Comworth

What Comworth does

Comworth is a privately held, for-profit distribution company headquartered in Auckland, New Zealand, operating in the print, imaging, and telephony distribution vertical. The firm was founded in 1983, giving it over four decades of operating history in the local market, and maintains a workforce in the 101-250 employee band. Its online presence is anchored at comworth.co.nz. The company does not publish revenue, ownership structure, or financial details in the available input data.

The business model is structured around B2B distribution channels in the New Zealand market, with the company serving as an intermediary between product manufacturers/suppliers and downstream resellers or end customers requiring print hardware, imaging consumables, and telephony equipment. No specific product SKUs, supplier agreements, customer logos, pricing models, or distribution contracts are disclosed in the available sources. No technology platform, integration footprint, certifications, patents, or proprietary systems are documented.

It is important to flag a data-integrity issue: the aggregated enrichment blocks describe a materially different business — "La Clé Franschhoek," a South African wine producer and accommodation operator selling Chardonnay, Pinot Noir Rosé, and Cabernet Sauvignon alongside lodge/villa rentals in Franschhoek. These blocks appear misattributed to Comworth and have been excluded from the profile above to avoid contaminating the analysis. As a result, several dimensions of this profile (revenue, strategic moves, AI capability, expansion signals, customer concentration) carry limited grounding and are assessed accordingly.

Name

Comworth

Legal name

La Clé Franschhoek

Website

https://comworth.co.nz

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Comworth is an Auckland, New Zealand-based B2B distributor founded in 1983, specializing in print, imaging, and telephony products, serving downstream resellers and end customers with a 101-250 employee workforce.

Ownership category

akta.pro rank

Product category

Winery and Hospitality

NAICS

Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wine production
• Franschhoek winery
• Luxury guest lodge
• Wine tourism hospitality
• Premium bottle wine

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct sales of wine products including single bottles, three-bottle sets, and six-bottle cases. Free delivery on orders over R2,000 within South Africa.
2. Accommodation (The Lodge): Lodge accommodation rental at 32 Cabriere St, Franschhoek. Bookings via BensonSoftware booking engine widget.
3. Accommodation (The Village): Villa accommodation rental at 13 Daniel Hugo St, Franschhoek. Self-contained villa rentals for guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

The company produces and sells premium estate wines from the Franschhoek valley — Chardonnay (2022), Pinot Noir Rosé (2024), and Cabernet Sauvignon (2021) — offered as single bottles and curated mixed selections (Discover Selection 3-bottle pack at R830; Experience Selection 6-bottle pack at R1,660), with free delivery within South Africa on orders of R2,000 or more. It also operates luxury accommodation: La Clé Lodge at 32 Cabriere St and La Clé Village villas at 13 Daniel Hugo St, Franschhoek, with bookings processed via the Benson Software engine.

Product overview

La Clé Franschhoek is a dual-business operation offering wine products and accommodation services. The wine portfolio consists of three varietals (Chardonnay, Pinot Noir Rosé, Cabernet Sauvignon) available as single bottles or in curated mixed selections (Discover Selection with 3 bottles, Experience Selection with 6 bottles). The accommodation division includes La Clé Village (villas) and La Clé Lodge, both located in Franschhoek, South Africa. Free delivery is offered within South Africa on orders of R2,000 or more.

Differentiator

Problem solved

Functional benefit

Products and services

• La Clé Chardonnay 2022 A 2022-vintage white wine from the Franschhoek valley sold at R300 per bottle, available individually or in mixed wine packs, for individual South African wine consumers and international buyers ordering by direct enquiry.
• La Clé Pinot Noir Rosé 2024 A 2024-vintage rosé wine from the Franschhoek valley sold at R200 per bottle, available individually or in mixed wine packs, aimed at individual wine drinkers and gifting buyers in South Africa (international orders by direct enquiry).
• La Clé Cabernet Sauvignon 2021 A 2021-vintage red wine from the Franschhoek valley sold at R330 per bottle, available individually or in mixed wine packs, targeted at individual wine consumers and collectors in South Africa and internationally.
• Discover Selection (3-bottle mixed pack) A three-bottle mixed wine selection priced at R830 per pack, offering variety across the La Clé range, marketed to South African buyers who do not want to commit to a full case of one wine.
• Experience Selection (6-bottle mixed pack) A six-bottle mixed wine selection priced at R1,660 per pack, offering an expanded variety of La Clé wines for individual buyers seeking broader tasting range and qualifying for the R2,000 free-delivery threshold.
• La Clé Village Accommodation A villa accommodation property at 13 Daniel Hugo St, Franschhoek, South Africa, available for booking by leisure travellers and wine tourists via the Benson Software integrated booking engine on lacle.co.za.
• La Clé Lodge Accommodation An accommodation lodge property at 32 Cabriere St, Franschhoek, South Africa, available for booking by leisure travellers and wine tourists via the Benson Software integrated booking engine on lacle.co.za.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Klein Constantia: Klein Constantia is a premium Constantia wine estate with a small portfolio of high-end wines including a famous Vin de Constance; comparable to La Clé on premium-positioning boutique wine production, though without significant on-site lodging.
• Babylonstoren: Babylonstoren operates a Cape Winelands wine estate alongside a luxury hotel and farm-to-table hospitality offering, mirroring La Clé's combination of estate-bottled wines and on-site lodging for wine tourism.
• La Petite Ferme: La Petite Ferme is a Franschhoek-based wine estate offering estate wines plus a boutique hotel and restaurant, the closest same-valley direct competitor to La Clé Lodge and Village.
• Tokara Wine Estate: Tokara is a Stellenbosch estate producing award-winning wines and operating a luxury guesthouse and restaurant — a closely comparable wine + premium-lodging combination in the Cape Winelands.
• Delaire Graff Estate: Delaire Graff is a Stellenbosch wine estate producing premium wines paired with a luxury lodge and destination restaurants — directly comparable to La Clé on the premium wine + luxury lodging combination.
• Waterkloof Wine Estate: Waterkloof is a Stellenbosch-based biodynamic wine estate with a modern restaurant and tasting room, comparable to La Clé on the boutique-estate, premium-DTC wine model.
• Vergelegen Wine Estate: Vergelegen is a historic Somerset West wine estate producing premium wines and offering estate tours, restaurants, and limited accommodation — comparable on the premium estate experience axis.
• Leeu Estates: Leeu Estates is a luxury wine estate in Franschhoek featuring a Leeu Collection hotel alongside the Mullineux and Leeu Paschen wine labels — a direct same-valley competitor with a similar premium-wine-meets-hospitality positioning.
• Boschendal: Boschendal is a Stellenbosch/Franschhoek wine estate with a broad wine portfolio plus farm cottages, a hotel, and multiple restaurants — the closest direct comparison to La Clé's wine + premium accommodation model in the Cape Winelands.

Regional players

• Haute Cabrière: Haute Cabrière is a long-established Franschhoek wine producer specializing in Chardonnay and Cap Classique, in the same valley as La Clé and competing for the same wine-tourist attention and shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/comworth
• LinkedInlinkedin.com/company/comworth-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comworth