Pace
Pace is a London-based outcome-based management consultancy founded in 2020 that delivers business transformation primarily to global law firms and, increasingly, to UK central government and national infrastructure organisations, using a proprietary digital-twin capability to model client operations and track value realisation.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pace does
Pace XL Ltd. (operating as Pace) is a London-headquartered management consultancy founded in 2020 by Tim Bretman that delivers outcome-based business transformation, principally to global law firms and, increasingly, to UK central government and national infrastructure organisations. Its practice is anchored in 18 years of sector experience, 400+ legal-sector projects, and relationships with 25+ global law firms spanning $100m–$3.6bn in client revenue — anchored by logos such as Hogan Lovells, Linklaters, Pinsent Masons, Stephenson Harwood, Kennedys, Kinsley Napley and HFW. Non-legal clients include Martin-Baker, HCA Healthcare, and a major UK government department.
The firm's core technology is a proprietary digital-twin capability that builds working models of a client's operations, economics and workflows, enabling leaders to simulate scenarios and track value realisation over time. This sits alongside a productised Law Firm Suite (covering working capital, onboarding, pricing, resourcing, AI, and operating-model change), a GenAI Enablement Suite for Legal, and a DORA 360 operational-resilience offering delivered through a 2025 strategic partnership with Gieom. Supporting service lines include Transformation Delivery, Data and AI, and Optimisation & Automation.
Pace sells via an enterprise field-sales motion with a free initial consultation, multi-year outcome-priced engagements, and a content-and-events-led demand-generation engine (Pacesetters events series, webinars, white papers including "The Performance Paradox"). Revenue is not publicly disclosed; the company reported 257% revenue CAGR between 2020 and 2023 on its way to being ranked 24th overall and 2nd in European management consulting on the Financial Times FT1000 list for 2025. In 2025 it expanded into the US (New York, Washington DC), restructured leadership with Luke Grose appointed CEO and founder Tim Bretman moving to an explicit acquisition strategy, and Joe Barrs appointed Chief Consulting Officer, signalling preparation for inorganic as well as organic growth.
Pace firmographics
Firmographics- Name
- Pace
- Legal name
- Pace XL Ltd.
- Website
- https://pace-xl.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pace is a London-based outcome-based management consultancy founded in 2020 that delivers business transformation primarily to global law firms and, increasingly, to UK central government and national infrastructure organisations, using a proprietary digital-twin capability to model client operations and track value realisation.
- Ownership category
- akta.pro rank
Pace industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO)
Keywords
Where Pace is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Pace business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Outcome-Based Consulting: Professional consulting services priced on outcomes achieved rather than time spent. Ensures 100% reliability and incentivizes efficient delivery rather than prolonged engagements. Core revenue stream for transformation delivery, optimization, and automation services.
- Process-Led Consulting: Methodology-driven consulting engagements that increase ROI through process redesign and alignment. Combined with outcome-based pricing to deliver measurable client results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Outcome-based consulting engagements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Pace product offering
Product offeringCore offering
Pace is an outcome-based management consultancy that helps law firms, central government, national infrastructure, and R&D organizations identify, execute, and sustain measurable improvements in profitability and efficiency. Its core delivery combines a proprietary digital twin capability (working models of firm operations, economics, and workflows) with a Law Firm Products Suite and service lines in Transformation Delivery, Data and AI, and Optimisation and Automation.
Product overview
Pace is a management consultancy (not a software product company) offering outcome-based consulting services across Legal, Central Government, National Infrastructure, and R&D sectors. The company's core offering is built around a digital twin capability that creates working models of firm operations, combined with a Law Firm Products Suite addressing working capital, onboarding, pricing, resourcing, AI, and operating model change. Supporting service lines include Transformation Delivery, Data and AI, and Optimisation and Automation. The GenAI Enablement Suite for Legal is a structured framework for AI adoption in law firms. DORA 360 is an operational resilience platform delivered via partnership with Gieom. The Performance Paradox is a white paper research product.
Differentiator
Problem solved
Functional benefit
Brands
- Pace Embrace: Pace's DEI initiative ensuring diverse groups feel a sense of belonging, with seven pillars of activity covering Working Parents, Religion and Belief, Mental Health, LGBTQ+, Neurodiversity and Disability, Ethnicity and Heritage, and Women at Pace.
Products and services
- Digital Twin Capability Creates a working model of a firm's operations, economics, and workflows to reveal inefficiencies and high-value opportunities, enabling leaders to understand current performance, simulate future scenarios, and track value realization over time. For law firm leaders, COOs, CFOs, and transformation teams.
- Law Firm Products Suite Suite of products addressing recurring law firm challenges including working capital, client onboarding, pricing, resourcing, AI, and operating model change. Each product combines proven methodology, delivery assets, and legal sector expertise to accelerate value. For global law firms.
- Transformation Delivery Outcome-based consulting that helps clients cut through complexity and build the right ways of working to drive performance. Addresses misaligned processes, siloed decision-making, change fatigue, and slow time-to-value through proven frameworks and embedded delivery models. For law firms, central government, and national infrastructure clients.
- Data and AI Consulting services focused on leveraging data strategy, AI enablement, and analytics to help organisations grow their business, improve decision-making, and enable intelligent automation. For law firms, government, and infrastructure clients seeking AI and data-led transformation.
- Optimisation and Automation Services helping organisations streamline operations, automate workflows, and improve efficiency across complex systems, balancing automation and human autonomy. For organisations undertaking ERP implementations and operational efficiency programmes.
- GenAI Enablement Suite for Legal A structured framework developed by Pace to help law firms move from AI ideas to solutions that deliver measurable benefit, including a sequenced use case portfolio, GenAI Studio cross-functional team approach, and human-centred change model. For global law firms.
- DORA 360 End-to-end operational resilience and risk management platform offered through strategic partnership with Gieom, simplifying management of policies, standard operating procedures, and regulatory compliance for DORA and other frameworks including UK PRA Operational Resilience, NIST, ITIL, and ISO. For financial institutions including banks and insurance firms.
Quantifiable outcome
- 66% reduction in debtor days (from 282 to 97)
- +9 more outcomes
Companies that use Pace
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Pace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pace partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GieomcoreStrategic partnership combining Gieom's DORA 360 end-to-end operational resilience and risk management platform with Pace's business transformation expertise. Enables customers to proactively embed operational resilience leveraging smart automations and Generative AI. Addresses DORA compliance requirements for financial institutions including banks and insurance firms.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Pace competitors and assessment
Company assessmentDirect peers
- Elixirr International: UK-listed boutique management consultancy offering outcome-based consulting across multiple sectors with focus on challenger positioning against Big Four. Comparable to Pace in size, growth-stage profile, premium-pricing model, and enterprise client mix.
- Consilio: Global legal consulting firm specializing in legal operations, eDiscovery, and law firm transformation. Highly comparable to Pace's legal sector focus, similar enterprise law firm client base, and overlapping transformation delivery offerings.
- PA Consulting: Global consulting firm with strong legal sector and public sector practices offering transformation, innovation, and technology consulting. Comparable to Pace in vertical specialization approach, independent ownership, and premium enterprise client base.
- North Highland: Global management consulting firm focused on transformation delivery, change management, and operational improvement. Comparable to Pace in outcome-based delivery approach and emphasis on measurable client impact across multiple industries.
- Baringa Partners: UK-headquartered independent management consultancy serving financial services and other regulated sectors with deep domain expertise. Comparable to Pace's independent boutique positioning, vertical specialization, and outcome-driven engagement model.
Broad incumbents
- FTI Consulting: Global advisory firm with a Legal practice segment serving law firms, corporate legal departments, and government clients. Overlaps with Pace in legal sector transformation and government advisory, though operates at much larger scale with broader service portfolio.
- Huron Consulting Group: US-listed consulting firm with dedicated Legal practice serving law firms and corporate legal departments on transformation and operations. Comparable service overlap with Pace's legal sector transformation practice but at significantly larger scale.
- BearingPoint: European-headquartered management and technology consultancy with strong public sector and regulated industries presence. Comparable to Pace in government and infrastructure transformation work, though at significantly larger scale and broader geographic footprint.
- AlphaBeta (part of Deloitte): Strategy and transformation advisory within Deloitte serving public and private sector. Comparable transformation delivery focus but backed by Big Four scale and resources that could compete with Pace on large government and infrastructure engagements.
- Sia Partners: International management consulting firm with strong UK and European presence serving financial services, energy, and public sector. Comparable in growth ambitions, independent positioning, and outcome-based engagement approaches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pace social profiles
Digital presencePace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pace leadership team
Management profileNumber of profiles
Profiles11 records
Pace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pace
What does Pace do?
Pace is an outcome-based management consultancy that helps law firms, central government, national infrastructure, and R&D organizations identify, execute, and sustain measurable improvements in profitability and efficiency. Its core delivery combines a proprietary digital twin capability (working models of firm operations, economics, and workflows) with a Law Firm Products Suite and service lines in Transformation Delivery, Data and AI, and Optimisation and Automation.
Is Pace a public or private company?
Pace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pace founded?
Pace was founded in 2020. It employs 11 to 50 people.
Where is Pace based?
Pace is headquartered in London, United Kingdom, in the Europe region.
How does Pace make money?
Two revenue lines are on record. Outcome-Based Consulting is the primary driver. The others are process-Led Consulting.
Who are Pace's main competitors?
Direct peers on record are Elixirr International, Consilio, PA Consulting, North Highland and Baringa Partners. Broad incumbents are FTI Consulting, Huron Consulting Group, BearingPoint, AlphaBeta (part of Deloitte) and Sia Partners.
Does Pace have an API?
No public API is recorded for Pace.
What industry is Pace in?
Pace's product category is Management Consulting. Its primary akta.pro industry code is BPAEAAAO, IT Program/Project Management (PMO) & Delivery Assurance. Its NAICS code is 54161 and its SIC code is 8742.