Groupe offering creative, media, and digital services. Comparable as a full-service creative agency competing for Irish enterprise marketing budgets.
• Boys + Girls: Dublin-headquartered creative advertising agency producing brand, campaign, and content work for major Irish and international clients. Comparable in scale, market, and creative-services offering to Stray Dog.
• Havas Dublin: Dublin creative agency offering brand and advertising solutions as part of Havas Creative Network. Compares on enterprise client targeting and full-service creative delivery.
• Rothco: Dublin-based creative agency offering brand, advertising, and digital services to enterprise clients. Directly comparable as an Irish full-service creative shop competing for similar budgets at PwC, Bank of Ireland, and other Irish enterprise accounts.
• Folk Wunderman Thompson: Dublin-based creative agency delivering brand, advertising, and digital work. Comparable Irish-market competitor targeting similar mid-market and enterprise clients.
• TBWA\\Dublin: Irish office of the global TBWA network providing brand strategy, advertising, and creative services. Competes for the same enterprise creative budgets in the Irish market.
• Designworks London: Independent design consultancy offering branding, packaging, and creative services. Comparable as a comparable-sized independent design agency with similar brand identity, packaging, and publication capabilities.
• Ponsonby Group: Irish creative agency offering brand and design services with strong property and hospitality credentials. Closely comparable to Stray Dog on Irish enterprise client targeting and vertical specialization.

Broad incumbents

• Ogilvy Dublin: Global advertising and creative agency network with Dublin presence, offering brand, advertising, and PR services. Broader incumbent that competes with Stray Dog on enterprise RFPs while offering wider service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRAY DOG